Tag: content marketing

April 6, 2022

As it works to maximize its revenue opportunities, TikTok’s launching a new educational initiative in order to help marketers better understand and utilize the various platform features to reach and engage the TikTok audience. Called Creative Agency Partnerships (CAP) University, […]

February 23, 2022

LinkedIn is leaning into the rising popularity of podcasts with the launch of its new ‘LinkedIn Podcast Network’ where it will host a range of shows focused on key professional trends, created by both internal staff and external experts. As […]

January 3, 2022

Looking to get more out of your Instagram presence in 2022? Right now, it’s worth revisiting your platform strategy, and adding in any new guidelines or tweaks to help improve your results, and get more people to tap through on […]

December 16, 2021

TikTok has added a new set of video editing features, just in time for the holidays, which will give users more ways to create engaging, swipe-stopping clips for their followers and fans in the app. The main addition is a […]

November 18, 2021

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their interests. This organically connects the prospect to a brand. According to a […]

November 10, 2021

Content marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. The content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain […]

October 7, 2021

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people. But according to TikTok, 88% of […]

September 15, 2021

Visual content marketing continues to grow in importance year after year. Video has been the top form of media used within content marketing for two years in a row, according to Hubspot. Further, people watched more than 12 billion minutes […]

June 1, 2021

Content marketing is an excellent way to build a so-called first-party audience that will benefit your business. A challenge for many companies, however, is knowing what to write about. In July 2021, your content marketing could focus on teaching a […]

April 14, 2021

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]

April 2, 2021

Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper […]

January 28, 2021

Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and […]

December 17, 2020

One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]

August 28, 2020

What’s the point of creating content if no one sees it? There isn’t one. That’s why promoting and distributing content is equally as important as writing it. Without a solid promotional strategy, even the most original and compelling piece of […]

April 27, 2020

Successful content begins with understanding your audience. What does your audience like? What do they avoid? What do they want to learn more about? What are they most likely to share and engage with? Fractl’s first in-depth study into viral […]

April 21, 2020

Everyone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re one of these marketers, hang in there, and please let […]

April 20, 2020

While massive social media platforms like Facebook and Twitter capture the attention of nearly every digital marketing team, there’s one platform that often slips under the radar: SlideShare. In fact, SlideShare has been called the “Quiet Giant of Content Marketing” […]

March 3, 2020

With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]

February 19, 2020

Sales enablement has seen a steady rise in adoption over the years. According to LinkedIn, less than 20% of organizations reported they were using sales enablement in 2013, but by 2019 over 60% have embraced the strategy. With that in […]

February 6, 2020

Are you looking for a way to systematize your e-commerce content marketing? Would you like to be able to more easily delegate the keyword research and content creation tasks to one of your subordinates? Would you like to turn all […]