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Category: B2B


B2B

B2B Advertising as a Metaphor for the Cookieless Future

July 30, 2021

Via: B2B News Network

The next generation of B2B Advertising may prove to be a useful metaphor for our cookieless ad tech future. In the coming months, the removal of the Apple Device ID will have worked its way through the programmatic ecosystem. Then, […]


B2B

B2B News for Friday, July 23: Reports & Research Edition

July 23, 2021

Via: B2B News Network

B2B has its summer reading lists too. While the industry’s interest in hot romances and SciFi adventures is generally limited to jokes about the Branson and Bezos rockets these days, it is the season for the release of reports and […]


B2B

The Overlooked Benefit of B2B Ecommerce

July 21, 2021

Via: Practical Ecommerce

An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service teams. Both gain efficiencies from digital tools, resulting in happier customers that spend more money. Ecommerce gives users — internal and external — the […]


B2B

B2B News for Wednesday, June 30, 2021: Remote Tech Awards, the Justice League, Use of Indigenous Intellectual Property

June 30, 2021

Via: B2B News Network

What if this is the coolest summer – in terms of temperature — of the rest of our lives? It’s really the only important question to ask while waiting for billionaires to stop racing to space and start investing in […]


B2B

What’s Keeping B2B CMOs Up at Night?

June 29, 2021

Via: CMSWire

Five things are keeping B2B CMOs up at night: developing and implementing totally new marketing strategies, dealing with new heights of competition, leading the charge on customer experience (CX), managing the stress and demands associated with economic uncertainty, and quantitatively […]


B2B

B2B News for Wednesday, June 23, 2021: FinTech Acquisition, FinTech Expansion, Construction Software Marketing

June 23, 2021

Via: B2B News Network

Just when it looked like mergers and acquisitions had gone on vacation, there’s some FinTech news to report in the B2B sphere. Repay Holdings Corporation, a provider of vertically-integrated payment solutions, announced it has acquired Kontrol Payables. The deal is […]


B2B

How to Attract and Engage, Not Alienate, B2B Buyers

June 16, 2021

Via: CMSWire

If you’ve been practicing account-based marketing (ABM) for some time, you’re well aware of the need to target the right accounts and get personalized with your outreach. But even the best ABM practitioners are unwittingly making mistakes that can alienate […]


B2B

B2B Headlines for Friday, June 11, 2021: Data Privacy Re-Mix Featuring Ethical Hackers

June 11, 2021

Via: B2B News Network

Thanks to data privacy, or the lack of it, the B2B news is all personal today. Feel free to message us at @B2BNewsNetwork to tell us about your own experiences with data you didn’t know was out there. There’s no […]


B2B

Why Community Is the Future of B2B Marketing

June 7, 2021

Via: CMSWire

I’ve been thinking a lot about community these days. Or said another way: I’ve been thinking a lot about how the demand generation to sales prospecting model seems to be breaking down, and that the future of selling needs to […]


B2B

Checklist for a Post-pandemic B2B Surge

May 10, 2021

Via: Practical Ecommerce

Many B2B businesses are already experiencing a post-pandemic surge. Certainly the revenue growth is welcome, but it can bring challenges as well. Here is a checklist to prepare for pent-up demand. B2B Checklist Communicate out-of-stocks. Supply chains have not stabilized. […]