Category: B2B

April 16, 2021

If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for […]

April 9, 2021

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]

April 9, 2021

When B2B companies conceptualize or create content, they often write only about themselves or their products or services. While this type of content has a place, many B2B marketers use product-centric messaging on websites, lead generation pages, social media and […]

March 31, 2021

We’ve got news from the data centre, more from procurement platforms and some from the world of feminist business. The Toronto-based Aptum is changing. The company is selling its Canadian colocation business to eStruxture. “We are excited to complete the […]

March 25, 2021

Moneygram’s announcement enables customers to transfer money to a digital wallet from almost any place in the world, and now, the company will connect customers and vendors from around the world as well. Vendors who plan to use MoneyGram’s API […]

March 23, 2021

More organizations have been implementing CDPs over the last year, and these platforms can help bridge the gap between marketing and sales, especially in the B2B realm, where contacts and customer data can get messier and more drawn out than […]

March 19, 2021

E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing […]

March 10, 2021

While brands already have so much to focus on, another priority should be staying up to date. Moving with the times is key, so staying flexible is essential. You can’t ignore the goings on in the world and hope to […]

March 8, 2021

Business-to-business is a field where women – and especially senior leaders – are in the minority. As a B2B marketing firm, we encounter significantly fewer women than men, but the women we do work with are consistently stellar, and we […]

March 5, 2021

PayPal has been one of the few benefactors of the COVID-19 landscape, as consumers were forced to pivot from in-person contact and conduct most transactions virtually. But the company isn’t lowering its expectations as the end of the pandemic grows […]