Category: B2B

October 12, 2021

However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands. That means inbox placement—i.e., reaching the inbox of recipients—is increasingly unifying around […]

October 4, 2021

Startups Veem and Melio Payments, based on opposite U.S. coasts, are both angling for a share of the multi-trillion-dollar business-to-business payments market, targeting small and mid-sized enterprises. They’re not alone. Dozens of fintechs are wooing businesses that are suddenly trying […]

September 27, 2021

Getting a product or company name and description right is hard. I’ve written about this before, but recent frustration in trying to categorize products made me think it was a topic worth revisiting. What’s in a Name? I have simple […]

September 17, 2021

The B2B USA market size went down to $5.56 billion in 2020 due to the pandemic but is anticipated to touch $14.5 billion by 2024. A similar trend is expected for the global market as well. However, B2B business challenges […]

September 15, 2021

B2B marketing has traditionally had a slower uptake than B2C because of the size, complexity, and pace of most B2B transactions, and the general confidence buyers have in field sales models for larger purchase decisions. But when the pandemic accelerated […]

September 9, 2021

There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences […]

September 1, 2021

The report was based on data from a survey of more than 400 B2B sales professionals (practitioners, managers, and executives) from around the world. Some 46% of respondents say it has been more difficult to close deals since the pandemic […]

August 24, 2021

Every successful business owner knows how important it is to keep up with trends. If you want your B2B business to stay competitive, you need to keep an eye on new trends constantly. With new technologies coming out every year […]

August 17, 2021

The report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]

August 13, 2021

It’s fair to say there are three “back to the office” trends. Companies want to reduce their real estate footprint. Employees want to reduce their brutal pre-pandemic commutes. Neither real estate developers nor speculators nor governments want to invest in […]