Top

Category: B2B


B2B

Why B2B Brands Face Unique–and Sometimes Self-Inflicted–Email Deliverability Challenges

October 12, 2021

Via: MarketingProfs

However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands. That means inbox placement—i.e., reaching the inbox of recipients—is increasingly unifying around […]


B2B

Rich payment startups target B2B market

October 4, 2021

Via: Payments Dive

Startups Veem and Melio Payments, based on opposite U.S. coasts, are both angling for a share of the multi-trillion-dollar business-to-business payments market, targeting small and mid-sized enterprises. They’re not alone. Dozens of fintechs are wooing businesses that are suddenly trying […]


B2B

B2B Marketing Fundamentals: Company and Product Names and Descriptions

September 27, 2021

Via: CMSWire

Getting a product or company name and description right is hard. I’ve written about this before, but recent frustration in trying to categorize products made me think it was a topic worth revisiting. What’s in a Name? I have simple […]


B2B

6 Smart Ways To Improve B2B Workplace Productivity

September 17, 2021

Via: B2B News Network

The B2B USA market size went down to $5.56 billion in 2020 due to the pandemic but is anticipated to touch $14.5 billion by 2024. A similar trend is expected for the global market as well. However, B2B business challenges […]


B2B

Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

September 15, 2021

Via: MarketingProfs

B2B marketing has traditionally had a slower uptake than B2C because of the size, complexity, and pace of most B2B transactions, and the general confidence buyers have in field sales models for larger purchase decisions. But when the pandemic accelerated […]


B2B

B2B News for Thursday, September 9 2021: TMP & Accenture Acquisitions, SAP Award, SEO Importance

September 9, 2021

Via: B2B News Network

There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences […]


B2B

How the Pandemic Has Made It Harder to Close B2B Deals

September 1, 2021

Via: MarketingProfs

The report was based on data from a survey of more than 400 B2B sales professionals (practitioners, managers, and executives) from around the world. Some 46% of respondents say it has been more difficult to close deals since the pandemic […]


B2B

B2B Trends To Watch Out for In 2021

August 24, 2021

Via: B2B News Network

Every successful business owner knows how important it is to keep up with trends. If you want your B2B business to stay competitive, you need to keep an eye on new trends constantly. With new technologies coming out every year […]


B2B

The Biggest Benefits of Intent Data for B2B Marketers

August 17, 2021

Via: MarketingProfs

The report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]


B2B

B2B News for Friday, August 13, 2021: Hybrid Workplace Tools, Construction Technology Matters, an AI Acquisition

August 13, 2021

Via: B2B News Network

It’s fair to say there are three “back to the office” trends. Companies want to reduce their real estate footprint. Employees want to reduce their brutal pre-pandemic commutes. Neither real estate developers nor speculators nor governments want to invest in […]