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Category: B2B


B2B

B2B News for Friday, April 16: Fighting Screen Fatigue with Better Animated Videos for Business, Digital Wigs for Virtual Meetings & Gamified Sales Coaching

April 16, 2021

Via: B2B News Network

If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for […]


B2B

Optimize Your B2B Sales Process for Success in a Virtual Marketplace

April 9, 2021

Via: CMSWire

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]


B2B

Creating Content in B2B: How to Avoid the Substance Gap

April 9, 2021

Via: CMSWire

When B2B companies conceptualize or create content, they often write only about themselves or their products or services. While this type of content has a place, many B2B marketers use product-centric messaging on websites, lead generation pages, social media and […]


B2B, News

Colocation Sell-Offs, Procurement Platform Partnerships and a New Rosie the Riveter for the She-cession

March 31, 2021

Via: B2B News Network

We’ve got news from the data centre, more from procurement platforms and some from the world of feminist business. The Toronto-based Aptum is changing. The company is selling its Canadian colocation business to eStruxture. “We are excited to complete the […]


B2B, E-payment & Security, Technology

MoneyGram launches B2B service for global money transfer

March 25, 2021

Via: Payments Dive

Moneygram’s announcement enables customers to transfer money to a digital wallet from almost any place in the world, and now, the company will connect customers and vendors from around the world as well. Vendors who plan to use MoneyGram’s API […]


B2B

How CDPs fit within a B2B marketing strategy

March 23, 2021

Via: MarTech Today

More organizations have been implementing CDPs over the last year, and these platforms can help bridge the gap between marketing and sales, especially in the B2B realm, where contacts and customer data can get messier and more drawn out than […]


B2B, Platforms, Technology

Digital 360: Amazon Business surpasses $25B in annualized sales

March 19, 2021

Via: B2B News Network

E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing […]


B2B

A B2B Brand’s Guide To Staying With The Times

March 10, 2021

Via: B2B News Network

While brands already have so much to focus on, another priority should be staying up to date. Moving with the times is key, so staying flexible is essential. You can’t ignore the goings on in the world and hope to […]


B2B

IWD 2021: 100 Exceptional Women in B2B by Mezzanine Growth

March 8, 2021

Via: B2B News Network

Business-to-business is a field where women – and especially senior leaders – are in the minority. As a B2B marketing firm, we encounter significantly fewer women than men, but the women we do work with are consistently stellar, and we […]


B2B, E-payment & Security, Technology

PayPal CFO: Pandemic has created ‘inflection point’ for digital payments

March 5, 2021

Via: Payments Dive

PayPal has been one of the few benefactors of the COVID-19 landscape, as consumers were forced to pivot from in-person contact and conduct most transactions virtually. But the company isn’t lowering its expectations as the end of the pandemic grows […]