Category: News

October 11, 2021

Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]

October 8, 2021

Microsoft announced Thursday it had acquired Seattle-based Ally.io, a start-up that provides software to help organizations keep track of their progress on key goals. Terms of the deal weren’t disclosed. According to Microsoft, Ally.io will be pulled into the Viva […]

October 5, 2021

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]

October 1, 2021

I currently work with a client who supervises two software robots that process financial data for her organization. A colleague in project management built a bot that now assists him with several personal workflows. I’m frequently asked about the status […]

September 22, 2021

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]

September 10, 2021

Every week, it seems Microsoft is offering up something that’s worth a look and this week is no different. In fact, after throwing around dates for the return to the physical workplace over the past few months, the Redmond, WA-based […]

September 3, 2021

Sitecore, a digital experience management software provider, has announced the acquisition of Reflektion, an AI-powered digital search platform. Reflektion’s software is designed to understand and predict patterns, context and needs of shoppers. Sitecore’s latest acquisition, its fourth of this year, […]

August 30, 2021

Dear Alan Friends: As Hurricane Ida approaches landfall in Louisiana, ALAN is busy preparing, and we are encouraging all of our partners to do the same. With that in mind, we’d like to share five pre-storm takeaways that we feel […]

August 17, 2021

From Prime Day to pharmaceutical discounts, Walmart and Amazon are often in sync as the rivals dance around each other and compete for dominance over the unknowable future of retail. As noted by MarketWatch, which previously reported on Walmart’s job […]

August 16, 2021

Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as […]