Category: News

January 5, 2022

Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an […]

December 29, 2021

Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies. B2C marketing is an ever-evolving […]

December 28, 2021

The eBay affiliate program will see improvements in 2022, according to the director of the program, Michael Lill. In an end-of-year message for participants in the eBay Partner Network (ePN), Lill recapped the year and, looking ahead, said there was […]

December 27, 2021

Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization has been gradually occurring for many years with the percentage of customers who are willing to purchase […]

December 23, 2021

Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences […]

December 21, 2021

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]

December 6, 2021

WPP’s latest moves demonstrate how agency holding companies are beefing up e-commerce capabilities and addressing related issues to meet brand needs as the pandemic continues to accelerate consumers’ e-commerce adoption. The acquisition of CCG will provide WPP with a software […]

November 15, 2021

With the dust now settled on the recent Microsoft Ignite conference it’s easier to stand back and assess the value of many of the releases and how they will impact the digital workplace. Microsoft released literally dozens of upgrades and […]

November 3, 2021

Customer experience leaders will benefit from a culture of experimentation and curiosity in the rapidly changing digital world. Rich Hein, editor in chief at CMSWire, shared those thoughts in the opening keynote of the Digital Experience Summit last week. CMSWire wrapped up its […]

October 29, 2021

Former eBay executive David Marcus, who served as President of PayPal and landed at Facebook in 2014, announced the social media company is rebranding its payments division to Novi. The move comes at the same time the Facebook corporate entity […]