Category: News


4 Lessons for Marketers From Facebook’s Outage

October 11, 2021

Via: СMSWire

Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]


Microsoft Adds New Elements to Viva, Box Gets Tighter With Slack, Zoom & More News

October 8, 2021

Via: CMSWire

Microsoft announced Thursday it had acquired Seattle-based, a start-up that provides software to help organizations keep track of their progress on key goals. Terms of the deal weren’t disclosed. According to Microsoft, will be pulled into the Viva […]


Moz Releases SEO Tool, Blueshift Updates Customer Data Platform & More CX News

October 5, 2021

Via: CMSWire

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]


Human-Machine Collaboration in 2021: The Machines Are Ready. Is Your Business?

October 1, 2021

Via: CMSWire

I currently work with a client who supervises two software robots that process financial data for her organization. A colleague in project management built a bot that now assists him with several personal workflows. I’m frequently asked about the status […]

Advertising & Marketing, News, Technology

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

September 22, 2021

Via: MarketingProfs

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]


Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News

September 10, 2021

Via: CMSWire

Every week, it seems Microsoft is offering up something that’s worth a look and this week is no different. In fact, after throwing around dates for the return to the physical workplace over the past few months, the Redmond, WA-based […]


Sitecore Acquires Reflektion, 6Sense Acquires Fortella & More Customer Experience News

September 3, 2021

Via: CMSWire

Sitecore, a digital experience management software provider, has announced the acquisition of Reflektion, an AI-powered digital search platform. Reflektion’s software is designed to understand and predict patterns, context and needs of shoppers. Sitecore’s latest acquisition, its fourth of this year, […]


American Logistics Aid Network issues message about Hurricane Ida

August 30, 2021

Via: Logistics Management

Dear Alan Friends: As Hurricane Ida approaches landfall in Louisiana, ALAN is busy preparing, and we are encouraging all of our partners to do the same. With that in mind, we’d like to share five pre-storm takeaways that we feel […]


Walmart looks for a cryptocurrency strategy leader

August 17, 2021

Via: Payments Dive

From Prime Day to pharmaceutical discounts, Walmart and Amazon are often in sync as the rivals dance around each other and compete for dominance over the unknowable future of retail. As noted by MarketWatch, which previously reported on Walmart’s job […]


Walmart hands US media duties to Publicis as it ramps up omnichannel focus

August 16, 2021

Via: Retail Dive

Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as […]