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Shopping on Social Media Platforms Forecast To Reach $1.2 Trillion by 2025

January 5, 2022

Via: Ecommerce Times

Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an […]


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3 online brand building strategies for consumer branded goods

December 29, 2021

Via: Smart Insights

Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies. B2C marketing is an ever-evolving […]


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eBay Affiliate Program Will See Improvements in 2022

December 28, 2021

Via: EcommerceBytes

The eBay affiliate program will see improvements in 2022, according to the director of the program, Michael Lill. In an end-of-year message for participants in the eBay Partner Network (ePN), Lill recapped the year and, looking ahead, said there was […]


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What is omnichannel Pharma?

December 27, 2021

Via: Smart Insights

Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Digitization has been gradually occurring for many years with the percentage of customers who are willing to purchase […]


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Can livestream shopping in the US catch up to China’s soaring growth?

December 23, 2021

Via: Marketing Dive

Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences […]


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McDonald’s sells AI tech firm Dynamic Yield to Mastercard

December 21, 2021

Via: Marketing Dive

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]


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WPP beefs up e-commerce push with acquisition, sustainability practice

December 6, 2021

Via: Marketing Dive

WPP’s latest moves demonstrate how agency holding companies are beefing up e-commerce capabilities and addressing related issues to meet brand needs as the pandemic continues to accelerate consumers’ e-commerce adoption. The acquisition of CCG will provide WPP with a software […]


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Microsoft Mesh and Its Place in Microsoft’s Metaverse Ambitions

November 15, 2021

Via: CMSWire

With the dust now settled on the recent Microsoft Ignite conference it’s easier to stand back and assess the value of many of the releases and how they will impact the digital workplace. Microsoft released literally dozens of upgrades and […]


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6 Takeaways from the CMSWire DX Summit Fall 2021 Conference

November 3, 2021

Via: CMSWire

Customer experience leaders will benefit from a culture of experimentation and curiosity in the rapidly changing digital world. Rich Hein, editor in chief at CMSWire, shared those thoughts in the opening keynote of the Digital Experience Summit last week. CMSWire wrapped up its […]


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Facebook Payments Unit Rebrands as Novi

October 29, 2021

Via: EcommerceBytes

Former eBay executive David Marcus, who served as President of PayPal and landed at Facebook in 2014, announced the social media company is rebranding its payments division to Novi. The move comes at the same time the Facebook corporate entity […]