Category: Analytics & Data

January 13, 2022

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]

December 15, 2021

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]

December 6, 2021

If you have read the previous articles in this series, you may notice that one of the main themes presented for customer experience (CX) professionals or market research managers is “know before you go.” Program strategy informs project details, which […]

November 5, 2021

The launch of a new Google Data Studio connector isn’t typically something to write home about. But among the latest rolling updates to Google Data Studio, a beta connector to Microsoft SQL server merits interest. Google’s Microsoft SQL 2017 Server […]

November 4, 2021

Artificial Intelligence is being used for a myriad of tasks today, including customer self-service bots, employee HR portals, virtual assistants, companion chatbots and robots, predictive analytics, and many other applications. This article will look at the ways that AI is […]

November 3, 2021

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]

November 2, 2021

Businesses are struggling to deliver a unified customer experience across all product touchpoints, but the prioritization of product data management can help deliver better user experiences. These were the results of a study conducted by Forrester Consulting called, The Future […]

October 26, 2021

Each new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals […]

October 14, 2021

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]

October 12, 2021

The technology behind search is much older than you might imagine. Philip Bagley described the basic processes behind search in his 1951 Master’s thesis based on the functionality of the MIT Whirlwind computer. IBM developed the inverted index file structure […]