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Category: Analytics & Data


Analytics & Data

Fixing the Persistent Data/Content Silo Problem Once and for All

January 31, 2023

Via: CMSWire

There’s no doubt about it: Internal silos can wreak havoc on your company culture, your sales and ultimately even your revenue. But even though B2B organizations have emphasized alignment in recent years, silos can be persistent. If you’re finding that […]


Analytics & Data

90% of Data Is Junk and Terrible for the Environment

January 6, 2023

Via: CMSWire

Ninety percent of data produced and stored is not simply useless; it gets in the way of useful data. Waste data makes it harder and harder to find and make use of good data. John Booth gave me a great […]


Analytics & Data

The Value of Site Search to Your Customer Experience Analytics

December 5, 2022

Via: CMSWire

Google Analytics (GA) may be introducing a lot of changes to the analytics workflow with GA4, but one kind of workflow that marketers can steadily rely upon is site search. I covered the site search feature in Google Analytics back […]


Analytics & Data

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


Analytics & Data

Measuring CX: Why You’re Doing It All Wrong

November 1, 2022

Via: CMSWire

NPS. CLI. CSAT. CES. CLV. And on and on and on. Most of us have tried it all — and often with such ardor that we tend to categorize CX professionals by which camp they’re in. I’ve spent at least […]


Analytics & Data

Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

October 31, 2022

Via: Social Media Today

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]


Analytics & Data

Tips to Inform Your Customer Data Clean Room Strategy

October 21, 2022

Via: CMSWire

By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and measurement more difficult to perform in the future. The deprecation of the third-party cookie by Google, which is forcing brands to rethink […]


Analytics & Data

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

October 18, 2022

Via: CMSWire

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]


Analytics & Data

3 Things to Consider Before Buying a Customer Data Platform

October 17, 2022

Via: CMSWire

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]


Analytics & Data

Customer Data Management Is the Key to Consumer Trust, Profitability

October 11, 2022

Via: CMSWire

The more businesses understand their customers — where they live, what they like or dislike, what influences their purchasing decisions, etc. — the easier it is to provide a good customer experience. One Statista survey revealed that 90% of US […]


Analytics & Data

Is Your Data Really Safe?

October 6, 2022

Via: CMSWire

We all know that companies collect and keep our data. And there’s a purpose for this, usually. That data is what creates personalized, relevant experiences that keep us coming back again and again. Like product recommendations based on what you’ve […]


Analytics & Data

Customer Data: 8 Rights Don’t Make It Wrong

September 30, 2022

Via: CMSWire

Data is at the heart of designing and delivering a great (connected) customer experience. Without data informing your design and delivery, you really are flying blind. But that opening statement leaves us with a few questions, including: How do we […]


Analytics & Data

Consumer Data Privacy Protection Lessons from $1.2M Sephora Settlement

September 30, 2022

Via: CMSWire

In this 21st century world of people using phones for multiple reasons other than just talking, there are drawbacks to this simplistic take on everyday living. From texting to paying bills to checking emails, users must be wary of their […]


Analytics & Data

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

September 29, 2022

Via: Social Media Today

LinkedIn has announced some new ad tools to help you maximize your LinkedIn campaigns, including Document Ads, offline conversion data integration, and a new Media Library for storing and sourcing ad content. First off, on Document Ads – as it […]


Analytics & Data

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

September 8, 2022

Via: CMSWire

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]


Analytics & Data

Data Integration Is a Crucial Part of Your Digital Transformation

September 7, 2022

Via: CMSWire

Turning insights into actionable strategies is always challenging, and not even the best-prepared organizations are immune from roadblocks. Even when organizations strategically collect only the right data and avoid data overload, they can still encounter problems in the analysis stage. […]


Analytics & Data

A Look Back at Gartner’s Data and Analytics Summit 2022

August 31, 2022

Via: CMSWire

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]


Analytics & Data

Is Bad Data Ruining Your Customer Experience?

August 25, 2022

Via: CMSWire

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]


Analytics & Data

SEO: Keyword Research for a New Site

August 23, 2022

Via: Practical Ecommerce

An established website has many options to expand keyword lists and identify organic search opportunities. But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]