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Category: Analytics & Data


Analytics & Data

How to Choose the Right Data Visualization

January 13, 2022

Via: CMSWire

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]


Analytics & Data

How to Set Up Conversion Events in Google Analytics 4

December 15, 2021

Via: CMSWire

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]


Analytics & Data

How to Start Analyzing Before the Data Arrives

December 6, 2021

Via: CMSWire

If you have read the previous articles in this series, you may notice that one of the main themes presented for customer experience (CX) professionals or market research managers is “know before you go.” Program strategy informs project details, which […]


Analytics & Data

Google Data Studio Introduces a Microsoft SQL Server Connector

November 5, 2021

Via: CMSWire

The launch of a new Google Data Studio connector isn’t typically something to write home about. But among the latest rolling updates to Google Data Studio, a beta connector to Microsoft SQL server merits interest. Google’s Microsoft SQL 2017 Server […]


Analytics & Data

How AI Is Being Used to Protect Customer Privacy

November 4, 2021

Via: CMSWire

Artificial Intelligence is being used for a myriad of tasks today, including customer self-service bots, employee HR portals, virtual assistants, companion chatbots and robots, predictive analytics, and many other applications. This article will look at the ways that AI is […]


Analytics & Data

Exploring CDP Implementation and Optimization

November 3, 2021

Via: CMSWire

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]


Analytics & Data

Combating ‘Commerce Anarchy’ With Better Data Management

November 2, 2021

Via: CMSWire

Businesses are struggling to deliver a unified customer experience across all product touchpoints, but the prioritization of product data management can help deliver better user experiences. These were the results of a study conducted by Forrester Consulting called, The Future […]


Analytics & Data

How to Prepare Your Customer Experience Efforts for a Post-Cookie World

October 26, 2021

Via: CMSWire

Each new innovation in digital marketing and CRM has allowed brands to gain additional insights into their customers. While some advancements have been more successful than others, one thing is certain: time marches forward. Marketing, customer experience and other professionals […]


Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]


Analytics & Data

Why Should You Care About Enterprise Search Research?

October 12, 2021

Via: CMSWire

The technology behind search is much older than you might imagine. Philip Bagley described the basic processes behind search in his 1951 Master’s thesis based on the functionality of the MIT Whirlwind computer. IBM developed the inverted index file structure […]