March 11, 2024
Via: CMSWireData analysts are just as swept up with the AI in analytics hype as any other professional, but their emotions reflect more than just being in awe of the technology. The world of AI has reshaped the rules of data […]
March 6, 2024
Via: Practical EcommerceThe first challenge in ranking fast-growing ecommerce companies is the definition. Should “ecommerce” include only companies that sell their own inventory? Or does it also include platforms and tech providers that serve those sellers? Yahoo Finance adopted the latter last […]
February 19, 2024
Via: Social Media TodayIs Reddit’s data actually worth $60 million per year? That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into […]
February 14, 2024
Via: Social Media TodayWhile Snapchat continues to grow, with the company recently reporting that it’s now up to 800 million monthly actives, its next challenge lies in maximizing that reach, especially in regions outside the U.S., where the platform generates a lot less […]
February 12, 2024
Via: Social Media TodayFollowing Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]
February 8, 2024
Via: Practical EcommerceGoogle’s algorithm updates used to be straightforward. If rankings were impacted, search engine optimizers knew the cause. For example, the Panda update in 2011 affected sites with low-value content. The Penguin update in 2012 addressed spammy links. But those causes […]
January 25, 2024
Via: B2B News NetworkIn the business world, more companies and organizations rely on their online presence to run their company. Now, more than ever, businesses store vast amounts of data, which can quickly become overwhelming for companies to organize. Whether you are running […]
January 22, 2024
Via: Marketing DiveAs the cookieless future draws nearer, brands and agencies are exploring alternative tactics to identify consumers and gain insights into their behavior — necessary steps in creating the kind of personalized campaigns many have come to expect. Among the alternatives […]
January 12, 2024
Via: CMSWireBusinesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]
December 27, 2023
Via: B2B News NetworkEffective asset management is vital for businesses to maintain productivity and maximize profitability. In the past, traditional methods relied heavily on tracking using spreadsheets. While this approach sufficed at those times, the complexities of business demanded a more efficient and […]
November 17, 2023
Via: CMSWireGoogle announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update. Both features enhance how analytics should be managed. Google […]
November 13, 2023
Via: CMSWireIn an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]
October 20, 2023
Via: CMSWireSo many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made uncomplicated if you take the right steps. Features […]
October 12, 2023
Via: CMSWirePredictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into customer behavior and predict the churn risk for each customer. With the […]
October 11, 2023
Via: Marketing DiveMcDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is […]
October 2, 2023
Via: CMSWireWe celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors comprise the overall customer experience, including […]
September 27, 2023
Via: CMSWireWhen ChatGPT was first introduced, professionals from every industry were intrigued and mesmerized by AI’s potential Save for data analysts. Many developers working with data were impressed, but analysts remained somewhat skeptical. Generative AI provides answers that are not deterministic […]
September 8, 2023
Via: CMSWireWhile Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics on other platforms. If they are using video, then YouTube […]
August 28, 2023
Via: CMSWireWhen it comes to spreadsheets, no software has outshone Microsoft’s Excel. Since its debut in 1987, Excel has reigned supreme as a workplace staple, maintaining its status as the king of spreadsheets. Microsoft has continually defended Excel’s crown, refreshing its […]
August 1, 2023
Via: B2B News NetworkIn a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will […]