Category: Analytics & Data

April 6, 2021

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]

April 6, 2021

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]

March 30, 2021

For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it influenced their buying behaviors? But as customer experiences go digital and marketing technologies mature, marketers […]

March 24, 2021

Much of the buzz around data over the past few years has been about big data and how organizations are using large data sets to give them a business edge. However, due in no small part to the pandemic, small […]

March 22, 2021

In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall […]

March 18, 2021

Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]

March 18, 2021

We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement […]

March 16, 2021

Google released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve. At SEISO, the […]

March 15, 2021

Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all […]

March 10, 2021

Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]