April 6, 2021
Via: CMSWireRecently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]
Analytics & Data, Platforms, Technology
April 6, 2021
Via: CMSWireChristmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]
March 30, 2021
Via: CMSWireFor years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it influenced their buying behaviors? But as customer experiences go digital and marketing technologies mature, marketers […]
March 24, 2021
Via: CMSWireMuch of the buzz around data over the past few years has been about big data and how organizations are using large data sets to give them a business edge. However, due in no small part to the pandemic, small […]
March 22, 2021
Via: SearchenginewatchIn the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall […]
March 18, 2021
Via: CMSWireNothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]
Analytics & Data, Marketing & Advertising, Technology
March 18, 2021
Via: SearchenginewatchWe’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year. But data needs to make sense to people if it’s to lead to better engagement […]
Analytics & Data, Marketing & Advertising, Technology
March 16, 2021
Via: SearchenginewatchGoogle released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve. At SEISO, the […]
Analytics & Data, Marketing & Advertising, Technology
March 15, 2021
Via: CMSWireData is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all […]
March 10, 2021
Via: SearchenginewatchFollowing the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]