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Category: Analytics & Data


Advertising & Marketing, Analytics & Data, Technology

Top 10 AI Marketing Analytics Tools

April 12, 2024

Via: CMSWire

AI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis. But marketers still face […]


Analytics & Data

Privacy tools fall short: Here’s what the numbers say

April 5, 2024

Via: Marketing Dive

Digital privacy efforts continue to fall short of fully protecting consumers and marketers, especially as tracking becomes more sophisticated. While cookies have been a key part of the conversation in recent months, other tracking tools such as pixels can’t be overlooked […]


Analytics & Data

11 Top Customer Service Metrics to Measure

March 25, 2024

Via: CMSWire

Understanding customer needs and expectations is a necessity, yet it still remains a challenge for many organizations. In fact, less than 1 in 5 organizations say they understand their customers well, according to CMSWire’s State of Digital Customer Experience report. […]


Analytics & Data

AI in Analytics: 3 Key Tips to Keep Your Workflow up to Date

March 11, 2024

Via: CMSWire

Data analysts are just as swept up with the AI in analytics hype as any other professional, but their emotions reflect more than just being in awe of the technology. The world of AI has reshaped the rules of data […]


Analytics & Data

Charts: Fastest Growing Ecommerce Companies 2023

March 6, 2024

Via: Practical Ecommerce

The first challenge in ranking fast-growing ecommerce companies is the definition. Should “ecommerce” include only companies that sell their own inventory? Or does it also include platforms and tech providers that serve those sellers? Yahoo Finance adopted the latter last […]


Analytics & Data

Reddit’s Exclusive Data Sharing Deal With an Unnamed AI Company Could Mark a Key Industry Shift

February 19, 2024

Via: Social Media Today

Is Reddit’s data actually worth $60 million per year? That’s reportedly how much an as-yet-unnamed AI development company has paid to gain exclusive access to Reddit’s full data set, which will see said AI company incorporate Reddit user responses into […]


Analytics & Data

Snapchat Shares New Research into the Opportunities of the Saudi Arabian Market

February 14, 2024

Via: Social Media Today

While Snapchat continues to grow, with the company recently reporting that it’s now up to 800 million monthly actives, its next challenge lies in maximizing that reach, especially in regions outside the U.S., where the platform generates a lot less […]


Analytics & Data

Google Shares Insights into Top Super Bowl Related Trends

February 12, 2024

Via: Social Media Today

Following Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]


Analytics & Data

Google’s Core Update vs. Helpful Content

February 8, 2024

Via: Practical Ecommerce

Google’s algorithm updates used to be straightforward. If rankings were impacted, search engine optimizers knew the cause. For example, the Panda update in 2011 affected sites with low-value content. The Penguin update in 2012 addressed spammy links. But those causes […]


Analytics & Data

How To Organize Data at the Enterprise Level

January 25, 2024

Via: B2B News Network

In the business world, more companies and organizations rely on their online presence to run their company. Now, more than ever, businesses store vast amounts of data, which can quickly become overwhelming for companies to organize. Whether you are running […]


Analytics & Data

LiveRamp boosts data clean room capabilities with Habu acquisition

January 22, 2024

Via: Marketing Dive

As the cookieless future draws nearer, brands and agencies are exploring alternative tactics to identify consumers and gain insights into their behavior — necessary steps in creating the kind of personalized campaigns many have come to expect. Among the alternatives […]


Analytics & Data

Customer Data Analytics and AI: The Smart Path

January 12, 2024

Via: CMSWire

Businesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]


Analytics & Data

Beyond Spreadsheets: The Power of Modern Asset Management Tracking

December 27, 2023

Via: B2B News Network

Effective asset management is vital for businesses to maintain productivity and maximize profitability. In the past, traditional methods relied heavily on tracking using spreadsheets. While this approach sufficed at those times, the complexities of business demanded a more efficient and […]


Analytics & Data

Google Updates the Admin Page and Email Scheduler for Google Analytics

November 17, 2023

Via: CMSWire

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update. Both features enhance how analytics should be managed. Google […]


Analytics & Data

What Is Customer Analytics? And Why It Matters

November 13, 2023

Via: CMSWire

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]


Analytics & Data

When to Use AI to Forecast Website Data

October 20, 2023

Via: CMSWire

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made uncomplicated if you take the right steps. Features […]


Analytics & Data

Using Predictive Analytics to Improve Customer Retention

October 12, 2023

Via: CMSWire

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into customer behavior and predict the churn risk for each customer. With the […]


Analytics & Data

McDonald’s US CMO on brand’s first-party data transformation

October 11, 2023

Via: Marketing Dive

McDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is […]


Analytics & Data

5 Tips for Improving Personalized Customer Experience

October 2, 2023

Via: CMSWire

We celebrate Customer Service Week and CX Day in the first week of October. Customer service is a term neatly nested within a more robust category known as customer experience (CX). Many other factors comprise the overall customer experience, including […]


Analytics & Data

ChatGPT Advanced Data Analysis Plugin: Code Interpreter Upgrades Data Analysis Options for Marketers

September 27, 2023

Via: CMSWire

When ChatGPT was first introduced, professionals from every industry were intrigued and mesmerized by AI’s potential Save for data analysts. Many developers working with data were impressed, but analysts remained somewhat skeptical. Generative AI provides answers that are not deterministic […]