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Category: Analytics & Data


Analytics & Data

Consumers to limit spending, celebrations for July Fourth, survey finds

June 28, 2022

Via: Marketing Dive

Last year saw an increase in Fourth of July spending as consumers were looking forward to one of the first opportunities for a family gathering since the start of the COVID-19 pandemic. However, consumers are looking to a more laid […]


Analytics & Data

Do Your Customers Trust You on AI, Data Collection and Customer Experience?

May 13, 2022

Via: CMSWire

Do your customers trust you? Do they trust what you are doing with your personal data? Do they trust you to fulfill promises in sales pitches, advertisements and general brand messaging? Do they trust you to effectively and ethically implement […]


Analytics & Data

What Does a Data Product Manager Do?

April 12, 2022

Via: CMSWire

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]


Analytics & Data

Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue

April 11, 2022

Via: CMSWire

If you read my last article about account blindness, you understand all too well that fragmented systems and increasing buyer anonymity have made sales and marketing a struggle for many B2B organizations. The bad news is that such a deep […]


Analytics & Data

Google’s Move Away From Universal Analytics: What It Means for Digital Marketers

April 5, 2022

Via: CMSWire

Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using […]


Analytics & Data

Why Analytics, Accessibility Are Essential for Designing Digital Customer Experiences

March 11, 2022

Via: CMSWire

Accessibility has become a growing influence on design and UX today. Apps operate on more devices that are not a tablet or phone. This impacts services that physically-impaired and visually-impaired consumers use, as well as expands the application of assistive […]


Analytics & Data

5 Advantages of Data Management Platforms

February 21, 2022

Via: B2B News Network

As data collection grows – the data has always been produced, but now we have means to capture and use it –so too does its potential for moving a business forward. But to unlock and maximize the collected data’s benefits, […]


Analytics & Data

Profitable personalization: boosting audience engagement with zero- and first-party data

January 31, 2022

Via: Marketing Dive

As third-party cookies crumble, privacy mechanisms evolve and the battle for audiences intensifies, publishers must find new ways to connect with their audiences, monetize that connection and build compelling experiences. Zero- and first-party data make that possible, laying the foundation […]


Analytics & Data

Google Proposes New ‘Topics’ Approach to Replace Cookie Tracking

January 25, 2022

Via: Social Media Today

As part of its ongoing effort to phase out third-party cookie tracking, and replace it with a new, privacy-friendly data insights process for web publishers, Google has today announced a shift in its approach, with a new topic-based structure now […]


Analytics & Data

How to Choose the Right Data Visualization

January 13, 2022

Via: CMSWire

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]