Category: Analytics & Data

October 14, 2021

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]

October 12, 2021

The technology behind search is much older than you might imagine. Philip Bagley described the basic processes behind search in his 1951 Master’s thesis based on the functionality of the MIT Whirlwind computer. IBM developed the inverted index file structure […]

October 5, 2021

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]

September 28, 2021

Last weekend at a neighborhood block party, I found myself standing in the middle of a group of 3-6-year-olds when one remarked “You are tall!” Standing next to a bunch of elementary and pre-school aged kids, I was the tallest […]

September 20, 2021

Rolling Stone recently updated its list of the 500 Greatest Songs of All Time. To create the new list, it polled more than 250 artists, musicians and producers — from Angelique Kidjo to Zedd, Sam Smith to Megan Thee Stallion, […]

September 14, 2021

Companies have many reasons for prioritizing digital transformation initiatives. While operational efficiency and streamlining of processes are clear benefits, improving the customer experience is the most outward facing and even internally visible because of things like customer complaints, lackluster sales […]

September 8, 2021

We all know that successfully scaling a company means reaching the right customers, and to do that you need the right information. Getting to know your prospects thoroughly requires access to real data about who they are, what they need, […]

August 23, 2021

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one’s customers is essential to building this connection. But many […]

August 20, 2021

While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. The Tech report provides a clear […]

August 6, 2021

Coordinating analytics reporting across a team can feel like whack-a-mole rather than a progressive workflow. Who is in charge of updating an analytics report? Who should be notified when reports are updated? Who no longer needs to be notified? To […]