Category: Analytics & Data

July 26, 2021

As a product manager working with development and in technical infrastructure teams, I deal with technical debt on a daily basis, so Geetika Tandon’s recent article on the topic struck a nerve. As an information governance professional, it also made […]

July 20, 2021

Google Analytics provides data from a website or app on engagement, conversions, and transactions. However, many online merchants need data from other sources, such as search engines, social media, affiliates, and more. Some of these sources can be connected or […]

July 13, 2021

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]

July 12, 2021

If you’re constantly trashing your architecture and buying the latest, most “efficient” stuff then of course you can parade around saying how efficient you are. The fact that your wasteful behavior is hidden underneath your creative accounting, and that this […]

June 28, 2021

Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]

June 25, 2021

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

June 17, 2021

Google Analytics has been part of most marketing departments’ toolkits for quite some time. With Google being the top ranking search engine globally and the target of many SEO strategies, marketers have relied on Google Analytics for quite a lot. […]

June 15, 2021

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]

June 7, 2021

Digital has become too much about the creation and collection of content and data. We are flooding the present with so much content that we are diminishing our critical abilities to think, plan and design for the long term. “I […]