Category: Mobile Commerce

May 29, 2020

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]

May 12, 2020

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or […]

May 1, 2020

No one predicted that a virus that emerged in the Chinese city of Wuhan would take the world into its grip. All around the world, life is on standstill and most economic and social activities have come to a halt. […]

April 23, 2020

Likes have been an important part of influencers’ businesses and the removal of Instagram likes has impacted them both positively and negatively. Due to this change, we can see them moving to new platforms. In November 2019, Instagram CEO Adam […]

March 27, 2020

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]

March 18, 2020

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

January 21, 2020

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]

January 14, 2020

Instagram is finally bringing direct messages to the web. Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who […]

December 26, 2019

If you’re lucky enough to have unwrapped a new iPhone as a holiday gift this year, you’ll probably want to install some new apps on it. Fortunately, we’re here to help with some suggestions. We’ve divided them into two types: […]