Category: Mobile Commerce

October 10, 2019

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]

October 1, 2019

The ProgrammableWeb directory eclipsed the 22K API mark in June 2019, highlighting the growing importance of APIs in today’s modern digitally connected world. APIs are an extremely important part of any modern commerce solution. They are required to deliver consistent […]

September 24, 2019

As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their […]

September 23, 2019

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much […]

September 20, 2019

Once dismissed as just a fad, voice search has shown real staying power. In fact, research shows that voice search is on the rise. According to statistics by Dialogtech, we can expect half of all online searches to be voice […]

September 12, 2019

Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like […]

September 9, 2019

Chatbots are HOT. Gartner predicts chatbots will power 85% of customer service interactions by next year, and 31% of marketers believe that virtual personal assistants will have more impact than any other AI technology. Analyzing over 20 years of live […]

September 5, 2019

Google is adding personalized TV and movie recommendations to search, in hopes of solving the age old question: what do you actually want to watch? Now, when you search Google for things like “good shows to watch” or “what to […]

September 4, 2019

From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025. IoT devices may be changing the way consumers interact with brands, but the growth of […]

August 27, 2019

Today, thanks to your tips, I bring you a scoop: a new app called Threads, now in development at Instagram, designed to promote sharing among close friends. I published it a couple hours ago at The Verge: Facebook is developing […]