Category: Mobile Commerce

December 6, 2019

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]

December 5, 2019

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]

December 4, 2019

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]

December 2, 2019

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]

November 26, 2019

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]

November 25, 2019

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]

November 21, 2019

Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands […]

November 14, 2019

Facebook is launching three new product features to increase fundraising across its platforms: a new Instagram donation button, a fundraising sticker in Facebook, and the broader rollout of fundraising on Facebook gaming live streams. The Instagram button might be the […]

October 22, 2019

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]

October 10, 2019

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]