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Category: Mobile Commerce


Apps & Sites, Mobile Commerce

X Previews New Elements Coming to Communities as it Looks to Drive More Niche Engagement

September 25, 2023

Via: Social Media Today

As X moves to shut down Circles, its more enclosed sharing option, it’s also looking to add more functionality to Communities, as a means to facilitate topic-specific engagement, in isolation from a users’ regular X identity. Which makes sense. For […]


Mobile Commerce, Mobile Marketing

Pinterest focuses on possibility in new global ad push

September 25, 2023

Via: Marketing Dive

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]


Apps & Sites, Mobile Commerce

CapCut video app sees $100 million milestone in consumer spend

September 22, 2023

Via: Business of Apps

CapCut, ByteDance’s video editing app, has achieved a staggering milestone, surpassing $100 million in consumer spend across iOS and Android devices, according to data.ai. Let’s dive in. CapCut by the numbers Originally launched in China in 2019, CapCut quickly gained […]


Apps & Sites, Mobile Commerce

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

September 21, 2023

Via: Social Media Today

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]


Apps & Sites, Mobile Commerce

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

September 21, 2023

Via: Social Media Today

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]


Apps & Sites, Mobile Commerce

Pinterest Shares New Insights into its Evolving Personalization and Recommendation Tools

September 20, 2023

Via: Social Media Today

Have you considered how Pinterest might fit into your digital marketing strategy? The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a […]


Mobile Commerce, Mobile Marketing

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

September 19, 2023

Via: Social Media Today

With recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, […]


Apps & Sites, Mobile Commerce

Reddit Publishes New Guide to Key Ads Best Practices

September 19, 2023

Via: Social Media Today

Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a […]


Apps & Sites, Mobile Commerce

Elon Musk Says That New, Lower Priced Tiers for X Premium Are Coming to Boost Take-Up

September 18, 2023

Via: Social Media Today

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]


Apps & Sites, Mobile Commerce

LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

September 14, 2023

Via: Social Media Today

LinkedIn has gained an extra level of assurance for advertisers, with the Media Ratings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics. After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the […]


Apps & Sites, Mobile Commerce

LinkedIn Adds New Generative AI Search Tools to Sales Navigator, Makes AI Courses Available for Free

September 13, 2023

Via: Social Media Today

LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. As you […]


Apps & Sites, Mobile Commerce

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

September 12, 2023

Via: Social Media Today

Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming […]


Mobile Commerce, Mobile Marketing

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

September 12, 2023

Via: Social Media Today

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]


Apps & Sites, Mobile Commerce

Threads Expands Keyword Search to More Regions

September 7, 2023

Via: Social Media Today

After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be […]


Apps & Sites, Mobile Commerce

TikTok Announces New Programming for Fashion Month

September 6, 2023

Via: Social Media Today

September is Fashion Month, with a range of large-scale, industry-leading fashion shows being held across the globe over the coming weeks, and aligning with this, TikTok has announced that it will be hosting a range of Fashion Month initiatives. As […]


Apps & Sites, Mobile Commerce

TikTok Provides an Update on Its EU Data Center Development and Independent Safety Verification

September 5, 2023

Via: Social Media Today

TikTok has shared an update on its efforts to facilitate more control and transparency over the way it handles the data of European users, in alignment with its commitments to E.U. authorities on its data practices. As part of “Project […]


Apps & Sites, Mobile Commerce

Instagram holds strong among creators amid TikTok’s ascent

August 31, 2023

Via: Business of Apps

For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in. Why creators are still flocking to Instagram The latest […]


Apps & Sites, Mobile Commerce

YouTube Launches New Education-Based Approach to Policy Violations

August 29, 2023

Via: Social Media Today

YouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]


Mobile Commerce, Mobile Marketing

Reddit Adds New Ad Measurement Options to Validate Performance

August 24, 2023

Via: Social Media Today

As we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, with Brand and Conversion lift metrics. Brand lift measures the impact of Reddit Ads on brand perception, via […]


Apps & Sites, Mobile Commerce

TikTok Shares the Top Tracks of the Summer, Based on In-App Trends

August 24, 2023

Via: Social Media Today

One thing that can be annoying about TikTok, and how its users approach participatory content, is that you often end up hearing the same song over and over and over again as you scroll through your “For You” feed. Tracks […]