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Category: Mobile Commerce


Apps & Sites, Mobile Commerce

AI Apps for Social Media Images, Videos, Infographics

April 8, 2024

Via: Practical Ecommerce

Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response. Creating compelling social media […]


Apps & Sites, Mobile Commerce

West Elm launches mobile app

April 2, 2024

Via: Retail Dive

With the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms […]


Apps & Sites, Mobile Commerce

Why the latest TikTok ban attempt is different — and what it means for marketers

March 21, 2024

Via: Marketing Dive

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]


Apps & Sites, Mobile Commerce

What a TikTok Ban Means for Marketers

March 15, 2024

Via: CMSWire

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]


Mobile Commerce, Mobile Marketing

Basma now sells its TikTok-approved cosmetics at Sephora

March 7, 2024

Via: Retail Dive

Since Basma Hameed, a burn survivor, founded the cosmetic brand in 2021, the brand has grown to more than 184,000 followers on TikTok and 293,000 on Instagram. Basma’s debut product, The Foundation Stick, helped catapult the cosmetics company to TikTok […]


Apps & Sites, Mobile Commerce

Gap reworks Jungle’s TikTok hit to show off spring linen collection

March 4, 2024

Via: Retail Dive

Gap is positioning its spring 2024 campaign around pop music with ads that emulate Jungle’s viral “Back on 74” video. The dance-focused concept aims to show off the flowy comfort of Gap’s linen offerings, such as ‘90s-inspired loose-leg pants and […]


Apps & Sites, Mobile Commerce

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

March 1, 2024

Via: Social Media Today

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]


Apps & Sites, Mobile Commerce

X Launches Live Test of Video in Spaces

February 28, 2024

Via: Social Media Today

X’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you […]


Mobile Commerce, Mobile Marketing

TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads

February 28, 2024

Via: Social Media Today

TikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users. As you can see in this […]


Apps & Sites, Mobile Commerce

LinkedIn Adds More AI-Powered Options to its Recruiter Platform

February 27, 2024

Via: Social Media Today

LinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]


Apps & Sites, Mobile Commerce

X Continues to Build Out its Video Content Slate via New Deal with The Big 3

February 27, 2024

Via: Social Media Today

Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

February 22, 2024

Via: Social Media Today

LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies […]


Apps & Sites, Mobile Commerce

YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages

February 20, 2024

Via: Social Media Today

With YouTube marking a new milestone in connected TV viewing (i.e. people watching YouTube on their home TV set), the platform’s taking the opportunity to launch a new channel page layout for TV, which will provide another way for creators […]


Apps & Sites, Mobile Commerce

LinkedIn Shares New Insights into How Public Group Posts are Distributed

February 20, 2024

Via: Social Media Today

Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which […]


Mobile Commerce, Mobile Marketing

TikTok Provides Creative Strategy Tips in New Guide

February 19, 2024

Via: Social Media Today

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]


Apps & Sites, Mobile Commerce

YouTube Adds New Music Remix Options for Shorts

February 15, 2024

Via: Social Media Today

In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for […]


Apps & Sites, Mobile Commerce

Instagram Adds New ‘People You Follow’ Filter for DMs

February 14, 2024

Via: Social Media Today

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you […]


Apps & Sites, Mobile Commerce

X Shares Stats on Super Bowl LVIII Engagement and Brand Winners

February 13, 2024

Via: Social Media Today

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]


Apps & Sites, Mobile Commerce

YouTube Announces Updates to Studio Mobile Uploads, Gift Memberships and Product Tagging

February 13, 2024

Via: Social Media Today

Good news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]


Apps & Sites, Mobile Commerce

TikTok Announces New Partnership With the UK Olympic Teams

February 12, 2024

Via: Social Media Today

TikTok has announced a new partnership with the British Olympic and Paralympic teams, which will see British athletes using the app to connect with fans around and during the upcoming Games. As explained by TikTok: “The partnership aims to help […]