Category: Mobile Commerce

January 21, 2020

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]

January 14, 2020

Instagram is finally bringing direct messages to the web. Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who […]

December 26, 2019

If you’re lucky enough to have unwrapped a new iPhone as a holiday gift this year, you’ll probably want to install some new apps on it. Fortunately, we’re here to help with some suggestions. We’ve divided them into two types: […]

December 6, 2019

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]

December 5, 2019

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]

December 4, 2019

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]

December 2, 2019

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]

November 26, 2019

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]

November 25, 2019

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]

November 21, 2019

Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands […]