Category: Mobile Commerce

January 21, 2022

Instagram is currently testing a new Subscription option for creators on the app with a handful of select creators. The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an […]

January 21, 2022

YouTube said it would shut down its Originals in favour of unscripted, creator-led content. Originals has been part of the company’s Premium services to challenge major streaming providers such as Netflix. However, with the decision of departure of Originals lead […]

January 19, 2022

Adverty, the leading in-game advertising platform, announced a partnership with Wolves Interactive, the Istanbul-based mobile game developer to bring its In-Play ad technology to Motorbike-Traffic Racer. The game is notable for over 10 million global downloads since its launch in […]

January 13, 2022

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app. Called #RealTalk, the guide is the result of analyzing a decade worth […]

January 12, 2022

YouTube has added a new advanced analytics option to YouTube Studio which enables you to visualize the performance of your uploads by the focus topic of each, helping to provide more context as to the comparative performance of each clip. […]

January 6, 2022

TikTok is taking a bigger crack at the OOH market through a deal with Atmosphere, whose streaming platform supplies curated content to TV screens in commercial spaces like waiting rooms, gyms and restaurants. Despite the COVID-19 pandemic continuing to impact […]

January 5, 2022

Don’t say we didn’t warn you. After announcing the return of its reverse chronological, algorithm-free post feed late last year, Instagram chief Adam Mosseri has today shared a preview of how its new options on this front will work. Honestly, […]

January 4, 2022

Twitter’s trying out another way to improve tweet discovery in the app, with a test of a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app. As you can see in […]

January 3, 2022

Looking to get more out of your Instagram presence in 2022? Right now, it’s worth revisiting your platform strategy, and adding in any new guidelines or tweaks to help improve your results, and get more people to tap through on […]

December 21, 2021

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. […]