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Category: Mobile Commerce


Mobile Commerce, Mobile Marketing, Mobile Sales

Instagram’s new age check and Facebook suing over malicious ads – News roundup

December 6, 2019

Via: Smart Insights

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]


Mobile Commerce, Mobile Marketing, Mobile Sales

SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

December 5, 2019

Via: CMSWire

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]


Mobile Commerce, Mobile Marketing

Why Marketers Should Focus on Optimizing Email Open Rates

December 4, 2019

Via: CMSWire

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]


Mobile Commerce, Performance management

Voice search ascending: Three areas that require your attention right now

December 2, 2019

Via: Searchenginewatch.com

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]


Mobile Commerce, Mobile Marketing

Most online minutes are spent on mobile

November 26, 2019

Via: Smart Insights

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]


Mobile Commerce, Mobile Marketing, Performance management

Instagram explains how it uses AI to choose content for your Explore tab

November 25, 2019

Via: The Verge

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]


App & Site design, Mobile Commerce

Optimizing for position zero: The future of voice search

November 21, 2019

Via: Searchenginewatch.com

Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands […]


Mobile Commerce, Mobile Marketing, Mobile Sales

Facebook will let nonprofits include a donate button on their Instagram profiles

November 14, 2019

Via: The Verge

Facebook is launching three new product features to increase fundraising across its platforms: a new Instagram donation button, a fundraising sticker in Facebook, and the broader rollout of fundraising on Facebook gaming live streams. The Instagram button might be the […]


Mobile Commerce, Performance management

The chatbot impact on ecommerce

October 22, 2019

Via: Get Elastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Six social media marketing strategies that work and convert

October 10, 2019

Via: Searchenginewatch.com

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]