Category: Mobile Commerce

Mobile Commerce, Mobile Marketing

How RCS Chat Will Impact Marketing

August 16, 2019

Via: CMSWire

More than three in four mobile devices are running Android, yet the operating system doesn’t have a default SMS alternative like iMessage. With Google taking over the rollout of RCS for Android users, the future of this SMS replacement looks […]

Mobile, Mobile Sales

6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

August 13, 2019

Via: Get Elastic

Holiday’s the season to reach new customers — according to Google, 61% of shoppers were open to buying from new retailers during the 2018 holiday season, and 46% did buy from a new retailer in the 2017 season. While promotions, […]

App & Site design, Mobile Commerce

Improve customer experience with Progressive Web App benchmarks

August 2, 2019

Via: Get Elastic

The majority of shoppers have moved from desktop to mobile. And, we know that the conversion rate for mobile shoppers on a responsive site is about a third of what it is from desktop shoppers. However, for innovative retailers trying […]

App & Site design, Mobile Commerce

WhatsApp and Telegram media files aren’t so secure after they reach your phone

July 15, 2019

Via: The Verge

While they’re known for strongly encrypting messages in transit, apps like WhatsApp and Telegram may not always be able to keep files safe after they’re on your phone. Today, researchers from Symantec explain how hackers could use a malicious app […]

Mobile Commerce, Mobile Marketing, Mobile Sales

How Mobile Network Operator Netmore Group Is Succeeding With Messaging APIs

June 27, 2019

Via: DigitalistMag

Swedish mobile network operator Netmore Group AB offers solutions that pick up where traditional cellular coverage models leave off. Its company mission is to offer value-added mobile communications services to suit a wide range of customer needs – from mobile […]

Mobile Commerce, Mobile Marketing

Instagram Phenomenon In Digital Marketing

June 6, 2019

Via: DigitalistMag

Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in general, an essential tool for marketers across industries. However, one […]

App & Site design, Mobile Commerce, Performance management

Ads from influencers you don’t follow are about to hit your Instagram feed and Stories

June 4, 2019

Via: The Verge

Instagram is now allowing advertisers to promote branded content from influencers as ads in the feed and in Stories. That means you might start seeing an influencer’s paid partnership with Old Navy on your screen, regardless of whether you’re following […]

App & Site design, Mobile Commerce

B2B Mobile Commerce Apps are Hot: Here’s Why

May 22, 2019

Via: Get Elastic

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or […]

Mobile Commerce, Performance management

CRM for social media – How to optimize your customer service

May 8, 2019

Via: Smart Insights

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]

Mobile Commerce, Mobile Marketing

How chatbots can optimize customer experience (CX)

April 23, 2019

Via: Get Elastic

Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it’s a reality for many businesses. Chatbots […]