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Category: Mobile Commerce


Mobile Commerce, Mobile Marketing

Financial services social media strategy: trends and recommendations

June 10, 2021

Via: Smart Insights

Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing. Social […]


Apps & Sites, Mobile Commerce

Facebook Launches New Multi-Participant AR Effects Option for AR Developers

June 2, 2021

Via: Social Media Today

With interest in AR rising, and people becoming more accustomed to connection via video calls and virtual hangout tools, Facebook has today announced the next stage of its AR development options, with a new Multipeer API for digital effects, which […]


Apps & Sites, Mobile Commerce

Microsoft Opens Teams to Third-Party Collaboration Apps and In-App Purchases

May 26, 2021

Via: CMSWire

In a push to get more app developers building for Teams, Microsoft is opening up its APIs, Teams Store, and tools to what it calls collaborative apps. Last year Microsoft first let developers build third-party apps into Teams, but now […]


Apps & Sites, Mobile Commerce

Twitter Shares New Insights into Evolving Entertainment Discussion via Tweets

May 21, 2021

Via: Social Media Today

With the vaccine roll-out now well underway, many people are now looking to get out socially once again, which has sparked a resurgence in excitement around upcoming movies, music festivals, sports, etc. That enthusiasm is reflected in the latest Twitter […]


Apps & Sites, Mobile Commerce

TikTok Is a Dormant Commerce Volcano Waiting to Erupt

May 20, 2021

Via: CMSWire

We tend to be fickle in our love affairs with social media platforms. Typically, it runs its course before we turn to the next best thing. Why is this? Social media adoption usually starts with younger generations, then moves up […]


Mobile Commerce, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Marketing Dive

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]


Mobile Commerce, Mobile Marketing

Apple to start enforcing tracking changes next week, priming mobile space for disruption

April 22, 2021

Via: Marketing Dive

Apple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]


Apps & Sites, Mobile Commerce

Clubhouse Secures New Funding Round at $4 Billion Valuation

April 19, 2021

Via: Social Media Today

Can Clubhouse continue to grow as its competition rises, and will it be able to maintain its overall growth momentum into the future? These are the questions investors are now grappling with, with Twitter and Facebook, in particular, launching similar […]


Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]


Apps & Sites, Mobile Commerce, Mobile Marketing

Uber Eats is latest app to tap Stories trend

April 15, 2021

Via: Marketing Dive

Uber Eats is the latest app to add Stories functionality to increase engagement with consumers, especially younger ones that have helped to popularize the feature that temporarily strings together photos and video. Instagram and Snapchat claim that 500 million and […]