Category: Mobile Commerce

September 23, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

September 22, 2021

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]

September 21, 2021

Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf. “Using SignAll’s AI and computer vision technology that recognizes and […]

September 20, 2021

Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]

September 16, 2021

Facebook is looking to help more SMBs get into video marketing with the integration of Vimeo’s video creation platform ‘Vimeo Create’ into Facebook Business Suite. As you can see in the video clip, Vimeo Create enables simplified video creation and […]

September 14, 2021

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]

September 2, 2021

With Twitter recently updating its verification guidelines, and Instagram making it easier for the general public to apply for profile verification in the app, Facebook has today provided a new overview of its approach to verification, and who, exactly, qualifies […]

August 30, 2021

Are you looking for ways to maximize your Pinterest strategy, or tips on how you can get started with Pins to boost your overall marketing efforts? This will help – this week, Pinterest is launching a new content series which […]

August 24, 2021

After testing them out over the last few weeks, Instagram is now rolling out its new promoted products option within the Shop tab to all merchants in the app. As you can see in this example, brands with product listings […]

August 23, 2021

TikTok continues to rapidly build on its platform and tools, as it looks to capitalize on its current opportunity, and solidify its place as a key platform within the broader social media space. The platform’s latest development on this front […]