Tag: Google

April 14, 2021

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]

April 13, 2021

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]

April 6, 2021

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

March 24, 2021

In the latest contribution to solving the consumer identity puzzle, consumer data management company Infutor today announced a new product, Total Consumer Insights (TCI). TCI aggregates privacy-compliant behavioral and household attributes on 266 million US consumers and 120 million households. […]

March 16, 2021

Google released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve. At SEISO, the […]

March 10, 2021

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]

March 10, 2021

Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]

March 5, 2021

If Apple was threatened by “Fortnite” trying to bypass the App Store, it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control over the Apple App Store because they offer app-like […]

March 4, 2021

Google has again disrupted the plans of advertisers and ad-tech providers looking to target and track consumers, saying that it will not build or use alternative user-level identifiers once third-party cookies are phased out. “People shouldn’t have to accept being […]