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Tag: Google


Marketing & Advertising, Technology

Using Wikipedia for Content Marketing, SEO

April 14, 2021

Via: Practical Ecommerce

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]


News

GumGum secures $75M funding round as interest in contextual targeting heats up

April 13, 2021

Via: Marketing Dive

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]


Analytics & Data

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

April 6, 2021

Via: CMSWire

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]


Technology, Website design and optimization

Are You Winning With Web Performance?

April 2, 2021

Via: CMSWire

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]


Marketing & Advertising, Technology

Infutor scales its consumer insight capabilities

March 24, 2021

Via: MarTech Today

In the latest contribution to solving the consumer identity puzzle, consumer data management company Infutor today announced a new product, Total Consumer Insights (TCI). TCI aggregates privacy-compliant behavioral and household attributes on 266 million US consumers and 120 million households. […]


Analytics & Data, Marketing & Advertising, Technology

The five latest Google Ads features and how to make the most of them

March 16, 2021

Via: Searchenginewatch

Google released new smart features and ways to buy ads on its different channels. They allow marketers to increase their reach and to try new approaches. As always with the novelty, there will be a learning curve. At SEISO, the […]


Marketing & Advertising, Technology

Is Google moving towards greater search equity?

March 10, 2021

Via: Searchenginewatch

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]


Analytics & Data

Everything you need to know about audience targeting without relying on third-party cookies

March 10, 2021

Via: Searchenginewatch

Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]


Apps & Sites, Mobile Commerce

Why progressive web apps (PWAs) are poised to dominate moving forward

March 5, 2021

Via: Searchenginewatch

If Apple was threatened by “Fortnite” trying to bypass the App Store, it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control over the Apple App Store because they offer app-like […]


Marketing & Advertising, News, Technology

What Google’s rejection of post-cookie identifiers means for advertisers

March 4, 2021

Via: Mobile Marketer

Google has again disrupted the plans of advertisers and ad-tech providers looking to target and track consumers, saying that it will not build or use alternative user-level identifiers once third-party cookies are phased out. “People shouldn’t have to accept being […]