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Tag: Google


Advertising & Marketing, Technology

4 trends impacting retail marketing strategies

July 21, 2021

Via: Retail Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


Analytics & Data

Data privacy evolved at a dizzying pace in H1, with more still to come

July 13, 2021

Via: Marketing Dive

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]


Analytics & Data

Data Center Planned Obsolescence, Part 2

July 12, 2021

Via: CMSWire

If you’re constantly trashing your architecture and buying the latest, most “efficient” stuff then of course you can parade around saying how efficient you are. The fact that your wasteful behavior is hidden underneath your creative accounting, and that this […]


News

Instacart taps high-ranking Facebook exec as new CEO

July 9, 2021

Via: Retail Dive

During her time at Facebook, Simo helped the company transition from private to public — potentially key experience as Instacart eyes an initial public offering. As a consumer technology industry veteran, who spent 10 years at Facebook and four at […]


Advertising & Marketing, Technology

6 Tips for Better Content Syndication in 2021

July 6, 2021

Via: CMSWire

Creating great content that targets your ideal customer, ensuring it’s on all of your relevant channels, and optimized for SEO are some of the main things that the average marketer is focused on every week. But what about ensuring that […]


Analytics & Data

Google Delay Means Marketers Live in Cookie Tracking World Another Two Years

June 28, 2021

Via: CMSWire

Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]


Analytics & Data

Hands Out of the Cookie Jar: What the End of Cookies Means for You

June 25, 2021

Via: CMSWire

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]


Analytics & Data

What Marketers Need to Know About the Newest Features in Google Analytics 4

June 17, 2021

Via: CMSWire

Google Analytics has been part of most marketing departments’ toolkits for quite some time. With Google being the top ranking search engine globally and the target of many SEO strategies, marketers have relied on Google Analytics for quite a lot. […]


Advertising & Marketing, Technology

Highlights From Google’s Marketing Livestream

June 4, 2021

Via: CMSWire

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]


Platforms, Technology

Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds

June 3, 2021

Via: CMSWire

Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce […]