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Tag: Google


Advertising & Marketing, News, Technology

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]


Mobile Commerce, Mobile Marketing

What does 2023 hold for mobile and app marketing?

December 23, 2022

Via: Business of Apps

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]


Advertising & Marketing, Technology

A Gathering Storm for Digital Ad Tracking?

December 19, 2022

Via: Practical Ecommerce

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]


Advertising & Marketing, Technology

SEO: Answer Boxes vs. Featured Snippets

November 10, 2022

Via: Practical Ecommerce

Search engine optimizers often use the terms “answer box” and “featured snippet” interchangeably. Both are quick answers or summaries at the top of Google’s organic search results. And yet there’s a big difference. Featured snippets are short answers pulled from […]


Analytics & Data

Google Adds New Elements to its ‘Ads Data Hub’ Insights platform

October 31, 2022

Via: Social Media Today

Here’s one for the big ad nerds out there, getting into even deeper analytics. Google has today announced some new updates to its Ads Data Hub option, which enables marketers to upload their own, first-party data into BigQuery, then join […]


Advertising & Marketing, Technology

SEO Tools for Assessing Used Domain Names

October 27, 2022

Via: Practical Ecommerce

One rationale for buying a second-hand domain name is inheriting the backlinks. Another is the name itself, especially if it represents your business or includes a primary keyword. Whatever the reason, buying a used domain requires much due diligence. A […]


Analytics & Data

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

October 18, 2022

Via: CMSWire

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]


Advertising & Marketing, Technology

Google Outlines New Personalized Ad Targeting Options for Display and Video 360 Campaigns

October 12, 2022

Via: Social Media Today

As digital platforms work to find new, privacy-safe solutions for ad targeting, in line with rising consumer expectations, Google has developed a new process for Display and Video 360 campaigns which will facilitate personalized ad targeting on selected websites, where […]


Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]


Advertising & Marketing, Technology

SEO: WordPress Plugins to Surface Older Posts

July 14, 2022

Via: Practical Ecommerce

A challenge of optimizing a blog for organic search is that older articles fade into the archives. The result is fewer internal links to that dated content and a gradual loss of rankings. Luckily for WordPress users, there are plugins […]


Analytics & Data

Google Provides New Overview of Key Display Network Best Practices and Tips

July 12, 2022

Via: Social Media Today

Google has published a new overview of key best practices and tips for those taking part in its Ad Manager program, which provides more insight into what Google’s looking for in partner publisher sites, and how you can ensure you […]


Advertising & Marketing, Technology

7 Free Chrome Extensions for SEO

June 30, 2022

Via: Practical Ecommerce

Thanks to a few powerful and free extensions, Google Chrome is my go-to browser for search engine optimization. I’ll describe those extensions in this post. Keyword Research I’m constantly seeking new sources of keyword inspiration for new and existing content. […]


Technology, Website design and optimization

New Report Looks at the Rise of Beauty Enhancement Trends and Tools Online

June 27, 2022

Via: Social Media Today

These days, almost every photo app and tool provides some level of beauty enhancement capability, with a range of filters and effects designed to hide blemishes, remove age lines, thin your frame, and all sorts of other visual contortions, in […]


Advertising & Marketing, Technology

180 Marketing Founder: 4 Buckets to SEO

June 17, 2022

Via: Practical Ecommerce

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]


News

Meta, TikTok, Google and Twitter All Preparing to Sign-On to New Misinformation Rules in Europe

June 13, 2022

Via: Social Media Today

Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and […]


Mobile Commerce, Mobile Marketing

YouTube brings shopping to Shorts with Glossier Challenge

June 9, 2022

Via: Social Media Today

Glossier’s collaboration with YouTube on the platform’s first shoppable video for Shorts is notable as the latest combination of content and commerce. As YouTube rolls out the feature, more brands will have an opportunity to create shoppable videos that are […]


Advertising & Marketing, Technology

Google Debuts Marketing Updates, Amplitude Launches CDP, More News

May 27, 2022

Via: CMSWire

Google made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]


Advertising & Marketing, Technology

What is Technical SEO — and How Important is it For Your Website?

May 17, 2022

Via: B2B News Network

Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet […]


Apps & Sites, Mobile Commerce

Meta Looks Set to Push Publishers Towards Short Video in New Pivot

May 10, 2022

Via: Social Media Today

In the latest reminder that news organizations, or publishers and brands in general, should not trust Meta to provide them with ongoing audience reach, the company is once again re-considering how it promotes news content in the app, with The […]


News

Google Launches New Training and Education Initiatives for National Small Business Week

May 2, 2022

Via: Social Media Today

Marking National Small Business Week, which is being held this week (May 1st to 7th) in the US, Google has today announced a new scholarship program to help businesses acquire advanced digital marketing knowledge, as well as a new certificate […]