Tag: Google

January 6, 2022

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]

November 5, 2021

The launch of a new Google Data Studio connector isn’t typically something to write home about. But among the latest rolling updates to Google Data Studio, a beta connector to Microsoft SQL server merits interest. Google’s Microsoft SQL 2017 Server […]

November 3, 2021

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]

October 21, 2021

Google’s looking to play a bigger role in fueling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. As explained in the video clip, Google’s new ‘Google for Creators’ resource provides a range of […]

October 14, 2021

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]

October 5, 2021

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]

September 29, 2021

Google has outlined a range of coming search updates, designed to help streamline product discovery, and utilize multiple inputs in providing better contextual search results. The main new addition is the implementation of its Multitask Unified Model (MUM) for search, […]

September 10, 2021

Every week, it seems Microsoft is offering up something that’s worth a look and this week is no different. In fact, after throwing around dates for the return to the physical workplace over the past few months, the Redmond, WA-based […]

September 7, 2021

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on […]

August 20, 2021

While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. The Tech report provides a clear […]