Top

Tag: Google


Advertising & Marketing, Technology

SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022

Via: Practical Ecommerce

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]


Analytics & Data

Google Data Studio Introduces a Microsoft SQL Server Connector

November 5, 2021

Via: CMSWire

The launch of a new Google Data Studio connector isn’t typically something to write home about. But among the latest rolling updates to Google Data Studio, a beta connector to Microsoft SQL server merits interest. Google’s Microsoft SQL 2017 Server […]


Analytics & Data

Exploring CDP Implementation and Optimization

November 3, 2021

Via: CMSWire

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]


Platforms, Technology

Google Launches ‘Google for Creators’ Platform to Provide Guidance on Digital Content Strategies

October 21, 2021

Via: Social Media Today

Google’s looking to play a bigger role in fueling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. As explained in the video clip, Google’s new ‘Google for Creators’ resource provides a range of […]


Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]


Analytics & Data

Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

October 5, 2021

Via: Social Media Today

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]


Advertising & Marketing, Technology

Google Outlines New Multitask Modeling for Search Results, New eCommerce Discovery Tools

September 29, 2021

Via: Social Media Today

Google has outlined a range of coming search updates, designed to help streamline product discovery, and utilize multiple inputs in providing better contextual search results. The main new addition is the implementation of its Multitask Unified Model (MUM) for search, […]


News

Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News

September 10, 2021

Via: CMSWire

Every week, it seems Microsoft is offering up something that’s worth a look and this week is no different. In fact, after throwing around dates for the return to the physical workplace over the past few months, the Redmond, WA-based […]


Platforms, Technology

How the Major eCommerce Website Platforms Align with Google’s Core Web Vitals Update

September 7, 2021

Via: Social Media Today

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on […]


Analytics & Data

How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy

August 20, 2021

Via: CMSWire

While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. The Tech report provides a clear […]