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Tag: Google


Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]


Analytics & Data

Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

October 5, 2021

Via: Social Media Today

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]


Advertising & Marketing, Technology

Google Outlines New Multitask Modeling for Search Results, New eCommerce Discovery Tools

September 29, 2021

Via: Social Media Today

Google has outlined a range of coming search updates, designed to help streamline product discovery, and utilize multiple inputs in providing better contextual search results. The main new addition is the implementation of its Multitask Unified Model (MUM) for search, […]


News

Microsoft, LinkedIn, Teams Pulled Together, Google Offers up Spaces & More News

September 10, 2021

Via: CMSWire

Every week, it seems Microsoft is offering up something that’s worth a look and this week is no different. In fact, after throwing around dates for the return to the physical workplace over the past few months, the Redmond, WA-based […]


Platforms, Technology

How the Major eCommerce Website Platforms Align with Google’s Core Web Vitals Update

September 7, 2021

Via: Social Media Today

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on […]


Analytics & Data

How Google Analytics Tech Report Can Inform an App Launch or Marketing Strategy

August 20, 2021

Via: CMSWire

While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. The Tech report provides a clear […]


Analytics & Data

How to Coordinate Google Analytics Reporting Access

August 6, 2021

Via: CMSWire

Coordinating analytics reporting across a team can feel like whack-a-mole rather than a progressive workflow. Who is in charge of updating an analytics report? Who should be notified when reports are updated? Who no longer needs to be notified? To […]


Advertising & Marketing, Technology

4 trends impacting retail marketing strategies

July 21, 2021

Via: Retail Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


Analytics & Data

Data privacy evolved at a dizzying pace in H1, with more still to come

July 13, 2021

Via: Marketing Dive

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]


Analytics & Data

Data Center Planned Obsolescence, Part 2

July 12, 2021

Via: CMSWire

If you’re constantly trashing your architecture and buying the latest, most “efficient” stuff then of course you can parade around saying how efficient you are. The fact that your wasteful behavior is hidden underneath your creative accounting, and that this […]