March 13, 2024
Via: Practical EcommerceGoogle released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]
February 21, 2024
Via: Social Media TodayEvery time this comes up it seems like a misinterpretation of web usage data, but money, and pressure from influential publishers, still clearly has a strong hold on political policy. This week, Indonesian President Joko Widodo has announced that he […]
February 12, 2024
Via: Social Media TodayYouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will […]
February 12, 2024
Via: Social Media TodayFollowing Taylor Swift’s victory in Super Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the top game-related trends, including the most watched Super Bowl ad campaigns (based on YouTube stats), key food trends, Usher songs, […]
February 8, 2024
Via: Practical EcommerceGoogle’s algorithm updates used to be straightforward. If rankings were impacted, search engine optimizers knew the cause. For example, the Panda update in 2011 affected sites with low-value content. The Penguin update in 2012 addressed spammy links. But those causes […]
February 6, 2024
Via: Social Media TodayTikTok’s looking to get more people searching for more stuff in the app, with new prompts that look to get users to download a dedicated TikTok Search shortcut that can then be added to their device Home Screen. As you […]
January 9, 2024
Via: Marketing DiveInstacart is off to a busy start in 2024, with the Google tie-up the latest bid to round out its budding advertising business. The news, unveiled at the closely watched CES tech confab in Las Vegas, is indicative of how […]
Advertising & Marketing, Technology
January 4, 2024
Via: Practical EcommerceConsumers often search a company’s name on Google when considering a purchase. Branded search is crucial for just about any business. Brand name queries may include other keywords, such as “reviews” or “coupon codes.” Most imply a commercial intent — […]
Advertising & Marketing, Technology
December 28, 2023
Via: Practical EcommerceSearch engine optimization may seem overwhelming. Luckily there are many helpful educational resources for getting started. Here are my favorite SEO tutorials for beginners. Helpful SEO Tutorials “The Beginner’s Guide to SEO“ from Moz is an in-depth tutorial on how […]
E-payment & Security, Technology
December 13, 2023
Via: Payments DiveThe small pilot of the services will mark the first time Google Pay is integrating BNPL options, a Google spokesperson said. It will kick off in early to mid-January and a full launch is planned for a few months later. […]
Advertising & Marketing, Technology
December 12, 2023
Via: CMSWireGoogle really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]
Advertising & Marketing, Technology
November 30, 2023
Via: Practical EcommerceTopic authority is recognized expertise on a given subject. A company, publication, or person can possess it. In May, Google published an article in its Search Central Blog titled “Understanding news topic authority.” The article explains how Google assesses expertise […]
November 17, 2023
Via: CMSWireGoogle announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update. Both features enhance how analytics should be managed. Google […]
Technology, Website design and optimization
November 10, 2023
Via: Business of AppsIn a recent announcement, Google outlined new policies for prospective Android developers using personal Play Console accounts. These changes mandate comprehensive app testing involving a minimum of 20 individuals over a two-week period before an app can be published. Rigorous […]
September 12, 2023
Via: Social Media TodayRetro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming […]
August 29, 2023
Via: Social Media TodayYouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]
August 16, 2023
Via: Social Media TodayYouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. The new system aims to provide […]
August 15, 2023
Via: Social Media TodayAs social media apps overtake radio as the key discovery platform for new music, every app is now working to get up to speed, and integrate more music discovery options into their UI. YouTube is the latest to add another […]
July 21, 2023
Via: CMSWireMigrating from Google’s Universal Analytics (UA) to GA4 has been a top priority for digital marketers and analysts. But with the deadline to adopt GA4 now past, marketers may be left with a collective shrug of what to do next. […]
July 5, 2023
Via: Social Media TodayTwitter 2.0’s trial and error approach continues, with the platform now backtracking on its move to restrict tweet access to non-logged in users. Well, to a certain degree. Today, Search Engine Roundtable has reported that Twitter has implemented a new […]