Tag: Google

July 21, 2021

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]

July 13, 2021

In the first half of 2021, marketers continued experimenting with new methods of tracking, targeting and acquiring data from consumers, as long-promised policy changes by Google and Apple were set to soon begin, tightening rules around data privacy that had […]

July 12, 2021

If you’re constantly trashing your architecture and buying the latest, most “efficient” stuff then of course you can parade around saying how efficient you are. The fact that your wasteful behavior is hidden underneath your creative accounting, and that this […]

July 9, 2021

During her time at Facebook, Simo helped the company transition from private to public — potentially key experience as Instacart eyes an initial public offering. As a consumer technology industry veteran, who spent 10 years at Facebook and four at […]

July 6, 2021

Creating great content that targets your ideal customer, ensuring it’s on all of your relevant channels, and optimized for SEO are some of the main things that the average marketer is focused on every week. But what about ensuring that […]

June 28, 2021

Google’s cookie execution will have to wait. Another two years, in fact. The search engine giant announced June 24 it will delay Chrome’s phase-out of third-party cookies to over a three-month period starting in mid-2023 and ending in late 2023. […]

June 25, 2021

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]

June 17, 2021

Google Analytics has been part of most marketing departments’ toolkits for quite some time. With Google being the top ranking search engine globally and the target of many SEO strategies, marketers have relied on Google Analytics for quite a lot. […]

June 4, 2021

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]

June 3, 2021

Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce […]