Tag: Google

Marketing technology, Technology, Website design and optimization

SEO competition research: The complete guide

January 17, 2020

Via: Searchenginewatch

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, […]

Technology, Website design and optimization

The browser wars are back, but it’s different this time

January 16, 2020

Via: The Verge

We’ll be taking a closer, more critical look at the Edge browser now that it’s no longer in beta over the coming days. Tom Warren has just as many thoughts about the future of Windows as I do about the […]

Marketing technology, Technology

Voice search optimization: The why and how

December 26, 2019


If you’re a Star Trek fan, you would definitely recall the scenes when actors used to speak to computers for answers. It all looked like something that would never come into existence. Yet here we are. Today, voice search has […]

Marketing technology, Technology

Content optimization using entities: An actionable guide

December 24, 2019


They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, […]

Technology, Website analytics

An Introduction to Google Search Ads Lead Forms

December 18, 2019

Via: CMSWire

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers […]

Mobile Commerce, Performance management

Voice search ascending: Three areas that require your attention right now

December 2, 2019


By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]

Tech News

Google is buying Fitbit: now what?

November 1, 2019

Via: The Verge

Google is buying Fitbit and the reasons why are both simple and complicated. It’s the kind of big acquisition Google has done before (more money than YouTube, less than Nest or DoubleClick), but this one seems to have struck a […]

Tech News

Alexa and Google Home spying apps easily made it through approval

October 21, 2019

Via: Apple Insider

German organization Security Research Labs has demonstrated both that malicious apps can be created for Alexa and Google Home, and that they can pass security vetting. The company successfully created eight such apps that they called “Smart Spies.” Each was […]

Marketing technology, Tech News, Technology

Search engine optimization trends for 2020 – How many are you following?

October 21, 2019

Via: Smart Insights

Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue in the face and more confused than when you started. Google has always been clear about its stance […]

Tech News

Some Apple, FaceBook, Amazon, Google documents for US antitrust probe submitted

October 16, 2019

Via: Apple Insider

As part of the investigation, launched in the end of the summer, the House of Representatives Judiciary Committee has asked for a great deal of data. The committee has announced that the data has started to come in, but is […]