TikTok continues to expand its in-stream shopping push, in the hopes of evolving usage behavior, with its new option to make any object in any video “shoppable” now in live testing for some users.
As you can see in this example, posted by social media expert Lindsey Gamble, some users are now seeing a new toggle within the video upload flow that enables them to switch on “Identify Similar Objects”, which, when activated, will then identify objects in your videos, via TikTok’s object identification AI, and highlight potential product matches that you can purchase in the app.
