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Tag: Marketing


Apps & Sites, Mobile Commerce

What a TikTok Ban Means for Marketers

March 15, 2024

Via: CMSWire

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]


Advertising & Marketing, Technology

Unlocking Marketing Budgets: Strategies for Success

March 12, 2024

Via: CMSWire

Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]


Advertising & Marketing, Technology

Unlock Leadership Support With Marketing Retention Tactics

March 4, 2024

Via: CMSWire

Having trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]


Apps & Sites, Mobile Commerce

Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps

March 1, 2024

Via: Social Media Today

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]


Advertising & Marketing, Technology

Email Delivery, Explained

February 26, 2024

Via: Practical Ecommerce

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing

February 22, 2024

Via: Social Media Today

LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies […]


Advertising & Marketing, Technology

Customer Experience Trends: Innovations Shortening Journeys

February 16, 2024

Via: CMSWire

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]


Advertising & Marketing, Technology

SaaS Marketing Metrics: What Really Matters for Your Business

February 13, 2024

Via: B2B News Network

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]


Advertising & Marketing, Technology

10 Super Bowl Marketing Moments That Made History

February 9, 2024

Via: CMSWire

The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]


Advertising & Marketing, Technology

Marketing Leadership: What’s on the Rider List for Your Next Gig?

February 6, 2024

Via: CMSWire

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]


Advertising & Marketing, Technology

7 Marketing Technology Trends for 2024

February 2, 2024

Via: CMSWire

This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure out how to best leverage their marketing technology amid a chaotic […]


B2B

Brand Differentiation: What’s It Look Like in B2B Marketing?

February 2, 2024

Via: CMSWire

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New research by Considered Content […]


Advertising & Marketing, Technology

Privacy Tactics Complicate Ecommerce Marketing

February 2, 2024

Via: Practical Ecommerce

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key […]


Advertising & Marketing, Technology

The Intersections Between Marketing and Customer Experience

February 1, 2024

Via: CMSWire

The intersection between marketing and customer experience is a critical aspect of a successful business strategy. Both areas play a vital role in shaping how customers perceive a brand, and a company succeeds most when the two departments are interconnected. […]


Mobile Commerce, Mobile Marketing

TikTok Shares Tips on How Brands Can Incorporate Humor Into Their Marketing

January 29, 2024

Via: Social Media Today

TikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the […]


Advertising & Marketing, Technology

Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update

January 24, 2024

Via: Social Media Today

Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions […]


Analytics & Data

LiveRamp boosts data clean room capabilities with Habu acquisition

January 22, 2024

Via: Marketing Dive

As the cookieless future draws nearer, brands and agencies are exploring alternative tactics to identify consumers and gain insights into their behavior — necessary steps in creating the kind of personalized campaigns many have come to expect. Among the alternatives […]


Advertising & Marketing, Technology

3 Steps for Establishing a Core Marketing Message

January 19, 2024

Via: Social Media Today

As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the […]


B2B

How To Improve B2B Content Writing For Increased Revenue

January 12, 2024

Via: B2B News Network

Are you struggling with improving your business revenue using B2B content writing? If yes, then you’re not alone! B2B content writing is the heart of every B2B company that is using the power of content marketing to market their product/ […]


Analytics & Data

Customer Data Analytics and AI: The Smart Path

January 12, 2024

Via: CMSWire

Businesses have long understood the importance of customer data management: collecting and analyzing data to better serve customer needs and optimize the way they operate. Yet, extracting meaningful insights from vast amounts of information in a timely manner has always […]