Tag: Marketing

June 27, 2022

Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text. Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by […]

June 21, 2022

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]

June 20, 2022

Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users. As you […]

June 17, 2022

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]

June 6, 2022

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]

May 27, 2022

Google made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]

May 16, 2022

Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns. Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. These brands use behind-the-scenes […]

May 9, 2022

A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve […]

April 27, 2022

Yogi Berra’s insight about popular restaurants could equally apply to selling to small businesses. There are just too many of them. In fact, according to the US Small Business Administration’s Office of Advocacy, in 2021 there were 32.5 million small […]

April 14, 2022

Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace. As a result, CMOs are spending more on DEI than ever before. But are they spending on the right […]