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Tag: Marketing


Marketing technology, Technology

A comprehensive marketing operations model: An essential part of the CMO’s toolkit

January 21, 2020

Via: Smart Insights

I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to allow their teams, agencies, and martech vendors to work in a coordinated way, leveraging technology and data, complying with policies, and […]


Marketing technology, Technology, Website design and optimization

A great framework for defining online business models and marketing plans

January 17, 2020

Via: Smart Insights

Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing business models is also important […]


Marketing technology, Technology

How to set your digital marketing objectives for 2020

January 15, 2020

Via: Smart Insights

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]


Marketing technology, Technology

7 Emerging Social Media Marketing Trends to Watch

January 11, 2020

Via: CMSWire

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]


Marketing technology, Technology, Website design and optimization

Five simple content marketing trends for 2020

January 7, 2020

Via: Searchenginewatch.com

How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way […]


Marketing technology, Technology

How to use predictive analytics to power up your email marketing

January 7, 2020

Via: Smart Insights

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check […]


Marketing technology, Technology

How deep learning can transform your marketing results

January 2, 2020

Via: Smart Insights

Technology continues to push the boundaries of what’s possible for marketers. While most marketing executives understand that software can drive growth, not everyone is familiar with the underlying technologies that power the latest tools. That’s okay because your job is […]


Marketing technology, Technology

How to create a B2B content marketing funnel

January 2, 2020

Via: Smart Insights

According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, […]


Marketing technology, Technology

Are these 5 mistakes holding back your digital marketing plans?

December 30, 2019

Via: Smart Insights

Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the nitty-gritty, unspoken rules. While they may look good on paper, even the smallest mishap can completely derail favorable results. The following mistakes are […]


Marketing technology, Technology

How to use the art of storytelling to boost content marketing results

December 20, 2019

Via: Searchenginewatch.com

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost […]