Tag: Marketing

January 5, 2021

Google Analytics is a powerful tool that provides valuable insights for anyone managing a website. In this article, I will discuss how to use Google Analytics for your affiliate marketing campaigns. I will then show you how to use third-party […]

December 23, 2020

Digital marketing has emerged as the most powerful form of marketing in the current era. With more than 4.66 billion internet users as per the 2020 report by Statista.com, there is no doubt an immense potential for businesses to capitalize […]

December 22, 2020

I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as say funnel analysis, since it’s a strong analysis technique to help understand customer journeys […]

December 15, 2020

I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own more of the customer journey, invest more heavily in technology, and have a deeper understanding […]

December 11, 2020

Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020. In preparation for […]

December 9, 2020

Measuring marketing success in 2020 comes with some heavy caveats, as no business has weathered the year without experiencing disruptions related to the pandemic, protests or whorl of discord around these developments. But if the boat has been rocked for […]

December 7, 2020

The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever. With marketing budgets tightening, customer engagement is a […]

December 4, 2020

Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability than speed. It sounds weird […]

November 20, 2020

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack […]

November 18, 2020

According to new research, a third of companies are in the process of deploying a customer data platform. (1) This comes at a time when marketers are trying to retain their current customers and engage with potential ones, all under […]