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Tag: Marketing


Marketing technology, Technology

How AI Is Determining The Future of SEO

July 9, 2019

Via: DigitalistMag

For the last few years, artificial intelligence (AI) and machine learning have been the most important trends in… well, many areas, from scientific research and healthcare to art and manufacturing. Of course, marketing in general and search engine optimization (SEO) […]


Marketing technology, Technology

How powerful is visual content in a marketing strategy?

July 2, 2019

Via: Smart Insights

Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if this is the […]


Marketing technology, Technology

6 Key Steps to Digital Marketing Investment Success

June 25, 2019

Via: CMSWire

Decision-making around marketing technology (martech) investments has become more complex than ever. With constant changes in technology options and ever-increasing customer demands, the process of choosing tools that are agile and as spot-on as possible has become a major marketing […]


Marketing technology, Technology

Is Your Marketing Platform Really Open?

June 17, 2019

Via: CMSWire

The lightning-fast pace of today’s customer experience (CX) developments can boggle even the most tech-savvy marketer. Take the rapid ascension of voice as a key marketing tool. When Siri debuted in 2011, its voice recognition functions were far from mature. […]


Tech News

Google’s New Cookies Features May Hamper Online Advertising, Improve Privacy

May 15, 2019

Via: CMSWire

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]


Marketing technology, Technology

True Marketing Personalization Takes Talent, Technology and Empathy

May 15, 2019

Via: CMSWire

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]


Tech News

Lack of trust in influencers and Facebook’s new ad tools – News roundup

May 10, 2019

Via: Smart Insights

This week has seen a number of big digital and marketing stories in the headlines. We’ve taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers. […]


Marketing technology, Technology, Website design and optimization

Digital marketing strategy guide for B2B industrial manufacturers

May 9, 2019

Via: Searchenginewatch.com

I will explain it step by step on how to create a digital marketing strategy that you need to apply in order to get relevant traffic and to increase your ROI. B2B industrial manufacturers digital marketing tips: Collect important information […]


Marketing technology, Technology

5 ways to use Augmented Reality in your marketing strategy

April 30, 2019

Via: Smart Insights

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]


Marketing technology, Technology

Creating story-driven marketing messages: Interview with Bart Visser

April 24, 2019

Via: Smart Insights

In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group. In this interview, we speak to Bart Visser to better understand what […]