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Tag: Marketing


Platforms, Technology

Digital Clienteling Platform Breathes Life Into Live Commerce

January 19, 2022

Via: E-Commerce Times

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation […]


Advertising & Marketing, Technology

Avoid Making These 7 Marketing Personalization Mistakes

January 14, 2022

Via: CMSWire

Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting […]


News

3 online brand building strategies for consumer branded goods

December 29, 2021

Via: Smart Insights

Consumer branded goods marketing is all about reaching and delighting your customers in a time and place that suits them. Increasingly, consumer goods marketers are turning to online and social media marketing for brand-building strategies. B2C marketing is an ever-evolving […]


E-payment & Security, Technology

Feds increase scrutiny of buy now-pay later

December 16, 2021

Via: Payments Dive

The Consumer Financial Protection Bureau demanded information from the biggest buy now-pay later providers Thursday, saying it’s concerned that consumers using the popular financing tool may accumulate too much debt as their purchasing data is mined for marketing. In a […]


B2B

The Top Areas of B2B Marketing-Sales Alignment That Need Improvement

December 15, 2021

Via: MarketingProfs

The report was based on data from a survey of 346 B2B marketing and sales professionals (79% are at manager level or higher). B2B marketers say the areas of Marketing-Sales alignment that need the most improvement are feedback between groups […]


Advertising & Marketing, Technology

How AI-Based Marketing Can Improve Customer Retention

December 9, 2021

Via: CMSWire

AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. In fact, according to a report from […]


Advertising & Marketing, Technology

6 ways AR can level up your marketing strategy in 2022

December 6, 2021

Via: Marketing Dive

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]


Advertising & Marketing, Technology

What Will 2022 Bring for Marketing Ops?

December 2, 2021

Via: CMSWire

Planning for 2022 is just as complicated, if not more complicated than it was for 2021 when the trajectory of COVID-19 remained unknown. Over the last month, we’ve been doing a lot of 2022 planning at my company. Budget planning, […]


Advertising & Marketing, Technology

3 Metrics Will Drive Marketing Outcomes in 2022

November 15, 2021

Via: CMSWire

We’ve all gone through a lot of changes in the last 18 or so months. People are questioning key tenets of life — their schooling, how and where they work, what they spend their free time doing, where they live […]


Advertising & Marketing, Technology

How to market SaaS using the RACE Framework

November 12, 2021

Via: Smart Insights

RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. When looking at how to market Software as a […]