Tag: Marketing

April 15, 2021

The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Miller shared those thoughts in a recent CX […]

April 14, 2021

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

April 12, 2021

Whether you’re a small-time business or a Fortune 500 company, it’s essential to make sure your marketing efforts reach their full potential. One of the most effective ways to do this is by using LinkedIn as an avenue for outreach. […]

April 12, 2021

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]

April 8, 2021

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they’re trying to reach and engage. No made up “Clark the CIO” personas with ABM. Just […]

April 2, 2021

Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper […]

April 1, 2021

The importance of happy customers cannot be overestimated. Harvard Business Review has noted that companies who achieve industry leading NPS scores for several years in a row grow revenue 2.5 times faster than their peers and deliver two to five […]

March 30, 2021

For years, marketing leaders struggled to measure their impact: how do you count the number of people who saw a billboard, or the ways it influenced their buying behaviors? But as customer experiences go digital and marketing technologies mature, marketers […]

March 24, 2021

In the latest contribution to solving the consumer identity puzzle, consumer data management company Infutor today announced a new product, Total Consumer Insights (TCI). TCI aggregates privacy-compliant behavioral and household attributes on 266 million US consumers and 120 million households. […]

March 17, 2021

Multinational companies have capitalized on the globalization phenomenon by expanding to several foreign markets over the last two decades. For many of these companies, globalization has been the primary focus and source of profit. But that’s certainly not the case […]