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Tag: Marketing


Marketing technology, Technology

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]


Marketing technology, Technology

Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 29, 2020

Via: Get Elastic

Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a […]


Technology, Website design and optimization

Five SEO content types to power and grow your business through 2020

June 17, 2020

Via: Searchenginewatch

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The convergence of SEO and content has happened. Today, we’re experiencing the convergence […]


Marketing technology, Technology

How AI Is Tackling Marketers’ Top Video Management Challenges

June 11, 2020

Via: CMSWire

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in […]


Marketing technology, Technology

Digital marketing during COVID-19 times: Data-driven insights

June 10, 2020

Via: Searchenginewatch

We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing […]


Marketing technology, Technology

What COVID-19-Themed Commercials Show About Marketing in a Pandemic

June 2, 2020

Via: CMSWire

Building emotionally-resonant marketing campaigns was hard enough before COVID-19. Now, brands face a landscape fraught with questions: What are the right messages when the world has turned upside down? Are we being sensitive? What do people want to hear right […]


Marketing technology, Technology

How 3 CMOs Grapple With Budget Changes Due to COVID-19

June 2, 2020

Via: CMSWire

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

COVID-19 has altered paid search: How marketers can adjust strategies

May 29, 2020

Via: Searchenginewatch

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]


Marketing technology, Technology

2 Years Later: How Has GDPR Affected Your Marketing?

May 28, 2020

Via: CMSWire

Happy 2nd birthday, GDPR. The European Union’s General Data Protection Regulation’s saw its two-year enforcement anniversary date pass by Monday, May 25. By now we’ve heard about the major fines over the past two years. Now the question is what […]


Marketing technology, Technology

Top three marketing trends for the COVID-19 era

May 26, 2020

Via: Searchenginewatch

Today, marketing shifts happen without warning and seemingly overnight. The novel coronavirus caused the initial wave, and now the industry is impacted by the surf. People under stay-at-home orders are spending more time online, leading to Facebook traffic spikes, Google search adjustments, […]