Tag: Marketing

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

June 18, 2021

For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Ideally, these leads will eventually become customers that purchase from the brand. However, while […]

June 16, 2021

If you’ve been practicing account-based marketing (ABM) for some time, you’re well aware of the need to target the right accounts and get personalized with your outreach. But even the best ABM practitioners are unwittingly making mistakes that can alienate […]

June 15, 2021

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]

June 11, 2021

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]

June 10, 2021

Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing. Social […]

June 9, 2021

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on […]

June 7, 2021

I’ve been thinking a lot about community these days. Or said another way: I’ve been thinking a lot about how the demand generation to sales prospecting model seems to be breaking down, and that the future of selling needs to […]

June 4, 2021

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]

June 3, 2021

Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce […]