Tag: Marketing

March 27, 2020

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]

March 20, 2020

We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower […]

March 18, 2020

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]

March 17, 2020

Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use cases, various types of intent data, and the terms surrounding them […]

March 11, 2020

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]

March 10, 2020

With today’s emphasis on personalized individual interactions, building an active customer community could be a game-changer for B2B brands. According to The Community Roundtable’s 2019 The State of Community Management report, over 50% of community programs are approved by a […]

March 9, 2020

Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before. Statistics about video […]

March 4, 2020

The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number […]

March 3, 2020

With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]