Tag: Marketing

March 12, 2019

Web designers have relied on the advantages website- and page-building tools offer. They save them time and money and make it easier for them to achieve high-quality results. As you would expect, these tools have improved year by year. But […]

February 1, 2019

For a company, these experiments can be across marketing funnel, product development, sales segments, and so on. While traditional marketing is costly, growth hacking is a low cost alternative. Entrepreneur Sean Ellis coined the term “Growth Hacking” in 2010, although […]

January 31, 2019

AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range […]

January 28, 2019

Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of plans within marketing […]

January 22, 2019

When you work in a startup, almost everyone is forced to wear many hats. It’s a byproduct of trying to optimize progress, amplify market position, and manage investment capital wisely. In our company, everyone plays a role in creating brand […]

January 21, 2019

Content marketing is being viewed as the future of marketing, according to research conducted by the World Media Awards 2019. Marketing that’s driven by content is on the rise with almost half (45%) or marketers saying that over 50% of […]

January 16, 2019

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]

January 14, 2019

I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you can attract any substantial amount […]

January 2, 2019

Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department on the same […]

December 5, 2018

The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits at […]