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Tag: Marketing


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

4 mistakes to avoid if you want to succeed with email advertising

September 12, 2019

Via: Smart Insights

Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like […]


Marketing technology, Technology

How Marketers Can Leverage Digital Signage

September 11, 2019

Via: CMSWire

From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. We’ve asked digital marketing experts what digital […]


Marketing technology, Technology

Lack of integration resulting in marketing funnel friction

August 21, 2019

Via: Smart Insights

Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion rates. […]


Mobile Commerce, Mobile Marketing

How RCS Chat Will Impact Marketing

August 16, 2019

Via: CMSWire

More than three in four mobile devices are running Android, yet the operating system doesn’t have a default SMS alternative like iMessage. With Google taking over the rollout of RCS for Android users, the future of this SMS replacement looks […]


Marketing technology, Technology

Automation Is Key to Delivering Consistent Customer Experiences

August 1, 2019

Via: CMSWire

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]


Marketing technology, Technology

Email signatures that drive conversions

July 30, 2019

Via: Smart Insights

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring […]


Marketing technology, Technology

How AI Is Determining The Future of SEO

July 9, 2019

Via: DigitalistMag

For the last few years, artificial intelligence (AI) and machine learning have been the most important trends in… well, many areas, from scientific research and healthcare to art and manufacturing. Of course, marketing in general and search engine optimization (SEO) […]


Marketing technology, Technology

How powerful is visual content in a marketing strategy?

July 2, 2019

Via: Smart Insights

Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if this is the […]


Marketing technology, Technology

6 Key Steps to Digital Marketing Investment Success

June 25, 2019

Via: CMSWire

Decision-making around marketing technology (martech) investments has become more complex than ever. With constant changes in technology options and ever-increasing customer demands, the process of choosing tools that are agile and as spot-on as possible has become a major marketing […]


Marketing technology, Technology

Is Your Marketing Platform Really Open?

June 17, 2019

Via: CMSWire

The lightning-fast pace of today’s customer experience (CX) developments can boggle even the most tech-savvy marketer. Take the rapid ascension of voice as a key marketing tool. When Siri debuted in 2011, its voice recognition functions were far from mature. […]