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Tag: Marketing


Tech News

Google’s New Cookies Features May Hamper Online Advertising, Improve Privacy

May 15, 2019

Via: CMSWire

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]


Marketing technology, Technology

True Marketing Personalization Takes Talent, Technology and Empathy

May 15, 2019

Via: CMSWire

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]


Tech News

Lack of trust in influencers and Facebook’s new ad tools – News roundup

May 10, 2019

Via: Smart Insights

This week has seen a number of big digital and marketing stories in the headlines. We’ve taken a look at some of the biggest, including new findings that show only 4% trust information shared by celebrity influencers, bloggers and vloggers. […]


Marketing technology, Technology, Website design and optimization

Digital marketing strategy guide for B2B industrial manufacturers

May 9, 2019

Via: Searchenginewatch.com

I will explain it step by step on how to create a digital marketing strategy that you need to apply in order to get relevant traffic and to increase your ROI. B2B industrial manufacturers digital marketing tips: Collect important information […]


Marketing technology, Technology

5 ways to use Augmented Reality in your marketing strategy

April 30, 2019

Via: Smart Insights

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]


Marketing technology, Technology

Creating story-driven marketing messages: Interview with Bart Visser

April 24, 2019

Via: Smart Insights

In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group. In this interview, we speak to Bart Visser to better understand what […]


Marketing technology, Technology

Converting customers is main content goal for B2B marketers

April 15, 2019

Via: Smart Insights

Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is according to a new report from Walker Sands Communications. However, […]


Marketing technology, Technology

The Power of Influencer Marketing

April 5, 2019

Via: Ecommerce Times

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed “influencers,” who have many followers and a wide reach, to market […]


Technology, Website design and optimization

Think you know the best page & website building tools? Check out this list

March 12, 2019

Via: Hongkiat

Web designers have relied on the advantages website- and page-building tools offer. They save them time and money and make it easier for them to achieve high-quality results. As you would expect, these tools have improved year by year. But […]


Marketing technology, Technology

Five growth hack ideas for SEO

February 1, 2019

Via: Searchenginewatch.com

For a company, these experiments can be across marketing funnel, product development, sales segments, and so on. While traditional marketing is costly, growth hacking is a low cost alternative. Entrepreneur Sean Ellis coined the term “Growth Hacking” in 2010, although […]