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Tag: Marketing


Mobile Commerce, Mobile Marketing

TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

October 7, 2021

Via: Social Media Today

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people. But according to TikTok, 88% of […]


Advertising & Marketing, Technology

Marketing Automation: Seven Machine-Learning Use Cases

October 6, 2021

Via: MarketingProfs

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]


Analytics & Data

Data Accuracy Isn’t the Answer to Your Analytics Problem

September 28, 2021

Via: CMSWire

Last weekend at a neighborhood block party, I found myself standing in the middle of a group of 3-6-year-olds when one remarked “You are tall!” Standing next to a bunch of elementary and pre-school aged kids, I was the tallest […]


B2B

B2B Marketing Fundamentals: Company and Product Names and Descriptions

September 27, 2021

Via: CMSWire

Getting a product or company name and description right is hard. I’ve written about this before, but recent frustration in trying to categorize products made me think it was a topic worth revisiting. What’s in a Name? I have simple […]


Advertising & Marketing, Technology

How To Leverage Social Commerce To Power Customer Loyalty Programs

September 23, 2021

Via: Ecommerce Times

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]


Advertising & Marketing, News, Technology

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

September 22, 2021

Via: MarketingProfs

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]


Advertising & Marketing, Technology

The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

September 2, 2021

Via: MarketingProfs

However, one element seems to get left behind: the staff. The employees. The back-end operations that support the brand. The dedication and expertise of the people within a company help create the brand as we know it. Yet, those people […]


Advertising & Marketing, Technology

Is It Ever Gonna Be Easy for Marketing Ops?

August 25, 2021

Via: CMSWire

My favorite band has an extremely catchy song titled, “Is it ever gonna be easy.” Over the last 18 months, I’ve found myself singing it, asking it out loud and repeating it in my head anytime I’m struggling. “Is it […]


News

Walmart hands US media duties to Publicis as it ramps up omnichannel focus

August 16, 2021

Via: Retail Dive

Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as […]


Mobile Commerce, Mobile Marketing

Snapchat Publishes New Halloween Marketing GuideMarketing Guide to Assist in Strategic Planning

August 12, 2021

Via: Social Media Today

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event. And this year, in particular, […]