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Tag: Marketing


Marketing technology, Technology

How to plan a social media marketing campaign, step by step

November 13, 2019

Via: Smart Insights

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]


Marketing technology, Technology

12 Email marketing best practices for sales

November 11, 2019

Via: Searchenginewatch.com

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 […]


Marketing technology, Technology

Avoid the Sales vs Marketing Attribution Blackbox

October 31, 2019

Via: Smart Insights

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]


Marketing technology, Technology

How Blockchain is Disrupting Digital Marketing and Where It’s Headed

October 29, 2019

Via: CMSWire

Blockchain may be a relatively new technology, but it’s already changing the world around us. A recent survey by Deloitte found that 83% of respondents see compelling use cases for blockchain in 2019, up from 74% in 2018. Marketers too […]


Technology, Website design and optimization

Creating SEO-friendly how-to content

October 24, 2019

Via: Searchenginewatch.com

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]


Marketing technology, Tech News, Technology

Search engine optimization trends for 2020 – How many are you following?

October 21, 2019

Via: Smart Insights

Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue in the face and more confused than when you started. Google has always been clear about its stance […]


Marketing technology, Technology

How to get your sales representatives and marketing teams to work together

October 17, 2019

Via: Smart Insights

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help […]


Marketing technology, Technology

The 10 most common mistakes of marketing agency owners

October 14, 2019

Via: Smart Insights

If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and new trends emerging all the time, ‘to err is human’, you may […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Six social media marketing strategies that work and convert

October 10, 2019

Via: Searchenginewatch.com

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]


Marketing technology, Technology

6 Challenges With Real-Time Marketing

October 3, 2019

Via: CMSWire

Gartner’s Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, […]