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Tag: Marketing


Mobile Commerce, Mobile Marketing

Twitter Provides Tips on How to Maximize Carousel Ads and Posts

June 27, 2022

Via: Social Media Today

Twitter’s carousel ads are an engaging, enticing format, which grab attention in-stream via variable images and text. Carousel ads have always been one of the better performing Twitter ad options, and last October, Twitter enhanced its Carousel Ad offering by […]


Advertising & Marketing, Technology

Marketing advice for inflationary times

June 21, 2022

Via: Marketing Dive

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]


Mobile Commerce, Mobile Marketing

LinkedIn Launches New Content Marketing Development Course

June 20, 2022

Via: Social Media Today

Looking to up your content skills for digital marketing? This may help – LinkedIn has launched a new LinkedIn Marketing Labs certification course on “Content and Creative Design”, which is now available for free to all LinkedIn users. As you […]


Advertising & Marketing, Technology

180 Marketing Founder: 4 Buckets to SEO

June 17, 2022

Via: Practical Ecommerce

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]


Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]


Advertising & Marketing, Technology

Google Debuts Marketing Updates, Amplitude Launches CDP, More News

May 27, 2022

Via: CMSWire

Google made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]


Apps & Sites, Mobile Commerce

Top 15 Brands on Instagram, for Inspiration

May 16, 2022

Via: Practical Ecommerce

Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns. Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. These brands use behind-the-scenes […]


B2B

Is Influencer Marketing a Fit for B2B Marketing Plans?

May 9, 2022

Via: CMSWire

A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve […]


Advertising & Marketing, Technology

Marketing’s Big Problem With Small Businesses

April 27, 2022

Via: CMSWire

Yogi Berra’s insight about popular restaurants could equally apply to selling to small businesses. There are just too many of them. In fact, according to the US Small Business Administration’s Office of Advocacy, in 2021 there were 32.5 million small […]


Advertising & Marketing, Technology

Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?

April 14, 2022

Via: CMSWire

Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace. As a result, CMOs are spending more on DEI than ever before. But are they spending on the right […]