Top

Tag: Marketing


Mobile Commerce, Mobile Marketing

How to Use Twitter Analytics to Keep Your Marketing Messaging on Point

March 27, 2020

Via: CMSWire

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]


Marketing technology, Technology

How to grow your YouTube rankings with the right SEO tools

March 20, 2020

Via: Searchenginewatch.com

We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

The email marketing landscape 2019 and way ahead for 2020

March 18, 2020

Via: Searchenginewatch

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]


Marketing technology, Technology

17 Intent Data Terms Every B2B Sales or Marketing Leader Should Know

March 17, 2020

Via: CMSWire

Intent data’s importance in the B2B marketing and sales disciplines continues to grow as more teams discover the extensive range of its uses and values. Yet the numerous use cases, various types of intent data, and the terms surrounding them […]


Marketing technology, Technology

Marketing in a Time of Crisis

March 11, 2020

Via: CMSWire

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]


Marketing technology, Technology

How to Build a Successful B2B Customer Community

March 10, 2020

Via: CMSWire

With today’s emphasis on personalized individual interactions, building an active customer community could be a game-changer for B2B brands. According to The Community Roundtable’s 2019 The State of Community Management report, over 50% of community programs are approved by a […]


Marketing technology, Technology

5 simple truths to define your video marketing strategy

March 9, 2020

Via: Smart Insights

Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before. Statistics about video […]


Marketing technology, Technology

Are you exploiting the 5Is of online marketing?

March 4, 2020

Via: Smart Insights

The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number […]


Marketing technology, Technology

3 Content Marketing Bandwagons to Jump On

March 3, 2020

Via: CMSWire

With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Integrating events and social media to generate business

March 2, 2020

Via: Smart Insights

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]