Tag: Marketing

September 14, 2020

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined […]

August 7, 2020

Apple refreshed the iMac lineup, Phil Schiller is now an Apple Fellow while Greg Joswiak is promoted to marketing SVP, Microsoft is in talks to acquire TikTok, all this week, on the AppleInsider Podcast. The new 27-inch iMac was updated […]

June 29, 2020

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]

June 29, 2020

Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a […]

June 17, 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The convergence of SEO and content has happened. Today, we’re experiencing the convergence […]

June 11, 2020

There’s no getting around it — video has become a critical component of a marketer’s content toolbox. With 55% of people worldwide watching online videos every day, it’s an opportunity that no marketer can pass up. Short video formats, in […]

June 10, 2020

We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing […]

June 2, 2020

Building emotionally-resonant marketing campaigns was hard enough before COVID-19. Now, brands face a landscape fraught with questions: What are the right messages when the world has turned upside down? Are we being sensitive? What do people want to hear right […]

June 2, 2020

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]

May 29, 2020

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]