Tag: Marketing

January 21, 2020

I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to allow their teams, agencies, and martech vendors to work in a coordinated way, leveraging technology and data, complying with policies, and […]

January 17, 2020

Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing business models is also important […]

January 15, 2020

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]

January 11, 2020

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]

January 7, 2020

How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way […]

January 7, 2020

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check […]

January 2, 2020

Technology continues to push the boundaries of what’s possible for marketers. While most marketing executives understand that software can drive growth, not everyone is familiar with the underlying technologies that power the latest tools. That’s okay because your job is […]

January 2, 2020

According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, […]

December 30, 2019

Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the nitty-gritty, unspoken rules. While they may look good on paper, even the smallest mishap can completely derail favorable results. The following mistakes are […]

December 20, 2019

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost […]