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Tag: Marketing


Advertising & Marketing, Technology

ChatGPT might change advertising — but it won’t revolutionize it

January 31, 2023

Via: Marketing Dive

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]


Advertising & Marketing, Technology

Planning for 2023: What Social Media Marketers Need to Win in 2023

January 27, 2023

Via: Social Media Today

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]


Advertising & Marketing, Technology

What You Should Do in Your First 3 Months as Chief Marketing Officer

January 23, 2023

Via: CMSWire

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for […]


News

Don’t Miss These Top CX and Marketing Events in 2023

January 18, 2023

Via: CMSWire

With a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]


Technology, Website design and optimization

Crank up Your Digital Experience With Influence AI

January 10, 2023

Via: CMSWire

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]


Advertising & Marketing, Technology

Avoid Data and AI Biases for Stronger CX Outcomes

January 6, 2023

Via: CMSWire

Earlier in the year, I sold an AI algorithm for consumer behavior and decision intelligence. It’s my third algorithm/AI acquisition, and each time the challenge is the same. There is a great underestimation of bias. Technology magnifies the quality of […]


Advertising & Marketing, Technology

How to Use Color Psychology to Maximize CX, Marketing

January 4, 2023

Via: CMSWire

What do Salesforce, Optimizely and Ingeniux all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their logo and website design. And they’re […]


Advertising & Marketing, Technology

What You Should Know About Nostalgia Marketing

January 4, 2023

Via: CMSWire

Many brands use a technique called nostalgia marketing to create a feeling of nostalgia in the experiences they provide customers. Nostalgia marketing creates a positive, emotional feeling by using familiar ideas, concepts, songs, symbols and products from previous years, associating […]


Advertising & Marketing, Technology

ChatGPT’s Impact on Customer Experience and Marketing

January 3, 2023

Via: CMSWire

The AI-driven ChatGPT chatbot has been causing leaders across industries to take notice of what many believe to be the most humanlike AI chat interface developed to date. With a chatbot that is capable of producing content and conversations that […]


Advertising & Marketing, Technology

Digital ad spend in November declined for first time since 2020

December 27, 2022

Via: Retail Dive

November marked the seventh consecutive month ad spend has declined, reflecting ongoing budget cuts, pivots and inflationary pressures within the industry. While November represents the highest monthly ad investment this year — predictable for the holiday season — it still […]


Advertising & Marketing, Technology

12 Outstanding Marketing Campaigns from 2022

December 26, 2022

Via: Practical Ecommerce

Reviewing successful digital marketing campaigns can generate ideas for your own brand. Here is a list of outstanding digital marketing campaigns from established companies in 2022. The campaigns feature iconic products, menu hacks, actions for social good, inspirational stories, and […]


Advertising & Marketing, Technology

The Marketing Value of Authentic Celebrity Brand Partnerships

December 15, 2022

Via: CMSWire

As best I can tell, the first celebrity to endorse a commercial product was London actress and socialite Lillie Langtry, who became the poster girl for Pears Soap in 1882. Since no one who worked on that campaign is still […]


Advertising & Marketing, Technology

Marketing Budget Cuts: What’s Important, and What’s Urgent?

December 5, 2022

Via: CMSWire

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]


Advertising & Marketing, Technology

Conversational Marketing and the Depreciation of Third-Party Data

December 5, 2022

Via: CMSWire

With the evolution of privacy regulations — GDPR, the data reform bill, the elimination of third-party cookies, and things like app and email open tracking blocks by Apple — there is an opportunity for marketers to move beyond tracking and […]


Advertising & Marketing, Technology

TikTok Announces Updated CAP University Marketing Education Course

December 2, 2022

Via: Social Media Today

Looking to gear up your TikTok marketing game as we head into the new year? This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to ‘teach […]


Platforms, Technology

eBay Spends Big in 4th Quarter to Attract High-End Shoppers

November 28, 2022

Via: EcommerceBytes

eBay appears to be putting its holiday marketing budget into its handful of focus categories as it runs another sale in luxury goods to attract big spenders. After recently funding coupons to encourage shoppers in luxury watches and fine jewelry, […]


B2B

CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success

November 23, 2022

Via: CMSWire

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]


Mobile Commerce, Mobile Marketing

Snap Highlights the Rising Potential of AR for Marketing in New Report

November 21, 2022

Via: Social Media Today

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]


Mobile Commerce, Mobile Marketing

15 TikTok Creators for Marketing Inspiration

November 14, 2022

Via: Practical Ecommerce

From its origin as a music app for dance videos, TikTok has become a leading social platform for creators and influencers. For merchants, TikTok is also a place to connect with an audience, learn from experts via short-form videos, and […]


Apps & Sites, Mobile Commerce

Pinterest TV unveils holiday shopping event

November 14, 2022

Via: Retail Dive

About a year ago, Pinterest launched Pinterest TV with live product releases from brands like Crown Affair, Outdoor Voices and Allbirds. The platform allows creators to add shoppable tags, offer limited-time discounts and show viewers how many items are left […]