Tag: Marketing

January 16, 2019

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]

January 14, 2019

I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you can attract any substantial amount […]

January 2, 2019

Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department on the same […]

December 5, 2018

The sales funnel is the Holy Grail of marketing metaphors. For anyone who wants to have a successful business, a convenient scheme describing how to make people buy your product or service is extremely appealing. Social media typically fits at […]

December 3, 2018

If you’re a manager in charge of content creation, you’ve probably heard about Fiverr and other similar platforms by now. Most people would recommend Fiverr’s online marketplace for fast and cheap work, starting as low as $5. So how does […]

November 28, 2018

Leading marketing technology vendors produce revolutionary AI-driven, revolutionary, synergistic, game-changing martech product that personalizes the omnichannel customer journey for the right person at the right time. Does this sound like every product update pitch you’ve ever heard? We’re all guilty […]

November 16, 2018

The latest and greatest iPad Pros were put forth into the world less than two weeks ago. Countless reviews followed with more yet to come, many tacking pot-shots at the shortcomings of iOS. These are are fair criticisms as iOS […]

November 13, 2018

The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on […]

November 6, 2018

User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users […]

November 2, 2018

Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for […]