Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets.
Yet, marketing teams remain under pressure. The IPA’s report does not reveal by how much businesses increased their marketing budgets, but based on Plinc’s research of 200 senior customer marketers, it’s still not enough.
