Tag: Social Media

August 11, 2022

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]

August 10, 2022

This is one way to boost your ‘average revenue per user’ stats. A month after launching its new Snapchat+ subscription offering to users in predominantly western markets, Snap is now also making the option available in India – though at […]

July 28, 2022

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]

July 15, 2022

When you are leading a race, tracking your No. 2 competitor is important, but it is often more important to know who is creeping up from behind the pack. For a few years now, many marketers identified Instagram as TikTok’s […]

July 13, 2022

Amid various investigations into how it protects (or doesn’t) younger users, TikTok has announced a new set of filters and options to provide more ways to limit unwanted exposure in the app. First off, TikTok has launched a new way […]

July 12, 2022

YouTube has announced a new milestone for YouTube TV, with its subscription content service now up to 5 million total subscribers, highlighting the popularity and expansion of the option. Originally launched back in 2017, in five US markets, YouTube TV […]

June 30, 2022

Just when you thought the NFT hype was dying down, Meta’s looking to stoke the embers once again, with the introduction of new NFT display options on Facebook. As you can see in these screenshots, posted by Meta product manager […]

June 29, 2022

Snapchat has officially launched its new Snapchat+ subscription service, which will enable users to pay a monthly fee in order to gain access to exclusive in-app features, including custom app icons, new profile badges, data insights, display tools and more. […]

June 27, 2022

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding […]

June 13, 2022

Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and […]

June 10, 2022

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]

June 9, 2022

Glossier’s collaboration with YouTube on the platform’s first shoppable video for Shorts is notable as the latest combination of content and commerce. As YouTube rolls out the feature, more brands will have an opportunity to create shoppable videos that are […]

June 8, 2022

This has certainly raised some eyebrows among social media and privacy analysts. Today, TikTok has started showing users in Europe, the UK and Switzerland new, in-app notifications informing them of changes to its data collection policies. As you can see […]

June 2, 2022

Reels is Meta’s fastest-growing content format, and as it seeks to fend off ever-growing competition from TikTok, the company has today announced a range of new Reels updates, including longer clips, new interactive stickers, audio editing options and more. Longer […]

May 31, 2022

June is Pride Month, which means you can expect your social media feeds to get a lot more colorful, as people and brands look to show their support using the rainbow Pride flag in various ways. The use of the […]

May 27, 2022

So as the fifth week of the Elon Musk Twitter takeover drama comes to a close, let’s just check in on how things are progressing. Oh, it’s bad. Nothing good to see here. This week, as Musk maintains that his […]

May 16, 2022

Following top brands on Instagram can help merchants understand what content works best and generate ideas for their own marketing campaigns. Here is a list of the top brands (excluding celebrities) on Instagram ranked by followers. These brands use behind-the-scenes […]

May 9, 2022

Based on at least some recent numbers, the air appears to leaking out of the initial NFT bubble, which means that if Meta wants to get in on the tail end of the hype, it needs to go now with […]

May 5, 2022

So what’s the latest on Elon Musk’s great Twitter takeover? It’s been reasonably quiet on the Elon front this week, but in the background, Musk has been busy shoring up investment, in order to fund his $44 billion takeover bid […]

May 3, 2022

On Monday, April 25, 2022, Twitter’s board announced it had agreed to accept a purchase offer of $44 billion from Elon Musk. This agreement focused significant attention on the social media platform, giving content marketers reason to try out Twitter’s […]