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Tag: Social Media


Apps & Sites, Mobile Commerce

Instagram’s Founders Return with a New Social App

January 31, 2023

Via: Social Media Today

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a combination […]


Advertising & Marketing, Technology

Planning for 2023: What Social Media Marketers Need to Win in 2023

January 27, 2023

Via: Social Media Today

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]


Apps & Sites, Mobile Commerce

Challenges Continue at Twitter, with Revenue Down 40% Year-Over-Year

January 18, 2023

Via: Social Media Today

Imagine the chaos if we lost both TikTok AND Twitter within the next six months. That seems pretty crazy – and maybe it is. But with TikTok facing a potential ban in the US, due to lingering concerns about its […]


Apps & Sites, Mobile Commerce

Twitter Launches Updated Tweet View Count Display on Tweets

January 17, 2023

Via: Social Media Today

Twitter has updated its new view count display on tweets, which Twitter chief Elon Musk believes could be a good way to encourage more Twitter users to engage in the tweet conversation. Last month, Twitter rolled out its new view […]


Apps & Sites, Mobile Commerce

Twitter’s Looking to Update its Search Feature to Account for Spelling Mistakes and Mistypes

January 13, 2023

Via: Social Media Today

Of all the various changes and tweaks that have resulted from Elon Musk’s time as Twitter CEO thus far, of all the subscriptions, view counts, checkmarks – of all that, this may well end up being the most significant. How […]


Advertising & Marketing, Technology

What Instagram’s Shop tab removal means for social media

January 12, 2023

Via: Marketing Dive

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week […]


Apps & Sites, Mobile Commerce

Meta adds additional ad targeting restrictions for teen users

January 12, 2023

Via: Marketing Dive

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]


Apps & Sites, Mobile Commerce

Twitter Rolls Out New, Swipeable Feed of Only Users That You Follow in the App

January 10, 2023

Via: Social Media Today

As flagged by Twitter chief Elon Musk over the weekend, Twitter has today rolled out its new swipeable timeline option, which will make it easier for users to switch between the algorithm-defined main feed (which includes recommended tweets from people […]


Apps & Sites, Mobile Commerce

Instagram’s Updating its UI, with the Shop Tab to Disappear from the Main App Screen

January 9, 2023

Via: Social Media Today

Instagram’s UI is getting an update, with a few minor tweaks to the app layout, and the placement of function buttons on-screen. As you can see in this image, from February, the navigation bar at the bottom of the app […]


Advertising & Marketing, Technology

12 Outstanding Marketing Campaigns from 2022

December 26, 2022

Via: Practical Ecommerce

Reviewing successful digital marketing campaigns can generate ideas for your own brand. Here is a list of outstanding digital marketing campaigns from established companies in 2022. The campaigns feature iconic products, menu hacks, actions for social good, inspirational stories, and […]


Platforms, Technology

Social media top beneficiary as economy forces ad budgets to shift

December 22, 2022

Via: Marketing Dive

A significant number of advertisers have recently increased their social media budgets or redirected spending from other media toward social platforms, while only 15% reduced or paused spending on the channel, according to Advertiser Perceptions. The number of advertisers feeling […]


Mobile Commerce, Mobile Marketing

Instagram Adds ‘Candid’ BeReal Clone, Other New Engagement Elements for the Holidays

December 13, 2022

Via: Social Media Today

With the holiday season fast approaching, Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app. First up, is Notes, a […]


Apps & Sites, Mobile Commerce

Elon Musk Says ‘Ad Free’ Version of Twitter Blue is Coming

December 13, 2022

Via: Social Media Today

I’m not exactly sure how Twitter’s current product mapping process is structured, but I’m pretty sure that Elon Musk doesn’t consult anyone else before announcing future directions. Which, I guess, when you own the app, you can do, though it […]


News

PayPal Runs $5K SleighPal Holiday Promotion on Social Media

December 2, 2022

Via: EcommerceBytes

PayPal is giving away $5,000 in a holiday promotion on social media over the course of four days this month. The SleighPal Giveaway encourages people to promote PayPal via Instagram and Twitter for a chance to win. The promotion runs […]


Advertising & Marketing, Technology

The Modern Age of CX Messaging: 4 Key Changes

November 23, 2022

Via: CMSWire

The new generation of consumers are reshaping customer experience like never before. Digitization has launched a new era where brands must be available whenever and wherever to customers, and elevate the level of service they provide. To learn more about […]


Apps & Sites, Mobile Commerce

Instagram Reels dominates engagement with 35% increase in Q3

November 14, 2022

Via: Business of Apps

Social media platforms have proven themselves as useful tools for brand engagement. From Instagram to TikTok to Snapchat, these apps offer a wide range of suitable tools and features for marketers to reach a diverse audience. But when it comes […]


Apps & Sites, Mobile Commerce

Comparing Social Media Scheduling Tools

November 8, 2022

Via: Practical Ecommerce

Maintaining a flow of content across social media accounts can easily be a full-time job. Third-party scheduling tools can help by eliminating manual posts on native platforms. But which tool is right for your business? The choice is surprisingly complex, […]


Advertising & Marketing, Technology

The Key To Increasing Your Social Media Management Rates (And Brand Loyalty)

October 31, 2022

Via: Social Media Today

Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for. Vanity Metrics Aren’t Enough Comments, likes, saves […]


Mobile Commerce, Mobile Marketing

TikTok Publishes New Guide to ‘Shoppertainment’ and Connecting with Consumers in the App

October 28, 2022

Via: Social Media Today

TikTok has repeatedly explained that it’s not a social media app, it’s an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such. That approach also extends […]


Advertising & Marketing, Technology

18 Free Courses on Social Media Marketing

October 24, 2022

Via: Practical Ecommerce

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]