Tag: Social Media

January 31, 2023

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a combination […]

January 27, 2023

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]

January 18, 2023

Imagine the chaos if we lost both TikTok AND Twitter within the next six months. That seems pretty crazy – and maybe it is. But with TikTok facing a potential ban in the US, due to lingering concerns about its […]

January 17, 2023

Twitter has updated its new view count display on tweets, which Twitter chief Elon Musk believes could be a good way to encourage more Twitter users to engage in the tweet conversation. Last month, Twitter rolled out its new view […]

January 13, 2023

Of all the various changes and tweaks that have resulted from Elon Musk’s time as Twitter CEO thus far, of all the subscriptions, view counts, checkmarks – of all that, this may well end up being the most significant. How […]

January 12, 2023

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week […]

January 12, 2023

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]

January 10, 2023

As flagged by Twitter chief Elon Musk over the weekend, Twitter has today rolled out its new swipeable timeline option, which will make it easier for users to switch between the algorithm-defined main feed (which includes recommended tweets from people […]

January 9, 2023

Instagram’s UI is getting an update, with a few minor tweaks to the app layout, and the placement of function buttons on-screen. As you can see in this image, from February, the navigation bar at the bottom of the app […]

December 26, 2022

Reviewing successful digital marketing campaigns can generate ideas for your own brand. Here is a list of outstanding digital marketing campaigns from established companies in 2022. The campaigns feature iconic products, menu hacks, actions for social good, inspirational stories, and […]

December 22, 2022

A significant number of advertisers have recently increased their social media budgets or redirected spending from other media toward social platforms, while only 15% reduced or paused spending on the channel, according to Advertiser Perceptions. The number of advertisers feeling […]

December 13, 2022

With the holiday season fast approaching, Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app. First up, is Notes, a […]

December 13, 2022

I’m not exactly sure how Twitter’s current product mapping process is structured, but I’m pretty sure that Elon Musk doesn’t consult anyone else before announcing future directions. Which, I guess, when you own the app, you can do, though it […]

December 2, 2022

PayPal is giving away $5,000 in a holiday promotion on social media over the course of four days this month. The SleighPal Giveaway encourages people to promote PayPal via Instagram and Twitter for a chance to win. The promotion runs […]

November 23, 2022

The new generation of consumers are reshaping customer experience like never before. Digitization has launched a new era where brands must be available whenever and wherever to customers, and elevate the level of service they provide. To learn more about […]

November 14, 2022

Social media platforms have proven themselves as useful tools for brand engagement. From Instagram to TikTok to Snapchat, these apps offer a wide range of suitable tools and features for marketers to reach a diverse audience. But when it comes […]

November 8, 2022

Maintaining a flow of content across social media accounts can easily be a full-time job. Third-party scheduling tools can help by eliminating manual posts on native platforms. But which tool is right for your business? The choice is surprisingly complex, […]

October 31, 2022

Social media isn’t really about the posts – it’s about connections. You can post 50 times a day, but unless you promote two-way conversations, it won’t give you the results you’re looking for. Vanity Metrics Aren’t Enough Comments, likes, saves […]

October 28, 2022

TikTok has repeatedly explained that it’s not a social media app, it’s an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such. That approach also extends […]

October 24, 2022

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]