September 25, 2023
Via: Social Media TodayAs X moves to shut down Circles, its more enclosed sharing option, it’s also looking to add more functionality to Communities, as a means to facilitate topic-specific engagement, in isolation from a users’ regular X identity. Which makes sense. For […]
Mobile Commerce, Mobile Marketing
September 25, 2023
Via: Marketing DiveWhile Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]
Advertising & Marketing, Technology
September 22, 2023
Via: Marketing DiveDespite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]
September 18, 2023
Via: Social Media TodayX’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]
Mobile Commerce, Mobile Marketing
September 12, 2023
Via: Social Media TodaySprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]
September 7, 2023
Via: Social Media TodayAfter launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be […]
September 6, 2023
Via: Social Media TodaySeptember is Fashion Month, with a range of large-scale, industry-leading fashion shows being held across the globe over the coming weeks, and aligning with this, TikTok has announced that it will be hosting a range of Fashion Month initiatives. As […]
September 5, 2023
Via: Social Media TodayTikTok has shared an update on its efforts to facilitate more control and transparency over the way it handles the data of European users, in alignment with its commitments to E.U. authorities on its data practices. As part of “Project […]
August 31, 2023
Via: Business of AppsFor content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in. Why creators are still flocking to Instagram The latest […]
August 29, 2023
Via: Social Media TodayYouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]
August 24, 2023
Via: Social Media TodayOne thing that can be annoying about TikTok, and how its users approach participatory content, is that you often end up hearing the same song over and over and over again as you scroll through your “For You” feed. Tracks […]
Mobile Commerce, Mobile Marketing
August 23, 2023
Via: Social Media TodayLinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]
August 18, 2023
Via: Social Media TodayThey’ve been in testing for a while, but Instagram has now officially announced that a new audio clip option is coming to Notes in the app. As shared by Instagram chief Adam Mosseri (in his Instagram channel), the new audio […]
Mobile Commerce, Mobile Marketing
August 17, 2023
Via: Business of AppsChanging strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising […]
August 15, 2023
Via: Social Media TodayAs social media apps overtake radio as the key discovery platform for new music, every app is now working to get up to speed, and integrate more music discovery options into their UI. YouTube is the latest to add another […]
August 11, 2023
Via: Social Media TodayMusic on static posts or profiles feels very MySpace, but maybe there’s a place for it, and maybe, making people listen to some Jack Jones track over your holiday snaps will improve the viewing experience. Instagram seems to think so, […]
Mobile Commerce, Mobile Marketing
August 9, 2023
Via: Social Media TodayLooking to incorporate TikTok into your holiday marketing push this year? This will help. This week, TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting […]
August 8, 2023
Via: Social Media TodayIn-stream shopping has become the key revenue driver for the Chinese version of TikTok, and the company is determined to make it a thing in Western regions too, despite limited interest, thus far, from users. TikTok’s latest effort on this […]
Mobile Commerce, Mobile Marketing
July 27, 2023
Via: CMSWireThere are quite a few things in this world that never fail to surprise me. Take, for instance, the news about Elon Musk purchasing Twitter and transforming it into X, along with the unexpected move of promoting a dog-branded cryptocurrency […]
July 27, 2023
Via: Social Media TodayWhatsApp has added another connection option with video messages, which, like voice messages, enable you to insert video clips into your WhatsApp chats. As you can see in this example, WhatsApp video messages are displayed in circles within the app, […]