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Tag: Marketing technology


Marketing technology, Tech News, Technology

How to Create Valuable Customer Conversations

May 28, 2020

Via: Ecommerce Times

A pandemic, economic uncertainty and social distancing — what a kerfuffle we are in right now. As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we’re all […]


Marketing technology, Tech News, Technology

Five digital marketing tips for freelancers

May 8, 2020

Via: Searchenginewatch

Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not […]


Marketing technology, Technology

Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?

May 7, 2020

Via: CMSWire

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]


Marketing technology, Technology

What makes a successful marketer in this digital age?

April 6, 2020

Via: Searchenginewatch

Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to […]


Marketing technology, Technology, Website design and optimization

Going international with SEO: How to make your WordPress site globally friendly

January 30, 2020

Via: Searchenginewatch

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully […]


Marketing technology, Technology

How to plan a social media marketing campaign, step by step

November 13, 2019

Via: Smart Insights

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]


Marketing technology, Technology

Avoid the Sales vs Marketing Attribution Blackbox

October 31, 2019

Via: Smart Insights

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]


Technology, Website design and optimization

Creating SEO-friendly how-to content

October 24, 2019

Via: Searchenginewatch.com

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]


Marketing technology, Technology

How voice search is rocking the foundations of digital marketing

June 8, 2018

Via: Smart Insights

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]


Marketing technology, Technology

What are the most effective digital marketing tactics?

December 14, 2017

Via: Smart Insights

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included […]