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Tag: Marketing technology


Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]


Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]


Advertising & Marketing, Technology

5 Insights Into the 9,932-Marketing Technology Landscape

May 12, 2022

Via: CMSWire

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking. Martech apps have seen growth each year since the […]


B2B

Is Influencer Marketing a Fit for B2B Marketing Plans?

May 9, 2022

Via: CMSWire

A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve […]


Analytics & Data

Which Customer Data Platform Road Should You Travel?

March 18, 2021

Via: CMSWire

Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]


Advertising & Marketing, News, Technology

How to Create Valuable Customer Conversations

May 28, 2020

Via: Ecommerce Times

A pandemic, economic uncertainty and social distancing — what a kerfuffle we are in right now. As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we’re all […]


Advertising & Marketing, News, Technology

Five digital marketing tips for freelancers

May 8, 2020

Via: Searchenginewatch

Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not […]


Advertising & Marketing, Technology

Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?

May 7, 2020

Via: CMSWire

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]


Advertising & Marketing, Technology

What makes a successful marketer in this digital age?

April 6, 2020

Via: Searchenginewatch

Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to […]


Advertising & Marketing, Technology, Website design and optimization

Going international with SEO: How to make your WordPress site globally friendly

January 30, 2020

Via: Searchenginewatch

International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully […]


Advertising & Marketing, Technology

How to plan a social media marketing campaign, step by step

November 13, 2019

Via: Smart Insights

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]


Advertising & Marketing, Technology

Avoid the Sales vs Marketing Attribution Blackbox

October 31, 2019

Via: Smart Insights

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]


Technology, Website design and optimization

Creating SEO-friendly how-to content

October 24, 2019

Via: Searchenginewatch.com

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]


Advertising & Marketing, Technology

How voice search is rocking the foundations of digital marketing

June 8, 2018

Via: Smart Insights

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]


Advertising & Marketing, Technology

What are the most effective digital marketing tactics?

December 14, 2017

Via: Smart Insights

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included […]


Advertising & Marketing

Say it with emails – how to enjoy holiday season emails

December 7, 2017

Via: itCurated

During the holiday season it is customary to reach out to your business partners or to your customers with seasonal messages. Be it to promote your offers, to transmit greetings or pleasantly mark this joyous (and prosperous) time of year, […]


Advertising & Marketing, Technology

How to ensure your digital video marketing is successful (2)

November 21, 2017

Via: itCurated

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains […]


Advertising & Marketing, Technology

3 ways to use social for experimental marketing sucess

November 17, 2017

Via: Smart Insights

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. […]


Advertising & Marketing, Technology

Content Marketing Tools Are Becoming More Diversified

August 23, 2017

Via: Emarketer.com

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]


Advertising & Marketing

How to ensure your digital video marketing is successful (1)

June 14, 2017

Via: itCurated

The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here and a title there. Lots of data bits compete for our attention in the same time span, and which one […]