March 18, 2021
Via: CMSWireNothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]
Marketing & Advertising, News, Technology
May 28, 2020
Via: Ecommerce TimesA pandemic, economic uncertainty and social distancing — what a kerfuffle we are in right now. As marketing leaders, it’s an incredibly difficult time to direct our teams. Everyone is struggling to navigate our current situation. Yet, while we’re all […]
Marketing & Advertising, News, Technology
May 8, 2020
Via: SearchenginewatchFreelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not […]
Marketing & Advertising, Technology
May 7, 2020
Via: CMSWireMarketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]
Marketing & Advertising, Technology
April 6, 2020
Via: SearchenginewatchMarketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to […]
Marketing & Advertising, Technology, Website design and optimization
January 30, 2020
Via: SearchenginewatchInternational expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully […]
Marketing & Advertising, Technology
November 13, 2019
Via: Smart InsightsWondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]
Marketing & Advertising, Technology
October 31, 2019
Via: Smart InsightsIs your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]
Technology, Website design and optimization
October 24, 2019
Via: Searchenginewatch.comPeople are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]
Marketing & Advertising, Technology
June 8, 2018
Via: Smart InsightsWhat will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]