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Tag: Marketing technology


Marketing technology, Technology

How to plan a social media marketing campaign, step by step

November 13, 2019

Via: Smart Insights

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]


Marketing technology, Technology

Avoid the Sales vs Marketing Attribution Blackbox

October 31, 2019

Via: Smart Insights

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]


Technology, Website design and optimization

Creating SEO-friendly how-to content

October 24, 2019

Via: Searchenginewatch.com

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]


Marketing technology, Technology

How voice search is rocking the foundations of digital marketing

June 8, 2018

Via: Smart Insights

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]


Marketing technology, Technology

What are the most effective digital marketing tactics?

December 14, 2017

Via: Smart Insights

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included […]


Marketing technology

Say it with emails – how to enjoy holiday season emails

December 7, 2017

Via: itCurated

During the holiday season it is customary to reach out to your business partners or to your customers with seasonal messages. Be it to promote your offers, to transmit greetings or pleasantly mark this joyous (and prosperous) time of year, […]


Marketing technology, Technology

How to ensure your digital video marketing is successful (2)

November 21, 2017

Via: itCurated

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains […]


Marketing technology, Technology

3 ways to use social for experimental marketing sucess

November 17, 2017

Via: Smart Insights

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. […]


Marketing technology, Technology

Content Marketing Tools Are Becoming More Diversified

August 23, 2017

Via: Emarketer.com

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]


Marketing technology

How to ensure your digital video marketing is successful (1)

June 14, 2017

Via: itCurated

The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here and a title there. Lots of data bits compete for our attention in the same time span, and which one […]