Tag: Marketing technology

November 13, 2019

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]

October 31, 2019

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities. Ultimately this who-gets-credit-for-this-sale […]

October 24, 2019

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]

June 8, 2018

What will voice search do to the landscape of digital marketing? The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most […]

December 14, 2017

Chart of the day: Looking to 2018, marketers were asked which tactics will be used in their digital marketing strategy for 2018 Social Media Marketing (18%) Content Marketing (17%) and use of Marketing Technology (16%) are expected to be included […]

December 7, 2017

During the holiday season it is customary to reach out to your business partners or to your customers with seasonal messages. Be it to promote your offers, to transmit greetings or pleasantly mark this joyous (and prosperous) time of year, […]

November 21, 2017

We have seen in the first part of this article how digital video marketing works and which are the detailed elements that determine the final customer experience. Given this marketing method’s raising relevance for B2B commerce, video content marketing gains […]

November 17, 2017

Effective experiential campaigns produce ongoing engagement between customer and brand, and social media is a key component in fortifying long-term consumer loyalty If there’s one thing Millennials have taught us, it’s that people no longer want to view content passively. […]

August 23, 2017

Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]

June 14, 2017

The online experience is all about speed and multi-source information: people open one page, then another, read a sentence here and a title there. Lots of data bits compete for our attention in the same time span, and which one […]