Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020.
The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry Update: January 2021 by the CDP Institute. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020.
“It’s clear now that digital transformation is here to stay. It’s truly going to happen and CDP is absolutely the platform to do that on top of,” David Raab, founder of the CDP Institute, told CMSWire. “The CDP industry held up quite well during the pandemic, and we really didn’t know if it would.”
