We’re seeing the growing importance of storytelling with data in 2021—primarily because of the amount of data being shared with audiences over the past year.
But data needs to make sense to people if it’s to lead to better engagement and increased conversions. That’s where visualization comes in.
According to Venngage’s recent study, data storytelling has become a popular tool in an organization’s arsenal, with 48 percent of marketers creating data visualizations weekly.
