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Is Marketing Localization The New Globalization?

March 17, 2021

Via: CMSWire

Multinational companies have capitalized on the globalization phenomenon by expanding to several foreign markets over the last two decades. For many of these companies, globalization has been the primary focus and source of profit. But that’s certainly not the case for all businesses.

In the aftermath of the ongoing pandemic, many companies have faced challenges regarding taxation, regulation of certain industries, supply chains and trade routes, hampering the previous globalization efforts.

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