AI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis.
But marketers still face a fragmented martech marketplace where AI marketing tools seemingly overlap in features and capabilities. AI and analytics are being embedded into many solutions, with new iterations arriving at bullet-train speeds.
So how do marketers make a wise choice for the right solutions that will elevate their analysis game?
