Estée Lauder’s expanded relationship with Microsoft looks to use generative AI to help the beauty marketer’s 20-plus brands build stronger connections to consumers. A previously created tool uses the marketer’s proprietary database of product and claim data, allowing its brands to quickly launch locally relevant campaigns.
“At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences,” said Jane Lauder, the company’s executive vice president, enterprise marketing, and chief data officer, in the release.
