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Tag: Business


Platforms, Technology

Variety Is the Spice of Agility

April 12, 2021

Via: CMSWire

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]


Marketing & Advertising, Technology

6 Content Marketing Myths Holding Your Business Back

April 2, 2021

Via: CMSWire

Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach for creating and distributing valuable and relevant content to an intended audience, companies worldwide have seen the benefits of proper […]


Technology, Website design and optimization

Are You Winning With Web Performance?

April 2, 2021

Via: CMSWire

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]


Analytics & Data

Four ways to use your website data to discover missed sales opportunities

March 22, 2021

Via: Searchenginewatch

In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall […]


Technology, Website design and optimization

A 5-Step Approach to Implementing Machine Learning

March 19, 2021

Via: CMSWire

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]


Marketing & Advertising, Technology

Is Marketing Localization The New Globalization?

March 17, 2021

Via: CMSWire

Multinational companies have capitalized on the globalization phenomenon by expanding to several foreign markets over the last two decades. For many of these companies, globalization has been the primary focus and source of profit. But that’s certainly not the case […]


Marketing & Advertising, Technology

Generation C and the Need for Design Thinking

March 17, 2021

Via: Brian Solis

In today’s fast-paced marketplace, shorter product life cycles, extreme competition, extensive unpredictability and demanding customers are among the factors compelling companies everywhere to become highly responsive to change. Because change is the new normal and business reality regardless of which […]


E-payment & Security, Technology

Future-Proof Your Business With a Cloud-Based IT Infrastructure

March 16, 2021

Via: CMSWire

The pandemic has served as a wake-up call for businesses around the globe. In an unpredictable future of ground-shaking events like pandemics, extreme weather and ongoing political instability, being adaptive to future disruptions is the best way for organizations to […]


Marketing & Advertising, Technology

Is Google moving towards greater search equity?

March 10, 2021

Via: Searchenginewatch

What would happen if instead of having to jump through hoops to rank your new website, you were given a seat at the SERP straight away? Presumably, that would cause all sorts of havoc for SEO professionals. What if I […]


Analytics & Data, News, Technology

Profits Steer Our Digital Future

February 10, 2021

Via: NYTimes Tech

To help understand where our digital lives are going next, I’ll steal a line from “All the President’s Men”: Follow the money. Why is Spotify going big into podcasts? Because music streaming is a financial death trap and Spotify has […]