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Tag: Business


Advertising & Marketing, Technology

Marketing Leadership: What’s on the Rider List for Your Next Gig?

February 6, 2024

Via: CMSWire

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]


Apps & Sites, Mobile Commerce

X Announces Lower-Cost Verification for Organizations Package To Lure SMBs

January 3, 2024

Via: Social Media Today

X’s focus in 2024 will be on SMBs, with the platform looking to sign-up many more smaller ad partners in order to offset its losses from the bigger players, whom owner Elon Musk told to “go f***” themselves over concerns […]


Advertising & Marketing, Technology

Mastering Mortgage SEO: A Guide to Online Visibility

November 28, 2023

Via: B2B News Network

In the world of mortgages, establishing a presence holds immense importance. In today’s era, prospective clients are inclined to rely on search engines when searching for mortgage options. This makes Search Engine Optimization (SEO) absolutely vital for the success of […]


E-payment & Security, Technology

Digital payments have increased restaurant tips. But is it backfiring?

November 22, 2023

Via: Payments Dive

Restaurant workers haven’t returned to the sector in the numbers that business owners hoped to see years after pandemic lockdowns. By 2021, many restaurant owners struggled to fill cook, line cook, server, bartender and manager positions. And though the number […]


B2B

Competitive Advantage with B2B Travel Apps: Dive In Today

October 19, 2023

Via: B2B News Network

Introduction In the fast-paced world of B2B travel, staying ahead of the competition is crucial. One way to gain a competitive edge is by leveraging the power of technology. The introduction of B2B travel apps has revolutionized the industry, providing […]


Advertising & Marketing, Technology

How Effective Are Marketers at Using Martech Tools?

October 3, 2023

Via: CMSWire

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year […]


B2B

B2B E-Commerce Relies Increasingly on In-Person Sales Calls to Businesses

August 3, 2023

Via: B2B News Network

In the digital age, the business-to-business (B2B) e-commerce landscape has been rapidly evolving. However, amidst the rise of digital platforms and online transactions, an unexpected trend has emerged: B2B e-commerce relies increasingly on in-person sales calls to businesses. This article […]


Advertising & Marketing, Technology

The Power of Storytelling in Customer Experience

August 2, 2023

Via: CMSWire

Storytelling is ancient and embedded deep in human nature. Every culture across the globe has evidence of stories being told far back in our history, acting as a powerful tool for communication and teaching. However, despite that history, storytelling isn’t […]


E-payment & Security, Technology

The Role of Data Privacy in Customer Trust and Brand Loyalty

August 1, 2023

Via: CMSWire

Data privacy has transitioned from a mere backend concern to a cornerstone of customer-facing businesses. As consumers become increasingly aware of their digital footprints and data privacy regulations are put into place, brands must handle personal information with utmost care. […]


B2B

Link Building Strategies for B2B Marketers

July 21, 2023

Via: B2B News Network

In the ever-changing world of business-to-business products and services, your success is determined by many factors. One of these factors is the capability to capture the interest of people, turning them into potential customers through online content. To make this […]


Mobile Commerce, Mobile Marketing

Twitter for Business: How to Gain a Massive Following and Grow

July 20, 2023

Via: B2B News Network

Twitter, with its impressive 373 million active users, is a powerful social media platform that businesses can leverage to connect with customers, enhance their brand visibility, and spur growth. However, gaining a massive following and achieving success on Twitter for […]


B2B

Driving B2B Growth: How HubSpot Certified Partners Revolutionize Marketing Strategies

July 19, 2023

Via: B2B News Network

In today’s competitive B2B landscape, businesses seek innovative strategies to drive growth and stay ahead. As per data gathered by MarketSplash, only 18% of B2B marketers consider their approach highly successful in achieving their strategic objectives. The majority, comprising 72% […]


Advertising & Marketing, Technology

Goodbye, Marketing Technology. Hello, Customer Technology?

July 18, 2023

Via: CMSWire

My colleague, Frans Riemersma, recently published a book titled “A Small Book on Customer Technology.” The book is a guide and quick reference intended to facilitate communications between non-marketing stakeholders (e.g., CFO, CEO, IT, procurement) and marketing technologists. Those communications […]


Shipping & Fulfillment

Amazon Lowers FBA Fees for Low-Price Products: Good News, Bad News

June 29, 2023

Via: EcommerceBytes

Amazon is lowering standard FBA rates for all low-price products in 2 months. While sellers who use Amazon FBA fulfillment can currently apply for lower rates for certain items through FBA “Small and Light,” Amazon will end that program on […]


Advertising & Marketing, Technology

Why Digital Accessibility Can Result In The Success or Failure of Your Business.

June 23, 2023

Via: B2B News Network

Digital accessibility is becoming increasingly important in today’s connected world. It ensures that digital content and platforms are accessible to all users, including those with disabilities. For small businesses, investing in digital access can yield significant benefits, while ignoring it […]


Editorial

US E-Commerce Sales Are on the Rise. How to Drive Growth Even Further

June 21, 2023

Via: Natalie Dunn

The e-Commerce sector in the United States has experienced remarkable growth, with sales in the first quarter of 2023 reaching $272.6 billion. These figures, adjusted for seasonal variation, but not for price changes, represent a 3.0 percent increase (±0.7%) compared […]


B2B

How To Make A Splash With Your Event Marketing

June 15, 2023

Via: B2B News Network

Whether you’re hosting your own corporate event or attending a trade show or the like, event marketing should be a part of your marketing calendar every single year. However, if you want to truly succeed and win some business from […]


B2B

Understanding the Licensing Business Model In B2B

June 7, 2023

Via: B2B News Network

The realm of business has always been about innovation and finding the best strategies to rise above the competition. As businesses continue to evolve, a particular model that has gained significant traction is the licensing business model. It provides a […]


E-payment & Security, Technology

Preparing for AI: Secure your organization

June 2, 2023

Via: B2B News Network

It’s impossible to avoid it. The Artificial Intelligence (AI) boom is here. We’re seeing myriad articles about AI regulation and the potential AI holds for industries in the news on a daily basis. In the corporate world, business leaders are […]


E-payment & Security, Technology

Consumers, businesses gravitate to faster, mobile payments

May 26, 2023

Via: Payments Dive

The research results gave the Fed an opportunity to plug the arrival of its new FedNow faster payments system, which is expected to launch services publicly in July. That real-time payments system from the central bank has been in development […]