Tag: Business

December 16, 2020

A group of state attorneys general led by Texas have filed an antitrust lawsuit against Google focused on the company’s advertising technology and its dominance in the ad industry. The complaint, filed on Wednesday, goer after Google’s alleged stranglehold on […]

November 13, 2020

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]

November 6, 2020

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]

September 14, 2020

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined […]

July 22, 2020

With COVID-19 forcing many offices to close worldwide, digital literacy is becoming a requirement. According to a report by Pew Research Center, however, only 40% of Americans surveyed could correctly answer questions about social media, tech policies and data privacy. […]

April 20, 2020

While massive social media platforms like Facebook and Twitter capture the attention of nearly every digital marketing team, there’s one platform that often slips under the radar: SlideShare. In fact, SlideShare has been called the “Quiet Giant of Content Marketing” […]

April 6, 2020

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

January 15, 2020

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]