Tag: Business

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

January 15, 2020

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]

January 6, 2020

Intelligent technologies can change how we work and live. Too many business users spend too much time each day on repetitive, boring tasks that they do not need to do and, more importantly, do not want to do. Using intelligent […]

January 6, 2020

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making […]

December 16, 2019

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several […]

December 12, 2019

If anything is certain, it’s that e-commerce doesn’t look the same today as it did in 1995. A company called “eBay” burst onto the scene that year, and Jeff Bezos shipped Amazon’s first book order. That unleashed a flood of […]

November 7, 2019

Xerox became synonymous with photocopying and printing. HP’s business today is built, in large part, on its printers. Now Xerox wants to combine the two companies. On Wednesday night, HP announced that the previous day it had received a takeover […]

October 17, 2019

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help […]

October 7, 2019

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of […]