Tag: Business

Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Integrating events and social media to generate business

March 2, 2020

Via: Smart Insights

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

Marketing technology, Technology

Four key email marketing practices to lead your business into 2020

February 5, 2020

Via: Searchenginewatch

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

Marketing technology, Technology

How to set your digital marketing objectives for 2020

January 15, 2020

Via: Smart Insights

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]

Tech News

Creating Business Value With Intelligent Automation

January 6, 2020

Via: DigitalistMag

Intelligent technologies can change how we work and live. Too many business users spend too much time each day on repetitive, boring tasks that they do not need to do and, more importantly, do not want to do. Using intelligent […]

Marketing technology, Tech News, Technology

5 ways B2B automation will transform your ecommerce business

January 6, 2020

Via: Get Elastic

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making […]

Technology, Website analytics, Website design and optimization

B2B ecommerce: start with a plan

December 16, 2019

Via: Get Elastic

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several […]


The Ever-Changing Face of E-Commerce: 1995-2020

December 12, 2019

Via: Ecommerce Times

If anything is certain, it’s that e-commerce doesn’t look the same today as it did in 1995. A company called “eBay” burst onto the scene that year, and Jeff Bezos shipped Amazon’s first book order. That unleashed a flood of […]

Tech News

Xerox Makes Takeover Offer for HP

November 7, 2019

Via: NYTimes Tech

Xerox became synonymous with photocopying and printing. HP’s business today is built, in large part, on its printers. Now Xerox wants to combine the two companies. On Wednesday night, HP announced that the previous day it had received a takeover […]

Marketing technology, Technology

How to get your sales representatives and marketing teams to work together

October 17, 2019

Via: Smart Insights

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help […]

Marketing technology, Technology

Getting Ahead of the Digital Marketing Evolution Curve

October 7, 2019

Via: Ecommerce Times

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of […]