Tag: Business

Marketing technology, Technology

The 4-Step Method for Developing Strong Product Content

October 25, 2018

Via: Ecommerce Times

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021. However, brands making the move first need to consider the differences […]

Marketing technology, Technology

Is Your Email Marketing Ready For An AI makeover?

October 3, 2018

Via: Smart Insights

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve […]

Mobile Commerce, Performance management

Why an Android Phone Makes More Sense Than an iPhone for Your Business

April 19, 2018


Because my firm implements customer relationship management applications, our clients are mostly business owners and salespeople who are on the road and work long hours. Many of them rely on their smartphones (as well, I assume, booze and Ambien) to […]

Featured, Mobile Commerce, Mobile Sales

Cold calling – how to regain your inspiration

April 8, 2018

Via: itCurated

We all know or think we know what cold calling is. Yes, it means reaching out with a business presentation/offer towards new potential customers. The salesperson is at the first contact with the customer, and the customer usually has no […]

Marketing technology, Technology

Influencer Marketing: The new face of marketing?

April 4, 2018

Via: Smart Insights

Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by […]

Marketing technology, Technology

A beginner’s guide to display advertising

February 14, 2018


If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make […]

Mobile Commerce, Mobile Marketing

Why We Love Mobile Analytics (And You Should, Too)

January 31, 2018

Via: DigitalistMag

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]

Technology, Website analytics

How to find hidden gems in Google Analytics for ecommerce

November 7, 2017

Via: Smart Insights

Learn how to use and transform data into actionable insights to improve your conversions for ecommerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% […]

Technology, Website design and optimization

How to Optimize Conversion Rate with Persuasive Web Design

July 24, 2017

Via: Hongkiat

When people think about an effective web design, they usually consider aesthetics and visual appeal. However, apart from the visual aspect, a web design must also have a good user experience. The combination of visual appeal and efficient user experience makes up for a […]

Tech News

How To Sell Your Website For Maximum Value

July 14, 2017


Selling my business was one of the hardest decisions of my life. I spent a lot of time thinking about how to maximize the value of my business, and I’d like to share some of that thought process. Most people sell […]