Tag: Business

January 28, 2019

Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of plans within marketing […]

October 25, 2018

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021. However, brands making the move first need to consider the differences […]

October 3, 2018

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve […]

April 19, 2018

Because my firm implements customer relationship management applications, our clients are mostly business owners and salespeople who are on the road and work long hours. Many of them rely on their smartphones (as well, I assume, booze and Ambien) to […]

April 8, 2018

We all know or think we know what cold calling is. Yes, it means reaching out with a business presentation/offer towards new potential customers. The salesperson is at the first contact with the customer, and the customer usually has no […]

April 4, 2018

Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a market whose decision-making process is influenced by […]

February 14, 2018

If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make […]

January 31, 2018

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]

November 7, 2017

Learn how to use and transform data into actionable insights to improve your conversions for ecommerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% […]

July 24, 2017

When people think about an effective web design, they usually consider aesthetics and visual appeal. However, apart from the visual aspect, a web design must also have a good user experience. The combination of visual appeal and efficient user experience makes up for a […]