Tag: Business

December 5, 2022

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]

October 31, 2022

All You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]

October 24, 2022

As valuations of consumer-focused buy now-pay later (BNPL) companies fall amid concerns of a potential recession, many investors and fintech startups are redirecting their attention to BNPL for businesses, or B2B BNPL. Businesses, it would seem, are a much more […]

October 17, 2022

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]

October 4, 2022

After covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]

September 14, 2022

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]

August 31, 2022

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]

August 12, 2022

For auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]

August 11, 2022

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]

August 4, 2022

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]

August 3, 2022

Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. […]

July 22, 2022

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]

July 13, 2022

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]

July 1, 2022

After nearly doubling its operations capacity over the past two years to keep up with a pandemic-fueled demand surge, Amazon is pumping the brakes on its expansion plans. CFO Brian Olsavsky said in April that the company built more fulfillment […]

June 29, 2022

Instagram has announced the next stage of its #BlackVisionaries funding program, which, in conjunction with the Brooklyn Museum, will see Instagram allocate $650,000 in grants to Black artists, Black designers and Black-owned small businesses. As explained by Instagram: “For the […]

June 17, 2022

As a business owner, you know that managing your finances is essential to success. From accounting to sales and marketing, every aspect of your business must be carefully managed to ensure profitability. But what about your digital cash – such […]

June 14, 2022

The closely-held fintechs Brex, Ramp Business, Jeeves, Fireblocks and Bolt each reported gains in their valuation during their most recent funding rounds at a time when many startups are struggling to raise money, research firm S&P Global Market Intelligence said […]

May 6, 2022

Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]

May 5, 2022

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]

May 4, 2022

Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]