Advertising & Marketing, Technology
December 5, 2022
Via: CMSWireSome trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]
Advertising & Marketing, Technology
October 31, 2022
Via: CMSWireAll You Need Is Love.” It’s not just a Beatles song, it should be your customer experience ethos. Because if you aren’t showing your customers that you love them, you can bet someone else is knocking at the door to […]
E-payment & Security, Technology
October 24, 2022
Via: Payments DiveAs valuations of consumer-focused buy now-pay later (BNPL) companies fall amid concerns of a potential recession, many investors and fintech startups are redirecting their attention to BNPL for businesses, or B2B BNPL. Businesses, it would seem, are a much more […]
October 17, 2022
Via: CMSWireThere is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]
Advertising & Marketing, Technology
October 4, 2022
Via: CMSWireAfter covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]
Advertising & Marketing, Technology
September 14, 2022
Via: CMSWireCustomer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]
August 31, 2022
Via: CMSWireAfter spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]
E-payment & Security, Technology
August 12, 2022
Via: Payments DiveFor auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]
Advertising & Marketing, Technology
August 11, 2022
Via: B2B News NetworkIf you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]
Mobile Commerce, Mobile Marketing
August 4, 2022
Via: Social Media TodayTikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]
August 3, 2022
Via: CMSWireAre you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. […]
July 22, 2022
Via: CMSWireA significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]
Advertising & Marketing, Technology
July 13, 2022
Via: CMSWireThe nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]
July 1, 2022
Via: Retail DiveAfter nearly doubling its operations capacity over the past two years to keep up with a pandemic-fueled demand surge, Amazon is pumping the brakes on its expansion plans. CFO Brian Olsavsky said in April that the company built more fulfillment […]
June 29, 2022
Via: Social Media TodayInstagram has announced the next stage of its #BlackVisionaries funding program, which, in conjunction with the Brooklyn Museum, will see Instagram allocate $650,000 in grants to Black artists, Black designers and Black-owned small businesses. As explained by Instagram: “For the […]
E-payment & Security, Technology
June 17, 2022
Via: B2B News NetworkAs a business owner, you know that managing your finances is essential to success. From accounting to sales and marketing, every aspect of your business must be carefully managed to ensure profitability. But what about your digital cash – such […]
E-payment & Security, Technology
June 14, 2022
Via: Payments DiveThe closely-held fintechs Brex, Ramp Business, Jeeves, Fireblocks and Bolt each reported gains in their valuation during their most recent funding rounds at a time when many startups are struggling to raise money, research firm S&P Global Market Intelligence said […]
May 6, 2022
Via: Business of AppsMeta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]
Advertising & Marketing, Technology
May 5, 2022
Via: Practical EcommerceSix-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]
May 4, 2022
Via: Marketing DiveSnap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]