Tag: Business

Tech News

States file antitrust lawsuit against Google’s advertising business

December 16, 2020

Via: Apple Insider

A group of state attorneys general led by Texas have filed an antitrust lawsuit against Google focused on the company’s advertising technology and its dominance in the ad industry. The complaint, filed on Wednesday, goer after Google’s alleged stranglehold on […]

Marketing technology, Technology

Digital Marketing Models: The Technology Acceptance Model

November 13, 2020

Via: Smart Insights

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]

Technology, Website design and optimization

Page speed is a big deal – Why? It impacts SEO rankings

November 6, 2020

Via: Searchenginewatch

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]

Tech News

A Unique Moment in Time for E-Commerce

September 14, 2020

Via: Ecommerce Times

E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined […]

Tech News

How to Encourage Digital Literacy

July 22, 2020

Via: CMSWire

With COVID-19 forcing many offices to close worldwide, digital literacy is becoming a requirement. According to a report by Pew Research Center, however, only 40% of Americans surveyed could correctly answer questions about social media, tech policies and data privacy. […]

Marketing technology, Technology

How SlideShare Can Help Power Your LinkedIn Marketing Campaigns

April 20, 2020

Via: CMSWire

While massive social media platforms like Facebook and Twitter capture the attention of nearly every digital marketing team, there’s one platform that often slips under the radar: SlideShare. In fact, SlideShare has been called the “Quiet Giant of Content Marketing” […]

Marketing technology, Technology, Website design and optimization

Local SEO: How to make a website audit in 30 minutes

April 6, 2020

Via: Searchenginewatch

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]

Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Integrating events and social media to generate business

March 2, 2020

Via: Smart Insights

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

Marketing technology, Technology

Four key email marketing practices to lead your business into 2020

February 5, 2020

Via: Searchenginewatch

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

Marketing technology, Technology

How to set your digital marketing objectives for 2020

January 15, 2020

Via: Smart Insights

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]