Tag: Business

November 7, 2019

Xerox became synonymous with photocopying and printing. HP’s business today is built, in large part, on its printers. Now Xerox wants to combine the two companies. On Wednesday night, HP announced that the previous day it had received a takeover […]

October 17, 2019

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help […]

October 7, 2019

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of […]

June 21, 2019

Whether you’re just starting your ecommerce journey or looking to re-strategize your brand – there’s a diligent process of preparation that sets you up for success. From UX design to social promotion to influencer outreach down to how to write […]

June 18, 2019

In today’s fast-paced business world, we constantly feel like we need to be juggling several different tasks at once just to stay afloat. Because of this, we’ve become obsessed with finding productivity hacks to help us maximize our time and […]

January 28, 2019

Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of plans within marketing […]

October 25, 2018

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021. However, brands making the move first need to consider the differences […]

October 3, 2018

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve […]

April 19, 2018

Because my firm implements customer relationship management applications, our clients are mostly business owners and salespeople who are on the road and work long hours. Many of them rely on their smartphones (as well, I assume, booze and Ambien) to […]

April 8, 2018

We all know or think we know what cold calling is. Yes, it means reaching out with a business presentation/offer towards new potential customers. The salesperson is at the first contact with the customer, and the customer usually has no […]