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Tag: Business


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Analytics & Data

A Look Back at Gartner’s Data and Analytics Summit 2022

August 31, 2022

Via: CMSWire

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]


E-payment & Security, Technology

Auto dealers tap US Bank for real-time payments

August 12, 2022

Via: Payments Dive

For auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]


Advertising & Marketing, Technology

6 Benefits of Outsourcing Your Digital Marketing

August 11, 2022

Via: B2B News Network

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]


Mobile Commerce, Mobile Marketing

TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App

August 4, 2022

Via: Social Media Today

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy

August 3, 2022

Via: CMSWire

Are you planning on running an event – either virtual or IRL? LinkedIn could be a valuable supplementary channel for both the promotion, and even hosting of your events, with LinkedIn’s live events option gaining significant traction during the pandemic. […]


B2B

Using B2B Marketing Strategies to Grow Your Business

July 22, 2022

Via: CMSWire

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]


Advertising & Marketing, Technology

Marketers Uneducated, Untrained for Artificial Intelligence

July 13, 2022

Via: CMSWire

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]


Shipping & Fulfillment

Amazon cancels, delays wave of warehouse plans as e-commerce demand cools

July 1, 2022

Via: Retail Dive

After nearly doubling its operations capacity over the past two years to keep up with a pandemic-fueled demand surge, Amazon is pumping the brakes on its expansion plans. CFO Brian Olsavsky said in April that the company built more fulfillment […]


News

Instagram Announces New $650k Grants Program For Black-Owned Creators and Businesses

June 29, 2022

Via: Social Media Today

Instagram has announced the next stage of its #BlackVisionaries funding program, which, in conjunction with the Brooklyn Museum, will see Instagram allocate $650,000 in grants to Black artists, Black designers and Black-owned small businesses. As explained by Instagram: “For the […]


E-payment & Security, Technology

5 Digital Cash Management Tips For Business Owners

June 17, 2022

Via: B2B News Network

As a business owner, you know that managing your finances is essential to success. From accounting to sales and marketing, every aspect of your business must be carefully managed to ensure profitability. But what about your digital cash – such […]


E-payment & Security, Technology

Payments startups still gaining value, for now

June 14, 2022

Via: Payments Dive

The closely-held fintechs Brex, Ramp Business, Jeeves, Fireblocks and Bolt each reported gains in their valuation during their most recent funding rounds at a time when many startups are struggling to raise money, research firm S&P Global Market Intelligence said […]


Apps & Sites, Mobile Commerce

Meta launches new ad and messaging tools for businesses

May 6, 2022

Via: Business of Apps

Meta just rolled out new tools for businesses and brands to reach out to customers and identify quality leads. As part of National Small Business Week, the social giant is making it easier for small businesses to create full ads […]


Advertising & Marketing, Technology

5 Content Marketing Ideas for June 2022

May 5, 2022

Via: Practical Ecommerce

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]


Apps & Sites, Mobile Commerce

Snapchat partners with Cameo to streamline brand-creator ad deals

May 4, 2022

Via: Marketing Dive

Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]


Advertising & Marketing, Technology

6 Effective Strategies For Local Business Marketing

April 29, 2022

Via: B2B News Network

The main goal of your small business is to make a profit. But how are you going to make a profit when nobody knows about your business? That’s why you must focus on increasing the visibility of your business. About […]


B2B

B2B News for Friday, April 22, 2022: The Earth Day Edition-Businesses Investing in Our Planet

April 22, 2022

Via: B2B News Network

Today is Earth Day. This is a special edition where we put aside the acquisitions, appointments, events, and studies to highlight businesses that are investing in our planet. Edison once said ” There is a way to do it better-find […]


B2B

The Business Case for B2B Podcasts

March 28, 2022

Via: CMSWire

Podcasts are everywhere! About 80 million Americans tune in at least once a week, during their daily commute, while doing the dishes, walking the dog or working out; and advertising revenue is set to cross the $2 billion mark by […]


B2B

What is the difference between B2B and B2C?

February 9, 2022

Via: B2B News Network

There are various types of business models that cater to different consumers, such as B2B and B2C businesses. Most people who work in a marketing role will have heard these terms at some stage, but they may not fully understand […]


Technology, Website design and optimization

Wondering What Web Design Can Do For Your Business? Find Out Here

December 20, 2021

Via: B2B News Network

These days, the internet is where most of our shopping and business browsing takes place. With that in mind, it’s important to make sure that your website has a professional and attractive design that will make it stand out from […]