Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast to increase further over this year and next, reaching $27.11 billion in 2024.
That spending has to make sense, though, and one martech advisory and analyst firm wants to show marketers how they’re doing with their martech tools and stacks against their peers. Real Story Group today released an online benchmarking service. It’s a freemium service with a paid upgrade for special access and services.
