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Category: Advertising & Marketing


Advertising & Marketing, Technology

Contributor Q&A With Chad S. White: Automated Marketing Email Best Practices

September 29, 2022

Via: CMSWire

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]


Advertising & Marketing, Technology

Marketing Plan 2023: The Year Everyone Quits

September 29, 2022

Via: CMSWire

Years ago a former colleague said to me: “Have you noticed after Labor Day everyone comes back to work and suddenly realizes there are only four months left until the end of the year and panic kicks in?” This is […]


Advertising & Marketing, Technology

Is Marketing Missing the Customer Experience Revenue Opportunity?

September 23, 2022

Via: CMSWire

Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by helping businesses recognize they have problems, fewer would agree that keeping new customers happy should be […]


Advertising & Marketing, Technology

Navigating Your Content Strategies Through Turbulent Marketing Skies

September 20, 2022

Via: CMSWire

These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]


Advertising & Marketing, Technology

3 Ways Marketing Can Accelerate Profitability During a Downturn

September 16, 2022

Via: CMSWire

Will we or won’t we enter a recession? The economic indicators are all over the map, but one thing is clear: SaaS investors have a hawk eye on profitability. As a result, teams are shifting their priorities from growth at […]


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Advertising & Marketing, Technology

How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]


Advertising & Marketing, Technology

Why Your Brand Should Care About Influencer Marketing

September 9, 2022

Via: CMSWire

Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Because influencers usually have expert knowledge or social influence in their field, they can effectively reach customers and prospects. They […]


Advertising & Marketing, Technology

4 Ways Technology Is Influencing Social Media

September 9, 2022

Via: CMSWire

Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a product or service, Facebook, Instagram, YouTube and TikTok immediately start bombarding you with ads. The underlying technology […]


Advertising & Marketing, Technology

10 More Common Email Marketing Mistakes — And Solutions

September 7, 2022

Via: CMSWire

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes […]


Advertising & Marketing, Technology

Why Marketers Should Explore These 4 Emerging Technology Trends

August 30, 2022

Via: CMSWire

For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]


Advertising & Marketing, Technology

How Brands Are Using Memes to Build Connection

August 23, 2022

Via: CMSWire

Memes are everywhere today, on social media, television, even in print media. You can’t scroll down your social newsfeed without seeing hundreds of memes, many of which you’ll likely share with friends and family. Many brands embrace meme culture, and […]


Advertising & Marketing, Technology

Finding Your Target Audience Through Social Media

August 22, 2022

Via: CMSWire

In today’s world, western countries, and the world at large, are not just influenced — but socially dominated — by social media. Platforms like Facebook have risen to have nearly 3 billion users, and others like YouTube and Instagram are […]


Advertising & Marketing, Technology

Omnichannel Content Delivery Paves the Way for Better Customer Experience

August 12, 2022

Via: CMSWire

Traditional content platform architectures leverage a coupled management and delivery model, in which the same product and application both manages content via a CMS interface and delivers the end experience though web page templates in the CMS. The focus is […]


Advertising & Marketing, Technology

6 Benefits of Outsourcing Your Digital Marketing

August 11, 2022

Via: B2B News Network

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]


Advertising & Marketing, Technology

Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program

August 10, 2022

Via: Social Media Today

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via […]


Advertising & Marketing, Technology

Why Strategy Is Not an Option in Content Marketing

August 5, 2022

Via: CMSWire

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]


Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]


Advertising & Marketing, Technology

How to Use Content Marketing to Your Advantage

August 1, 2022

Via: CMSWire

For many years, marketing aimed to pitch a product or service. Regardless of the medium, your marketing approach was to tell the audience your product was the best. Laundry soap, toothpaste, soda, cars, etc., were all marketed the same way. […]


Advertising & Marketing, Technology

How Are Brands Improving the Ecommerce Experience?

July 29, 2022

Via: CMSWire

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]