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Category: Advertising & Marketing


Advertising & Marketing, Technology

Top trends that will shape media strategy in 2022

January 20, 2022

Via: Marketing Dive

As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the […]


Advertising & Marketing, Technology

Avoid Making These 7 Marketing Personalization Mistakes

January 14, 2022

Via: CMSWire

Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting […]


Advertising & Marketing, Technology

Why newsletter sponsorships are the future of targeted advertising

January 10, 2022

Via: Marketing Dive

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made significant advancements in recent years. Through web cookies, marketers can access […]


Advertising & Marketing, Technology

SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022

Via: Practical Ecommerce

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]


Advertising & Marketing, Technology

Machine Learning Trends for Marketers to Watch in 2022

December 13, 2021

Via: CMSWire

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]


Advertising & Marketing, Technology

How AI-Based Marketing Can Improve Customer Retention

December 9, 2021

Via: CMSWire

AI-based marketing enables brands to personalize the customer experience while providing real-time decisioning based on the actionable insights that are obtained through the analysis of massive amounts of historical and current customer data. In fact, according to a report from […]


Advertising & Marketing, Technology

How Mature Is Your Content Organization?

December 8, 2021

Via: CMSWire

“Create relevant, engaging digital content,” they said. “It’ll be easy,” they said. And then the world of content marketing and content strategy exploded. As the drive to create content at scale and serve it across multiple platforms in a contextually […]


Advertising & Marketing, Technology

6 ways AR can level up your marketing strategy in 2022

December 6, 2021

Via: Marketing Dive

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]


Advertising & Marketing, Technology

What Will 2022 Bring for Marketing Ops?

December 2, 2021

Via: CMSWire

Planning for 2022 is just as complicated, if not more complicated than it was for 2021 when the trajectory of COVID-19 remained unknown. Over the last month, we’ve been doing a lot of 2022 planning at my company. Budget planning, […]


Advertising & Marketing, Technology

8 Tips to Build a Winning Customer Experience Strategy

December 1, 2021

Via: CMSWire

Customer experience is critical to business success. CX drives over two-thirds of customer loyalty, outperforming brand and price combined. Delivering an easy and convenient interaction experience creates a good impression, but not one that lasts, according to Gartner in a […]