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Category: Advertising & Marketing


Advertising & Marketing, Technology

5 Ways to Make Your Marketing Emails More Personal — Without Personalization

February 2, 2023

Via: CMSWire

I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails more tailored and user specific. And a lot are doing it. In fact, a recent report from the Data-Driven Marketing […]


Advertising & Marketing, Technology

ChatGPT might change advertising — but it won’t revolutionize it

January 31, 2023

Via: Marketing Dive

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]


Advertising & Marketing, Technology

Planning for 2023: What Social Media Marketers Need to Win in 2023

January 27, 2023

Via: Social Media Today

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]


Advertising & Marketing, News, Technology

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]


Advertising & Marketing, Technology

What You Should Do in Your First 3 Months as Chief Marketing Officer

January 23, 2023

Via: CMSWire

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for […]


Advertising & Marketing, Technology

Google Ads Q&A: Budget, Keywords, Search Network

January 18, 2023

Via: Practical Ecommerce

I receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]


Advertising & Marketing, Technology

What Instagram’s Shop tab removal means for social media

January 12, 2023

Via: Marketing Dive

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week […]


Advertising & Marketing, Technology

Avoid Data and AI Biases for Stronger CX Outcomes

January 6, 2023

Via: CMSWire

Earlier in the year, I sold an AI algorithm for consumer behavior and decision intelligence. It’s my third algorithm/AI acquisition, and each time the challenge is the same. There is a great underestimation of bias. Technology magnifies the quality of […]


Advertising & Marketing, Technology

How to Use Color Psychology to Maximize CX, Marketing

January 4, 2023

Via: CMSWire

What do Salesforce, Optimizely and Ingeniux all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their logo and website design. And they’re […]


Advertising & Marketing, Technology

What You Should Know About Nostalgia Marketing

January 4, 2023

Via: CMSWire

Many brands use a technique called nostalgia marketing to create a feeling of nostalgia in the experiences they provide customers. Nostalgia marketing creates a positive, emotional feeling by using familiar ideas, concepts, songs, symbols and products from previous years, associating […]


Advertising & Marketing, Technology

ChatGPT’s Impact on Customer Experience and Marketing

January 3, 2023

Via: CMSWire

The AI-driven ChatGPT chatbot has been causing leaders across industries to take notice of what many believe to be the most humanlike AI chat interface developed to date. With a chatbot that is capable of producing content and conversations that […]


Advertising & Marketing, Technology

Planning for 2023 – Defining Your Brand and Content Mission

January 3, 2023

Via: Social Media Today

As we begin the new year, many social media managers will be looking to refine and update their process, in order to tap into the latest trends and tools, and ensure that they’re maximizing their online marketing efforts. To help […]


Advertising & Marketing, Technology

Digital ad spend in November declined for first time since 2020

December 27, 2022

Via: Retail Dive

November marked the seventh consecutive month ad spend has declined, reflecting ongoing budget cuts, pivots and inflationary pressures within the industry. While November represents the highest monthly ad investment this year — predictable for the holiday season — it still […]


Advertising & Marketing, Technology

12 Outstanding Marketing Campaigns from 2022

December 26, 2022

Via: Practical Ecommerce

Reviewing successful digital marketing campaigns can generate ideas for your own brand. Here is a list of outstanding digital marketing campaigns from established companies in 2022. The campaigns feature iconic products, menu hacks, actions for social good, inspirational stories, and […]


Advertising & Marketing, Technology

A Gathering Storm for Digital Ad Tracking?

December 19, 2022

Via: Practical Ecommerce

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]


Advertising & Marketing, Technology

3 small business marketing trends to create lasting impact next year

December 19, 2022

Via: Marketing Dive

As business closure rates and pandemic challenges stabilize in the “new normal” global economy, social media is more valuable than ever for small businesses (SMBs). Our new digital ecosystem has brought new channels, tools and trends to explore for marketing […]


Advertising & Marketing, Technology

Brands Can Learn From Elon Musk’s ‘Employee-Generated Content’

December 16, 2022

Via: CMSWire

Is employee-generated content (EGC) a nightmare for brands or a dream come true? Should employers bother facilitating it, and if so, how? For answers, let’s start with an extreme edge case: Elon Musk. Talking About Employee Content and Musk Musk […]


Advertising & Marketing, Technology

The Marketing Value of Authentic Celebrity Brand Partnerships

December 15, 2022

Via: CMSWire

As best I can tell, the first celebrity to endorse a commercial product was London actress and socialite Lillie Langtry, who became the poster girl for Pears Soap in 1882. Since no one who worked on that campaign is still […]


Advertising & Marketing, Technology

An open road for marketers: How to reach connected drivers in 2023

December 12, 2022

Via: Marketing Dive

As a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with […]


Advertising & Marketing, Technology

Marketing Budget Cuts: What’s Important, and What’s Urgent?

December 5, 2022

Via: CMSWire

Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it’s simply a matter of preference. When it comes to cutting marketing budgets, trade-offs get more complicated. Like a game […]