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Category: Advertising & Marketing


Advertising & Marketing, Technology

4 trends impacting retail marketing strategies

July 21, 2021

Via: Retail Dive

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]


Advertising & Marketing, Technology

8 Tips To Minimize Bounce Rate on Blog Pages

July 8, 2021

Via: CMSWire

Blogs can be a great way to connect more deeply with customers, visitors, and prospects, but they’re not without their challenges and minimizing your content’s bounce rate can be a big one. The truth is that there are many reasons […]


Advertising & Marketing, Technology

6 Tips for Better Content Syndication in 2021

July 6, 2021

Via: CMSWire

Creating great content that targets your ideal customer, ensuring it’s on all of your relevant channels, and optimized for SEO are some of the main things that the average marketer is focused on every week. But what about ensuring that […]


Advertising & Marketing, Technology

Moving your business online? Consider your brand positioning strategy

July 1, 2021

Via: Smart Insights

In its best form, a brand positioning strategy for a company unifies all customer-facing comms and marketing activities. It highlights who the target audience is, and why they need your product (and how you’re going to make sure they know […]


Advertising & Marketing, Technology

What Is a Microinteraction (And How Does it Impact UX)?

June 21, 2021

Via: CMSWire

Microinteractions are small interactions that take place between one or two people in a website. They’re often attached to a more extensive product, service, or interface. For example: when you pull down the notification bar on your phone and tap […]


Advertising & Marketing, Technology

How To Identify a Marketing Qualified Lead

June 18, 2021

Via: CMSWire

For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Ideally, these leads will eventually become customers that purchase from the brand. However, while […]


Advertising & Marketing, Technology

Why Is Marketing Personalization So Hard?

June 11, 2021

Via: CMSWire

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]


Advertising & Marketing, Technology

How to Navigate Blind Spots in Marketing Campaigns

June 9, 2021

Via: CMSWire

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on […]


Advertising & Marketing, Technology

Highlights From Google’s Marketing Livestream

June 4, 2021

Via: CMSWire

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. ÔÇťOverall, a lot of these changes are in line with Google’s shift toward improved […]


Advertising & Marketing

5 Content Marketing Ideas for July 2021

June 1, 2021

Via: Practical Ecommerce

Content marketing is an excellent way to build a so-called first-party audience that will benefit your business. A challenge for many companies, however, is knowing what to write about. In July 2021, your content marketing could focus on teaching a […]