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Category: Advertising & Marketing


Advertising & Marketing, Technology

The Future of Commerce Is Social. 5 Brands Getting It Right.

June 27, 2022

Via: Social Media Today

Social commerce is the future of online retail. By 2025, Accenture estimates social commerce to more than double to a $1.2 trillion market worldwide. Following the onset of COVID-19, consumers adopted social commerce behaviors, such as discovering, purchasing, and finding […]


Advertising & Marketing, Technology

Marketing advice for inflationary times

June 21, 2022

Via: Marketing Dive

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]


Advertising & Marketing, Technology

180 Marketing Founder: 4 Buckets to SEO

June 17, 2022

Via: Practical Ecommerce

To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content […]


Advertising & Marketing, Technology

Time for Metaverse Customer Experiences? NFL Says ‘Yes’

June 9, 2022

Via: CMSWire

Forrester reports the metaverse doesn’t exist outside of a “few precursors.” And it won’t be until the 2030s that the metaverse — the internet’s 3D layer of interoperable and interlinked immersive environments — actualizes and disrupts marketing. “Forrester defines the […]


Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]


Advertising & Marketing, Technology

Google Debuts Marketing Updates, Amplitude Launches CDP, More News

May 27, 2022

Via: CMSWire

Google made some product announcements at its Google Marketing Live conference this week. YouTube Shorts Adds Video Action Campaigns Marketers can leverage Video action campaigns and App campaigns in the YouTube Shorts platform globally. Further, product feeds connected to campaigns […]


Advertising & Marketing, Technology

Efficient Techniques To Boost Your Content Marketing Efforts

May 18, 2022

Via: B2B News Network

Content marketing is non-negotiable for today’s marketers since it is an effective way to reach target audiences. As such, nearly all modern companies and their marketers have solid content marketing strategies that are successful to varying degrees. According to a […]


Advertising & Marketing, Technology

What is Technical SEO — and How Important is it For Your Website?

May 17, 2022

Via: B2B News Network

Technical SEO, or Search Engine Optimization, is a tactic that optimizes a website to better allow search engines like Google to index and render it. It is one of the most important and impactful ways to drive website traffic, yet […]


Advertising & Marketing, Technology

5 Insights Into the 9,932-Marketing Technology Landscape

May 12, 2022

Via: CMSWire

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking. Martech apps have seen growth each year since the […]


Advertising & Marketing, Technology

5 Content Marketing Ideas for June 2022

May 5, 2022

Via: Practical Ecommerce

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]