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Category: Advertising & Marketing


Advertising & Marketing, Technology

Facebook Announces Marketing Insights Sessions for Advertising Week

October 15, 2021

Via: Social Media Today

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As […]


Advertising & Marketing, Technology

Marketing Automation: Seven Machine-Learning Use Cases

October 6, 2021

Via: MarketingProfs

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]


Advertising & Marketing, Technology

Google Outlines New Multitask Modeling for Search Results, New eCommerce Discovery Tools

September 29, 2021

Via: Social Media Today

Google has outlined a range of coming search updates, designed to help streamline product discovery, and utilize multiple inputs in providing better contextual search results. The main new addition is the implementation of its Multitask Unified Model (MUM) for search, […]


Advertising & Marketing, Technology

How Conversion Rate Optimization Improves Online Sales

September 24, 2021

Via: CMSWire

The road to improved sales lies in increased conversions — on-page activity such as clicking a button to purchase a service or downloading a white paper. But conversion optimization rarely sparks marketers’ interest. Although discussions of online customer behavior have […]


Advertising & Marketing, Technology

How To Leverage Social Commerce To Power Customer Loyalty Programs

September 23, 2021

Via: Ecommerce Times

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]


Advertising & Marketing, News, Technology

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

September 22, 2021

Via: MarketingProfs

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]


Advertising & Marketing, Technology

Personalize at Scale With Modular Content

September 21, 2021

Via: CMSWire

We all have heard the phrase, “personalization at scale.” What it means is the ability to programmatically show relevant experiences to each user on each channel without your marketing team having to manually craft specific messages for each individual. When […]


Advertising & Marketing, Technology

How Personalization Unlocks the Full Potential of Your Content

September 15, 2021

Via: CMSWire

Visual content marketing continues to grow in importance year after year. Video has been the top form of media used within content marketing for two years in a row, according to Hubspot. Further, people watched more than 12 billion minutes […]


Advertising & Marketing, Technology

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

September 7, 2021

Via: CMSWire

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]


Advertising & Marketing, Technology

The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

September 2, 2021

Via: MarketingProfs

However, one element seems to get left behind: the staff. The employees. The back-end operations that support the brand. The dedication and expertise of the people within a company help create the brand as we know it. Yet, those people […]