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Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions

Here’s an important P.S.A. for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com or instagram.com on desktop instead.

The change was first rolled out to U.S. advertisers back in February, and is now being expanded to all advertisers in all regions. Meta has implemented new processes on the web to facilitate boosting, while avoiding Apple’s extra charges, with all the same functionality that’s available on iOS devices. And if you want to avoid paying the extra fee, you’re going to have to switch to a desktop PC, as opposed to quickly boosting in-stream.

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