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Category: Advertising & Marketing


Advertising & Marketing, Technology

The Intersections Between Marketing and Customer Experience

February 1, 2024

Via: CMSWire

The intersection between marketing and customer experience is a critical aspect of a successful business strategy. Both areas play a vital role in shaping how customers perceive a brand, and a company succeeds most when the two departments are interconnected. […]


Advertising & Marketing, Technology

AI Tips for Social Media Marketers

January 30, 2024

Via: Social Media Today

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]


Advertising & Marketing, Technology

Marketing playbook: Breaking down industry trends to follow in 2024

January 26, 2024

Via: Marketing Dive

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]


Advertising & Marketing, Technology

Revolutionizing E-Commerce: The Game-Changing Role of AI in Content Creation

January 25, 2024

Via: B2B News Network

In the dynamic world of e-commerce, the introduction of Artificial Intelligence (AI) is reshaping how content is created and delivered. This article delves into the transformative impact of AI on e-commerce content development. We will explore how AI-generated content is […]


Advertising & Marketing, Technology

Current State of Digital Customer Experience in 2024

January 24, 2024

Via: CMSWire

As we merge into the new year, digital customer experience (DCX) stands at a transformative crossroads that has been shaped by rapid technological advancements and changing consumer behaviors. Brands are increasingly leveraging artificial intelligence (AI), machine learning (ML), and data […]


Advertising & Marketing, Technology

Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update

January 24, 2024

Via: Social Media Today

Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions […]


Advertising & Marketing, Technology

5 Digital Customer Experience Trends for 2024

January 22, 2024

Via: CMSWire

In 2024, digital customer experience continues to be a key area for brands, offering opportunities for market differentiation and competitive advantage through immersive and creative customer interactions. In this post, I’m going to look at five digital customer experience trends […]


Advertising & Marketing, Technology

3 Steps for Establishing a Core Marketing Message

January 19, 2024

Via: Social Media Today

As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results. If, indeed, you have a strategy at all. While all the […]


Advertising & Marketing, Technology

Navigating the B2B Advertising Landscape: A Comprehensive Guide to Paid Media Success

January 18, 2024

Via: B2B News Network

Navigating the constantly shifting realm of B2B advertising requires expert navigation of paid media to achieve remarkable success. In this comprehensive guide, we explore the intricacies of business-to-business marketing by dissecting strategies, trends, and best practices that drive paid media […]


Advertising & Marketing, Technology

6 Handy SEO Autocomplete Tools

January 11, 2024

Via: Practical Ecommerce

Google autocomplete provides search suggestions while typing in the query box or Chrome address bar. The suggestions are based on the search volume of each query, making autocomplete a helpful research tool to identify popular terms on a topic. Autocomplete […]


Advertising & Marketing, Technology

What Is a Content Management System?

January 10, 2024

Via: CMSWire

Since the beginning of the web, content has reigned supreme, and as such, content management systems (CMS) have emerged as the backbones of online content and presentation. A CMS is more than just a tool for creating and managing digital […]


Advertising & Marketing, Technology

AI SEO for Brand Names

January 4, 2024

Via: Practical Ecommerce

Consumers often search a company’s name on Google when considering a purchase. Branded search is crucial for just about any business. Brand name queries may include other keywords, such as “reviews” or “coupon codes.” Most imply a commercial intent — […]


Advertising & Marketing, Technology

Essential Dos and Don’ts for Social Media Marketing in 2024

January 3, 2024

Via: Social Media Today

Looking for ways to boost your social media marketing performance in 2024? This will help. The team from Giraffe Social Media have put together a new listing of helpful do’s and don’ts for your strategy, which cover off on some […]


Advertising & Marketing, Technology

The Ultimate Guide To Effective Brand Ambassador Marketing

December 28, 2023

Via: B2B News Network

In today’s business environment, establishing a strong brand presence is crucial for achieving success. One effective marketing strategy that has become increasingly popular in the years is known as brand ambassador marketing. By harnessing the power of influencer marketing, companies […]


Advertising & Marketing, Technology

My Top SEO Tutorials for Beginners

December 28, 2023

Via: Practical Ecommerce

Search engine optimization may seem overwhelming. Luckily there are many helpful educational resources for getting started. Here are my favorite SEO tutorials for beginners. Helpful SEO Tutorials “The Beginner’s Guide to SEO“ from Moz is an in-depth tutorial on how […]


Advertising & Marketing, Technology

AI Tools for SEO Keyword Intent

December 26, 2023

Via: Practical Ecommerce

Optimizing for searchers’ intent has always been key for top organic rankings. That’s especially the case with Google’s helpful content algorithm, which is intent-focused. I’ve listed tools to analyze and filter keywords by search intent, but generative AI has uncovered […]


Advertising & Marketing, Technology

Dialling into Success: The Untapped Potential of Chat Lines in B2B Marketing

December 14, 2023

Via: B2B News Network

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]


Advertising & Marketing, Technology

Google’s Gemini Marketing Trick

December 12, 2023

Via: CMSWire

Google really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]


Advertising & Marketing, Technology

4 Stakeholders Every Email Marketing Program Has & What They Want

December 6, 2023

Via: CMSWire

Email marketing is as powerful as it is complicated — and that complexity is slowly growing over time. The reason it’s so complex boils down to one simple fact: Email marketing has multiple stakeholders, each with their own agenda and […]


Advertising & Marketing, Technology

Mastering the Art of Contractor Marketing: Strategies for Success

December 5, 2023

Via: B2B News Network

In the competitive world of contracting, where skilled professionals offer a range of services from construction to renovation, effective marketing is the key to standing out in a crowded marketplace. Contractor marketing is a dynamic field that goes beyond traditional […]