Tag: Apple


Apple loosens app store rules for developers

June 10, 2022

Via: Business of Apps

Apple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a […]

Apps & Sites, Mobile Commerce, News

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 25, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]

E-payment & Security, Technology

Apple offers merchants phone pay tool

February 9, 2022

Via: Payments Dive

Apple noted in its announcement that 90% of U.S. retailers already accept Apple Pay as a payment method from consumers, but the introduction of this new tool for merchants signals Apple’s deepening interest in payments. “As more and more consumers […]

Mobile Commerce, Mobile Marketing

ROI Index shows a 29% drop in diversity in mobile ad networks

February 8, 2022

Via: Business of Apps

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]

Analytics & Data

Exploring CDP Implementation and Optimization

November 3, 2021

Via: CMSWire

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]


Inside Facebook’s Strategy to Bring the Privacy War to Apple

October 22, 2021

Via: CMSWire

“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]

Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]

Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

Apps & Sites, Mobile Commerce

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

September 22, 2021

Via: Social Media Today

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]

Mobile Commerce, Mobile Marketing

How iOS 15 Will Kill Email Open Rates–And How Marketers Can Prepare

September 14, 2021

Via: MarketingProfs

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]