June 10, 2022
Via: Business of AppsApple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a […]
Apps & Sites, Mobile Commerce, News
March 25, 2022
Via: Marketing DiveSKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]
E-payment & Security, Technology
February 9, 2022
Via: Payments DiveApple noted in its announcement that 90% of U.S. retailers already accept Apple Pay as a payment method from consumers, but the introduction of this new tool for merchants signals Apple’s deepening interest in payments. “As more and more consumers […]
Mobile Commerce, Mobile Marketing
February 8, 2022
Via: Business of AppsIn 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]
November 3, 2021
Via: CMSWireThe advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]
October 22, 2021
Via: CMSWire“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]
October 14, 2021
Via: CMSWireWith two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]
Mobile Commerce, Mobile Marketing
September 23, 2021
Via: Marketing DiveE-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]
September 22, 2021
Via: Social Media TodayIt seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]
Mobile Commerce, Mobile Marketing
September 14, 2021
Via: MarketingProfsMaybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]