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Tag: Apple


Mobile Commerce, Mobile Marketing

What Apple’s iOS 15 means for marketers

July 1, 2021

Via: Marketing Dive

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]


Analytics & Data

Hands Out of the Cookie Jar: What the End of Cookies Means for You

June 25, 2021

Via: CMSWire

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]


Editorial

What makes an e-commerce store successful?

June 22, 2021

Via: Diana Beverly Ross

Tools, platforms, and flawless online shops. Growing online shopping trends during the last decade have increased the necessity for e-commerce. And it’s no surprise that regardless of what is going on in the world and how work models are shifting, […]


B2B

B2B marketers rely on marketing automation: Tuesday’s daily brief

April 27, 2021

Via: MarTech Today

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]


Mobile Commerce, Mobile Marketing

Apple to start enforcing tracking changes next week, priming mobile space for disruption

April 22, 2021

Via: Marketing Dive

Apple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]


Analytics & Data

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

April 6, 2021

Via: CMSWire

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]


Apps & Sites, Mobile Commerce

Can the Gleam of High-End Watches Thrive on Audio-Only Clubhouse?

April 5, 2021

Via: NYTimes Tech

It has been called the perfect social media platform for a pandemic, and also a lockdown fad. Clubhouse, the invitation-only social audio app valued at $1 billion, counts Elon Musk, Oprah Winfrey and Drake as members. Brands in beauty, fashion, […]


Apps & Sites, Mobile Commerce

Why progressive web apps (PWAs) are poised to dominate moving forward

March 5, 2021

Via: Searchenginewatch

If Apple was threatened by “Fortnite” trying to bypass the App Store, it’s not going to be happy when progressive web apps take off. PWAs disrupt the tech giant’s granular control over the Apple App Store because they offer app-like […]


News

YouTuber builds ‘first’ Apple Silicon iMac using old iMac & M1 Mac mini

March 3, 2021

Via: Apple Insider

By disemboweling a M1 Mac mini and jamming everything inside an old iMac, a YouTube content creator cobbled together what he calls the world’s first Apple Silicon iMac — with major caveats. Apple is set to release a new line […]


News

Apple issues third macOS Big Sur 11.3 developer beta

March 2, 2021

Via: Apple Insider

Apple has provided developers testing its betas with the third build of macOS Big Sur 11.3 to try out. The newest builds and configuration profiles can be acquired from the Apple Developer Center, or as an over-the-air update on hardware […]