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Tag: Apple


Mobile Commerce, Mobile Marketing

What does 2023 hold for mobile and app marketing?

December 23, 2022

Via: Business of Apps

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]


Advertising & Marketing, Technology

A Gathering Storm for Digital Ad Tracking?

December 19, 2022

Via: Practical Ecommerce

Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance. For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, […]


Apps & Sites, Mobile Commerce

Snapchat owner braces for cold winter as ad revenue slows

October 21, 2022

Via: Marketing Dive

A needed turnaround for Snap appears a long way off as a dour economy and ongoing headwinds tied to Apple’s privacy changes roil the business. In its letter to investors, the social media firm gave more color on the state […]


News

Apple loosens app store rules for developers

June 10, 2022

Via: Business of Apps

Apple just launched new App Store Review guidelines in time with its Worldwide Developer Conference. The update sees the loosening of certain restrictions that app developers must meet before publishing on the App Store. It comes as somewhat of a […]


Apps & Sites, Mobile Commerce, News

Meta tops TikTok in mobile ad performance after Apple’s ATT changes

March 25, 2022

Via: Marketing Dive

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year […]


E-payment & Security, Technology

Apple offers merchants phone pay tool

February 9, 2022

Via: Payments Dive

Apple noted in its announcement that 90% of U.S. retailers already accept Apple Pay as a payment method from consumers, but the introduction of this new tool for merchants signals Apple’s deepening interest in payments. “As more and more consumers […]


Mobile Commerce, Mobile Marketing

ROI Index shows a 29% drop in diversity in mobile ad networks

February 8, 2022

Via: Business of Apps

In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks […]


Analytics & Data

Exploring CDP Implementation and Optimization

November 3, 2021

Via: CMSWire

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]


News

Inside Facebook’s Strategy to Bring the Privacy War to Apple

October 22, 2021

Via: CMSWire

“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]


Analytics & Data

Sav Khetan: Evolve Your Data Strategy With the Trends

October 14, 2021

Via: CMSWire

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]


Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]


Apps & Sites, Mobile Commerce

Facebook Outlines Impacts of Apple’s Data Tracking Update, Provides Tips on How Brands Can Improve Ad Performance

September 22, 2021

Via: Social Media Today

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]


Mobile Commerce, Mobile Marketing

How iOS 15 Will Kill Email Open Rates–And How Marketers Can Prepare

September 14, 2021

Via: MarketingProfs

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]


Mobile Commerce, Mobile Marketing

What Apple’s iOS 15 means for marketers

July 1, 2021

Via: Marketing Dive

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]


Analytics & Data

Hands Out of the Cookie Jar: What the End of Cookies Means for You

June 25, 2021

Via: CMSWire

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]


Editorial

What makes an e-commerce store successful?

June 22, 2021

Via: Diana Beverly Ross

Tools, platforms, and flawless online shops. Growing online shopping trends during the last decade have increased the necessity for e-commerce. And it’s no surprise that regardless of what is going on in the world and how work models are shifting, […]


B2B

B2B marketers rely on marketing automation: Tuesday’s daily brief

April 27, 2021

Via: MarTech Today

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]


Mobile Commerce, Mobile Marketing

Apple to start enforcing tracking changes next week, priming mobile space for disruption

April 22, 2021

Via: Marketing Dive

Apple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]


Analytics & Data

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

April 6, 2021

Via: CMSWire

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]


Apps & Sites, Mobile Commerce

Can the Gleam of High-End Watches Thrive on Audio-Only Clubhouse?

April 5, 2021

Via: NYTimes Tech

It has been called the perfect social media platform for a pandemic, and also a lockdown fad. Clubhouse, the invitation-only social audio app valued at $1 billion, counts Elon Musk, Oprah Winfrey and Drake as members. Brands in beauty, fashion, […]