Tag: Apple

November 3, 2021

The advertising ecosystem has been upended and continues to shift, thanks in part to Google’s plans to deprecate third-party cookies, along with Apple’s restriction of access to their mobile ID. Both moves impact the adtech sector and the ability to […]

October 22, 2021

“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]

October 14, 2021

With two decades of digital marketing experience, Sav Khetan knows how to use first party data to get valuable insights. This skill will be especially useful for others, as privacy laws change across the country, limiting what used to be […]

September 23, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

September 22, 2021

It seems like Apple’s controversial App Tracking Transparency (ATT) update is causing significant impacts on Facebook, with The Social Network today outlining some of the specific ways in which ad reporting has been affected by the new privacy prompts. For […]

September 14, 2021

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]

July 1, 2021

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]

June 25, 2021

Wave farewell to third-party cookie data, because Google has jumped on the privacy bandwagon, too. Marketers can no longer get away with intrusive data collection or behavior tracking. Those that haven’t already need to rethink their strategy in ways that […]

June 22, 2021

Tools, platforms, and flawless online shops. Growing online shopping trends during the last decade have increased the necessity for e-commerce. And it’s no surprise that regardless of what is going on in the world and how work models are shifting, […]

April 27, 2021

Good morning, Marketers, and are you ready for three-dimensional warfare? The gloves are off between Apple and Facebook. With the implementation of new App Tracking Transparency policies, Apple has created a situation in which Facebook can only track user activity […]