Digital advertising is changing, but not in the blink of an eye. It’s more like a gathering storm in the distance.
For a few years, concerns about privacy and abusive tracking in the digital advertising industry have led consumer groups, legislative bodies, and even technology companies to limit how platforms track individuals across websites and devices.
These various initiatives come from the Electronic Frontier Foundation, the European Union, and even Apple and Google. They have names like the General Data Protection Regulation, the California Consumer Privacy Act, and Apple’s App Tracking Transparency framework.
