September 24, 2021
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September 23, 2021
E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]
September 17, 2021
Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]
September 9, 2021
There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences […]
September 21, 2021
Social Media TodaySnapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf. “Using SignAll’s AI and computer vision technology that recognizes and […]
September 20, 2021
CMSWireRolling Stone recently updated its list of the 500 Greatest Songs of All Time. To create the new list, it polled more than 250 artists, musicians and producers — from Angelique Kidjo to Zedd, Sam Smith to Megan Thee Stallion, […]
Mobile Commerce, Mobile Marketing
September 20, 2021
Marketing DiveMediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]
September 24, 2021
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