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LATEST PUBLICATIONS



B2B News for Friday, April 16: Fighting Screen Fatigue with Better Animated Videos for Business, Digital Wigs for Virtual Meetings & Gamified Sales Coaching

April 16, 2021

Category: B2B

If there is one thing we’ve learned from the past 13 months of shutting our cameras off during virtual meetings, it’s that we all want to been seen less on and watch more cartoons. Vyond, the animation software company for […]


Customer Data Platforms: Caveat Emptor

April 6, 2021

Via: CMSWire

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]


Why Your Social Media Strategy Needs Less Automation

April 1, 2021

Via: CMSWire

Automation tools have been helping streamline processes and ease marketers’ lives as they try to juggle various channels, tasks, and campaigns daily. In particular, social media has become a critical component of the marketing strategy for any business and one […]


News

GumGum secures $75M funding round as interest in contextual targeting heats up

April 13, 2021

Via: Marketing Dive

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]


E-payment & Security, Technology

Electronic payments surged for banks in 2020

April 13, 2021

Via: Payments Dive

Digital payments have clearly been catching on with the annual volume climbing by more than a billion annually in each of the past six years and the annual value growing by more than $1 trillion in each of the last […]


Marketing & Advertising, Technology

Don’t Be ‘LinkedIn Spam’: How LinkedIn Mass Messaging Might Be Hurting Your Brand

April 12, 2021

Via: CMSWire

Whether you’re a small-time business or a Fortune 500 company, it’s essential to make sure your marketing efforts reach their full potential. One of the most effective ways to do this is by using LinkedIn as an avenue for outreach. […]