LinkedIn tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement

August 11, 2022

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

Apps & Sites, Mobile Commerce

Instagram Expands NFT Display Options to More Than 100 Regions

August 4, 2022

Via: Social Media Today

While NFT sales continue to decline, and interest in the first wave of digital collectibles appears to be waning, Meta is expanding its support of digital collectibles, by making its NFT display option on Instagram available in more than 100 […]

Apps & Sites, Mobile Commerce

Meta Launches New ‘Advertiser Success Center’ to Help Marketers Maximize their Ad Approaches

August 2, 2022

Via: Social Media Today

As we move closer to the holidays, Meta has launched a new ad education platform, to help ensure that brands are able to make the most of their Facebook and Instagram promotions heading into the end of year push. Meta’s […]

Mobile Commerce, Mobile Marketing

Instagram Shares Tips on Effective Influencer Marketing Collaboration

August 1, 2022

Via: Social Media Today

Looking to utilize influencers in your upcoming holiday campaigns? Given the need to grab attention quickly, particularly with short-form video, and to understand key platform trends to maximize impact, it may well be worth collaborating with established creators, and utilizing […]