Top

LATEST PUBLICATIONS



Financial services social media strategy: trends and recommendations

June 10, 2021

Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing. Social […]


Facebook Launches New Multi-Participant AR Effects Option for AR Developers

June 2, 2021

With interest in AR rising, and people becoming more accustomed to connection via video calls and virtual hangout tools, Facebook has today announced the next stage of its AR development options, with a new Multipeer API for digital effects, which […]


Goodbye Universal Analytics, Hello Google Analytics 4

May 27, 2021

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the past two or three years. Enter Google Analytics 4, the […]


Marketing & Advertising, Technology

Why Is Marketing Personalization So Hard?

June 11, 2021

Via: CMSWire

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]


B2B

B2B Headlines for Friday, June 11, 2021: Data Privacy Re-Mix Featuring Ethical Hackers

June 11, 2021

Via: B2B News Network

Thanks to data privacy, or the lack of it, the B2B news is all personal today. Feel free to message us at @B2BNewsNetwork to tell us about your own experiences with data you didn’t know was out there. There’s no […]


Marketing & Advertising, Technology

How to Navigate Blind Spots in Marketing Campaigns

June 9, 2021

Via: CMSWire

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on […]