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LATEST PUBLICATIONS



YouTube Announces Updates to Studio Mobile Uploads, Gift Memberships and Product Tagging

February 13, 2024

Good news for YouTube creators, with the platform announcing an update to YouTube Studio on mobile, which will now enable direct uploads from the management app. As you can see in these example screens, now, creators will be able to […]


Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

February 9, 2024

Via: CMSWire

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]


X Makes its Vertical Video Feed Ads Available to All Advertisers

February 1, 2024

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many […]


Apps & Sites, Mobile Commerce

YouTube Adds New Music Remix Options for Shorts

February 15, 2024

Via: Social Media Today

In the dog-eat-dog world of social platform innovation, you have to take any advantage that you can, even if that means kicking a fellow competitor while they’re down. Today, YouTube has announced a range of new music remix options for […]


Analytics & Data

Snapchat Shares New Research into the Opportunities of the Saudi Arabian Market

February 14, 2024

Via: Social Media Today

While Snapchat continues to grow, with the company recently reporting that it’s now up to 800 million monthly actives, its next challenge lies in maximizing that reach, especially in regions outside the U.S., where the platform generates a lot less […]


Apps & Sites, Mobile Commerce

Instagram Adds New ‘People You Follow’ Filter for DMs

February 14, 2024

Via: Social Media Today

Instagram has added a new DM filter option for creators, which will enable you to filter your inbox to only messages from profiles that you follow in the app. As you can see in this example, the new “People you […]


Apps & Sites, Mobile Commerce

X Shares Stats on Super Bowl LVIII Engagement and Brand Winners

February 13, 2024

Via: Social Media Today

As part of its continued effort to win back ad partners, at least half of whom have reportedly reduced their spending in the app due to concerns around brand safety, X has today outlined its Super Bowl LVIII engagement stats, […]


News

YouTube Announces 2024 Device Partner Summit in Seoul

February 12, 2024

Via: Social Media Today

YouTube has announced that it will be holding its third annual “YouTube Device Partner Summit” in Seoul, South Korea on April 23rd and 24th, where it’ll showcase its latest developments in maximizing viewer engagement, across various surfaces. The event will […]