Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

Salesforce Integrates AI Into Its Marketing Cloud Software

September 17, 2021

Via: CMSWire

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]

B2B News for Thursday, September 9 2021: TMP & Accenture Acquisitions, SAP Award, SEO Importance

September 9, 2021

Category: B2B

There has been some serious consolidation of B2B tech marketing in the UK recently. The Marketing Practice (TMP) has acquired Kingpin Communications. The merger brings together two leaders in B2B technology marketing. Last month, TMP acquired Omobono, a digital experiences […]

Apps & Sites, Mobile Commerce

Snapchat Launches New Lenses to Teach Users Sign Language as Part of International Week of the Deaf

September 21, 2021

Via: Social Media Today

Snapchat is looking to further its inclusivity efforts with the launch of a new series of Lenses that encourage users to fingerspell, as part of International Week of the Deaf. “Using SignAll’s AI and computer vision technology that recognizes and […]

Analytics & Data

Rolling Stone, Data Analysis and the Problem of Recency Bias

September 20, 2021

Via: CMSWire

Rolling Stone recently updated its list of the 500 Greatest Songs of All Time. To create the new list, it polled more than 250 artists, musicians and producers — from Angelique Kidjo to Zedd, Sam Smith to Megan Thee Stallion, […]

Mobile Commerce, Mobile Marketing

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

September 20, 2021

Via: Marketing Dive

Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]