Shopify integrates Buy with Prime feature

September 5, 2023

A partnership between Amazon and Shopify marks a change in relationship between the two companies. In April 2022, Amazon launched its Buy with Prime feature to allow members to shop on websites outside Amazon while still accessing Prime benefits like […]

Elavon, Ingenico team on new payments tool

August 30, 2023

Payments software business Elavon said it has teamed with French device-maker Ingenico to create a new Android-based handheld payments device for small businesses. The new device, which is called a “terminal,” is part of Elavon’s Talech suite of tools. It […]

BNPL risks raise questions for Consumer Reports

August 21, 2023

In her recent research on buy now, pay later, Consumer Reports Senior Policy Counsel Jennifer Chien was surprised by the wide variety of installment plan lengths and fees in the rapidly evolving market. “I came out of the research thinking […]

Advertising & Marketing, Technology

Generative AI in Marketing: Smoothing Creative Operations

September 21, 2023

Via: CMSWire

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]

Apps & Sites, Mobile Commerce

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

September 21, 2023

Via: Social Media Today

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]


Amazon to hire 250,000 people for the holidays

September 20, 2023

Via: Retail Dive

The retail industry typically hires hundreds of thousands of people to support holiday operations. But it appears that some companies have pulled back on seasonal hiring so far this year, with plans at their lowest since 2008, CNN reported. But […]

Apps & Sites, Mobile Commerce

Reddit Publishes New Guide to Key Ads Best Practices

September 19, 2023

Via: Social Media Today

Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a […]

Advertising & Marketing, Technology

Customer Experience Management: Why CX Pros’ Influence Expands

September 18, 2023

Via: CMSWire

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]