January 30, 2023
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January 23, 2023
It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for […]
January 17, 2023
Twitter has updated its new view count display on tweets, which Twitter chief Elon Musk believes could be a good way to encourage more Twitter users to engage in the tweet conversation. Last month, Twitter rolled out its new view […]
January 10, 2023
The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]
January 31, 2023
Social Media TodayInstagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a combination […]
Advertising & Marketing, Technology
January 31, 2023
Marketing DiveSince debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]
January 31, 2023
Payments DiveThe PayPal job cuts follow a $2-billion investment in the company last year by Elliott Investment Management, an activist investor that often pushes companies to increase profitability in the interest of boosting stock prices. The value of PayPal’s shares have […]
E-payment & Security, Technology
January 30, 2023
Payments DiveLayoffs abound in the crypto world, as they have since early May. The year switched anew on the calendar, yet the sector gets no “new year, new me” shift: More than 26,000 jobs were lost in crypto in 2022. By […]
Mobile Commerce, Mobile Marketing
January 30, 2023
Social Media TodayTwitter has taken its next steps towards facilitating payments in the app, with The Financial Times reporting that the company has begun applying for regulatory licenses in US states, the next legal requirement for providing payment services in the app. […]
January 27, 2023
B2B News NetworkBusiness-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]
Mobile Commerce, Mobile Marketing
January 26, 2023
Social Media TodayThis is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]
January 26, 2023
CMSWireJust as consumer confidence was on its way up, rail strikes and snow struck the UK impacting footfall yet again. This, alongside the tough economic climate, has created a perfect storm resulting in unusual reductions in footfall on high streets, […]
January 25, 2023
Retail DiveWhen Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of […]
January 30, 2023
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January 17, 2023
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