Scale, Automation and Personalization: The Balancing Act for Today’s Brands

June 13, 2019

Via: CMSWire
Category: Reviews

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason. […]

Customer Experience Fundamentals: When Customer Support Goes Horribly Wrong

June 6, 2019

Via: CMSWire
Category: Reviews

As a former ecommerce CEO, I know that one of the most, if not the most important metric is customer lifetime value (CLTV) — how much each customer contributes to the business over time. Brands work to drive loyalty, advocacy, […]

Microsoft is bringing Xbox Game Pass to PC with over 100 titles

May 30, 2019

Category: Gaming, Products

Microsoft announced today that it’s bringing its popular console game subscription service, Xbox Game Pass, to Windows. This is bigger than just a formal recognition that some of its included Xbox games in Game Pass can already be played on […]

Marketing technology, Technology

How to make online reviews one of your most powerful SEO weapons

June 10, 2019


Online reviews and SEO have been closely tied together for a long time. That’s common knowledge at this point. According to Moz, online reviews are estimated to make up 10% of the criteria for how Google displays search results. That’s […]

Tech News

Microsoft, Oracle, Google Up the Cloud Ante, The Intersection of Digital Maturity and Innovation

June 7, 2019

Via: CMSWire

Digitally maturing companies are far more innovative than their less mature — or even traditional — competitors. They also invest more in innovation. And once the digital transformation ball starts rolling, there is no stopping it as these digitally mature […]

Gadgets, Products

Apple’s new iPod touch isn’t for the converted; it’s for the nonbelievers

June 7, 2019

Via: The Verge

It’s been nearly four years since Apple has updated the iPod touch, which is close to an eternity in the fast-paced world of technology updates. By any standard, it’s a lackluster update. The new iPod touch is virtually unchanged from […]