5 steps to creating an integrated marketing communications campaign

December 3, 2019

The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. Even before the internet really took off businesses, brands and agencies were looking for ways to create consistency across content and […]

How to define loyalty programs for B2B buyers

November 22, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is […]

Why You Need to Combine Digital Transformation and Customer Experience

November 12, 2019

Via: CMSWire
Category: Reviews

Reimagining customer experience (CX) to meet the changing needs of that demanding audience is a primary driver for today’s organizations to embark on digital transformation (DT) projects. However, it’s crucial to the success of CX and DT endeavors that your […]

Tech News

Creating Seamless, Personalized Self-Service Experiences With AI

December 10, 2019

Via: CMSWire

From purchasing a product to resolving support issues, today’s consumers want instant gratification. For support organizations, that means making it as quick and easy as possible for customers to find answers and resolve issues — whether they’re calling your support […]

Computer, Products, Tech News

Apple gets FCC approval for Mac Pro tower, and rack-mount version

December 9, 2019

Via: Apple Insider

Initially revealed at WWDC 2019 alongside the new Mac Pro for conventional usage at a desk, little has been heard about the version that is intended to be mounted in a rack and used as a server. However, FCC regulatory […]

Mobile Commerce, Mobile Marketing, Mobile Sales

Instagram’s new age check and Facebook suing over malicious ads – News roundup

December 6, 2019

Via: Smart Insights

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]

Tech News

Nokia’s first branded smart TV just made its debut

December 6, 2019

Via: The Verge

When the brand “Nokia” is mentioned, most of us immediately think “phone.” This is pretty much what it is known for. However, it looks like the company is branching out — or, at least, it’s licensing its name to third-party […]