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LATEST PUBLICATIONS



How Amazon Prime Created a Bad Customer Experience for Everyone Else

March 28, 2023

Via: CMSWire

Picture this … it’s late at night, and you can’t sleep. You pick up your phone, maybe browse a few apps but get bored quickly. You see the Amazon app begging you to step into that magical wonderland of limitless […]


CFPB seeks to improve credit card transparency

March 24, 2023

The card issuers are required to report the data to the federal government twice annually under the The Fair Credit and Charge Card Disclosure Act of 1988. While the card information has historically been gathered from the 25 largest issuers […]


State of Search: Top SEO Strategies for 2023

March 15, 2023

Via: CMSWire

When someone wants to search for a product, look at videos or read about a topic, they go directly to their preferred search engine. And if you want to show up in said search engine results pages (SERPs), you’ll need […]


Advertising & Marketing, Technology

7 ChatGPT Browser Extensions for SEO

March 28, 2023

Via: Practical Ecommerce

ChatGPT can streamline search engine optimization. Browser extensions help by creating better SEO-related prompts and quicker ChatGPT access. What follows are seven browser extensions for ChatGPT. I tested each in either Firefox or Chrome, but I caution against using all […]


Apps & Sites, Mobile Commerce

Pinterest Adds New Display Options, Including Shoppable Items in Separate ‘Shuffles’ App

March 27, 2023

Via: Social Media Today

As part of its presentation at ShopTalk 2023, Pinterest has announced some new updates to help retailers maximize their opportunities in the app, including catalog display via product feed ingestion, expanded availability of its ‘Premiere Spotlight’ ads, and the capacity […]


Advertising & Marketing, Technology

Deinfluencing on social apps is a wake-up call for brands

March 24, 2023

Via: Business of Apps

Influencers have long been a major force in marketing, but a new trend on TikTok is challenging their status. It’s called “deinfluencing” and as the name suggests the trend means that TikTok creators urge their followers not to buy certain […]


News

Making Digital Customer Experience Rounds at Adobe Summit 2023

March 22, 2023

Via: CMSWire

The Adobe Summit 2023 is well underway at The Venetian, and with more than 10,000 people in attendance — it’s a party. But everyone comes to the conference — and Vegas — for different reasons, other than having some fun. […]


Mobile Commerce, Mobile Marketing

Reddit Shares New Insights into Gaming Discussion on the Platform, and the Opportunities for Brands

March 22, 2023

Via: Social Media Today

Reddit has published a new report on the opportunities it presents for gaming marketers, with significant reach to various groups of dedicated, passionate gamers who are looking for new purchase opportunities. And now may be just the right time to […]


Advertising & Marketing, Technology

Real-Life Customer Experience Fails — and Lessons Learned

March 21, 2023

Via: CMSWire

While positive employee experiences can enhance customer experiences, negative employee experiences can have the opposite effect. A famous SNL sketch parodies the frustrating experience of trying to cancel cable service, with a customer being repeatedly put on hold, transferred to […]