How to Build B2B Trust Through Content

November 20, 2020

Via: CMSWire

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don’t only read one piece of content and then suddenly decide to purchase a piece of software for thousands of dollars. According to TrustRadius, B2B […]

App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

November 12, 2020

The predicted growth in mobile advertising reflects the increased amount of time people are spending on their smartphones, using apps to handle a broader range of tasks. The overall time spent in apps rose 25% worldwide in Q3 from a […]

Apple, Facebook & Google – How California’s new privacy measures apply

November 5, 2020

California voters passed a new privacy law that would strengthen and close loopholes in exisiting regulatory protections. Here’s what it could mean for Big Tech and consumers elsewhere. On Nov. 3, Californians voted on a new privacy measure called Proposition […]

Marketing technology, Technology

Converge Customer Experience and Digital to Thrive in 2021

November 19, 2020

Via: CMSWire

Digital adoption had been on an upward trajectory for years. Then 2020 happened. Just about every type of business scrambled to establish new digital capabilities for engaging with customers, partners and employees. For many, digital acceleration was a matter of […]

Mobile Commerce, Performance management

Ecommerce Stats to Inform Your 2021 Strategy

November 19, 2020

Via: CMSWire

Keeping on top of ecommerce stats and trends is a necessity for anyone who sells online. The ecommerce industry changes fast, especially when world transforming events and phenomena occur, such as Brexit or the coronavirus pandemic. The following ecommerce stats […]

E-payment & Security, Technology

Google Pay redesign streamlines payments, ‘Plex’ bank account integration coming in 2021

November 19, 2020

Via: Apple Insider

Google on Wednesday pushed out a major Google Pay redesign that streamlines the mobile payment experience while keeping transaction histories close at hand. The latest version of Google Pay refocuses attention to relationships with people and businesses. Instead of organizing […]