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LATEST PUBLICATIONS



What You Should Do in Your First 3 Months as Chief Marketing Officer

January 23, 2023

Via: CMSWire

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for […]


Twitter Launches Updated Tweet View Count Display on Tweets

January 17, 2023

Twitter has updated its new view count display on tweets, which Twitter chief Elon Musk believes could be a good way to encourage more Twitter users to engage in the tweet conversation. Last month, Twitter rolled out its new view […]


Crank up Your Digital Experience With Influence AI

January 10, 2023

Via: CMSWire

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]


Apps & Sites, Mobile Commerce

Instagram’s Founders Return with a New Social App

January 31, 2023

Via: Social Media Today

Instagram founders Kevin Systrom and Mike Krieger are launching a new social app, though its initial focus will be more on content specifically, as opposed to social elements. At least in its early stages. Called ‘Artifact’ (which is a combination […]


Advertising & Marketing, Technology

ChatGPT might change advertising — but it won’t revolutionize it

January 31, 2023

Via: Marketing Dive

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]


News

PayPal to cut 7% of its workforce

January 31, 2023

Via: Payments Dive

The PayPal job cuts follow a $2-billion investment in the company last year by Elliott Investment Management, an activist investor that often pushes companies to increase profitability in the interest of boosting stock prices. The value of PayPal’s shares have […]


E-payment & Security, Technology

Crypto may yet upend payments

January 30, 2023

Via: Payments Dive

Layoffs abound in the crypto world, as they have since early May. The year switched anew on the calendar, yet the sector gets no “new year, new me” shift: More than 26,000 jobs were lost in crypto in 2022. By […]


Mobile Commerce, Mobile Marketing

Twitter Applies for US Licenses to Facilitate In-App Payments

January 30, 2023

Via: Social Media Today

Twitter has taken its next steps towards facilitating payments in the app, with The Financial Times reporting that the company has begun applying for regulatory licenses in US states, the next legal requirement for providing payment services in the app. […]


B2B

B2B Sales: How To Improve Your Workflow From the Very First Call 

January 27, 2023

Via: B2B News Network

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]


Mobile Commerce, Mobile Marketing

Instagram Adds Lead Forms as CTA Button Option on Business Profiles

January 26, 2023

Via: Social Media Today

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]


News

Managing Customer Churn Post Festive Peak

January 26, 2023

Via: CMSWire

Just as consumer confidence was on its way up, rail strikes and snow struck the UK impacting footfall yet again. This, alongside the tough economic climate, has created a perfect storm resulting in unusual reductions in footfall on high streets, […]


Platforms, Technology

Grocers weigh the pros and cons of scan-and-go

January 25, 2023

Via: Retail Dive

When Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of […]