6 ecommerce UX best practices

August 14, 2019

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – […]

Is conversational commerce just hype?

August 6, 2019

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 […]

Automation Is Key to Delivering Consistent Customer Experiences

August 1, 2019

Via: CMSWire

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]

Mobile, Mobile Sales

6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

August 13, 2019

Via: Get Elastic

Holiday’s the season to reach new customers — according to Google, 61% of shoppers were open to buying from new retailers during the 2018 holiday season, and 46% did buy from a new retailer in the 2017 season. While promotions, […]

Marketing technology, Technology

Content-Driven Experience Is the Need of the Hour

August 12, 2019

Via: CMSWire

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

Marketing technology, Technology

How to plan event-triggered automated email campaigns

August 12, 2019

Via: Smart Insights

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]