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Walmart opens access to off-site customer journey insights for suppliers

June 17, 2024

With Digital Landscapes, Walmart is looking to help suppliers answer questions about how customers find their products across the internet, how much time they spend before making a purchase and when customers are most likely to shop online. If it’s able to do all that, Digital Landscapes could provide the kind of tracking and targeting data that is in demand by marketers amid Google’s ongoing plans to deprecate third-party cookies.

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