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Mobile Commerce, Mobile Marketing, Mobile Sales

SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

December 5, 2019

Via: CMSWire

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]


Mobile, Products, Tech News

Four 5G ‘iPhone 12’ models in 2020, ‘iPhone SE 2 Plus’ in 2021 coming says Ming-Chi Kuo

December 5, 2019

Via: Apple Insider

In a research note seen by AppleInsider, TF Securities’ Ming-Chi Kuo says that “5G support will be the most critical technology upgrade for new 2H20 iPhone models.” He predicts that all of the “iPhone 12” models in the fall of […]


Mobile Commerce, Mobile Marketing

Why Marketers Should Focus on Optimizing Email Open Rates

December 4, 2019

Via: CMSWire

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]


Gaming, Products

Microsoft planning second next-gen Xbox that’s cheaper and less powerful

December 4, 2019

Via: The Verge

Microsoft is currently planning to launch two next-generation Xbox consoles for holiday 2020. Sources familiar with Microsoft’s plans tell The Verge that Microsoft is planning a second, cheaper and less powerful Xbox console, codenamed “Lockhart.” While Microsoft has revealed its […]


Marketing technology, Technology

5 steps to creating an integrated marketing communications campaign

December 3, 2019

Via: Smart Insights

The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. Even before the internet really took off businesses, brands and agencies were looking for ways to create consistency across content and […]


Mobile, Products

Qualcomm’s new Snapdragon 865 flagship is here — without integrated 5G

December 3, 2019

Via: The Verge

Qualcomm has officially announced its next-generation flagship processor for phones — the Snapdragon 865 — but it’ll still need a separate 5G modem to enable 5G instead of an integrated 5G modem built right into the chipset. Traditionally, that means […]


Mobile Commerce, Performance management

Voice search ascending: Three areas that require your attention right now

December 2, 2019

Via: Searchenginewatch.com

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via […]


Marketing technology, Technology

How to create an effective digital marketing budget for 2020

November 27, 2019

Via: Smart Insights

Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search engine optimization – all of these tactics are essential to business success in 2020. It’s probably why as many […]


Marketing technology, Technology

Four initiatives B2Bs must tackle now to win in 2020

November 27, 2019

Via: Searchenginewatch.com

While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a […]


Mobile Commerce, Mobile Marketing

Most online minutes are spent on mobile

November 26, 2019

Via: Smart Insights

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]