July 8, 2024

Klarna’s partnership with Adobe Commerce builds upon the buy now, pay later platform’s previous efforts to draw more customers amid a challenging economic climate. Earlier this year, the company introduced a subscription service that would allow customers to pay a monthly charge […]

July 8, 2024

AI is upending keyword research and analysis for search engine optimization. I’ve addressed AI’s ability to generate new terms and identify search intent for an existing term. Yet the industry continues to innovate and evolve. Here are three AI tools for analyzing keywords, target audiences, […]

July 5, 2024

Growing a small business can be quite a challenge, especially with increased competition. It’s even harder if your business is based online. The low cost of setting up a business on the internet has made competition quite stiff, and that means you have to implement tips to stand out from the crowd. So, how can you grow your small business? Read on to find out. Read More on B2B News Network

July 3, 2024

Competitive and challenging are the words experts in the sector often use to describe the nature of business-to-business (B2B) marketing. Statista reports that in 2022, B2B ad spending in the US was around $32 billion. Ad and marketing spending in this sector […]

July 2, 2024

One of the most effective tools in the outbound marketing arsenal is email marketing. The ability to directly read the inboxes of hundreds or thousands of people, and to directly measure and track the effectiveness of your campaign makes it […]

July 2, 2024

Meta’s adding another AI element to WhatsApp, this time via a new image creation tool, which will enable you to place yourself within fantastical scenes for your profile pic. As you can see in this screenshot, posted by Android Authority, Meta’s developing […]

July 1, 2024

With more businesses thinking about adding buy now, pay later to their suite of payment options, payments company Stripe decided to look into the issue. In order to gauge the impact of BNPL, Stripe looked at 150,000 payment sessions and […]

July 1, 2024

Walmart GoLocal continues to diversify its client base and the types of products it handles, delivering millions of orders since its launch in 2021. The company works with retailers in more than 10 verticals, and the partnership with Hibbett marks its expansion into […]

June 28, 2024

The eBay 2024 Summer Seller Update is live on the eBay website and includes changes to advertising; international shipping; auction payments; the messaging interface; and changes to the User Agreement. eBay put the changes into four buckets; some of the […]

June 27, 2024

Here’s an important P.S.A. for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com […]

June 26, 2024

The launch of TikTok’s small business accelerator initiatives follows the U.S. debut of TikTok Shop last September. The in-app e-commerce space allows merchants to connect with millions of users on the platform and create custom product collections on their business […]

June 25, 2024

The eCommerce sector has seen rapid advancement in recent years, transforming the way people shop and do business. With the rise of online platforms, consumers now have more options and convenience than ever before. This growth has been driven by various […]

June 24, 2024

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on: Search history, Interaction (clicks) history, Search Console properties of searcher, Location, Browser settings (e.g., language). Thus what a merchant sees in search engine result pages, […]

June 24, 2024

Reddit has shared some new insights into how Redditors are using the app for holiday shopping research, with many already seeking out great deals six months out from the holiday season. And Reddit has become a key discovery and validation tool for […]

June 21, 2024

Forter and Talker Research’s report suggests that consumers are altering their shopping behavior in response to ongoing inflation woes. Food-at-home prices saw an annual rate bump of 1.2% in March. The Consumer Price Index’s latest report noted that food prices rose 2.1% year […]

June 20, 2024

YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube […]

June 20, 2024

The research report from the council adds context to the adoption of faster payments and authorized transaction fraud problem. The council’s board includes representatives from a variety of payments players, including the mega-retailer Walmart, card network Visa and the interest […]

June 20, 2024

The Visual Economy Report 2024 by Canva explores the impact of visual communication across the entire workplace, including the possibilities of Artificial Intelligence (AI) to transform sales. It also illuminates the nuanced convergence of AI and visual communication, which has […]

June 19, 2024

Understanding Google’s methods for organizing search results is the first step in optimizing a page’s visibility. Of Google’s roughly 130,000 ranking factors, keyword density is a long-debated metric that resurfaced with the recent algorithm document leak. The leak suggests that keyword […]

June 18, 2024

Cookie deprecation is still a work in progress, but Amazon is pushing ahead with its advances in creating an ad-targeting solution that does not rely on the types of third-party identifiers that have served as a bedrock for much of […]