September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]

September 11, 2023

Artificial intelligence (AI) isn’t sci fi like you see in the movies — not yet anyway, and it probably won’t be for a long time. But because so many futuristic, cyberminded depictions are out there about AI, it’s important to […]

September 11, 2023

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]

September 8, 2023

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics on other platforms. If they are using video, then YouTube […]

September 8, 2023

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]

September 7, 2023

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

September 7, 2023

After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be […]

September 6, 2023

September is Fashion Month, with a range of large-scale, industry-leading fashion shows being held across the globe over the coming weeks, and aligning with this, TikTok has announced that it will be hosting a range of Fashion Month initiatives. As […]

September 6, 2023

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]

September 5, 2023

A partnership between Amazon and Shopify marks a change in relationship between the two companies. In April 2022, Amazon launched its Buy with Prime feature to allow members to shop on websites outside Amazon while still accessing Prime benefits like […]

September 5, 2023

TikTok has shared an update on its efforts to facilitate more control and transparency over the way it handles the data of European users, in alignment with its commitments to E.U. authorities on its data practices. As part of “Project […]

September 1, 2023

Walmart has eclipsed supermarkets’ 1.5% share edge in Q2 of 2022, with the retailer ending Q2 of this year with a 5.7% share advantage, the report noted. Brick Meets Click and Mercatus said that Walmart’s fortification of its role as […]

August 31, 2023

For content creators looking to share their work, Instagram is still the top choice according to a recent study by research firm Mavrck. That’s despite TikTok gaining momentum. Let’s dive in. Why creators are still flocking to Instagram The latest […]

August 30, 2023

Amid rising operational and delivery costs, Amazon is experimenting with threshold minimums for shipping. “We continually evaluate our offerings and make adjustments based on those assessments,” an Amazon spokesperson said in an email to Retail Dive. In its Q2 earnings […]

August 30, 2023

As technology advances, so does the landscape of e-commerce. It’s only natural for businesses to seek innovative ways to connect with their customers and enhance their offerings. With the promise of growing revenues and expanding market reach, e-commerce enterprises are […]

August 30, 2023

The fee increase comes at a politically fraught moment for the industry in light of the Credit Card Competition Act proposal pending on Capitol Hill. That act, if passed, would attempt to increase competition in the industry by requiring that […]

August 30, 2023

Payments software business Elavon said it has teamed with French device-maker Ingenico to create a new Android-based handheld payments device for small businesses. The new device, which is called a “terminal,” is part of Elavon’s Talech suite of tools. It […]

August 29, 2023

People have started to turn to AI tools as frequently as they do Google for search queries. Much of the online buzz focuses on content, a key component of SEO strategy. However, marketers are beginning to ask whether they can […]

August 29, 2023

YouTube’s implementing a new approach to its policy enforcement actions, by launching training courses for creators that violate specific platform policies, as opposed to applying a strike to their channel. The new approach aims to help educate creators, as opposed […]

August 28, 2023

When it comes to spreadsheets, no software has outshone Microsoft’s Excel. Since its debut in 1987, Excel has reigned supreme as a workplace staple, maintaining its status as the king of spreadsheets. Microsoft has continually defended Excel’s crown, refreshing its […]