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Advertising & Marketing, Technology

How Are Brands Improving the Ecommerce Experience?

July 29, 2022

Via: CMSWire

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]


B2B

Making Customer Surveys Count in the B2B, Industrial Worlds

July 29, 2022

Via: CMSWire

If you read my columns here, you’ll note I focus a lot on consumer insights and customer experience (CX) approaches. But guess what? CX and CSAT can be just as important for B2B or industrial sales. Here’s why: When Customer […]


Apps & Sites, Mobile Commerce

YouTube Shares New Insight into How to Use Shorts to Boost Your Channel Performance

July 29, 2022

Via: Social Media Today

YouTube has provided some new answers to key questions about Shorts, its rapidly growing short-form content option, which is now being viewed by over 1.5 billion YouTube users every month. Tagging onto the rise of TikTok, which has compressed audience […]


Advertising & Marketing, Technology

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]


Apps & Sites, Mobile Commerce

Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts

July 28, 2022

Via: Social Media Today

Okay, well need to take a step back for a moment here. Earlier this week, Kylie Jenner shared a post with her 360 million Instagram followers in support of a new petition to ‘Make Instagram Instagram Again’, and revert the […]


Apps & Sites, Mobile Commerce

Meta Tells US Publishers That its Cutting Funding for News Tab Content

July 28, 2022

Via: Social Media Today

Amid rising costs, and an increasingly uncertain ad market, Meta has begun informing US news publishers that it will not renew exclusive content deals with them, as it shifts away from its dedicated News Tab strategy. As reported by The […]


News

Meta Reports Slowdown in User Growth and Revenue Amid Shifting Economic Conditions

July 27, 2022

Via: Social Media Today

Tough times at Meta, with the company reporting a decline in monthly active Facebook users, and a further slowdown in revenue, as global economic trends continue to impact the company’s overall performance. First off, on usage – Facebook is currently […]


Technology, Website design and optimization

Meta Faces New Challenges in Developing the Metaverse, With the FTC Blocking Its Acquisition of Within

July 27, 2022

Via: Social Media Today

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]


Mobile Commerce, Mobile Marketing

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

July 27, 2022

Via: Social Media Today

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]


Technology, Website design and optimization

Meta Launches New Video Series to Explore the Coming Opportunities of the Metaverse

July 26, 2022

Via: Social Media Today

Meta’s looking to provide more perspective on the coming metaverse shift via a new video series, hosted by Keke Palmer, in which Palmer explores Meta’s evolving VR worlds and opportunities. The new series, entitled ‘Are We There Yet?’, will look […]


Apps & Sites, Mobile Commerce

TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns

July 26, 2022

Via: Social Media Today

TikTok has changed approaches to video content, in various ways, as more and more people spend more time in the app, and locked into the never-ending stream of trending clips. One of the key shifts in this respect has been […]


Advertising & Marketing, Technology

Running Low on Link Juice? Try These SEO Tactics

July 26, 2022

Via: Practical Ecommerce

On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]


Analytics & Data

3 Ways Sentiment Analysis Can Improve the Customer Experience

July 25, 2022

Via: CMSWire

Automated sentiment analysis can provide actionable insights to brands, allowing them to better understand how customers feel when they encounter pain points along the customer journey or when they have positive, emotionally satisfying experiences. How are brands today using sentiment […]


Advertising & Marketing, Technology

Why Visual Storytelling Is Important to Brand Messaging

July 25, 2022

Via: CMSWire

Brand messaging has existed almost since the beginning of advertising itself. In essence, brand managers want customers to appreciate an offering and to recall the brand when it’s time to purchase that product or service. So, it is important to […]


News

B2B News for Monday, July 25. 2022:  Accenture Acquisition Highlights On-Shoring Trend, More HVAC Merger and Acquisition Activity

July 25, 2022

Via: B2B News Network

The long predicted on-shoring trend is starting to show in mergers and acquisitions. Accenture will acquire Eclipse Automation. Eclipse provides customized manufacturing automation and robotics solutions from its headquarters in Cambridge. Financial terms of the deal remain undisclosed. “Technology, data […]


B2B

Using B2B Marketing Strategies to Grow Your Business

July 22, 2022

Via: CMSWire

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]


B2B

B2B News for Thursday, July 21, 2022: Maestros of the Metaverse List, Pivotree Partnership

July 21, 2022

Via: B2B News Network

What companies are poised to become the “Maestros of the Metaverse”? IFI CLAIMS, a digital science company, believes patent applications will tell us. The company’s partners at Barcelona-based IALE Tecnología studied all of the metaverse-related patent applications made over the […]


Advertising & Marketing, Technology

Ad spend recedes in June for first decline in 15 months, study says

July 21, 2022

Via: Marketing Dive

For many marketers, the early days of 2022 were seen as a fresh start following a tough two years. However, historic inflation, the ongoing pandemic and global pressures surrounding the war in Ukraine have proven to limit creative verve. Still, […]


Editorial

5 Things You Need to Know About the Future of E-commerce

July 20, 2022

Via: Natalie Dunn

With concerns about a new wave of COVID-19, extreme heat waves over the globe, and the ongoing Russian invasion of Ukraine, the global economy seems to be heading for uncharted waters. Companies in the US and abroad are struggling to […]


E-payment & Security, Technology

Feds crack down on improper payments

July 20, 2022

Via: Payments Dive

The new report is part of a broader federal government campaign in recent years to root out improper payments. As a result of the new effort, billions of dollars in government payments affected by fraud have been tabulated in recent […]