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Tech News

Google CEO Sundar Pichai wants to partner with Apple on new projects

May 21, 2020

Via: Apple Insider

Google and Alphabet CEO Sundar Pichai said he is “committed” to find other opportunities to collaborate with Apple beyond the companies’ Exposure Notification system. The Google chief executive recently sat down with Wired’s Steven Levy to speak about topics ranging […]


Marketing technology, Tech News, Technology

Digital marketing strategy and planning template

May 20, 2020

Via: Smart Insights

We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create […]


Marketing technology, Technology

B2B Digital Marketplaces: Paving The Way Forward In Procurement And Sourcing

May 19, 2020

Via: DigitalistMag

Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital channels and online solutions is increasingly popular as a way to keep pace with these […]


Marketing technology, Technology

What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails

May 19, 2020

Via: CMSWire

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]


Reviews

4 Key E-Commerce Fulfillment Strategies During the COVID-19 Pandemic

May 18, 2020

Via: Ecommerce Times

It is true that the U.S. economy never has faced the challenges it faces now, but the implications for e-commerce and direct-to-consumers’ fulfillment functions are particularly significant. This is clearly demonstrated by the federal government’s determination that companies that ship […]


Marketing technology, Technology

You Can Reduce Marketing Expenses While Improving Business Performance. No, Really

May 18, 2020

Via: CMSWire

Cutting costs has become a necessity for corporate survival, and the marketing budget is often the first one to be affected. But cost-cutting does not have to negatively impact growth and long-term success. In fact, it can actually serve as […]


Gaming, Products, Tech News

US spending on video games just hit a new quarterly record

May 15, 2020

Via: The Verge

American consumers spent more this past quarter on video games than they ever have before, to the tune of $10.9 billion — up 9 percent from the year before, according to industry analyst NPD Group (via Bloomberg). The period covers […]


Marketing technology, Tech News, Technology

The US government is getting ready to sue Google for monopolizing online ads

May 15, 2020

Via: The Verge

The Justice Department and a coalition of state attorneys general are likely to file antitrust charges against Google in the coming months, according to a new report by The Wall Street Journal. The reporting is consistent with earlier statements by […]


Marketing technology, Technology

Why Are Marketing Email Open Rates Increasing?

May 14, 2020

Via: CMSWire

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]


Marketing technology, Technology

Branding for SEO : A way to fight against Zero Clicks SERPs

May 14, 2020

Via: Searchenginewatch

Is it possible for a business to win against “Zero Clicks SERPs”? Google has been experimenting with its SERPs for quite a while now. Their experiments expose users to new features and products (particularly ads) which continuously contribute to the […]