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Platforms, Technology

Variety Is the Spice of Agility

April 12, 2021

Via: CMSWire

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]


B2B

Optimize Your B2B Sales Process for Success in a Virtual Marketplace

April 9, 2021

Via: CMSWire

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]


B2B

Creating Content in B2B: How to Avoid the Substance Gap

April 9, 2021

Via: CMSWire

When B2B companies conceptualize or create content, they often write only about themselves or their products or services. While this type of content has a place, many B2B marketers use product-centric messaging on websites, lead generation pages, social media and […]


Marketing & Advertising, Technology

Leverage Social Media for Account-Based Marketing

April 8, 2021

Via: CMSWire

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they’re trying to reach and engage. No made up “Clark the CIO” personas with ABM. Just […]


Marketing & Advertising, Technology

How to Use CX as a Competitive Advantage During Retail Disruption

April 8, 2021

Via: CMSWire

All aspects of retail are being disrupted today. The industry is seeing dramatic gains or losses across channels and, ultimately, brands. Digital has become the epicenter of activity and the disruption is leading to an unprecedented opportunity to use customer […]


Marketing & Advertising, Technology

9 Tips To Better Optimize Your Content Operations

April 7, 2021

Via: CMSWire

According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]


E-payment & Security, Technology

Crypto Parrot: one crypto ATM installed every hour globally

April 7, 2021

Via: B2B News Network

Data acquired by cryptocurrency trading simulator Crypto Parrot indicates that as of April 6, 2021, the total number of cryptocurrency ATMs globally stood at 17,827. Based on the daily installation rate, projections suggest that at least 1.6 cryptocurrency ATMs are […]


Analytics & Data

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

April 6, 2021

Via: CMSWire

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]


Analytics & Data, Platforms, Technology

Customer Data Platforms: Caveat Emptor

April 6, 2021

Via: CMSWire

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]


News

Amazon Illegally Fired Activist Workers, Labor Board Finds

April 5, 2021

Via: NYTimes Tech

Amazon illegally retaliated against two of its most prominent internal critics when it fired them last year, the National Labor Relations Board has determined. The employees, Emily Cunningham and Maren Costa, had publicly pushed the company to reduce its impact […]