Advertising & Marketing, Technology
March 26, 2024
Marketing DiveGaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their company, understanding the space is crucial. The new report from […]
March 26, 2024
Camila MendesOne of the biggest trends in the B2B industry is dropshipping. Expected to reach a staggering $301 billion this year, there are no signs of the industry slowing down. Many have claimed that B2B dropshipping is an oversaturated market with […]
Advertising & Marketing, Technology
March 25, 2024
CMSWireRemember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]
March 25, 2024
CMSWireUnderstanding customer needs and expectations is a necessity, yet it still remains a challenge for many organizations. In fact, less than 1 in 5 organizations say they understand their customers well, according to CMSWire’s State of Digital Customer Experience report. […]
Advertising & Marketing, Technology
March 22, 2024
CMSWireThe combination of artificial intelligence (AI) and search engines marks a pivotal shift in online search dynamics, blending generative AI with traditional search functionalities. This integration significantly influences search engine optimization (SEO), marketing and advertising strategies by altering the search […]
March 21, 2024
Marketing DiveTikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]
Advertising & Marketing, Technology
March 20, 2024
B2B News NetworkIn the digital era, where Software as a Service (SaaS) platforms burgeon daily, standing out from the competition, is paramount. The quest for visibility and growth drives SaaS businesses to seek strategies that differentiate them and cement their authority and value in […]
E-payment & Security, Technology
March 19, 2024
Payments DiveNacha is a nonprofit organization that governs, but does not operate the ACH Network, an account-to-account money transfer system overseen by The Federal Reserve and The Clearing House. There were 31.5 billion ACH Network payments made last year, valued at […]
Advertising & Marketing, Technology
March 18, 2024
Retail DiveThe partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]
March 18, 2024
Retail DiveA great experience can’t rely on self-checkout lanes or staffed registers alone. The changes Target is making to its self-checkout policy reflect the interlocking roles technology and people play in customer satisfaction. About two in five shoppers prefer self-checkout, and […]
March 15, 2024
CMSWireThe US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]
E-payment & Security, Technology
March 14, 2024
Payments DiveThrough its partnership with Taulia, Visa aims to provide businesses with an improved payment experience for buyers and suppliers, the card network said. Taulia processes about $500 billion annually and has major firms such as Nissan, Airbus and AstraZeneca in […]
March 13, 2024
Practical EcommerceGoogle released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]
Advertising & Marketing, Technology
March 12, 2024
CMSWireDespite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]
March 11, 2024
CMSWireData analysts are just as swept up with the AI in analytics hype as any other professional, but their emotions reflect more than just being in awe of the technology. The world of AI has reshaped the rules of data […]
Advertising & Marketing, Technology
March 11, 2024
Practical EcommerceDigital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]
Advertising & Marketing, Technology
March 8, 2024
CMSWireIt’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]
Mobile Commerce, Mobile Marketing
March 7, 2024
Retail DiveSince Basma Hameed, a burn survivor, founded the cosmetic brand in 2021, the brand has grown to more than 184,000 followers on TikTok and 293,000 on Instagram. Basma’s debut product, The Foundation Stick, helped catapult the cosmetics company to TikTok […]
March 6, 2024
Practical EcommerceThe first challenge in ranking fast-growing ecommerce companies is the definition. Should “ecommerce” include only companies that sell their own inventory? Or does it also include platforms and tech providers that serve those sellers? Yahoo Finance adopted the latter last […]
March 5, 2024
B2B News NetworkIf you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible. But have no fear, because there is a perfect combination for boosting […]