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News

Microsoft Adds New Elements to Viva, Box Gets Tighter With Slack, Zoom & More News

October 8, 2021

Via: CMSWire

Microsoft announced Thursday it had acquired Seattle-based Ally.io, a start-up that provides software to help organizations keep track of their progress on key goals. Terms of the deal weren’t disclosed. According to Microsoft, Ally.io will be pulled into the Viva […]


Platforms, Technology

BetterCloud And VMware Partner to Improve Employee Experience

October 8, 2021

Via: CMSWire

Software as a service (SaaS) management platform provider BetterCloud, announced its partnership with VMware this week – looking to unify the employee experience through greater security and automation. VMware’s Anywhere Workspace will now be available as “VMware SaaS App Management […]


Mobile Commerce, Mobile Marketing

TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

October 7, 2021

Via: Social Media Today

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people. But according to TikTok, 88% of […]


E-payment & Security, Technology

Target adds buy now, pay later options with Affirm, Sezzle

October 7, 2021

Via: Retail Dive

As the holidays come close, Target is making holiday shopping work within the family budget, said Gemma Kubat, Target’s president of financial and retail services. “Through our partnerships with Affirm and Sezzle, Target is investing in new financial tools that […]


Apps & Sites, Mobile Commerce

Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement

October 6, 2021

Via: Social Media Today

Snapchat’s adding some creator monetization tools as it seeks to ramp up its engagement efforts, and keep pace with the rising popularity of TikTok among younger audiences. First off, as it looks to re-align its payment program for its TikTok-like […]


Advertising & Marketing, Technology

Marketing Automation: Seven Machine-Learning Use Cases

October 6, 2021

Via: MarketingProfs

An effective way to improve marketing performance and increase sales is to use machine-learning (ML) technology to help improve and automate your marketing. The marketing automation software market will almost triple by 2026, reaching $19.66 billion, according to Mordor Intelligence. […]


News

Moz Releases SEO Tool, Blueshift Updates Customer Data Platform & More CX News

October 5, 2021

Via: CMSWire

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]


Analytics & Data

Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

October 5, 2021

Via: Social Media Today

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]


Apps & Sites, Mobile Commerce

Facebook Whisleblower Outlines Conflicting Motivations in the Company’s Approach to News Content

October 4, 2021

Via: Social Media Today

Is Facebook bad for society, and does the company knowingly contribute to division and angst, in order to maximize usage and profit? This is a key question that’s lingered for the past few years, especially since the 2016 US election. […]


B2B

Rich payment startups target B2B market

October 4, 2021

Via: Payments Dive

Startups Veem and Melio Payments, based on opposite U.S. coasts, are both angling for a share of the multi-trillion-dollar business-to-business payments market, targeting small and mid-sized enterprises. They’re not alone. Dozens of fintechs are wooing businesses that are suddenly trying […]