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3 Ways to Depersonalize Google SERPs

Google’s search results are highly personalized. Varying levels of personalization exist for each query based on:

  • Search history,
  • Interaction (clicks) history,
  • Search Console properties of searcher,
  • Location,
  • Browser settings (e.g., language).

Thus what a merchant sees in search engine result pages, for example, could differ from shoppers. Here are three ways to depersonalize the results to understand what others may encounter on important keywords.

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