Top

Category: Technology


Marketing technology, Technology

A comprehensive marketing operations model: An essential part of the CMO’s toolkit

January 21, 2020

Via: Smart Insights

I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to allow their teams, agencies, and martech vendors to work in a coordinated way, leveraging technology and data, complying with policies, and […]


Marketing technology, Technology, Website design and optimization

A great framework for defining online business models and marketing plans

January 17, 2020

Via: Smart Insights

Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing business models is also important […]


Marketing technology, Technology, Website design and optimization

SEO competition research: The complete guide

January 17, 2020

Via: Searchenginewatch

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, […]


Technology, Website design and optimization

The browser wars are back, but it’s different this time

January 16, 2020

Via: The Verge

We’ll be taking a closer, more critical look at the Edge browser now that it’s no longer in beta over the coming days. Tom Warren has just as many thoughts about the future of Windows as I do about the […]


Marketing technology, Technology

How to set your digital marketing objectives for 2020

January 15, 2020

Via: Smart Insights

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]


Marketing technology, Technology

The Critical Role Of Marketing Executives In Risk Management

January 13, 2020

Via: DigitalistMag

From my experience, marketing executives are often involved in the risk management process quite late, usually to manage the communications aspect of a crisis. Therefore, they are engaged only when the risk has transformed into a critical incident and the […]


Marketing technology, Technology

7 Emerging Social Media Marketing Trends to Watch

January 11, 2020

Via: CMSWire

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]


Technology, Website analytics, Website design and optimization

How to improve your website ranking in 2020

January 10, 2020

Via: Searchenginewatch.com

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for […]


Marketing technology, Technology

What Does it Take to Lose a Customer?

January 9, 2020

Via: CMSWire

Customer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]


Marketing technology, Platform development, Products, Technology

Facebook’s deepfakes ban has some obvious workarounds

January 8, 2020

Via: The Verge

We’re used to social networks waiting until the damage has already been done before announcing a cleanup effort. When it comes to the synthetic media known as “deepfakes,” they’ve been notably ahead of the curve. In November, Twitter announced a […]