Top

Category: Technology


Advertising & Marketing, Technology

Brand interactions evolve on social media: Here’s what the numbers say

September 22, 2023

Via: Marketing Dive

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]


Advertising & Marketing, Technology

Generative AI in Marketing: Smoothing Creative Operations

September 21, 2023

Via: CMSWire

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]


Advertising & Marketing, Technology

Customer Experience Management: Why CX Pros’ Influence Expands

September 18, 2023

Via: CMSWire

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]


Advertising & Marketing, Technology

Mastering Personalization in Digital Marketing Strategy

September 11, 2023

Via: CMSWire

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]


Advertising & Marketing, Technology

Ecom Exec: Marketing Attribution Is a Waste

September 8, 2023

Via: Practical Ecommerce

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]


Advertising & Marketing, Technology

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

September 7, 2023

Via: Social Media Today

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]


Advertising & Marketing, Technology

New Report Finds That Investment in Influencer Marketing is Rising Faster Than Traditional Ads

September 6, 2023

Via: Social Media Today

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]


E-payment & Security, Technology

Shopify integrates Buy with Prime feature

September 5, 2023

Via: Retail Dive

A partnership between Amazon and Shopify marks a change in relationship between the two companies. In April 2022, Amazon launched its Buy with Prime feature to allow members to shop on websites outside Amazon while still accessing Prime benefits like […]


E-payment & Security, Technology

Visa, Mastercard eye price increases: WSJ

August 30, 2023

Via: Payments Dive

The fee increase comes at a politically fraught moment for the industry in light of the Credit Card Competition Act proposal pending on Capitol Hill. That act, if passed, would attempt to increase competition in the industry by requiring that […]


E-payment & Security, Technology

Elavon, Ingenico team on new payments tool

August 30, 2023

Via: Payments Dive

Payments software business Elavon said it has teamed with French device-maker Ingenico to create a new Android-based handheld payments device for small businesses. The new device, which is called a “terminal,” is part of Elavon’s Talech suite of tools. It […]


Advertising & Marketing, Technology

How to Use AI in SEO to Strengthen On-Page Strategies, Part 1

August 29, 2023

Via: CMSWire

People have started to turn to AI tools as frequently as they do Google for search queries. Much of the online buzz focuses on content, a key component of SEO strategy. However, marketers are beginning to ask whether they can […]


Technology, Website design and optimization

What Is User Experience (UX) Design?

August 28, 2023

Via: CMSWire

In the digital age, the way a product or service feels to users can make or break its success. At the heart of this sensation lies user experience design, often simply referred to as UX design. What Is User Experience […]


Advertising & Marketing, Technology

Is Radio Advertising a Viable Medium for Brands Today?

August 25, 2023

Via: CMSWire

While online advertising and marketing mediums have considerably evolved, traditional radio remains a relevant and effective advertising medium for businesses today. A July 2023 Statista report revealed that radio is still one of the most powerful mediums in the United […]


Advertising & Marketing, Technology

Why You Need to Understand Customer Behavior When Tackling CX Feedback

August 23, 2023

Via: CMSWire

Let’s say some significant portion of your customers are complaining about the length of the wait at a certain store. Your analysis of the VoC data suggests that the waiting time is the single most important factor resulting in customer […]


Advertising & Marketing, Technology

Seamless Omnichannel Strategy: Best Practices for Customer Engagement

August 21, 2023

Via: CMSWire

Customers and partners now expect to be serviced and engaged on their terms, from any location, and using the devices they choose. That puts pressure on organizations to provide a seamless and consistent experience across all products and channels. Organizations […]


E-payment & Security, Technology

BNPL risks raise questions for Consumer Reports

August 21, 2023

Via: Payments Dive

In her recent research on buy now, pay later, Consumer Reports Senior Policy Counsel Jennifer Chien was surprised by the wide variety of installment plan lengths and fees in the rapidly evolving market. “I came out of the research thinking […]


E-payment & Security, Technology

Amazon expands BNPL offering to other retailers’ sites

August 17, 2023

Via: Retail Dive

The equal monthly payments offering is now available at tens of thousands of other online stores, including Lenovo, Tennis Express and Authentic Watches, according to the email. The company first began offering BNPL financing in 2018, according to a spokesperson. […]


Platforms, Technology

Amazon Copies Etsy and eBay with Offsite Ads Program

August 16, 2023

Via: EcommerceBytes

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link […]


Advertising & Marketing, Technology

Michaels refreshes brand identity

August 14, 2023

Via: Retail Dive

Craft retailer Michaels on Monday announced the launch of a refreshed brand identity. It’s centered around the new tagline “Everything to Create Anything” and positions Michaels as a creative partner that helps people turn ideas into tangible projects. The revamped […]


Advertising & Marketing, Technology

A 44-Point SEO Checklist to Help Improve Your Process

August 14, 2023

Via: Social Media Today

Looking for ways to improve your site’s SEO performance? This will help. The team from SEMRush recently published their latest SEO fundamentals checklist, which covers off on all the key elements that you need to keep in mind to improve […]