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Category: Technology


Marketing technology, Technology

How to get your sales representatives and marketing teams to work together

October 17, 2019

Via: Smart Insights

Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help […]


Marketing technology, Technology, Website design and optimization

Understand your customers’ experience to optimize your ecommerce site

October 17, 2019

Via: Get Elastic

With the growing number of options available to online shoppers, your customer’s experience while searching your site will have a direct impact on your sales. Therefore, in order to fully improve and optimize for your digital customers you need to […]


Marketing technology, Technology

Experience-driven commerce and its impact on B2B

October 16, 2019

Via: Get Elastic

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering […]


Marketing technology, Technology

The 10 most common mistakes of marketing agency owners

October 14, 2019

Via: Smart Insights

If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and new trends emerging all the time, ‘to err is human’, you may […]


Platform development, Technology

The True Value of Enterprise Collaboration Tools and Platforms

October 11, 2019

Via: CMSWire

One of the most difficult metrics to determine is exactly how effective social networks or collaboration platforms actually are. Sure, figures about the number of users, or the number of people signed up to the various platforms are issued by […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Six social media marketing strategies that work and convert

October 10, 2019

Via: Searchenginewatch.com

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]


Marketing technology, Technology

4 marketing lessons from B2C giants

October 9, 2019

Via: Smart Insights

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what […]


Marketing technology, Platform development, Technology

Web Content Management Systems Vs. Content Marketing Platforms

October 9, 2019

Via: CMSWire

More than half of marketers say blog content creation is their top inbound marketing priority, according to HubSpot. The same company found 24% of marketers struggle to identify the right tools and technologies for their needs. So there is the […]


Marketing technology, Technology

What Is Channel Fragmentation And How Does It Impact CX?

October 8, 2019

Via: DigitalistMag

We’re now undeniably living in the age of customer experience, with CX projected to overtake product and cost as the key brand differentiator by 2020. Meanwhile, customers are willing to spend a price premium of up to 16% for a […]


Marketing technology, Technology

Getting Ahead of the Digital Marketing Evolution Curve

October 7, 2019

Via: Ecommerce Times

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions — and transactions — both online and in person. Digital marketing now is fundamental to the success of […]