Category: Technology

August 16, 2019

Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” […]

August 15, 2019

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work […]

August 15, 2019

Launching a new website is exciting, however, getting caught up in that excitement can cause you to make a number of rookie mistakes along the way. Having a great website is critical to success, especially when you consider that 48% […]

August 14, 2019

The jury is in — B2B websites need to do better when it comes to customer engagement, according to Forrester’s “Websites Still Fail Our Customer Engagement Test” (subscription required). We’ve already covered the “why” B2B websites fail to engage, so […]

August 14, 2019

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – […]

August 12, 2019

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

August 12, 2019

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]

August 6, 2019

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 […]

August 5, 2019

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track […]

August 1, 2019

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]