Category: Technology

November 24, 2020

Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Google has introduced a […]

November 20, 2020

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don’t only read one piece of content and then suddenly decide to purchase a piece of software for thousands of dollars. According to TrustRadius, B2B […]

November 19, 2020

Digital adoption had been on an upward trajectory for years. Then 2020 happened. Just about every type of business scrambled to establish new digital capabilities for engaging with customers, partners and employees. For many, digital acceleration was a matter of […]

November 19, 2020

Google on Wednesday pushed out a major Google Pay redesign that streamlines the mobile payment experience while keeping transaction histories close at hand. The latest version of Google Pay refocuses attention to relationships with people and businesses. Instead of organizing […]

November 18, 2020

According to new research, a third of companies are in the process of deploying a customer data platform. (1) This comes at a time when marketers are trying to retain their current customers and engage with potential ones, all under […]

November 16, 2020

The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic. One is the realm of the traditional grocery marketplace in pre-COVID times, when the […]

November 13, 2020

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]

November 10, 2020

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email […]

November 10, 2020

The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. […]

November 9, 2020

Amazon is rolling out a new rewards program that gives its Flex delivery drivers easier access to shifts based on the amount of work they’ve done for the company. A spokesperson from Amazon confirmed to CNBC that the Flex Rewards […]