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Category: Technology


Marketing technology, Technology

Your Marketing Launch Plan Is Missing a Critical Component: Strategy

August 16, 2019

Via: CMSWire

Some statistics are ubiquitous in marketing circles. Such as the one about half of all new businesses failing within the first five years. (And yes, there is some debate on how true it really is.) But if you think “half” […]


Marketing technology, Technology

Bridging the Marketing–Sales Gap with Content Marketing Strategies

August 15, 2019

Via: CMSWire

B2B marketers are publishing more content than ever before in an effort to help solve buyer’s problems and drive lead generation. However, once that prospect becomes a lead, content marketing principles often end for organizations. Most of a marketer’s work […]


Technology, Website design and optimization

9 Common Website Launch Mistakes and How to Avoid Them

August 15, 2019

Via: CMSWire

Launching a new website is exciting, however, getting caught up in that excitement can cause you to make a number of rookie mistakes along the way. Having a great website is critical to success, especially when you consider that 48% […]


Technology, Website design and optimization

9 Ways to Make Your B2B Website Customer-Friendly

August 14, 2019

Via: CMSWire

The jury is in — B2B websites need to do better when it comes to customer engagement, according to Forrester’s “Websites Still Fail Our Customer Engagement Test” (subscription required). We’ve already covered the “why” B2B websites fail to engage, so […]


Technology, Website design and optimization

6 ecommerce UX best practices

August 14, 2019

Via: Get Elastic

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – […]


Marketing technology, Technology

Content-Driven Experience Is the Need of the Hour

August 12, 2019

Via: CMSWire

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]


Marketing technology, Technology

How to plan event-triggered automated email campaigns

August 12, 2019

Via: Smart Insights

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]


Platform development, Tech News, Technology

Is conversational commerce just hype?

August 6, 2019

Via: Get Elastic

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 […]


Platform development, Technology, Website design and optimization

4 trends to follow for successful ecommerce

August 5, 2019

Via: Get Elastic

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track […]


Marketing technology, Technology

Automation Is Key to Delivering Consistent Customer Experiences

August 1, 2019

Via: CMSWire

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]