Advertising & Marketing, Technology
March 18, 2024
Via: Retail DiveThe partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]
E-payment & Security, Technology
March 14, 2024
Via: Payments DiveThrough its partnership with Taulia, Visa aims to provide businesses with an improved payment experience for buyers and suppliers, the card network said. Taulia processes about $500 billion annually and has major firms such as Nissan, Airbus and AstraZeneca in […]
March 13, 2024
Via: Practical EcommerceGoogle released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]
Advertising & Marketing, Technology
March 12, 2024
Via: CMSWireDespite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]
Advertising & Marketing, Technology
March 11, 2024
Via: Practical EcommerceDigital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]
Advertising & Marketing, Technology
March 8, 2024
Via: CMSWireIt’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]
March 5, 2024
Via: B2B News NetworkIf you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible. But have no fear, because there is a perfect combination for boosting […]
Advertising & Marketing, Technology
March 4, 2024
Via: CMSWireHaving trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]
Advertising & Marketing, Technology
February 29, 2024
Via: CMSWireOf all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural […]
Advertising & Marketing, Technology
February 26, 2024
Via: Practical EcommerceGmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]
E-payment & Security, Technology
February 23, 2024
Via: Payments DiveThe Philadelphia Fed survey offered some demographic insights about the BNPL user base. More than a third of BNPL users (37.8%) were either Black or Hispanic in Q4 2023, down from 40% in Q4 2022. Less than half (48.5%) of […]
E-payment & Security, Technology
February 23, 2024
Via: Payments DiveMountain View, California-based Google launched the first version of Google Wallet in 2011, according to tech news site Mashable. It then merged its wallet with an Android payment service in 2018 to create the current version of the Google Pay […]
Advertising & Marketing, Technology
February 21, 2024
Via: Social Media TodayYouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, […]
Advertising & Marketing, Technology
February 16, 2024
Via: CMSWireTaylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]
Advertising & Marketing, Technology
February 13, 2024
Via: B2B News NetworkRunning a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]
Advertising & Marketing, Technology
February 9, 2024
Via: CMSWireThe Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]
Advertising & Marketing, Technology
February 9, 2024
Via: CMSWireAs a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]
E-payment & Security, Technology
February 8, 2024
Via: Payments DiveA record 67.8 million people are expected to place bets on this year’s Super Bowl, the American Gaming Association said Tuesday. For those who make the right plays, nearly 80% would choose to be paid instantly, an October survey by […]
Advertising & Marketing, Technology
February 6, 2024
Via: CMSWireYou might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]
E-payment & Security, Technology
February 5, 2024
Via: Payments DiveFor U.S. merchants butting heads with card networks over card swipe fees, the answer might be to bypass cards altogether and allow funds to move directly from the payer to recipient via account-to-account payments — the so-called pay-by-bank method. The […]