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Category: Technology


Advertising & Marketing, Technology

Omnichannel Content Delivery Paves the Way for Better Customer Experience

August 12, 2022

Via: CMSWire

Traditional content platform architectures leverage a coupled management and delivery model, in which the same product and application both manages content via a CMS interface and delivers the end experience though web page templates in the CMS. The focus is […]


E-payment & Security, Technology

Auto dealers tap US Bank for real-time payments

August 12, 2022

Via: Payments Dive

For auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]


Advertising & Marketing, Technology

6 Benefits of Outsourcing Your Digital Marketing

August 11, 2022

Via: B2B News Network

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]


Advertising & Marketing, Technology

Meta Expands Automated Ad Optimization Options via ‘Meta Advantage’ Program

August 10, 2022

Via: Social Media Today

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via […]


Advertising & Marketing, Technology

Why Strategy Is Not an Option in Content Marketing

August 5, 2022

Via: CMSWire

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]


Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]


Advertising & Marketing, Technology

How to Use Content Marketing to Your Advantage

August 1, 2022

Via: CMSWire

For many years, marketing aimed to pitch a product or service. Regardless of the medium, your marketing approach was to tell the audience your product was the best. Laundry soap, toothpaste, soda, cars, etc., were all marketed the same way. […]


Advertising & Marketing, Technology

How Are Brands Improving the Ecommerce Experience?

July 29, 2022

Via: CMSWire

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]


Advertising & Marketing, Technology

What Is a Content Refresh and How Do You Do Them?

July 28, 2022

Via: CMSWire

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]


Technology, Website design and optimization

Meta Faces New Challenges in Developing the Metaverse, With the FTC Blocking Its Acquisition of Within

July 27, 2022

Via: Social Media Today

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]


Technology, Website design and optimization

Meta Launches New Video Series to Explore the Coming Opportunities of the Metaverse

July 26, 2022

Via: Social Media Today

Meta’s looking to provide more perspective on the coming metaverse shift via a new video series, hosted by Keke Palmer, in which Palmer explores Meta’s evolving VR worlds and opportunities. The new series, entitled ‘Are We There Yet?’, will look […]


Advertising & Marketing, Technology

Running Low on Link Juice? Try These SEO Tactics

July 26, 2022

Via: Practical Ecommerce

On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]


Advertising & Marketing, Technology

Why Visual Storytelling Is Important to Brand Messaging

July 25, 2022

Via: CMSWire

Brand messaging has existed almost since the beginning of advertising itself. In essence, brand managers want customers to appreciate an offering and to recall the brand when it’s time to purchase that product or service. So, it is important to […]


Advertising & Marketing, Technology

Ad spend recedes in June for first decline in 15 months, study says

July 21, 2022

Via: Marketing Dive

For many marketers, the early days of 2022 were seen as a fresh start following a tough two years. However, historic inflation, the ongoing pandemic and global pressures surrounding the war in Ukraine have proven to limit creative verve. Still, […]


E-payment & Security, Technology

Feds crack down on improper payments

July 20, 2022

Via: Payments Dive

The new report is part of a broader federal government campaign in recent years to root out improper payments. As a result of the new effort, billions of dollars in government payments affected by fraud have been tabulated in recent […]


Platforms, Technology

Do Your Customers Trust Your AI?

July 19, 2022

Via: CMSWire

The use of artificial intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants, automobiles and recommendation engines across industries such as medicine, finance, insurance, manufacturing, marketing and entertainment, AI is everywhere. […]


Platforms, Technology

5 essential features to look for in an omnichannel commerce partner

July 18, 2022

Via: Payments Dive

As consumers emerge from the pandemic, their new online shopping behaviors are merging with their pre-pandemic traditional shopping habits.1 This more modernized approach combines digital and physical channels, forcing merchants to move to an omnichannel strategy or risk being left […]


Advertising & Marketing, Technology

How retail brands create unforgettable experiential marketing campaigns with influencers

July 18, 2022

Via: Retail Dive

Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry. As […]


Platforms, Technology

Meta Adds New, In-Stream Payment Options for SMBs

July 18, 2022

Via: Social Media Today

Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps. As you can see in this example, the new process […]


Advertising & Marketing, Technology

SEO: WordPress Plugins to Surface Older Posts

July 14, 2022

Via: Practical Ecommerce

A challenge of optimizing a blog for organic search is that older articles fade into the archives. The result is fewer internal links to that dated content and a gradual loss of rankings. Luckily for WordPress users, there are plugins […]