Category: Technology

May 15, 2019

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]

May 9, 2019

I will explain it step by step on how to create a digital marketing strategy that you need to apply in order to get relevant traffic and to increase your ROI. B2B industrial manufacturers digital marketing tips: Collect important information […]

April 30, 2019

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]

April 29, 2019

Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website […]

April 24, 2019

In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group. In this interview, we speak to Bart Visser to better understand what […]

April 18, 2019

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being […]

April 17, 2019

How do you market a product that has no physical presence? Or something that is constantly changing? These are the challenges SaaS marketers face on a daily basis. But, if you are able to perfect your SaaS marketing strategy, you […]

April 17, 2019

The top three reasons visitors leave your site, according to a website design study by GoodFirms, are slow loading speeds, a lack of mobile responsiveness and bad navigation. That means visitors want responsive design, simple and user-friendly navigation and fast-loading […]

April 15, 2019

Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is according to a new report from Walker Sands Communications. However, […]

April 12, 2019

In an E-Commerce Times poll conducted from March 25 to April 1 of this year, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 […]