Category: Technology

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 21, 2023

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]

September 18, 2023

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]

September 11, 2023

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]

September 8, 2023

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]

September 7, 2023

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

September 6, 2023

Influencer marketing is now a major consideration within most digital marketing plans. But did you know that influencer marketing spend is actually growing faster than investment into regular social ad spending? That’s one of the many findings in Insider Intelligence’s […]

September 5, 2023

A partnership between Amazon and Shopify marks a change in relationship between the two companies. In April 2022, Amazon launched its Buy with Prime feature to allow members to shop on websites outside Amazon while still accessing Prime benefits like […]

August 30, 2023

The fee increase comes at a politically fraught moment for the industry in light of the Credit Card Competition Act proposal pending on Capitol Hill. That act, if passed, would attempt to increase competition in the industry by requiring that […]

August 30, 2023

Payments software business Elavon said it has teamed with French device-maker Ingenico to create a new Android-based handheld payments device for small businesses. The new device, which is called a “terminal,” is part of Elavon’s Talech suite of tools. It […]

August 29, 2023

People have started to turn to AI tools as frequently as they do Google for search queries. Much of the online buzz focuses on content, a key component of SEO strategy. However, marketers are beginning to ask whether they can […]

August 28, 2023

In the digital age, the way a product or service feels to users can make or break its success. At the heart of this sensation lies user experience design, often simply referred to as UX design. What Is User Experience […]

August 25, 2023

While online advertising and marketing mediums have considerably evolved, traditional radio remains a relevant and effective advertising medium for businesses today. A July 2023 Statista report revealed that radio is still one of the most powerful mediums in the United […]

August 23, 2023

Let’s say some significant portion of your customers are complaining about the length of the wait at a certain store. Your analysis of the VoC data suggests that the waiting time is the single most important factor resulting in customer […]

August 21, 2023

Customers and partners now expect to be serviced and engaged on their terms, from any location, and using the devices they choose. That puts pressure on organizations to provide a seamless and consistent experience across all products and channels. Organizations […]

August 21, 2023

In her recent research on buy now, pay later, Consumer Reports Senior Policy Counsel Jennifer Chien was surprised by the wide variety of installment plan lengths and fees in the rapidly evolving market. “I came out of the research thinking […]

August 17, 2023

The equal monthly payments offering is now available at tens of thousands of other online stores, including Lenovo, Tennis Express and Authentic Watches, according to the email. The company first began offering BNPL financing in 2018, according to a spokesperson. […]

August 16, 2023

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link […]

August 14, 2023

Craft retailer Michaels on Monday announced the launch of a refreshed brand identity. It’s centered around the new tagline “Everything to Create Anything” and positions Michaels as a creative partner that helps people turn ideas into tangible projects. The revamped […]

August 14, 2023

Looking for ways to improve your site’s SEO performance? This will help. The team from SEMRush recently published their latest SEO fundamentals checklist, which covers off on all the key elements that you need to keep in mind to improve […]