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Category: Technology


Marketing technology, Technology

5 steps to creating an integrated marketing communications campaign

December 3, 2019

Via: Smart Insights

The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. Even before the internet really took off businesses, brands and agencies were looking for ways to create consistency across content and […]


Marketing technology, Technology

How to create an effective digital marketing budget for 2020

November 27, 2019

Via: Smart Insights

Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search engine optimization – all of these tactics are essential to business success in 2020. It’s probably why as many […]


Marketing technology, Technology

Four initiatives B2Bs must tackle now to win in 2020

November 27, 2019

Via: Searchenginewatch.com

While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a […]


Marketing technology, Technology

How to define loyalty programs for B2B buyers

November 22, 2019

Via: Get Elastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is […]


Marketing technology, Technology

How to effectively manage your social ad campaigns

November 21, 2019

Via: Smart Insights

Systems and processes to ensure you’re running a successful campaign When you’re running paid social media ads, there may be a hundred different aspects that you’re tweaking and testing to get things just right. You can change everything from your […]


Marketing technology, Technology

Don’t Fall For These 5 Marketing Myths

November 18, 2019

Via: CMSWire

As a marketer, there is always a new channel to pursue, advertising trend to follow or content best practice to implement. And you need to stay up to date with it all — or risk missing out on valuable opportunities […]


Marketing technology, Technology

Will Salesforce’s CMS Help It Dominate the Digital Experience Market?

November 18, 2019

Via: CMSWire

Gartner analyst Mick MacComascaigh told us four years ago he did not see Salesforce’s lack of a web content management system (web CMS) as a hindrance but added “it would be one heck of an opportunity for Salesforce to have […]


Marketing technology, Technology

No One Wants to Talk to You and Other Modern Marketing Lessons

November 14, 2019

Via: CMSWire

How do you successfully execute a free trial? A recent conversation with a group of peers turned to this question when the value of free trials came up. In our business, we know if someone does an onboarding session with […]


Marketing technology, Technology

How to plan a social media marketing campaign, step by step

November 13, 2019

Via: Smart Insights

Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are always plenty of reasons to […]


Marketing technology, Technology

12 Email marketing best practices for sales

November 11, 2019

Via: Searchenginewatch.com

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 […]