Category: Technology

January 21, 2020

I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to allow their teams, agencies, and martech vendors to work in a coordinated way, leveraging technology and data, complying with policies, and […]

January 17, 2020

Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing business models is also important […]

January 17, 2020

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, […]

January 16, 2020

We’ll be taking a closer, more critical look at the Edge browser now that it’s no longer in beta over the coming days. Tom Warren has just as many thoughts about the future of Windows as I do about the […]

January 15, 2020

A good digital marketing strategy can only start in one place: with clear, actionable and achievable goals. Setting digital marketing objectives should always be the priority as they will be the basis of your entire strategy. They help guide your […]

January 13, 2020

From my experience, marketing executives are often involved in the risk management process quite late, usually to manage the communications aspect of a crisis. Therefore, they are engaged only when the risk has transformed into a critical incident and the […]

January 11, 2020

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]

January 10, 2020

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for […]

January 9, 2020

Customer experience. It’s a term that meant little to organizations even 10 years ago, and even now might still elicit eye rolls from executives. Despite that, American Express research found a significant increase in consumer satisfaction in recent years. However, […]

January 8, 2020

We’re used to social networks waiting until the damage has already been done before announcing a cleanup effort. When it comes to the synthetic media known as “deepfakes,” they’ve been notably ahead of the curve. In November, Twitter announced a […]