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Category: Technology


Advertising & Marketing, Technology

Pacsun unites commerce channels with first-party data solution

March 18, 2024

Via: Retail Dive

The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded […]


E-payment & Security, Technology

Visa teams with SAP’s Taulia on embedded payments

March 14, 2024

Via: Payments Dive

Through its partnership with Taulia, Visa aims to provide businesses with an improved payment experience for buyers and suppliers, the card network said. Taulia processes about $500 billion annually and has major firms such as Nissan, Airbus and AstraZeneca in […]


Platforms, Technology

Google Spam Policies, Explained

March 13, 2024

Via: Practical Ecommerce

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]


Advertising & Marketing, Technology

Unlocking Marketing Budgets: Strategies for Success

March 12, 2024

Via: CMSWire

Despite a stubbornly challenging economic climate, UK marketers have reasons to be optimistic. According to the Institute of Practitioners in Advertising’s (IPA) quarterly Bellwether report last quarter, businesses stepped up their investment in marketing, with 26% reporting increased marketing budgets. […]


Advertising & Marketing, Technology

Second-party Data Could Unlock Ad Targeting

March 11, 2024

Via: Practical Ecommerce

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]


Advertising & Marketing, Technology

5 AI Ethics Questions Marketers Must Ask

March 8, 2024

Via: CMSWire

It’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use […]


Platforms, Technology

The ideal combination of Amazon Ads and Channable

March 5, 2024

Via: B2B News Network

If you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible. But have no fear, because there is a perfect combination for boosting […]


Advertising & Marketing, Technology

Unlock Leadership Support With Marketing Retention Tactics

March 4, 2024

Via: CMSWire

Having trouble persuading leadership to invest more resources into your organization’s customer experience program? Try shifting the semantics of the conversation from “CX” to “retention marketing.” Because the two are really one and the same. Let me explain. Breaking Down […]


Advertising & Marketing, Technology

Cultural Marketing: How Platforms Have Changed CX Strategy

February 29, 2024

Via: CMSWire

Of all the personalization marketing that has taken off in the last few years, cultural marketing has been the most revolutionary. Complementing the rising online visibility of discussions during annual cultural holidays and events such as Black History Month, cultural […]


Advertising & Marketing, Technology

Email Delivery, Explained

February 26, 2024

Via: Practical Ecommerce

Gmail and Yahoo are adding new requirements this year for email senders in an effort to reduce unwanted messages. For recipients, it’s a blessing. For ecommerce businesses, a critical marketing channel may be in jeopardy. To assess the impact, we […]


E-payment & Security, Technology

Cash-strapped consumers turn to BNPL: Fed survey

February 23, 2024

Via: Payments Dive

The Philadelphia Fed survey offered some demographic insights about the BNPL user base. More than a third of BNPL users (37.8%) were either Black or Hispanic in Q4 2023, down from 40% in Q4 2022. Less than half (48.5%) of […]


E-payment & Security, Technology

Google Pay app to be retired in US this year

February 23, 2024

Via: Payments Dive

Mountain View, California-based Google launched the first version of Google Wallet in 2011, according to tech news site Mashable. It then merged its wallet with an Android payment service in 2018 to create the current version of the Google Pay […]


Advertising & Marketing, Technology

YouTube Updates Video Earnings Display in Studio, Tests New Desktop UI

February 21, 2024

Via: Social Media Today

YouTube’s updating the way that it displays how much revenue your videos are earning in the app, with new listings in the YouTube Studio app that’ll show you your top-earning videos in each category, including separate tabs for Shorts, VODs, […]


Advertising & Marketing, Technology

Customer Experience Trends: Innovations Shortening Journeys

February 16, 2024

Via: CMSWire

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]


Advertising & Marketing, Technology

SaaS Marketing Metrics: What Really Matters for Your Business

February 13, 2024

Via: B2B News Network

Running a Software as a Service (SaaS) business goes beyond having software. Marketing efforts are crucial in driving customer acquisition and long-term growth. To make informed marketing decisions, it is essential to track metrics that align with your business goals. […]


Advertising & Marketing, Technology

10 Super Bowl Marketing Moments That Made History

February 9, 2024

Via: CMSWire

The Super Bowl is more than a showdown on the field. It’s the apex of creative marketing, where brands duke it out in the arena of public opinion with campaigns and commercials that many talk about long after they’ve forgotten […]


Advertising & Marketing, Technology

Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

February 9, 2024

Via: CMSWire

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]


E-payment & Security, Technology

Aeropay partners with Cross River, UBank on sports gaming payouts

February 8, 2024

Via: Payments Dive

A record 67.8 million people are expected to place bets on this year’s Super Bowl, the American Gaming Association said Tuesday. For those who make the right plays, nearly 80% would choose to be paid instantly, an October survey by […]


Advertising & Marketing, Technology

Marketing Leadership: What’s on the Rider List for Your Next Gig?

February 6, 2024

Via: CMSWire

You might have heard this story: the hard-rocking “Hair Bear Bunch,” Van Halen, specified in its rider — a document listing performers’ requirements for a gig — that they wanted no brown M&M’s in their bowl of M&M’s. What does […]


E-payment & Security, Technology

Why ‘pay-by-bank’ faces adoption hurdles in US retail

February 5, 2024

Via: Payments Dive

For U.S. merchants butting heads with card networks over card swipe fees, the answer might be to bypass cards altogether and allow funds to move directly from the payer to recipient via account-to-account payments — the so-called pay-by-bank method. The […]