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Category: Technology


Marketing technology, Technology

The hidden dangers of planning a content marketing campaign

January 17, 2019

Via: Smart Insights

While many are aware of the benefits and importance of content marketing in the interaction-driven online universe, some of us still forget the countless dangers that can cause your campaign to fail before it starts generating meaningful results. Content marketing […]


E-payment & Security, Technology

Apple Pay chief Jennifer Bailey to deliver keynote at Transact payments forum

January 16, 2019

Via: Apple Insider

Produced by the Electronic Transactions Association, Transact is billed as the world’s biggest payments technology event, providing an opportunity for networking and to discuss new technologies and trends in payments. The event draws a variety of attendees, including financial institutions, […]


Marketing technology, Technology

How to automate yourself to success in PPC

January 16, 2019

Via: Searchenginewatch.com

Since the main purpose of Paid Search (like all marketing) is to communicate and persuade humans to choose a business, manual management is unlikely to disappear entirely. However, Google, in particular, have been investing massive sums in machine learning so […]


E-payment & Security, Tech News, Technology

Apple Pay and Apple Business Chat can now be used to fund a TD Ameritrade account

January 15, 2019

Via: Apple Insider

Customers of TD Ameritrade will be able to add funds to their accounts via a debit card registered to Apple Pay, which can be used for transfers. Using Apple Business Chat, the platform that allows companies to hold conversations and […]


Marketing technology, Technology

How to scale your social media marketing to build traffic and leads

January 14, 2019

Via: Searchenginewatch.com

I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you can attract any substantial amount […]


Marketing technology, Technology

8 Ways to Support a Customer-Obsessed Culture

January 10, 2019

Via: CMSWire

Companies that care about their customers may not be able to truly deem themselves “customer-obsessed.” They may think or say they are because they focus on great products and great service. But the moniker of customer-obsessed goes deeper than that, […]


Platform development, Technology

7 Key Principles for a Successful DevOps Culture

January 9, 2019

Via: CMSWire

As we move into 2019, the demand for rapid and constantly improving digital experiences has never been higher. To match the market’s demands, brands are adopting a DevOps culture to streamline the development, deployment, management and maintenance of software at […]


Platform development, Technology

What is JAMstack?

January 8, 2019

Via: CMSWire

There are many technology stacks for developers to choose from — LAMP, MEAN, .NET, etc. JAMstack is another choice, but many developers will tell you it’s far more than just another option — particularly now that we’re venturing into the […]


Marketing technology, Technology

7 content assets that are integral to your content marketing strategy

January 4, 2019

Via: Smart Insights

The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a tall ask, doesn’t it? And it is. […]


Technology, Website design and optimization

Google PageSpeed Insights tool: Tips to score 100/100

January 3, 2019

Via: Searchenginewatch.com

This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and Quality Score. In […]