Category: Technology

April 25, 2024

We are witnessing a seismic shift in the world of data privacy. A wave of new laws and regulations is reshaping how online retailers collect, manage, and use customer data. These changes present both challenges and opportunities. On one hand, […]

April 24, 2024

Fintech One, which partners with Everett, Washington-based Coastal Community Bank for banking services, is led by Goldman Sachs veterans Omer Ismail and David Stark. In 2022, One began offering banking services to Walmart’s 1.6 million U.S. employees and some of […]

April 22, 2024

Omnicom delivered solid Q1 results, offering more evidence that brands are again ramping up spending following a quiet period for marketing activity. Publicis Groupe, a rival, also rode tailwinds in the opening stretch of 2024, with organic revenue increasing 5.3%. […]

April 19, 2024

In the realm of digital assets, Artificial Intelligence (AI) stands out as a transformative catalyst. Characterized by the application of sophisticated algorithms and computational models, AI significantly influences the landscape of cryptocurrency analysis. This exploration delves into the intricate interplay […]

April 18, 2024

Klarna, the Swedish buy now, pay later pioneer, is overhauling its U.S. approach to an old-fashioned payments tool, the credit card. The company is ditching the credit card it rolled out in the U.S. two years ago, and replacing it […]

April 15, 2024

The CFPB and EC announced a pact last July for an “informal dialogue” on monitoring and regulation of emerging fintech technologies and financial services in an effort to safeguard consumers on either side of the Atlantic Ocean. Now, nearly a […]

April 12, 2024

Bankrate’s research offers some insight into which demographics are gravitating toward BNPL platforms. While consumers with an annual household income of $100,000 or more made up the smallest group of BNPL users (39%), consumers earning between $80,000 and $99,999 made […]

April 12, 2024

AI has introduced a new user interface that employs a reasoning engine to connect data reports and structures. This revised workflow accelerates tasks for analysts and reveals key indicators to decision-makers who rely on regular analysis. But marketers still face […]

April 10, 2024

Meta’s looking to ensure that developers stay within the rules when using its API, with the introduction of a new hub that provides overviews of its rules and regulations designed to ensure responsible app development. Meta’s “Responsible Platform Initiatives” hub […]

April 9, 2024

Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance. […]

April 8, 2024

The role of artificial intelligence (AI) in shaping marketing strategies has grown exponentially over the past year or so. From personalized customer experiences to predictive analytics guiding campaign strategies, AI’s fingerprints are everywhere. However, as we explore this digital alliance, […]

April 3, 2024

Generative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is […]

April 1, 2024

For years, Visa and Mastercard rules have said that if a merchant doesn’t add a surcharge for all credit card transactions, including those made with another card company such as American Express, then they couldn’t impose a surcharge on Visa […]

March 28, 2024

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]

March 27, 2024

PayPal notified users it’s making changes to the User Agreement that will, for the most part, go into effect in May. Included are changes to PayPal’s Seller Protection program and Purchase Protection program. PayPal listed the policies effected and highlighted […]

March 26, 2024

Gaming advertising has surged in recent years as video games grow in popularity, especially among young consumers. With 86% of marketers indicating that games are of growing importance to their company, understanding the space is crucial. The new report from […]

March 25, 2024

Remember the early days of a romantic relationship? It’s a time of excitement, spontaneity and surprising a cherished one with gifts, much like the initial stages of a marketing promotion strategy. Yet, as time passes, the frequency and impact of […]

March 22, 2024

The combination of artificial intelligence (AI) and search engines marks a pivotal shift in online search dynamics, blending generative AI with traditional search functionalities. This integration significantly influences search engine optimization (SEO), marketing and advertising strategies by altering the search […]

March 20, 2024

In the digital era, where Software as a Service (SaaS) platforms burgeon daily, standing out from the competition, is paramount. The quest for visibility and growth drives SaaS businesses to seek strategies that differentiate them and cement their authority and value in […]

March 19, 2024

Nacha is a nonprofit organization that governs, but does not operate the ACH Network, an account-to-account money transfer system overseen by The Federal Reserve and The Clearing House. There were 31.5 billion ACH Network payments made last year, valued at […]