Top

Category: Technology


Technology, Website design and optimization

How to optimize your local business for voice search

November 20, 2018

Via: Searchenginewatch.com

Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and […]


Marketing technology, Technology

5 ways to utilize chatbots for a better customer experience

November 20, 2018

Via: Smart Insights

There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience – […]


Marketing technology, Technology

The 4 Factors Defining Marketing’s Future

November 13, 2018

Via: CMSWire

The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on […]


Marketing technology, Technology

5 ways to use user-generated content in marketing

November 6, 2018

Via: Smart Insights

User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users […]


Marketing technology, Technology

How Digital Marketing can contribute to an SME’s growth trajectory

November 2, 2018

Via: Smart Insights

Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for […]


E-payment & Security, Technology

How Vulnerable Is Your E-Business to Employee-Assisted Fraud?

October 30, 2018

Via: Ecommerce Times

We made it. The holiday shopping season is here once again! This is a great opportunity for you as an e-commerce retailer. If you’re like many other merchants out there, the run-up to Christmas is one of the most profitable, […]


Marketing technology, Technology

The 4-Step Method for Developing Strong Product Content

October 25, 2018

Via: Ecommerce Times

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021. However, brands making the move first need to consider the differences […]


Technology, Website design and optimization

Where Online Shopping Search Has Gone Wrong

October 17, 2018

Via: Ecommerce Times

While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, […]


Platform development, Technology

How to Write an RFP for a Digital Asset Management System: A 10-Step Guide

October 12, 2018

Via: CMSWire

Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy. Unfortunately in […]


Platform development, Technology

Criteria for Selecting the Best E-Commerce Solutions for Your Business

October 10, 2018

Via: Aberdeen Essentials

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]