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Category: Technology


Marketing technology, Technology

True Marketing Personalization Takes Talent, Technology and Empathy

May 15, 2019

Via: CMSWire

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]


Marketing technology, Technology, Website design and optimization

Digital marketing strategy guide for B2B industrial manufacturers

May 9, 2019

Via: Searchenginewatch.com

I will explain it step by step on how to create a digital marketing strategy that you need to apply in order to get relevant traffic and to increase your ROI. B2B industrial manufacturers digital marketing tips: Collect important information […]


Marketing technology, Technology

5 ways to use Augmented Reality in your marketing strategy

April 30, 2019

Via: Smart Insights

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes. Augmented reality (AR) is an emerging trend […]


Technology, Website design and optimization

What your website design shapes can tell your customers

April 29, 2019

Via: Smart Insights

Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website […]


Marketing technology, Technology

Creating story-driven marketing messages: Interview with Bart Visser

April 24, 2019

Via: Smart Insights

In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group. In this interview, we speak to Bart Visser to better understand what […]


Marketing technology, Technology

5 reasons CMOs should care about their commerce architecture

April 18, 2019

Via: Get Elastic

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being […]


Marketing technology, Technology

The Goals and Benefits of a SaaS Marketing Strategy

April 17, 2019

Via: CMSWire

How do you market a product that has no physical presence? Or something that is constantly changing? These are the challenges SaaS marketers face on a daily basis. But, if you are able to perfect your SaaS marketing strategy, you […]


Technology, Website design and optimization

8 Ways to Fix Common Post-Launch Website Redesign Problems

April 17, 2019

Via: CMSWire

The top three reasons visitors leave your site, according to a website design study by GoodFirms, are slow loading speeds, a lack of mobile responsiveness and bad navigation. That means visitors want responsive design, simple and user-friendly navigation and fast-loading […]


Marketing technology, Technology

Converting customers is main content goal for B2B marketers

April 15, 2019

Via: Smart Insights

Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is according to a new report from Walker Sands Communications. However, […]


Technology, Website design and optimization

SEO: How Important Is It to Make the First Page?

April 12, 2019

Via: Ecommerce Times

In an E-Commerce Times poll conducted from March 25 to April 1 of this year, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 […]