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Category: Technology


E-payment & Security, Technology

How Google Consent Mode Helps Balance Customer Privacy and Customer Experience

November 24, 2020

Via: CMSWire

Digital marketing has been increasingly focused on consumer privacy with data. The expectation of privacy grows stronger among customers every year. Thus marketers must look for solutions that help protect permission, especially as technology is evolving. Google has introduced a […]


Marketing technology, Technology

How to Build B2B Trust Through Content

November 20, 2020

Via: CMSWire

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don’t only read one piece of content and then suddenly decide to purchase a piece of software for thousands of dollars. According to TrustRadius, B2B […]


Marketing technology, Technology

Converge Customer Experience and Digital to Thrive in 2021

November 19, 2020

Via: CMSWire

Digital adoption had been on an upward trajectory for years. Then 2020 happened. Just about every type of business scrambled to establish new digital capabilities for engaging with customers, partners and employees. For many, digital acceleration was a matter of […]


E-payment & Security, Technology

Google Pay redesign streamlines payments, ‘Plex’ bank account integration coming in 2021

November 19, 2020

Via: Apple Insider

Google on Wednesday pushed out a major Google Pay redesign that streamlines the mobile payment experience while keeping transaction histories close at hand. The latest version of Google Pay refocuses attention to relationships with people and businesses. Instead of organizing […]


Platform development, Technology

How CDP Insights Go Beyond Marketing

November 18, 2020

Via: CMSWire

According to new research, a third of companies are in the process of deploying a customer data platform. (1) This comes at a time when marketers are trying to retain their current customers and engage with potential ones, all under […]


Platform development, Technology

Online Grocers Must Modernize Digital Platforms to Thrive

November 16, 2020

Via: ECT News Network

The grocery industry seems to have a foot in two worlds as it faces unique challenges of an accelerated transition to online retail during the pandemic. One is the realm of the traditional grocery marketplace in pre-COVID times, when the […]


Marketing technology, Technology

Digital Marketing Models: The Technology Acceptance Model

November 13, 2020

Via: Smart Insights

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]


Marketing technology, Technology

Email marketing trends 2021 – 5 trends to watch

November 10, 2020

Via: Smart Insights

In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes to the way consumers perceive brands and consider purchases, email […]


E-payment & Security, Technology

Many Shoppers Now Want Zero In-Store Human Interaction

November 10, 2020

Via: ECT News Network

The rise in consumer adoption of e-commerce in the wake of the pandemic is pushing the rebirth of brick-and-mortar stores as potential bastions of interactionless in-store shopping that resembles an e-commerce experience. But these redesigns are not for all shoppers. […]


E-payment & Security, Technology

Amazon’s new rewards program gives frequent delivery drivers easier access to work

November 9, 2020

Via: The Verge

Amazon is rolling out a new rewards program that gives its Flex delivery drivers easier access to shifts based on the amount of work they’ve done for the company. A spokesperson from Amazon confirmed to CNBC that the Flex Rewards […]