Category: Technology

February 2, 2023

I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails more tailored and user specific. And a lot are doing it. In fact, a recent report from the Data-Driven Marketing […]

January 31, 2023

Since debuting last November, OpenAI’s ChatGPT has captivated the ad industry and beyond with an ability to generate meaningful, coherent copy in a way previously unmatched by chatbot technology. Microsoft quickly invested $10 billion in the company, BuzzFeed said it […]

January 30, 2023

Layoffs abound in the crypto world, as they have since early May. The year switched anew on the calendar, yet the sector gets no “new year, new me” shift: More than 26,000 jobs were lost in crypto in 2022. By […]

January 27, 2023

January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year with a series of articles covering the latest stats, tips and strategies to help […]

January 25, 2023

When Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of […]

January 24, 2023

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]

January 23, 2023

As card giants, payments processors and fintechs report quarterly results in coming weeks, the reports will show how a difficult economy has impacted their customers. Over the next five weeks, card issuers and networks, fintechs and payments processors will share […]

January 23, 2023

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for […]

January 20, 2023

Credential stuffing is a persistent threat. The form of attack exploits valid credentials stolen during a breach or purchased on the dark web, often in bulk. The damage from credential stuffing can multiply and flow downstream because many individuals reuse […]

January 18, 2023

I receive many questions from advertisers on how to optimize Google Ads campaigns. Here are the most frequent, with my responses. ‘Should we increase our budget?’ Generally, consider increasing your spend for campaigns “Limited by budget” or for new initiatives […]

January 13, 2023

Austin, Texas-based Oracle touted the new feature as a kind of one-stop-platform for retailers, where they can process payments, oversee inventory and manage staff. The company also argued that the services will be a less expensive alternative in the marketplace, […]

January 13, 2023

PayPal’s Xoom has offered money transfer services domestically since 2020 and expanded its cross-border capabilities last year. Now, it’s speeding up the delivery of the payments with an assist from Visa’s real-time system called Visa Direct. Xoom’s debit card deposit […]

January 12, 2023

Social commerce shows signs of promise, if platforms can get it right. This time last year, Accenture predicted that the global social commerce market will reach $1.2 trillion by 2025, up from $492 billion in 2021. Insider Intelligence this week […]

January 10, 2023

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]

January 6, 2023

Earlier in the year, I sold an AI algorithm for consumer behavior and decision intelligence. It’s my third algorithm/AI acquisition, and each time the challenge is the same. There is a great underestimation of bias. Technology magnifies the quality of […]

January 4, 2023

What do Salesforce, Optimizely and Ingeniux all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their logo and website design. And they’re […]

January 4, 2023

Many brands use a technique called nostalgia marketing to create a feeling of nostalgia in the experiences they provide customers. Nostalgia marketing creates a positive, emotional feeling by using familiar ideas, concepts, songs, symbols and products from previous years, associating […]

January 3, 2023

The AI-driven ChatGPT chatbot has been causing leaders across industries to take notice of what many believe to be the most humanlike AI chat interface developed to date. With a chatbot that is capable of producing content and conversations that […]

January 3, 2023

As we begin the new year, many social media managers will be looking to refine and update their process, in order to tap into the latest trends and tools, and ensure that they’re maximizing their online marketing efforts. To help […]

December 28, 2022

Not long ago we received a raft of emails from readers expressing concerns that eBay was requiring them to upload images of their driver’s license. “eBay is now requiring a photo id along with all of the information I have […]