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Category: Technology


Advertising & Marketing, Technology

How Conversion Rate Optimization Improves Online Sales

September 24, 2021

Via: CMSWire

The road to improved sales lies in increased conversions — on-page activity such as clicking a button to purchase a service or downloading a white paper. But conversion optimization rarely sparks marketers’ interest. Although discussions of online customer behavior have […]


Platforms, Technology

Slack Continues Development as a Salesforce Hub, Here Comes Microsoft Office 2021 & More News

September 24, 2021

Via: CMSWire

When Salesforce announced that it was buying Slack nine months ago, it was a big deal. It wasn’t cheap so clearly Salesforce had a plan. What the plan was, was never really clear. At the recent Dreamforce conference, which returned […]


Advertising & Marketing, Technology

How To Leverage Social Commerce To Power Customer Loyalty Programs

September 23, 2021

Via: Ecommerce Times

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]


Advertising & Marketing, News, Technology

Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape

September 22, 2021

Via: MarketingProfs

If you’re lucky enough to be part of a company that already had digital practices and a digital infrastructure in place, perhaps the industry shift didn’t feel as jarring. Maybe you were able to continue your strategy without missing a […]


Advertising & Marketing, Technology

Personalize at Scale With Modular Content

September 21, 2021

Via: CMSWire

We all have heard the phrase, “personalization at scale.” What it means is the ability to programmatically show relevant experiences to each user on each channel without your marketing team having to manually craft specific messages for each individual. When […]


Platforms, Technology

Salesforce Integrates AI Into Its Marketing Cloud Software

September 17, 2021

Via: CMSWire

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]


Advertising & Marketing, Technology

How Personalization Unlocks the Full Potential of Your Content

September 15, 2021

Via: CMSWire

Visual content marketing continues to grow in importance year after year. Video has been the top form of media used within content marketing for two years in a row, according to Hubspot. Further, people watched more than 12 billion minutes […]


Technology, Website design and optimization

Principles for Designing Sustainable, Environmentally Friendly Websites

September 13, 2021

Via: CMSWire

When it comes to web design, the best thing you can do for the environment is nothing. Decide not to have a website or app or chatbot. Decide not to publish that new content. Even better, decide to remove an […]


Platforms, Technology

Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News

September 13, 2021

Via: CMSWire

Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]


E-payment & Security, Technology

PayPal agrees to buy Paidy for $2.7B

September 10, 2021

Via: Retail Dive

Tokyo-based Paidy, which has over 200 employees, rates consumer creditworthiness based on its own proprietary technology, underwrites transactions and then guarantees payment to merchants, the release said. Those are the kinds of digital credit services that have been catching on […]