Category: Technology

August 12, 2022

Traditional content platform architectures leverage a coupled management and delivery model, in which the same product and application both manages content via a CMS interface and delivers the end experience though web page templates in the CMS. The focus is […]

August 12, 2022

For auto dealers, receiving loan funding via the RTP Network helps them maintain a competitive edge, better control their cash flow and improve their contract-in-transit metrics, U.S. Bank noted in its press release. The bank said it will continue creating […]

August 11, 2022

If you are just starting your business, you might be puzzled as to why businesses would hire digital marketing agencies rather than doing the job on their own. There are major benefits that come out of outsourcing, and the following […]

August 10, 2022

As it works to mitigate the impacts of Apple’s ATT privacy prompts, which have reduced its capacity for personalization and data-based ad targeting, Meta’s looking to enhance its automated ad tools, and make them more available to more businesses, via […]

August 5, 2022

As we move further into the second decade of the 21st century, marketing experts say you can’t build a successful business without content marketing. According to recent research from Semrush, 97% of businesses surveyed include content marketing in their overall […]

August 3, 2022

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]

August 1, 2022

For many years, marketing aimed to pitch a product or service. Regardless of the medium, your marketing approach was to tell the audience your product was the best. Laundry soap, toothpaste, soda, cars, etc., were all marketed the same way. […]

July 29, 2022

In a time of extreme uncertainty and post-pandemic craze, many industries, businesses and services are in need of ways to remain flexible and relevant for their consumers. Because of this, businesses and customers alike are finding comfort and preference in […]

July 28, 2022

Digital marketing strategies place a lot of weight on content creation and generation. And, of course, this is a significant aspect of any content strategy. But what about your already-published content that’s months, maybe even years old? Have you ever […]

July 27, 2022

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]

July 26, 2022

Meta’s looking to provide more perspective on the coming metaverse shift via a new video series, hosted by Keke Palmer, in which Palmer explores Meta’s evolving VR worlds and opportunities. The new series, entitled ‘Are We There Yet?’, will look […]

July 26, 2022

On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]

July 25, 2022

Brand messaging has existed almost since the beginning of advertising itself. In essence, brand managers want customers to appreciate an offering and to recall the brand when it’s time to purchase that product or service. So, it is important to […]

July 21, 2022

For many marketers, the early days of 2022 were seen as a fresh start following a tough two years. However, historic inflation, the ongoing pandemic and global pressures surrounding the war in Ukraine have proven to limit creative verve. Still, […]

July 20, 2022

The new report is part of a broader federal government campaign in recent years to root out improper payments. As a result of the new effort, billions of dollars in government payments affected by fraud have been tabulated in recent […]

July 19, 2022

The use of artificial intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants, automobiles and recommendation engines across industries such as medicine, finance, insurance, manufacturing, marketing and entertainment, AI is everywhere. […]

July 18, 2022

As consumers emerge from the pandemic, their new online shopping behaviors are merging with their pre-pandemic traditional shopping habits.1 This more modernized approach combines digital and physical channels, forcing merchants to move to an omnichannel strategy or risk being left […]

July 18, 2022

Developing an emotional connection is now essential as brands look for innovative ways to establish long-term relationships with consumers. This is especially true for retail brands that compete with the low overhead and convenience of a dominant ecommerce industry. As […]

July 18, 2022

Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps. As you can see in this example, the new process […]

July 14, 2022

A challenge of optimizing a blog for organic search is that older articles fade into the archives. The result is fewer internal links to that dated content and a gradual loss of rankings. Luckily for WordPress users, there are plugins […]