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Category: Technology


Technology, Website design and optimization

Where Online Shopping Search Has Gone Wrong

October 17, 2018

Via: Ecommerce Times

While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, […]


Platform development, Technology

How to Write an RFP for a Digital Asset Management System: A 10-Step Guide

October 12, 2018

Via: CMSWire

Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy. Unfortunately in […]


Platform development, Technology

Criteria for Selecting the Best E-Commerce Solutions for Your Business

October 10, 2018

Via: Aberdeen Essentials

In a highly-competitive e-commerce landscape, choosing the right platform to power your storefront is paramount to success. It helps you create a great website, the reliable mainstay of your operations, and put the best face of your brand forward. The […]


Marketing technology, Technology

The DX-CX Tech Conundrum: Where Does One End and the Other Begin?

October 9, 2018

Via: CMSWire

When I heard that the CMSWire editorial topic for this month was “The Modern DX Stack: From Out-of-the-Box to Homegrown and Everything in Between,” the “everything in between” part grabbed my attention immediately. Why? Because the distinction between digital experience […]


Marketing technology, Technology

8 Ways to Justify Your Social Media Marketing Program

October 9, 2018

Via: CMSWire

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success […]


Marketing technology, Technology

How Mature is Your International Marketing Strategy?

October 5, 2018

Via: CMSWire

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language […]


Marketing technology, Technology

Is Your Email Marketing Ready For An AI makeover?

October 3, 2018

Via: Smart Insights

Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve […]


Marketing technology, Technology

Marketing Certifications That Can Help You Earn More

October 2, 2018

Via: CMSWire

Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are […]


Technology, Website design and optimization

Advanced Google Shopping Segmentation for Fashion Stores

October 2, 2018

Via: Smart Insights

With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites now depend on the performance of paid advertising campaigns more than ever, […]


Technology, Website design and optimization

Breaking down 4 major secrets to getting more website traffic

October 1, 2018

Via: Smart Insights

In today’s fast-paced, continuously distracting digital age, it can seem nearly impossible to grab the attention of consumers and draw them to your website. According to ClickZ’s study, the average company receives 30% of its online traffic from organic searches. […]