Category: Technology

Advertising & Marketing, Technology

Top trends that will shape media strategy in 2022

January 20, 2022

Via: Marketing Dive

As we say goodbye to 2021, new trends are taking shape to inform media strategy in the new year, poised to influence everything from audiences to investments and technology platforms. With consumer buying, economics and technology evolving, here are the […]

Platforms, Technology

Digital Clienteling Platform Breathes Life Into Live Commerce

January 19, 2022

Via: E-Commerce Times

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation […]

Advertising & Marketing, Technology

Avoid Making These 7 Marketing Personalization Mistakes

January 14, 2022

Via: CMSWire

Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting […]

E-payment & Security, Technology

Is there an expiration date on Visa’s main growth engine?

January 11, 2022

Via: Payments Dive

In a rare move, Mizuho Securities on Friday downgraded Visa, the largest credit card network in the U.S., to a “neutral” rating from a “buy” rating, saying the company’s “single most important driver of revenue growth” was stalling. Mizuho Analyst […]

Advertising & Marketing, Technology

Why newsletter sponsorships are the future of targeted advertising

January 10, 2022

Via: Marketing Dive

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made significant advancements in recent years. Through web cookies, marketers can access […]

E-payment & Security, Technology

Crypto, privacy lead legislative priorities for payment trade group

January 7, 2022

Via: Payments Dive

Pinpointing the 2022 priorities is a way for the trade group to signal to congressional members and the Biden administration which legislative proposals and executive actions it will pay special attention to this year. With respect to the crypto and […]

Advertising & Marketing, Technology

SEO: How to Optimize Title Tags for Ecommerce

January 6, 2022

Via: Practical Ecommerce

For years title tags were the primary element of organic search optimization. They helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold. Titles remain important for […]

E-payment & Security, Technology

7 payments trends for 2022 as innovation climbs

January 4, 2022

Via: Payments Dive

As the COVID-19 pandemic has cut a deadly path across the globe, killing too many people in countries far and wide, it unexpectedly set off a revolution in digital payments to cope with its impact. In 2022, the demand for […]

Technology, Website design and optimization

The language of innovation: How AI is improving the translation experience for marketers

January 3, 2022

Via: Marketing Dive

Mention artificial intelligence when discussing language services and most people would agree that machine learning has led to faster translation and localization. But has it made them better? In a recent Industry Dive survey of 172 marketing executives, more than […]

E-payment & Security, Technology

Payments firms raised record sums in 2021

December 28, 2021

Via: Payments Dive

The rapidly evolving payments landscape inspired investors to pump money into these payment technology companies at a feverish pace, setting the stage for the record-breaking year. The investment haul in 2021 has already far outpaced 2020’s totals, when funding amounted […]