Category: Technology

June 15, 2021

Robotic process automation (RPA) is no longer just a buzzword. Businesses across countries and across industries have jumped in head-first to realize the benefits promised by RPA. Unfortunately, as many as 40% of all RPA initiatives fail to meet organizational […]

June 14, 2021

LogMeIn, provider of cloud-based collaboration, communications and support solutions, last week released a new outbound calling tool aimed at small to medium businesses. The tool, which integrates into the Boston-based company’s Unified-Communications-as-a-Service platform, GoToConnect, is designed to improve visibility into […]

June 11, 2021

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]

June 9, 2021

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on […]

June 8, 2021

Boomtown, a customer experience management company, has launched their new CXM platform, CXMEngine. CXMEngine connects CRM systems, enabling enterprises to orchestrate customer journeys across existing systems. According to Forrester’s predictions, digital customer service interactions will increase by 40% in 2021. […]

June 4, 2021

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]

June 3, 2021

Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce […]

June 2, 2021

Combs Enterprises and Salesforce tied Shop Circulate’s announcement to the centennial anniversary of the Tulsa Race Massacre, in which a White mob terrorized residents, homes, community institutions and businesses in Tulsa, Oklahoma’s Black Greenwood neighborhood between May 31 and June […]

June 1, 2021

Content marketing is an excellent way to build a so-called first-party audience that will benefit your business. A challenge for many companies, however, is knowing what to write about. In July 2021, your content marketing could focus on teaching a […]

May 28, 2021

Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX) as CX has become to the business. According to IDC, the global AI market is poised to break the $500 billion mark by 2024. AI is surging as […]