Category: Technology

May 20, 2020

We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create […]

May 19, 2020

Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital channels and online solutions is increasingly popular as a way to keep pace with these […]

May 19, 2020

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]

May 18, 2020

Cutting costs has become a necessity for corporate survival, and the marketing budget is often the first one to be affected. But cost-cutting does not have to negatively impact growth and long-term success. In fact, it can actually serve as […]

May 15, 2020

The Justice Department and a coalition of state attorneys general are likely to file antitrust charges against Google in the coming months, according to a new report by The Wall Street Journal. The reporting is consistent with earlier statements by […]

May 14, 2020

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]

May 14, 2020

Is it possible for a business to win against “Zero Clicks SERPs”? Google has been experimenting with its SERPs for quite a while now. Their experiments expose users to new features and products (particularly ads) which continuously contribute to the […]

May 11, 2020

Consumers increasingly demand seamless ways to purchase wherever they go, and they want their transactions to be quick, safe and, importantly, secure. The fact is, you must embrace new methods quickly or risk being left behind. Over the last decade, […]

May 8, 2020

Freelancers have to execute work for their clients, but they also need to promote their business to get new clients. Digital marketing can be a powerful way to grow a business, but it’s also an additional skill set that not […]

May 7, 2020

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]