Tag: Technology

Tech News

Why AI and international paid media is a match made in hell

July 26, 2018


When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, […]

Marketing technology, Technology

Emerging technologies present huge opportunity for content marketing

July 19, 2018


In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this […]

Gadgets, Products, Tech News

Apple exploring use of eye-tracking technology in VR and AR headsets

April 26, 2018

Via: Apple Insider

The patent application identified as an “Eye Tracking System” describes one method of monitoring how the user looks at a display very close to their eyes, namely in VR and AR headsets. While this technology does exist in other devices, […]

Marketing technology, Technology

How to refine your direct marketing tactics

February 16, 2018

Via: Smart Insights

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]

Marketing technology, Technology

5 ways technology is changing consumer behaviors

November 10, 2017

Via: TheNextWeb

The emergence of the personal computer and cell phone in the 1990s and the smartphone in the 2000s are some of the drastic changes the business world has seen in recent decades. Technology has caused businesses to be run differently, […]

Reviews, Tech News

5 Wearable Gadgets You’ve Never Heard Of That Will Improve Your Life

August 30, 2017


In an age where digital is quickly replacing analog, technology has seemingly become ingrained in our everyday lives. From the moment we wake up to the alarm on our phones to the second we finish streaming our evening shows online, […]


These games know exactly when you’ll quit playing

August 22, 2017

Via: TheNextWeb

We have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we […]

Tech News

3 Technologies You Need To Start Paying Attention To Right Now

July 10, 2017


At any given time, a technology or two captures the zeitgeist. A few years ago it was social media and mobile that everybody was talking about. These days it’s machine learning and block chain. Everywhere you look, consulting firms are […]

Tech News

Chatbots VS Humans: Who Will Win the War?

June 12, 2017

Via: TheNextWeb

That chatbots are emerging faster than ever is an undeniable fact. Since 2016, chatbots have becoming increasingly more common, largely owing to the fact that major messaging platforms have embraced them. Chatbot developers and related startups are heralding the dawn […]

E-payment & Security, Technology

6 Expert Tips to Avoid Getting Hacked

June 5, 2017


These days, it seems that no one is completely secure online. Cybersecurity threats are everywhere, from the hacks on Yahoo and Sony Pictures to WannaCry, a ransomware that affected 150 countries and more than 200,000 computer systems including the UK’s […]