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Tag: Technology


News

McDonald’s sells AI tech firm Dynamic Yield to Mastercard

December 21, 2021

Via: Marketing Dive

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]


B2B

MeritB2B Acquires Buyer Intent Signals Solution True Influence

December 7, 2021

Via: CMSWire

B2B data provider MeritB2B, announced its acquisition of True Influence last week. The company sees the acquisition as creating a “powerful and unique” to create — bringing together MeritB2B’s data, analytics and performance marketing capabilities with True Influence’s intent-based, AI-driven […]


Advertising & Marketing, Technology

Creating a More Progressive Digital Marketing Strategy

November 29, 2021

Via: CMSWire

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]


News

6 Takeaways from the CMSWire DX Summit Fall 2021 Conference

November 3, 2021

Via: CMSWire

Customer experience leaders will benefit from a culture of experimentation and curiosity in the rapidly changing digital world. Rich Hein, editor in chief at CMSWire, shared those thoughts in the opening keynote of the Digital Experience Summit last week. CMSWire wrapped up its […]


News

Human-Machine Collaboration in 2021: The Machines Are Ready. Is Your Business?

October 1, 2021

Via: CMSWire

I currently work with a client who supervises two software robots that process financial data for her organization. A colleague in project management built a bot that now assists him with several personal workflows. I’m frequently asked about the status […]


Platforms, Technology

UserLeap & MeetingPlay Get Funding Rounds, Genesys Launches CX Platform & More News

June 28, 2021

Via: CMSWire

UserLeap, an AI-powered technology platform designed to give product development teams continuous user feedback, raised $38 million in a Series B funding round led by venture capital firm Andreessen Horowitz, CEO Ryan Glasgow announced on June 17. San Francisco-based UserLeap […]


Analytics & Data

CX Decoded Podcast: Analyzing Voice-Content Prospects for Marketers

June 15, 2021

Via: CMSWire

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]


E-payment & Security, Technology

FIS links with NYDIG to offer Bitcoin services

May 6, 2021

Via: Payments Dive

Jacksonville, Florida-based FIS ranked last year as the second-largest processor of payments for merchant transactions via the two biggest U.S. credit card companies, Visa and Mastercard, according to the industry research firm Nilson Report. The volume was about $700 billion. […]


B2B

Optimize Your B2B Sales Process for Success in a Virtual Marketplace

April 9, 2021

Via: CMSWire

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]


Advertising & Marketing, Technology

Using a CDP for Data-Driven Campaign Management

March 22, 2021

Via: CMSWire

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]