Tag: Technology

July 26, 2018

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, […]

July 19, 2018

In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this […]

April 26, 2018

The patent application identified as an “Eye Tracking System” describes one method of monitoring how the user looks at a display very close to their eyes, namely in VR and AR headsets. While this technology does exist in other devices, […]

February 16, 2018

Why the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]

November 10, 2017

The emergence of the personal computer and cell phone in the 1990s and the smartphone in the 2000s are some of the drastic changes the business world has seen in recent decades. Technology has caused businesses to be run differently, […]

August 30, 2017

In an age where digital is quickly replacing analog, technology has seemingly become ingrained in our everyday lives. From the moment we wake up to the alarm on our phones to the second we finish streaming our evening shows online, […]

August 22, 2017

We have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we […]

July 10, 2017

At any given time, a technology or two captures the zeitgeist. A few years ago it was social media and mobile that everybody was talking about. These days it’s machine learning and block chain. Everywhere you look, consulting firms are […]

June 12, 2017

That chatbots are emerging faster than ever is an undeniable fact. Since 2016, chatbots have becoming increasingly more common, largely owing to the fact that major messaging platforms have embraced them. Chatbot developers and related startups are heralding the dawn […]

June 5, 2017

These days, it seems that no one is completely secure online. Cybersecurity threats are everywhere, from the hacks on Yahoo and Sony Pictures to WannaCry, a ransomware that affected 150 countries and more than 200,000 computer systems including the UK’s […]