Tag: Technology

December 21, 2021

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]

December 7, 2021

B2B data provider MeritB2B, announced its acquisition of True Influence last week. The company sees the acquisition as creating a “powerful and unique” to create — bringing together MeritB2B’s data, analytics and performance marketing capabilities with True Influence’s intent-based, AI-driven […]

November 29, 2021

Marketing teams are increasingly under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. With the pace of technology evolving rapidly, many digital marketing pros are advocating for a […]

November 3, 2021

Customer experience leaders will benefit from a culture of experimentation and curiosity in the rapidly changing digital world. Rich Hein, editor in chief at CMSWire, shared those thoughts in the opening keynote of the Digital Experience Summit last week. CMSWire wrapped up its […]

October 1, 2021

I currently work with a client who supervises two software robots that process financial data for her organization. A colleague in project management built a bot that now assists him with several personal workflows. I’m frequently asked about the status […]

June 28, 2021

UserLeap, an AI-powered technology platform designed to give product development teams continuous user feedback, raised $38 million in a Series B funding round led by venture capital firm Andreessen Horowitz, CEO Ryan Glasgow announced on June 17. San Francisco-based UserLeap […]

June 15, 2021

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]

May 6, 2021

Jacksonville, Florida-based FIS ranked last year as the second-largest processor of payments for merchant transactions via the two biggest U.S. credit card companies, Visa and Mastercard, according to the industry research firm Nilson Report. The volume was about $700 billion. […]

April 9, 2021

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]

March 22, 2021

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]