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Tag: Technology


B2B

Optimize Your B2B Sales Process for Success in a Virtual Marketplace

April 9, 2021

Via: CMSWire

The pandemic has had a profound impact on the business-to-business (B2B) sales process. Customers’ demands for digital interaction have increased — and things are unlikely to go back to the way they were, at least anytime soon. McKinsey’s B2B Decision […]


Marketing & Advertising, Technology

Using a CDP for Data-Driven Campaign Management

March 22, 2021

Via: CMSWire

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]


Technology, Website design and optimization

A 5-Step Approach to Implementing Machine Learning

March 19, 2021

Via: CMSWire

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]


Analytics & Data, Marketing & Advertising, Technology

Drowning in Data: Is Your Data Strategy Helping or Hurting Your Brand?

March 15, 2021

Via: CMSWire

Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all […]


E-payment & Security, Technology

PayPal to acquire digital asset firm Curv

March 10, 2021

Via: Payments Dive

The acquisition follows PayPal’s recent expansion of its digital wallet capabilities, including enabling buying, selling and holding cryptocurrency. Read More on Payments Dive


Analytics & Data, News, Technology

Profits Steer Our Digital Future

February 10, 2021

Via: NYTimes Tech

To help understand where our digital lives are going next, I’ll steal a line from “All the President’s Men”: Follow the money. Why is Spotify going big into podcasts? Because music streaming is a financial death trap and Spotify has […]


News

CMSWire’s Top 10 Digital Transformation Articles of 2020

December 30, 2020

Via: CMSWire

There’s been an interesting shift in digital transformation and how enterprises are developing strategies over the past year. Like all other areas of technology, COVID-19 and its impact over the past 12 months has profoundly changed the way enterprise leaders […]


Platforms, Technology

How Retail Online Shops Are Trying Augmented Reality

December 22, 2020

Via: NYTimes Tech

OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he takes out his smartphone and points the camera at his feet. Shoes materialize. He turns his feet from side to side. How does the shoe look on his […]


Marketing & Advertising, Technology

Customer loyalty marketing in a digital era

December 7, 2020

Via: Smart Insights

The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever. With marketing budgets tightening, customer engagement is a […]


News

Articulated hinge structures for foldable iPhone detailed in new research

December 3, 2020

Via: Apple Insider

Apple is continuing to develop non-traditional display technology that can fold out and expand along hinge articulation points, likely for a future foldable iPhone. The company’s work on foldable display technology is no secret due to the slew of related […]