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Reddit Shares Tips for Holiday Marketing Campaigns

June 24, 2024

Reddit has shared some new insights into how Redditors are using the app for holiday shopping research, with many already seeking out great deals six months out from the holiday season.

And Reddit has become a key discovery and validation tool for many.

As per Reddit:

“When it comes to gifting, Reddit is an early destination for holiday shoppers as the #1 source for real reviews on products and brands to gift. Reddit provides real advice and recommendations specific to shoppers and their needs. In fact, 1-in-3 shoppers who first heard about a product or service on independent review sites, Amazon, or even Google, turned to Reddit for additional research on that potential purchase. Once folks are here, 85% of people who used Reddit when looking into holiday gifting ultimately made a purchase.”

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