Category: Website design and optimization

January 6, 2021

So you’ve made the decision to make your website accessible for people with disabilities. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in […]

December 21, 2020

There was a time when usability — how easy-to-use and functional your website is — was seen as a separate concern from SEO. Usability was often regarded as something that improves visitor engagement and conversions on your website and was […]

December 10, 2020

If you’ve spent any time experimenting with SEO, you probably know that links are essential to ranking organically in the search engine results pages (SERPs). To Google, a link is more than just a nice gesture. It’s a vote of […]

November 6, 2020

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]

June 17, 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The convergence of SEO and content has happened. Today, we’re experiencing the convergence […]

June 1, 2020

Website design is still more amateur than professional. Most websites would not pass a basic quality control test. There is nothing more basic on the web than the speed at which a page downloads. Fast downloading pages have passed the […]

April 6, 2020

An exceptional local SEO campaign starts with a comprehensive website audit. Whether you collaborate with small brick and mortar businesses or multinational online agencies, the way you measure and assess the initial SEO conditions and performance of a website will […]

March 10, 2020

Start with the user interface (UI) and work backwards. That was the advice I shared with search managers developing their existing application or planning a new application during an enterprise search workshop at the recent IntraTeam event in Copenhagen, Denmark. […]

February 18, 2020

Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses. With more and more people buying online, […]

February 14, 2020

The core of lean is maximizing customer value while minimizing activities or choices that create waste. It asks how we can create awesome products, services and experiences for our customers while removing actions or steps that lack customer value. When […]