Category: Website design and optimization

January 10, 2023

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]

November 2, 2022

It’s Creator Week at Meta, and along with various showcase events and panels, Meta has also announced some new features for creators, including expanded monetization opportunities, and new tools to facilitate creation and selling of NFTs. First off, Instagram’s making […]

October 13, 2022

Adaptive Artificial Intelligence (AI) is able to update its own code to incorporate what it has learned from its experiences with new data. This means Adaptive AI can be used to continually improve the customer experience with each iteration of […]

September 27, 2022

On Sept. 15, Adobe announced a deal to buy the design platform Figma for $20 billion — Adobe’s largest acquisition to date. According to company officials the new asset will expand their product portfolio with Figma’s web-based, multiplayer capabilities and […]

September 21, 2022

Non-progammers across every part of a business can now create applications that enhance employee productivity and increase engagement and agility via low-code and no-code app development. And that’s not all. Low-code and no-code are also assisting brands in the process […]

August 31, 2022

Hey, remember how a few years back, Meta previewed its plans to create brain reading technology via computer chips implanted into your skull? That revelation, nestled inconspicuously at the end of its F8 conference in 2017, understandably freaked people out. […]

July 27, 2022

Meta could be facing its first real roadblocks in building towards its metaverse vision, with the FTC moving to block its acquisition of VR fitness company Within, and slowing ad revenue forcing it to increase the price of its flagship […]

July 26, 2022

Meta’s looking to provide more perspective on the coming metaverse shift via a new video series, hosted by Keke Palmer, in which Palmer explores Meta’s evolving VR worlds and opportunities. The new series, entitled ‘Are We There Yet?’, will look […]

July 1, 2022

Virtual shopping experiences are wrongly being labeled as the metaverse, according to Forrester. Although retailers and brands have launched virtual shopping on Roblox, the report says these experiences have been mislabeled because, “they do not allow consumers to travel or […]

June 27, 2022

These days, almost every photo app and tool provides some level of beauty enhancement capability, with a range of filters and effects designed to hide blemishes, remove age lines, thin your frame, and all sorts of other visual contortions, in […]

April 25, 2022

If Meta wants to see wider adoption of the metaverse, then it needs to get more people into VR headsets, and today, it’s taking the next steps on that front with the announcement of a new Meta Store in Burlingame, […]

March 16, 2022

Google has added a new ad unit to its AdSense suite, with ‘Related Search for Content’, which aims to help drive users to more related elements on your site. As you can see here, the new ad unit essentially works […]

February 14, 2022

Conversation AI applications have evolved to the point where they could easily pass the Turing Test and convince a human they are speaking with another human. Although AI has continually evolved, ethics and morality have not always been a prime […]

January 3, 2022

Mention artificial intelligence when discussing language services and most people would agree that machine learning has led to faster translation and localization. But has it made them better? In a recent Industry Dive survey of 172 marketing executives, more than […]

December 20, 2021

These days, the internet is where most of our shopping and business browsing takes place. With that in mind, it’s important to make sure that your website has a professional and attractive design that will make it stand out from […]

December 1, 2021

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. Along the way, […]

November 22, 2021

“The first thing is that very few people know about the carbon impact of the internet!” So says Nicolas Paries, founder of Hey Low, a design studio building low-carbon brands and websites. This is the constant, recurrent theme of digital. […]

October 20, 2021

A focus on website UX means providing users of your service with what they need, quickly and easily. When managing B2B communications and marketing, that is particularly important. A business consumer looking into a product or service is likely seeking […]

September 13, 2021

When it comes to web design, the best thing you can do for the environment is nothing. Decide not to have a website or app or chatbot. Decide not to publish that new content. Even better, decide to remove an […]

August 25, 2021

In October 2020 I wrote an article on the risks and rewards of the citizen developer approach, urging proponents to put good governance practices in place. Almost one year later, cybersecurity firm UpGuard found an issue with default permissions in […]