Category: Website design and optimization

September 11, 2019

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is […]

September 10, 2019

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth […]

September 3, 2019

When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with visitors and do something most […]

August 29, 2019

Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill this job, they are increasingly hiring employees in-house to assist […]

August 15, 2019

Launching a new website is exciting, however, getting caught up in that excitement can cause you to make a number of rookie mistakes along the way. Having a great website is critical to success, especially when you consider that 48% […]

August 14, 2019

The jury is in — B2B websites need to do better when it comes to customer engagement, according to Forrester’s “Websites Still Fail Our Customer Engagement Test” (subscription required). We’ve already covered the “why” B2B websites fail to engage, so […]

August 14, 2019

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – […]

August 5, 2019

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track […]

July 30, 2019

Snapstreaks, YouTube autoplay, and endless scrolling are all coming under fire from a new bill, which is sponsored by Sen. Josh Hawley (R-MO), targeting the tech industry’s “addictive” design. Hawley’s Social Media Addiction Reduction Technology Act, or the SMART Act, […]

July 26, 2019

Every web designer knows there’s always room for improvement, and any of the WordPress tools and services described in this article could easily take your business to the next level. There’s no shortage of tools and services that make that […]