Category: Website design and optimization

November 7, 2019

Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed. What is page speed optimization […]

October 29, 2019

We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily use all the tactics in our toolkit: smiling, quickly building rapport, and, over time, earning all-important trust. Then we leverage this […]

October 24, 2019

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]

October 17, 2019

With the growing number of options available to online shoppers, your customer’s experience while searching your site will have a direct impact on your sales. Therefore, in order to fully improve and optimize for your digital customers you need to […]

September 26, 2019

UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX […]

September 24, 2019

Long-form content is a hotly debated topic among digital marketers. Many believe long-form content has a dramatic impact on SEO, while others can’t seem to justify the costs of producing thousands upon thousands of words worth of content on a […]

September 11, 2019

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is […]

September 10, 2019

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth […]

September 3, 2019

When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with visitors and do something most […]

August 29, 2019

Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill this job, they are increasingly hiring employees in-house to assist […]