Category: Website design and optimization

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

March 19, 2021

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]

February 23, 2021

Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What’s […]

February 4, 2021

Content migration is one of those things most people don’t want to think about. Because we don’t want to think about it, we do two detrimental things: 1. we label it as “bad” and 2. we push off migration decisions. […]

January 25, 2021

Those within the industry understand that the inclusion of SEO as part of a comprehensive marketing strategy is an absolute. But while we recognize that SEO holds the keys to digital success – from the insights and context it provides, […]

January 6, 2021

So you’ve made the decision to make your website accessible for people with disabilities. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in […]

December 21, 2020

There was a time when usability — how easy-to-use and functional your website is — was seen as a separate concern from SEO. Usability was often regarded as something that improves visitor engagement and conversions on your website and was […]

December 10, 2020

If you’ve spent any time experimenting with SEO, you probably know that links are essential to ranking organically in the search engine results pages (SERPs). To Google, a link is more than just a nice gesture. It’s a vote of […]

November 6, 2020

The saying is, “Speed Kills.” However, when it comes to digital speed, it’s really, “Slow speed kills.” According to a study by Google and Deloitte for every 0.1 seconds that your page speed improves can increase your conversion rates by […]

June 17, 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value. The convergence of SEO and content has happened. Today, we’re experiencing the convergence […]