Category: Website design and optimization

July 22, 2021

A large number of organizations have dedicated their physical servers to a certain application, making them (the servers) use minimal resources when running the application. However, this is a poor mechanism of server management because it leaves a lot of […]

June 15, 2021

Robotic process automation (RPA) is no longer just a buzzword. Businesses across countries and across industries have jumped in head-first to realize the benefits promised by RPA. Unfortunately, as many as 40% of all RPA initiatives fail to meet organizational […]

May 17, 2021

As the owner of an eCommerce site, one of your main obligations is to keep people on your pages for as long as possible. The chances of someone buying a product will increase for every minute they’re on your site. […]

May 13, 2021

However, a beautiful, highly functional website should not be the only way your company elevates your customers’ experiences. Here are some other possibilities that your marketing team can explore to achieve good customer experience. 1. Provide educational opportunities B2B websites […]

April 29, 2021

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

March 19, 2021

Machine learning and artificial intelligence are now moving from the realm of research into adoption. Machine learning adoption offers immense benefits which can provide any organization with a competitive edge — if executed well. Technological adoption requires a pragmatic and […]

February 23, 2021

Designing a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What’s […]

February 4, 2021

Content migration is one of those things most people don’t want to think about. Because we don’t want to think about it, we do two detrimental things: 1. we label it as “bad” and 2. we push off migration decisions. […]

January 25, 2021

Those within the industry understand that the inclusion of SEO as part of a comprehensive marketing strategy is an absolute. But while we recognize that SEO holds the keys to digital success – from the insights and context it provides, […]