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Category: Website design and optimization


Technology, Website design and optimization

Page speed optimization: Six areas to focus on for better SEO results

November 7, 2019

Via: Searchenginewatch.com

Page speed optimization should be at the core of your SEO strategy. Your page speed is just as important as site speed is to SEO. Here, page speed should not be mistaken for website speed. What is page speed optimization […]


Technology, Website design and optimization

3 metrics for measuring your e-commerce website’s persuasiveness

October 29, 2019

Via: Smart Insights

We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily use all the tactics in our toolkit: smiling, quickly building rapport, and, over time, earning all-important trust. Then we leverage this […]


Technology, Website design and optimization

Creating SEO-friendly how-to content

October 24, 2019

Via: Searchenginewatch.com

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly […]


Marketing technology, Technology, Website design and optimization

Understand your customers’ experience to optimize your ecommerce site

October 17, 2019

Via: Get Elastic

With the growing number of options available to online shoppers, your customer’s experience while searching your site will have a direct impact on your sales. Therefore, in order to fully improve and optimize for your digital customers you need to […]


Technology, Website design and optimization

Use these 5 cognitive processes to improve UX

September 26, 2019

Via: Smart Insights

UX and site usability are two important Google ranking factors that help make content relevant. To help users find answers to their questions in an easier and faster manner, Google promotes websites that offer an impressive user experience (UX). UX […]


Marketing technology, Technology, Website design and optimization

Why Long-form Content Isn’t a Marketing Silver Bullet

September 24, 2019

Via: CMSWire

Long-form content is a hotly debated topic among digital marketers. Many believe long-form content has a dramatic impact on SEO, while others can’t seem to justify the costs of producing thousands upon thousands of words worth of content on a […]


Marketing technology, Technology, Website design and optimization

How to write landing page copy that converts like crazy

September 11, 2019

Via: Searchenginewatch.com

Businesses that use 10 to 15 landing pages experience up to 55% more leads. However, it isn’t as easy as slapping a landing page up and watching the money come in. You need amazing copy to experience that. Copywriting is […]


Marketing technology, Technology, Website design and optimization

Seven SEO tips for image link building to generate more traffic

September 10, 2019

Via: Searchenginewatch.com

A picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth […]


Marketing technology, Technology, Website design and optimization

6 ways to use personalization to increase conversions

September 3, 2019

Via: Smart Insights

When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your competitors are doing the same thing. If you want to create a true connection with visitors and do something most […]


Technology, Website design and optimization

How to succeed as a new website operations manager

August 29, 2019

Via: Smart Insights

Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill this job, they are increasingly hiring employees in-house to assist […]