image credit: Adobe Stock

Using Data, AI to Maximize Email Engagement and Personalization

February 24, 2023

Via: CMSWire

Digital marketing leaders are looking to increase email responses from their customers and reduce unsubscribe rates, but boosting those metrics requires additional data to help personalize messaging with information on past purchase behavior inquiries and engagement.

ChatGPT and AI-Based Programs for Optimizing Email Subject Lines

Artificial intelligence (AI) tools like ChatGPT or other AI-based programs can be used to help optimize email subject lines, while more thorough data analysis and voice of the customer (VoC) feedback can ensure the efforts are working.

Read More on CMSWire