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Beyond Hype: Practical Applications and Limits of Generative AI in Marketing

March 28, 2024

Via: CMSWire

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack.

And why not? The numbers are enticing.

McKinsey estimates that marketers could net along with other departments 75% of up to $4.4 trillion in annual global productivity.

I’ll have what those marketers are having, right? Well, there are aspirations. And then reality.

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