Clinique has over the years leaned into experiential retail with the opening of pop-ups and shop-in-shops within department stores. The move to Amazon is the brand’s latest iteration of expanding its base while staying on target with its strategy to create engaging experiences for its customers.
“Since inception, Clinique has always offered dermatologist and allergy guided solutions to educate and enable consumers to customize their skincare regimens to match their needs,” an Estée Lauder spokeswoman told Retail Dive in an email.
Clinique has been making ongoing strides toward skin care customization using retail and consumer testing. The partnership with Amazon is just the latest.
