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Tag: Mobile


News

Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro

January 30, 2024

Via: Marketing Dive

Apple’s Vision Pro mixed-reality headset hasn’t yet arrived, but brands are already strategizing ways to plug into the hype. The long-anticipated Vision Pro headset became available for pre-order earlier this month and is expected to arrive on Feb. 2. For […]


Advertising & Marketing, Technology

Marketing playbook: Breaking down industry trends to follow in 2024

January 26, 2024

Via: Marketing Dive

Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers. Brands […]


Platforms, Technology

Instacart seeks off-site retail media scale with Google Shopping ads pact

January 9, 2024

Via: Marketing Dive

Instacart is off to a busy start in 2024, with the Google tie-up the latest bid to round out its budding advertising business. The news, unveiled at the closely watched CES tech confab in Las Vegas, is indicative of how […]


Mobile Commerce, Mobile Marketing

Marketers prioritise mobile channels for ads this holiday season

November 7, 2023

Via: Business of Apps

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]


Mobile Commerce, Mobile Marketing

Mobile ad spending grows 9% while video surges by 11%

October 26, 2023

Via: Business of Apps

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]


Analytics & Data

McDonald’s US CMO on brand’s first-party data transformation

October 11, 2023

Via: Marketing Dive

McDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is […]


Apps & Sites, Mobile Commerce

Ikea gives a peek into college life with TikTok anime series

July 18, 2023

Via: Marketing Dive

Ikea is highlighting its storage solutions ahead of the return to school with an artfully done slice of life series premiering on TikTok. Each short features a diverse cast of characters navigating life’s challenges with the help of Ikea’s organizational […]


Mobile Commerce, Mobile Marketing

Taco Bell revives coin drop game from aughts to boost mobile app

July 11, 2023

Via: Marketing Dive

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part […]


Apps & Sites, Mobile Commerce

LinkedIn emphasizes the power of networking in global push

May 30, 2023

Via: Marketing Dive

LinkedIn’s new campaign from Droga5 is a flashy, upbeat initiative that comes during a time of increased disruption not only for the job market, but also LinkedIn as a company. The multifaceted campaign puts an emphasis on the opportunities that […]


Mobile Commerce, Mobile Marketing

What does 2023 hold for mobile and app marketing?

December 23, 2022

Via: Business of Apps

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]


Mobile Commerce, Mobile Marketing

YouTube Rolls Out Updated Analytics UI in YouTube Studio App

October 12, 2022

Via: Social Media Today

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]


News

Elon Musk resurrects $44B Twitter offer, envisions ‘everything app’

October 5, 2022

Via: Marketing Dive

Elon Musk sent a proposal letter to buy Twitter for his original asking price of $54.20 per share, or roughly $44 billion, according to a filing with the Securities and Exchange commission. The development was reported on earlier by Bloomberg. […]


Platforms, Technology

Shopify adds collaboration tool to connect brands with content creators

August 18, 2022

Via: Marketing Dive

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands […]


News

B2B News for Tuesday, July 5, 2022: Zonetail and ROAR Partner Up, Cloud Investments Explained

July 5, 2022

Via: B2B News Network

Working remotely just got even more convenient. Zonetail Inc. has partnered with booking platform ROAR. Zonetail is a mobile platform provider for residents and guests of high-rise residential buildings while ROAR is a booking and payment platform. The partnership will […]


Mobile Commerce, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Marketing Dive

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]


Platforms, Technology

Mendix Announces the Availability of the Mendix 9 Low-Code Platform

April 30, 2021

Via: СMSWire

Mendix, a low-code application development with Siemens Business, has announced the general availability of Mendix 9. Labelled an all-in-one low-code platform, this current iteration of the platform extends the core low-code principles of abstraction and automation to data integration, artificial […]


News

Google Stadia arrives on mobile Safari with beta web app

December 16, 2020

Via: Apple Insider

Starting on Wednesday, “Cyberpunk 2077,” “Destiny 2,” and many other Stadia games are playable on the iPhone or iPad, as Google is launching an iOS-friendly version of its game-streaming service. Google announced last month that mobile Safari support was coming […]


Apps & Sites, Mobile Commerce

5 Microsoft Teams Upgrades That Take It Deeper Into the Workplace

September 25, 2020

Via: CMSWire

With Redmond, Wash.-based Microsoft’s reach in the digital workplace as far as it is it is now, its annual Ignite conference is always a high point in the digital workplace calendar in terms of new releases and developments. This year, […]


Apps & Sites, Mobile Commerce

B2B Mobile Commerce Apps are Hot: Here’s Why

May 12, 2020

Via: Get Elastic

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or […]


News

2020 Mobile Industry Predictions

January 13, 2020

Via: DigitalistMag

We just ended the second decade of the 2000s and now look ahead to the 2020s. I expect that the 2020s will not be as roaring as the 1920s were, 100 years ago. But for the mobile industry, we’ve progressed […]