Tag: Mobile

November 7, 2023

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]

October 26, 2023

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]

October 11, 2023

McDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is […]

July 18, 2023

Ikea is highlighting its storage solutions ahead of the return to school with an artfully done slice of life series premiering on TikTok. Each short features a diverse cast of characters navigating life’s challenges with the help of Ikea’s organizational […]

July 11, 2023

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part […]

May 30, 2023

LinkedIn’s new campaign from Droga5 is a flashy, upbeat initiative that comes during a time of increased disruption not only for the job market, but also LinkedIn as a company. The multifaceted campaign puts an emphasis on the opportunities that […]

December 23, 2022

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]

October 12, 2022

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]

October 5, 2022

Elon Musk sent a proposal letter to buy Twitter for his original asking price of $54.20 per share, or roughly $44 billion, according to a filing with the Securities and Exchange commission. The development was reported on earlier by Bloomberg. […]

August 18, 2022

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands […]

July 5, 2022

Working remotely just got even more convenient. Zonetail Inc. has partnered with booking platform ROAR. Zonetail is a mobile platform provider for residents and guests of high-rise residential buildings while ROAR is a booking and payment platform. The partnership will […]

May 5, 2021

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]

April 30, 2021

Mendix, a low-code application development with Siemens Business, has announced the general availability of Mendix 9. Labelled an all-in-one low-code platform, this current iteration of the platform extends the core low-code principles of abstraction and automation to data integration, artificial […]

December 16, 2020

Starting on Wednesday, “Cyberpunk 2077,” “Destiny 2,” and many other Stadia games are playable on the iPhone or iPad, as Google is launching an iOS-friendly version of its game-streaming service. Google announced last month that mobile Safari support was coming […]

September 25, 2020

With Redmond, Wash.-based Microsoft’s reach in the digital workplace as far as it is it is now, its annual Ignite conference is always a high point in the digital workplace calendar in terms of new releases and developments. This year, […]

May 12, 2020

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or […]

January 13, 2020

We just ended the second decade of the 2000s and now look ahead to the 2020s. I expect that the 2020s will not be as roaring as the 1920s were, 100 years ago. But for the mobile industry, we’ve progressed […]

December 13, 2019

Just as the carrier previously teased in November, AT&T launched its genuine 5G network in the United States on Friday. The initial wave, consisting of ten markets, is said to provide 5G coverage to “millions of consumers and businesses,” with […]

November 26, 2019

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]

November 21, 2019

Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is the brand play in voice search? How developed is the opportunity, and what specific strategies do brands […]