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LinkedIn emphasizes the power of networking in global push

May 30, 2023

LinkedIn’s new campaign from Droga5 is a flashy, upbeat initiative that comes during a time of increased disruption not only for the job market, but also LinkedIn as a company. The multifaceted campaign puts an emphasis on the opportunities that can be found on the platform, but also its networking function, as seen with the focus on influencer marketing.

A short film that spans just over a minute tells the story of a young girl, who is seen sitting in a laundromat before a LinkedIn notification on a phone nearby spurs an all-out dance session to the tune of Remi Wolf’s “Guerilla,” showing the girl jamming out alongside clothing that seemingly has come to life.

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