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Shopify adds collaboration tool to connect brands with content creators

August 18, 2022

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands they would want to partner with. Likewise, marketers can partner with creators they feel reflect their brand, offering an additional method to drive sales as many struggle amid economic turmoil.

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