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B2B Mobile Commerce Apps are Hot: Here’s Why

May 12, 2020

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps – the case for dedicated mobile experiences is clear.

For industrial supplier Grainger, 41% of its mobile sales flow through its app. Wholesaler boasts iPhone app revenues up 457% over its desktop experience and a 93% repeat user rate.

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