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Category: Platforms


Platforms, Technology

Grocers weigh the pros and cons of scan-and-go

January 25, 2023

Via: Retail Dive

When Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of […]


Platforms, Technology

Social media top beneficiary as economy forces ad budgets to shift

December 22, 2022

Via: Marketing Dive

A significant number of advertisers have recently increased their social media budgets or redirected spending from other media toward social platforms, while only 15% reduced or paused spending on the channel, according to Advertiser Perceptions. The number of advertisers feeling […]


Platforms, Technology

Ecommerce Platform BigCommerce Announces Layoffs, Renewed Focus

December 16, 2022

Via: EcommerceBytes

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]


Platforms, Technology

GoDaddy Launches Fully Managed WordPress Stores via WooCommerce

December 6, 2022

Via: EcommerceBytes

GoDaddy launched a solution to make it easy for sellers to create a WordPress store through its Managed WooCommerce Stores solution, reducing the number of plugins required to run their shop. A spokesperson for GoDaddy said traditionally, WordPress requires entrepreneurs […]


Platforms, Technology

eBay Spends Big in 4th Quarter to Attract High-End Shoppers

November 28, 2022

Via: EcommerceBytes

eBay appears to be putting its holiday marketing budget into its handful of focus categories as it runs another sale in luxury goods to attract big spenders. After recently funding coupons to encourage shoppers in luxury watches and fine jewelry, […]


Platforms, Technology

Meta Announces Inaugural ‘Creators of Tomorrow’ Class in the US

October 31, 2022

Via: Social Media Today

As it looks to build on its creator connection initiatives, and amplify rising voices across its apps, Meta has announced the inaugural 25 members of its US ‘Creators of Tomorrow’ program, which aims to highlight new voices in various categories. […]


Platforms, Technology

Etsy to Get New Chief Technology Officer in January

October 27, 2022

Via: EcommerceBytes

Etsy’s Chief Technology Officer Mike Fisher will step down at the end of the year to spend more time with his family and pursue other interests, the company announced on Thursday. Replacing Fisher will be Rachana Kumar, currently Etsy’s Vice […]


Platforms, Technology

Etsy Monetizes Depop with Promoted Listings, aka Boosted Listings

October 19, 2022

Via: EcommerceBytes

Etsy introduced promoted listings on its Depop marketplace, which it acquired last year for $1.6 billion (primarily cash). The ads are called Boosted Listings, and sellers will pay 8% whenever any of their boosted listings sell. Etsy has to show […]


Platforms, Technology

Shopify adds collaboration tool to connect brands with content creators

August 18, 2022

Via: Marketing Dive

The creator economy has skyrocketed, estimated to be worth more than $100 billion, but some creators have difficulty establishing economic independence while maintaining authenticity. To help them gain their footing, Shopify Collabs offers a platform for them to find brands […]


Platforms, Technology

Do Your Customers Trust Your AI?

July 19, 2022

Via: CMSWire

The use of artificial intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants, automobiles and recommendation engines across industries such as medicine, finance, insurance, manufacturing, marketing and entertainment, AI is everywhere. […]


Platforms, Technology

5 essential features to look for in an omnichannel commerce partner

July 18, 2022

Via: Payments Dive

As consumers emerge from the pandemic, their new online shopping behaviors are merging with their pre-pandemic traditional shopping habits.1 This more modernized approach combines digital and physical channels, forcing merchants to move to an omnichannel strategy or risk being left […]


Platforms, Technology

Meta Adds New, In-Stream Payment Options for SMBs

July 18, 2022

Via: Social Media Today

Meta’s looking to give its eCommerce ambitions another push, with the launch of payments between users and businesses within Messenger chat, providing another way to facilitate transactions in its apps. As you can see in this example, the new process […]


Platforms, Technology

4 Tips for Successful Voicebot Personalization

June 6, 2022

Via: CMSWire

For a medium that is as unsparing and spartan in its interactional capabilities as the voicebot, the difference between delight — yes, voicebots can delight you, even those of the telephony IVR stripe — and dismay almost always hinges on […]


Platforms, Technology

NFTs and the Metaverse Are So Meta

June 3, 2022

Via: CMSWire

“Meta” is what it is all about. Meta this, and meta that. The currency and relevancy of meta are ever present and participatory in our cultural and technological discourse, with recent announcements on the “race to the metaverse” — the […]


Platforms, Technology

13 Platforms for Blogging

May 23, 2022

Via: Practical Ecommerce

Writing a blog is one of the best ways to establish expertise within an industry and drive traffic to your website. There are a variety of platforms available to launch and manage a blog at little or no expense. Here […]


Platforms, Technology

Zoom Announces Customer Experience Platform Innovations

April 21, 2022

Via: CMSWire

Zoom has unveiled Zoom IQ for Sales, an intelligent conversation solution for sales professionals. It also released new Zoom Events and Webinar features like backstage branding and branding for webinar sessions. “Zoom IQ’s analysis covers customers’ reactions, conversational and selling […]


Platforms, Technology

Bynder Acquires Content Operations Platform GatherContent

March 9, 2022

Via: CMSWire

Digital Asset Management (DAM) platform Bynder, headquartered in Amsterdam, announced the acquisition of UK-based GatherContent in a press release on March 3, 2022. Post-merge, Bynder has approximately 500 employees globally. Alice Deer, CEO and co-founder of GatherContent, will take charge […]


Platforms, Technology

Clearbit Launches New Data Activation Platform for B2B Marketers

February 18, 2022

Via: CMSWire

Marketing intelligence solutions-based company Clearbit announced their new Data Activation Platform this Tuesday. The platform is available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline. Over the past 18 months, the B2B marketing […]


Platforms, Technology

Elastic Targets Enterprise Search Enhancements With Elastic 8.0

February 17, 2022

Via: CMSWire

Elastic, the Mountain View, Calif.-based company behind Elasticsearch, has announced the general availability of Elastic 8.0. The latest version of the platform includes enhancements across the Elastic Search Platform and its Enterprise Search, Observability and Security solutions. Updates include native […]


Platforms, Technology

Adobe Updates Experience Cloud to Boost Personalized Retail Experiences

January 24, 2022

Via: CMSWire

Adobe has unveiled new Adobe Experience Cloud tools that company officials say empower retailers to deliver personalized shopping experiences both in-store and online. The product innovations provide flexible payment options, turn physical stores into pickup points so purchases can be […]