Category: Platforms

July 16, 2024

Amazon has rolled out Rufus to all of its U.S. shoppers after introducing the tool in February. While debuting Rufus during a call with analysts, Amazon CEO Andy Jassy said the tool marked “a significant customer experience improvement for discovery.” “While […]

June 17, 2024

With Digital Landscapes, Walmart is looking to help suppliers answer questions about how customers find their products across the internet, how much time they spend before making a purchase and when customers are most likely to shop online. If it’s […]

June 5, 2024

Amazon updated the Feedback Manager tool in Seller Central, explaining that sellers can now see their seller-fulfilled customer service performance across three critical insights: contacts, response time, and buyer sentiment. “These updates can help you identify opportunities for customer service […]

May 28, 2024

PayPal is getting into the ad business with plans for a new ad platform that will rely on the transaction data generated by its nearly 400 million active users. The payments company is pitching the offering as a way to […]

May 1, 2024

Retail is increasingly looking like a side gig for Amazon, supported by its more lucrative services. Amazon’s non-retail operations in advertising, subscriptions and third-party services, along with AWS, generated $82.1 billion in net sales in the first quarter, far surpassing […]

April 10, 2024

Meta’s looking to ensure that developers stay within the rules when using its API, with the introduction of a new hub that provides overviews of its rules and regulations designed to ensure responsible app development. Meta’s “Responsible Platform Initiatives” hub […]

March 13, 2024

Google released this month updates to its core algorithm and spam policies. It also issued widespread manual penalties to sites with excessive AI-generated and low-grade content. Google is prioritizing spam — manually and algorithmically. If you’ve experienced a decline in […]

March 5, 2024

If you’re participating in online sales, you know how tough the game can be. The competition is hard and standing out with your business can sometimes feel impossible. But have no fear, because there is a perfect combination for boosting […]

January 16, 2024

Amazon continues to embed AI into its marketplace, both to help sellers list faster and to give buyers useful, more digestible information. The latest feature is an artificial intelligence tool that can answer shoppers’ questions about a product, a company […]

January 9, 2024

Instacart is off to a busy start in 2024, with the Google tie-up the latest bid to round out its budding advertising business. The news, unveiled at the closely watched CES tech confab in Las Vegas, is indicative of how […]

December 1, 2023

The stakes in the generative AI poker game continue to rise, with Amazon’s latest contribution being Q, a generative AI assistant tailored for business operations. AWS CEO Adam Selipsky introduced Q at the annual Amazon conference re:Invent. The Details on […]

October 5, 2023

It’s late 2023 and businesses are increasingly turning to cloud computing to drive innovation, enhance efficiency, and gain a competitive edge. While the adoption of cloud technology is widespread, the complexity of modern IT environments often demands more than a […]

September 29, 2023

Welcome, fellow B2B marketers, to the future! It’s a place where robots roam freely, taking over mundane tasks and leaving us humans to focus on the really important stuff—like coming up with witty marketing campaigns and debating whether pineapple belongs […]

August 16, 2023

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link […]

August 4, 2023

Amazon’s ad sales continued to impress in Q2, a sign that the e-commerce giant is shoring up a dominant position in the increasingly crowded retail media category while riding some larger industry tailwinds as spending rebounds. The company’s quarterly performance […]

July 6, 2023

Meta, Facebook’s parent company, charts an ambitious course into unknown territory today with a clear target in sight — Elon Musk’s social media giant, Twitter — with today’s launch of Threads, a fresh conversational app for Instagram. As the social […]

July 3, 2023

Retail media networks use first-party data such as transaction history to connect brands with prospects close to the moment of purchase, driving revenue. RMNs can produce relatively low customer-acquisition costs and may disrupt other forms of advertising or even traditional […]

June 27, 2023

In the ever-evolving landscape of customer service, companies are leveraging artificial intelligence to pioneer preemptive solutions. Today, Frame AI, the AI-powered customer experience intelligence platform, unveiled some product enhancements exclusively to CMSWire. Frame AI’s software analyzes human interactions and harnesses […]

June 6, 2023

The collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in […]

April 28, 2023

Over the past five years, eBay has introduced new initiatives to bolster authentication. In 2018, the e-commerce veteran expanded its authentication services to include jewelry including rings, necklaces, bracelets and other jewelry on its platform. That same year, it also […]