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Category: Platforms


Platforms, Technology

BetterCloud And VMware Partner to Improve Employee Experience

October 8, 2021

Via: CMSWire

Software as a service (SaaS) management platform provider BetterCloud, announced its partnership with VMware this week – looking to unify the employee experience through greater security and automation. VMware’s Anywhere Workspace will now be available as “VMware SaaS App Management […]


Platforms, Technology

Slack Continues Development as a Salesforce Hub, Here Comes Microsoft Office 2021 & More News

September 24, 2021

Via: CMSWire

When Salesforce announced that it was buying Slack nine months ago, it was a big deal. It wasn’t cheap so clearly Salesforce had a plan. What the plan was, was never really clear. At the recent Dreamforce conference, which returned […]


Platforms, Technology

Salesforce Integrates AI Into Its Marketing Cloud Software

September 17, 2021

Via: CMSWire

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]


Platforms, Technology

Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News

September 13, 2021

Via: CMSWire

Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]


Platforms, Technology

LinkedIn Expands Professional ‘Learning Hub’ to More Users, Makes 40 Popular Course Available for Free

September 9, 2021

Via: Social Media Today

LinkedIn is looking to boost its professional education presence once again with the expansion of its professional Learning Hub, launched in beta back in April, to more organizations. The Learning Hub enables businesses to provide professional development opportunities to their […]


Platforms, Technology

How the Major eCommerce Website Platforms Align with Google’s Core Web Vitals Update

September 7, 2021

Via: Social Media Today

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on […]


Platforms, Technology

Liftoff, Vungle merge to form broad mobile app growth platform

August 26, 2021

Via: Marketing Dive

The recent run of dealmaking in the ad tech world — such as Mediaocean’s acquisition of Flashtalking and Magnite’s closed buy of SpotX — shows no signs of stopping, with Liftoff and Vungle the latest to strike a deal. The […]


Platforms, Technology

What Marketers Need for the Digital Experience Platforms Multivendor Reality

August 19, 2021

Via: CMSWire

Digital Experience Platforms (DXPs) are challenging to deploy and operate. Customers recognize the reality of the multivendor, multi-product stack on the path to create digital customer experiences, leaving vendors focused on modernizing their tech stacks and simplifying how their parts […]


Platforms, Technology

Dentsu returns to growth as refitting customer experiences remains big opportunity

August 16, 2021

Via: Marketing Dive

Dentsu’s 15% organic revenue growth was welcome news for the holding company after seeing revenue decline in Q1 amid the continued effects of the coronavirus pandemic. As the economy began to recover in Q2, Dentsu saw increased revenues as client […]


Platforms, Technology

Digital brand platform Foundry raises $100M

July 16, 2021

Via: Retail Dive

Foundry joins other platforms aiming to enhance and expand digitally native brands that have raised money in recent months. The company said its goal is to optimize brands for third-party marketplaces like Amazon and Walmart, as well as other channels […]