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Category: Platforms


Platforms, Technology

Digital Clienteling Platform Breathes Life Into Live Commerce

January 19, 2022

Via: E-Commerce Times

The marketing technique called clienteling is used by retail workers to establish long-term relationships with key customers. When applied to e-commerce, the practice is based on having access to data about their preferences, behaviors, and purchases. A relatively new variation […]


Platforms, Technology

Nike courts next generation of athletes with new Roblox platform ‘Nikeland’

November 19, 2021

Via: Mobile Marketer

Nike is taking its first big step into the metaverse with the immersive new Roblox platform, an online sports park and showcase for the brand’s products, new and old. A move like this was potentially expected after reports surfaced in […]


Platforms, Technology

OutSystems Unveils New Cloud-Application Platform, Project Neo

November 17, 2021

Via: CMSWire

Under the codename Project Neo, low-code platform OutSystems unveiled its new application platform today, looking to enable development teams to build state-of-the-art cloud applications. According to the company, OutSystems built Project Neo from the ground up, with the goal of […]


Platforms, Technology

Marketing Platform Simon Data Announces New Product Offerings

November 1, 2021

Via: CMSWire

arketing platform Simon Data announced the launch of two new products last week – along with an expansion of its customer data platform, aimed at helping digitally native companies deliver their customer experiences in a new way. According to the […]


Platforms, Technology

Social Commerce Is Finally Here

October 29, 2021

Via: CMSWire

Social media platforms have spent the last few years introducing more purchasing features in the hopes of finally bringing social commerce to fruition. Their efforts have been paying off, as nearly 80 million U.S. consumers purchased a product or service […]


Platforms, Technology

Google Launches ‘Google for Creators’ Platform to Provide Guidance on Digital Content Strategies

October 21, 2021

Via: Social Media Today

Google’s looking to play a bigger role in fueling the burgeoning creator economy with a new platform designed to help creators maximize their efforts. As explained in the video clip, Google’s new ‘Google for Creators’ resource provides a range of […]


Platforms, Technology

BetterCloud And VMware Partner to Improve Employee Experience

October 8, 2021

Via: CMSWire

Software as a service (SaaS) management platform provider BetterCloud, announced its partnership with VMware this week – looking to unify the employee experience through greater security and automation. VMware’s Anywhere Workspace will now be available as “VMware SaaS App Management […]


Platforms, Technology

Slack Continues Development as a Salesforce Hub, Here Comes Microsoft Office 2021 & More News

September 24, 2021

Via: CMSWire

When Salesforce announced that it was buying Slack nine months ago, it was a big deal. It wasn’t cheap so clearly Salesforce had a plan. What the plan was, was never really clear. At the recent Dreamforce conference, which returned […]


Platforms, Technology

Salesforce Integrates AI Into Its Marketing Cloud Software

September 17, 2021

Via: CMSWire

Salesforces’ new AI-powered integration is now available for use in the company’s “Marketing Cloud” software. The additions announced today include Einstein Engagement Scoring in Salesforce CDP, Interaction Studio Templates, and Datorama Connectors. The move is set to make third-party data […]


Platforms, Technology

Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News

September 13, 2021

Via: CMSWire

Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]