Category: Platforms

August 16, 2023

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link […]

August 4, 2023

Amazon’s ad sales continued to impress in Q2, a sign that the e-commerce giant is shoring up a dominant position in the increasingly crowded retail media category while riding some larger industry tailwinds as spending rebounds. The company’s quarterly performance […]

July 6, 2023

Meta, Facebook’s parent company, charts an ambitious course into unknown territory today with a clear target in sight — Elon Musk’s social media giant, Twitter — with today’s launch of Threads, a fresh conversational app for Instagram. As the social […]

July 3, 2023

Retail media networks use first-party data such as transaction history to connect brands with prospects close to the moment of purchase, driving revenue. RMNs can produce relatively low customer-acquisition costs and may disrupt other forms of advertising or even traditional […]

June 27, 2023

In the ever-evolving landscape of customer service, companies are leveraging artificial intelligence to pioneer preemptive solutions. Today, Frame AI, the AI-powered customer experience intelligence platform, unveiled some product enhancements exclusively to CMSWire. Frame AI’s software analyzes human interactions and harnesses […]

June 6, 2023

The collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in […]

April 28, 2023

Over the past five years, eBay has introduced new initiatives to bolster authentication. In 2018, the e-commerce veteran expanded its authentication services to include jewelry including rings, necklaces, bracelets and other jewelry on its platform. That same year, it also […]

April 28, 2023

Amazon’s ad sales remained resilient in Q1 despite an uncertain economic environment that has led marketers to tap the brakes on spending. Like many in the tech world, the company took care to highlight the benefits of automation in improving […]

April 19, 2023

Another blow for Twitter’s ad business, with Microsoft announcing that it will be removing Twitter from its Digital Marketing Center management element, starting next week. As first reported by Mashable, Microsoft is removing Twitter as an option from its digital […]

April 18, 2023

In today’s digital-first world, delivering exceptional experiences to customers across digital channels has become a top priority for businesses. From websites and mobile apps to social media and beyond, every touchpoint along the customer journey is an opportunity to engage, […]

April 4, 2023

It’s easy to list bulky items online, but it’s much harder to ship them once sold. eBay is trying to solve for that problem in the UK with a new feature that allows sellers to offer delivery and assembly services […]

March 28, 2023

Picture this … it’s late at night, and you can’t sleep. You pick up your phone, maybe browse a few apps but get bored quickly. You see the Amazon app begging you to step into that magical wonderland of limitless […]

March 3, 2023

eBay offers fulfillment services in some countries, and on Friday, it reminded sellers in the UK about its “eBay fulfilment by Orange Connex” solution. “eBay fulfilment by Orange Connex is a dedicated storage and logistics solution for small businesses, combining […]

February 28, 2023

eBay is making changes to its advertising program that effectively make more purchases subject to ad fees thanks to the “halo” effect. Currently, sellers pay an ad fee for a “direct” sale, which is when a buyer clicks on a […]

February 21, 2023

Sellers should not rely on eBay’s mobile app when checking their seller performance metrics. eBay manager Brian Burke told listeners of the eBay for Business podcast that there is a difference between the metrics value shown on the mobile app […]

January 25, 2023

When Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of […]

December 22, 2022

A significant number of advertisers have recently increased their social media budgets or redirected spending from other media toward social platforms, while only 15% reduced or paused spending on the channel, according to Advertiser Perceptions. The number of advertisers feeling […]

December 16, 2022

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]

December 6, 2022

GoDaddy launched a solution to make it easy for sellers to create a WordPress store through its Managed WooCommerce Stores solution, reducing the number of plugins required to run their shop. A spokesperson for GoDaddy said traditionally, WordPress requires entrepreneurs […]

November 28, 2022

eBay appears to be putting its holiday marketing budget into its handful of focus categories as it runs another sale in luxury goods to attract big spenders. After recently funding coupons to encourage shoppers in luxury watches and fine jewelry, […]