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Amazon Sellers Lack Control over Buyer-Facing AI Features

January 16, 2024

Amazon continues to embed AI into its marketplace, both to help sellers list faster and to give buyers useful, more digestible information. The latest feature is an artificial intelligence tool that can answer shoppers’ questions about a product, a company spokesperson confirmed to CNBC.

Marketplace Pulse broke the news, explaining: “The section “Looking for specific info?” on a product page, which previously searched in reviews and customer questions and allowed submitting new questions that sellers or other customers could answer, is now powered by AI on the iPhone/Android app.”

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