Category: Mobile Marketing

January 31, 2023

With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per […]

January 30, 2023

Twitter has taken its next steps towards facilitating payments in the app, with The Financial Times reporting that the company has begun applying for regulatory licenses in US states, the next legal requirement for providing payment services in the app. […]

January 26, 2023

This is an interesting addition for digital marketers – Instagram had added a new ‘Lead Form’ option within your IG business profile action buttons, which provides new ways to generate direct response from your business presence in the app. As […]

January 17, 2023

Looking to update your social media marketing process in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your online efforts, including pointers on new tools like ChatGPT […]

January 3, 2023

When it comes to running ad campaigns on Twitter, many brands are acting like the punk band The Clash and asking, “Should I Stay or Should I Go?” Song puns aside, Elon Musk’s high-profile acquisition of Twitter has some brands […]

December 23, 2022

This year we’ve all been eyeing the effects of the end of COVID lockdowns and Apple’s privacy changes on app development and marketing efforts. While in-app spending took a bit of a hit, users were spending more time in their […]

December 13, 2022

With the holiday season fast approaching, Meta has announced some new connection tools on Instagram, which are designed to lean into engagement trends, and get people sharing more of their personal interactions in the app. First up, is Notes, a […]

December 7, 2022

This could be a very handy option for social media managers – Meta is currently rolling out the capacity to run ads on Facebook and Instagram that target your Instagram followers. As you can see in this image, shared by […]

November 21, 2022

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]

November 14, 2022

From its origin as a music app for dance videos, TikTok has become a leading social platform for creators and influencers. For merchants, TikTok is also a place to connect with an audience, learn from experts via short-form videos, and […]

November 9, 2022

LinkedIn has announced a new educational partnership with GitHub, which will provide more training resources for software developers within the LinkedIn Learning platform. As you can see in this overview, the new LinkedIn Learning with GitHub Codespaces integration will enable […]

November 8, 2022

With LinkedIn engagement at record highs, now may be a good time to reconsider your LinkedIn content strategy, in order to tap into new growth opportunities, and maximize your presence in the app. Which is where this new guide comes […]

November 2, 2022

Have you all your Instagram ducks in a row as we head into the holiday shopping push? Instagram offers significant potential for discovery and purchase, and used well, it can be a great way to boost brand awareness, and get […]

October 28, 2022

TikTok has repeatedly explained that it’s not a social media app, it’s an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such. That approach also extends […]

October 27, 2022

Is TikTok part of your holiday marketing plan? This will help – today, TikTok has launched a new, 17-page holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur […]

October 18, 2022

From recent feature rollouts to off the chart viewership numbers, TikTok has eclipsed a number of social platforms in key engagement areas, such as retention rate and active collaboration features like duets and stitches. Best-in-class brands leverage TikTok’s native tools, […]

October 12, 2022

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]

October 11, 2022

Snapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. […]

September 29, 2022

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]

September 22, 2022

Instagram has nearly 1.5 billion monthly active users, and according to an Insider Intelligence report, as of 2019, Instagram was used by 69% of marketers who work with influencers. For brands interested in marketing to people from 13 to 34 […]