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Category: Mobile Marketing


Mobile Commerce, Mobile Marketing

Pinterest focuses on possibility in new global ad push

September 25, 2023

Via: Marketing Dive

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]


Mobile Commerce, Mobile Marketing

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

September 19, 2023

Via: Social Media Today

With recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, […]


Mobile Commerce, Mobile Marketing

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

September 12, 2023

Via: Social Media Today

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]


Mobile Commerce, Mobile Marketing

Reddit Adds New Ad Measurement Options to Validate Performance

August 24, 2023

Via: Social Media Today

As we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, with Brand and Conversion lift metrics. Brand lift measures the impact of Reddit Ads on brand perception, via […]


Mobile Commerce, Mobile Marketing

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters

August 23, 2023

Via: Social Media Today

LinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]


Mobile Commerce, Mobile Marketing

X stops advertisers using timeline for promotion, prioritising new approaches

August 17, 2023

Via: Business of Apps

Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising […]


Mobile Commerce, Mobile Marketing

TikTok Provides Tips on How to Set Up Effective Marketing Campaigns

August 9, 2023

Via: Social Media Today

Looking to incorporate TikTok into your holiday marketing push this year? This will help. This week, TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting […]


Mobile Commerce, Mobile Marketing

Did TikTok Just Change the Ecommerce Game?

July 27, 2023

Via: CMSWire

There are quite a few things in this world that never fail to surprise me. Take, for instance, the news about Elon Musk purchasing Twitter and transforming it into X, along with the unexpected move of promoting a dog-branded cryptocurrency […]


Mobile Commerce, Mobile Marketing

How YouTube Is Bringing Podcasting and Customer Experiences Together

July 24, 2023

Via: CMSWire

While there has been considerable buzz about AI and Threads this year, another quietly growing trend is the use of YouTube as a source for podcast discovery. YouTube has long been a source of video entertainment, but like all social […]


Mobile Commerce, Mobile Marketing

Twitter for Business: How to Gain a Massive Following and Grow

July 20, 2023

Via: B2B News Network

Twitter, with its impressive 373 million active users, is a powerful social media platform that businesses can leverage to connect with customers, enhance their brand visibility, and spur growth. However, gaining a massive following and achieving success on Twitter for […]


Mobile Commerce, Mobile Marketing

Is Instagram A Good Place For B2B To Be? Or Not? That Is The Question New Research Has The Answer To

July 13, 2023

Via: B2B News Network

In the dynamic world of digital marketing, Instagram has carved out a significant niche as a powerful platform for marketers, but what about B2B brands and companies? With a user base exceeding a billion, Instagram offers a vast and diverse […]


Mobile Commerce, Mobile Marketing

What Does Instagram’s Threads Mean for Customer Experience Professionals?

July 12, 2023

Via: CMSWire

As of July 5, 2023, I was the 11,508,230th person (they give you a badge) to sign up for Meta’s new app “Threads.” (Cue unnecessarily, overly excited brain that has spent more time indulging in the simplicity of this app […]


Mobile Commerce, Mobile Marketing

Taco Bell revives coin drop game from aughts to boost mobile app

July 11, 2023

Via: Marketing Dive

Taco Bell’s Coin Game was a staple of the chain’s countertops through the 2000s and 2010s and let consumers try to land a coin on a paddle in the water-filled contraption in exchange for free food items. Removed as part […]


Mobile Commerce, Mobile Marketing

Meta Publishes New Guide on How to Create Standout Reels Content

June 29, 2023

Via: Social Media Today

Looking to incorporate Reels into your Facebook and/or Instagram approach? This will help – today, Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative, and tap into […]


Mobile Commerce, Mobile Marketing

Latest on TikTok Transforming into a Shopping Platform

June 23, 2023

Via: EcommerceBytes

Two reports in recent days show how social media app TikTok is working to capitalize on users’ propensity to shop products featured in its short-form videos. TechCrunch said TikTok confirmed a report in the Financial Times that it is testing […]


Mobile Commerce, Mobile Marketing

TikTok Outlines Key Creative Considerations for Effective TikTok Content [Infographic]

June 12, 2023

Via: Social Media Today

Looking to get more out of your TikTok marketing efforts this holiday season? This could help – today, TikTok has published a new set of ‘Creative Codes’, which are six essential elements that you need to consider in your TikTok […]


Mobile Commerce, Mobile Marketing

Petal Ads hails all-scenario ad solutions as the future of mobile advertising

May 10, 2023

Via: Business of Apps

Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass […]


Mobile Commerce, Mobile Marketing

92% of mobile game advertisers released new creatives in Q1

May 9, 2023

Via: Business of Apps

The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company […]


Mobile Commerce, Mobile Marketing

LinkedIn Experiments with Generative AI Prompts for Posts

May 5, 2023

Via: Social Media Today

Seems that LinkedIn is not stopping at adding AI-generated profile summaries and job descriptions, with the professional social network now also experimenting with generative AI feed posts, via suggestions within the composer. As you can see in this example, shared […]


Mobile Commerce, Mobile Marketing

YouTube embellishes Shorts ads as monetization struggles endure

May 2, 2023

Via: Marketing Dive

In the uphill chase to compete with TikTok, YouTube is upping the incentive for advertisers to use its Shorts video format and drive the platform’s monetization, an admitted weak point compared to its longer-form counterparts, though the ability to advertise […]