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Category: Mobile Marketing


Mobile Commerce, Mobile Marketing

TikTok Provides Creative Strategy Tips in New Guide

February 19, 2024

Via: Social Media Today

Looking to make TikTok a bigger focus within your digital marketing approach? This will help. TikTok has published a new 34-page guide on TikTok marketing strategy, which it claims will provide “a roadmap to creative success, highlighting the solutions to […]


Mobile Commerce, Mobile Marketing

X Makes its Vertical Video Feed Ads Available to All Advertisers

February 1, 2024

Via: Social Media Today

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many […]


Mobile Commerce, Mobile Marketing

TikTok Shares Tips on How Brands Can Incorporate Humor Into Their Marketing

January 29, 2024

Via: Social Media Today

TikTok wants brands to try and be more funny, as a means to create more resonant messaging in the app. That’s the focus of the platform’s latest research insights, which look at what types of comedic approaches work on the […]


Mobile Commerce, Mobile Marketing

TikTok Splits Marketing Measurement Partners into Specialty Elements

January 8, 2024

Via: Social Media Today

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share […]


Mobile Commerce, Mobile Marketing

Instagram Reels outperforms TikTok, Facebook for branded video content, report says

December 21, 2023

Via: Marketing Dive

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]


Mobile Commerce, Mobile Marketing

Twitch launches annual recap with new game, marketing push

December 11, 2023

Via: Marketing Dive

Twitch is rolling out its annual Twitch Recap end-of-year highlights reel, a feature akin to the popular Spotify Wrapped, as it seeks to celebrate its community and foster stronger connections with viewers. New to this year, the platform has introduced […]


Mobile Commerce, Mobile Marketing

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips

November 27, 2023

Via: Social Media Today

While TikTok’s growth is unprecedented, and its ad business is growing in-step, where TikTok’s still struggling to establish firm footing is in creator monetization, and ensuring that its top stars are able to maximize their popularity through direct income from […]


Mobile Commerce, Mobile Marketing

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

November 20, 2023

Via: Business of Apps

The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]


Mobile Commerce, Mobile Marketing

Marketers prioritise mobile channels for ads this holiday season

November 7, 2023

Via: Business of Apps

With the holiday season fast approaching, over half of all marketers intend to allocate the majority of their holiday budgets to the upcoming month. Their primary focus will be on digital channels and direct purchases as they gear up for […]


Mobile Commerce, Mobile Marketing

Mobile ad spending grows 9% while video surges by 11%

October 26, 2023

Via: Business of Apps

The mobile and digital advertising market in the UK saw an uptick of £13.8 billion in spending during the initial six months of 2023. That’s according to new data shared by IAB UK and PwC. Mobile video highly resilient Despite […]


Mobile Commerce, Mobile Marketing

62% of marketers plan to use Instagram Reels for influencer campaigns by 2025

October 10, 2023

Via: Business of Apps

Brands continue to diversify the platforms they use for influencer marketing and yet Instagram continues to hold the top spot. Instagram Reels is emerging as the dominant influencer marketing platform in the US, according to the latest Influencer Marketing by […]


Mobile Commerce, Mobile Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

October 6, 2023

Via: HR Dive

The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates meant to denote a less […]


Mobile Commerce, Mobile Marketing

Social Media Content Strategies: Leveraging TikTok and Instagram Reels

October 3, 2023

Via: CMSWire

In today’s rapidly evolving digital landscape, where attention spans are diminishing, platforms such as Instagram Reels and TikTok are revolutionizing how businesses communicate, captivate and flourish. Gone are the days when social media for enterprises was confined to LinkedIn updates […]


Mobile Commerce, Mobile Marketing

Pinterest focuses on possibility in new global ad push

September 25, 2023

Via: Marketing Dive

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]


Mobile Commerce, Mobile Marketing

TikTok Implements Self-Attributing Networks (SAN) to Improve Ad Performance Tracking

September 19, 2023

Via: Social Media Today

With recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, […]


Mobile Commerce, Mobile Marketing

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

September 12, 2023

Via: Social Media Today

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]


Mobile Commerce, Mobile Marketing

Reddit Adds New Ad Measurement Options to Validate Performance

August 24, 2023

Via: Social Media Today

As we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, with Brand and Conversion lift metrics. Brand lift measures the impact of Reddit Ads on brand perception, via […]


Mobile Commerce, Mobile Marketing

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters

August 23, 2023

Via: Social Media Today

LinkedIn’s looking to boost its newsletter creation functionality, as more LinkedIn members sign-up to newsletters in the app, providing direct connection with its expanding audience. First off, LinkedIn’s rolling out an updated newsletter editing and publishing process, improving on the […]


Mobile Commerce, Mobile Marketing

X stops advertisers using timeline for promotion, prioritising new approaches

August 17, 2023

Via: Business of Apps

Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising […]


Mobile Commerce, Mobile Marketing

TikTok Provides Tips on How to Set Up Effective Marketing Campaigns

August 9, 2023

Via: Social Media Today

Looking to incorporate TikTok into your holiday marketing push this year? This will help. This week, TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting […]