Category: Mobile Marketing

October 10, 2019

As an estimate, 3.499 billion people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 […]

September 24, 2019

As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their […]

September 23, 2019

The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a new breed of opinion leaders, allow both popular and emerging brands to get business results without spending much […]

September 20, 2019

Once dismissed as just a fad, voice search has shown real staying power. In fact, research shows that voice search is on the rise. According to statistics by Dialogtech, we can expect half of all online searches to be voice […]

September 12, 2019

Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like […]

September 4, 2019

From voice-activated devices like Amazon Alexa to smart refrigerators, the Internet of Things (IoT) is slated to span over 75 billion connected devices by 2025. IoT devices may be changing the way consumers interact with brands, but the growth of […]

August 22, 2019

It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, […]

August 16, 2019

More than three in four mobile devices are running Android, yet the operating system doesn’t have a default SMS alternative like iMessage. With Google taking over the rollout of RCS for Android users, the future of this SMS replacement looks […]

June 27, 2019

Swedish mobile network operator Netmore Group AB offers solutions that pick up where traditional cellular coverage models leave off. Its company mission is to offer value-added mobile communications services to suit a wide range of customer needs – from mobile […]

June 6, 2019

Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in general, an essential tool for marketers across industries. However, one […]