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Category: Mobile Marketing


Mobile Commerce, Mobile Marketing

How to Use Twitter Analytics to Keep Your Marketing Messaging on Point

March 27, 2020

Via: CMSWire

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

The email marketing landscape 2019 and way ahead for 2020

March 18, 2020

Via: Searchenginewatch

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]


Marketing technology, Mobile Commerce, Mobile Marketing, Technology

Integrating events and social media to generate business

March 2, 2020

Via: Smart Insights

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]


Mobile Commerce, Mobile Marketing, Performance management

How AMP technology can boost your content strategy

January 21, 2020

Via: Searchenginewatch

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]


App & Site design, Mobile Commerce, Mobile Marketing

Instagram starts bringing DMs to the web

January 14, 2020

Via: The Verge

Instagram is finally bringing direct messages to the web. Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who […]


Mobile Commerce, Mobile Marketing, Mobile Sales

Instagram’s new age check and Facebook suing over malicious ads – News roundup

December 6, 2019

Via: Smart Insights

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]


Mobile Commerce, Mobile Marketing, Mobile Sales

SMS Marketing: 5 Things You Should Be Doing and 3 Things You Should Avoid

December 5, 2019

Via: CMSWire

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]


Mobile Commerce, Mobile Marketing

Why Marketers Should Focus on Optimizing Email Open Rates

December 4, 2019

Via: CMSWire

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]


Mobile Commerce, Mobile Marketing

Most online minutes are spent on mobile

November 26, 2019

Via: Smart Insights

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]


Mobile Commerce, Mobile Marketing, Performance management

Instagram explains how it uses AI to choose content for your Explore tab

November 25, 2019

Via: The Verge

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]