Category: Mobile Marketing

December 20, 2018

How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of […]

November 15, 2018

Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential to change the rules when it comes to business. […]

October 18, 2018

When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We are going to look at the landscape of mobile as we move closer […]

September 12, 2018

Marketers have three precious hours to captivate mobile device users each day. US adults spent 5.9 hours per day on digital media in 2017, and some 3.3 of those hours were spent on mobile, according to Mary Meeker’s 2018 Internet […]

May 15, 2018

Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… […]

April 23, 2018

The rise in voice search has stolen the marketing tech headlines for 2018 If comScore and Mary Meeker’s annual internet trends reports are to be believed, 2018 could indeed be the firing of the starting pistol in the race for […]

March 23, 2018

2018 is going to be a landmark year in the history of SEO, as Google has announced that it will switch to a ‘mobile first index’ this year. Rankings for websites, once the index is implemented, will be impacted by […]

March 14, 2018

The buzz of promoting your day-to-day business activities on Snapchat may now be nothing more than a quiet hum — but Instagram stories (an Instagram feature which was brazenly stolen from Snapchat) is gaining traction by the day. But you […]

January 31, 2018

Over the last year, I’ve had conversations with many business leaders, and I can sum up one of their major frustrations in a single sentence: Why is it so hard to understand the data coming from my own company? We […]

January 24, 2018

You’ve heard about it for months now, and it’s finally here: mobile-first indexing. Google has announced that it is investigating ways to roll out their mobile-first indexing strategies which would put mobile devices at the forefront of the search criteria. […]