Category: Mobile Marketing

October 14, 2021

Facebook continues to evolve its on-platform shopping tools, this time with the addition of new shipping options on Marketplace, which will enable people to expand their pool of items to buy, facilitating more eCommerce activity in-app. As you can see […]

October 7, 2021

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people. But according to TikTok, 88% of […]

September 30, 2021

Now that TikTok boasts one billion monthly active users, the platform is trying once more to connect brands and retailers with consumers who spend time on the app. In addition to collaborating with Square, TikTok has also teamed up with […]

September 23, 2021

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

September 20, 2021

Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]

September 14, 2021

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]

August 30, 2021

Are you looking for ways to maximize your Pinterest strategy, or tips on how you can get started with Pins to boost your overall marketing efforts? This will help – this week, Pinterest is launching a new content series which […]

August 12, 2021

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event. And this year, in particular, […]

July 1, 2021

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]

June 10, 2021

Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing. Social […]