Category: Mobile Marketing

Mobile Commerce, Mobile Marketing

What Apple’s iOS 15 means for marketers

July 1, 2021

Via: Marketing Dive

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]

Mobile Commerce, Mobile Marketing

Financial services social media strategy: trends and recommendations

June 10, 2021

Via: Smart Insights

Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing. Social […]

Mobile Commerce, Mobile Marketing

Mobile marketers intensify focus on contextual signals amid privacy changes

May 5, 2021

Via: Marketing Dive

With Apple’s changes to the Identifier for Advertisers (IDFA) finally in effect — and the death of the third-party cookie imminent — mobile advertisers are prepared to reach consumers by focusing on the context of their ads, rather than one-to-one […]

Mobile Commerce, Mobile Marketing

Apple to start enforcing tracking changes next week, priming mobile space for disruption

April 22, 2021

Via: Marketing Dive

Apple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]

Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]

Apps & Sites, Mobile Commerce, Mobile Marketing

Uber Eats is latest app to tap Stories trend

April 15, 2021

Via: Marketing Dive

Uber Eats is the latest app to add Stories functionality to increase engagement with consumers, especially younger ones that have helped to popularize the feature that temporarily strings together photos and video. Instagram and Snapchat claim that 500 million and […]

Mobile Commerce, Mobile Marketing

Why Organizations Should Insist on a Sales and Marketing Kickoff

January 28, 2021

Via: CMSWire

Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and […]

Mobile Commerce, Mobile Marketing

App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

November 12, 2020

Via: Mobile Marketer

The predicted growth in mobile advertising reflects the increased amount of time people are spending on their smartphones, using apps to handle a broader range of tasks. The overall time spent in apps rose 25% worldwide in Q3 from a […]

Mobile Commerce, Mobile Marketing

How to create social media content that builds your brand

June 9, 2020

Via: Searchenginewatch

According to a Statista survey on in-home media consumption as of March 2020, 44% of people worldwide are spending more time on social media (Facebook, Instagram, Twitter, and others). This is higher than 36% of people spending more time on […]

Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology

COVID-19 has altered paid search: How marketers can adjust strategies

May 29, 2020

Via: Searchenginewatch

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]