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Category: Mobile Marketing


Mobile Commerce, Mobile Marketing

Facebook Adds New Shipping Options to Marketplace Facilitating More eCommerce Activity

October 14, 2021

Via: Social Media Today

Facebook continues to evolve its on-platform shopping tools, this time with the addition of new shipping options on Marketplace, which will enable people to expand their pool of items to buy, facilitating more eCommerce activity in-app. As you can see […]


Mobile Commerce, Mobile Marketing

TikTok Expands Marketing Partner Program to Provide Assistance on Audio Elements

October 7, 2021

Via: Social Media Today

TikTok is a ‘sound on’ environment, which is a shift for many marketers who’ve become accustomed to building for ‘sound off’ situations, in order to maximize their messaging to a broader range of people. But according to TikTok, 88% of […]


Mobile Commerce, Mobile Marketing

Square, TikTok tie-up will deliver fans to sellers

September 30, 2021

Via: Payments Dive

Now that TikTok boasts one billion monthly active users, the platform is trying once more to connect brands and retailers with consumers who spend time on the app. In addition to collaborating with Square, TikTok has also teamed up with […]


Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]


Mobile Commerce, Mobile Marketing

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

September 20, 2021

Via: Marketing Dive

Mediaocean’s partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs. The deal arrives as the ad market continues to […]


Mobile Commerce, Mobile Marketing

How iOS 15 Will Kill Email Open Rates–And How Marketers Can Prepare

September 14, 2021

Via: MarketingProfs

Maybe it’s just a fluke, you think… until it happens again. And again. Anyone with marketing chops will know it’s not a cause for celebration. Something is just not right. For companies that send emails, that scenario may play out […]


Mobile Commerce, Mobile Marketing

Pinterest Launches New Insights Series to Help Guide Your Pin Marketing Approach

August 30, 2021

Via: Social Media Today

Are you looking for ways to maximize your Pinterest strategy, or tips on how you can get started with Pins to boost your overall marketing efforts? This will help – this week, Pinterest is launching a new content series which […]


Mobile Commerce, Mobile Marketing

Snapchat Publishes New Halloween Marketing GuideMarketing Guide to Assist in Strategic Planning

August 12, 2021

Via: Social Media Today

Halloween is now less than 80 days away, and while it’s not considered one of the major shopping holidays, as such, it does provide significant opportunity for marketing tie-ins, and related promotions around the event. And this year, in particular, […]


Mobile Commerce, Mobile Marketing

What Apple’s iOS 15 means for marketers

July 1, 2021

Via: Marketing Dive

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide […]


Mobile Commerce, Mobile Marketing

Financial services social media strategy: trends and recommendations

June 10, 2021

Via: Smart Insights

Over the past few years, financial service organizations have embraced social selling programs and employee advocacy. Those integrating the data they have generated by their financial services social media strategies into a single source of customer truth are flourishing. Social […]