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Category: Mobile Marketing


Apps & Sites, Mobile Commerce, Mobile Marketing

Uber Eats is latest app to tap Stories trend

April 15, 2021

Via: Marketing Dive

Uber Eats is the latest app to add Stories functionality to increase engagement with consumers, especially younger ones that have helped to popularize the feature that temporarily strings together photos and video. Instagram and Snapchat claim that 500 million and […]


Mobile Commerce, Mobile Marketing

Why Organizations Should Insist on a Sales and Marketing Kickoff

January 28, 2021

Via: CMSWire

Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and […]


Mobile Commerce, Mobile Marketing

App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

November 12, 2020

Via: Mobile Marketer

The predicted growth in mobile advertising reflects the increased amount of time people are spending on their smartphones, using apps to handle a broader range of tasks. The overall time spent in apps rose 25% worldwide in Q3 from a […]


Mobile Commerce, Mobile Marketing

How to create social media content that builds your brand

June 9, 2020

Via: Searchenginewatch

According to a Statista survey on in-home media consumption as of March 2020, 44% of people worldwide are spending more time on social media (Facebook, Instagram, Twitter, and others). This is higher than 36% of people spending more time on […]


Marketing & Advertising, Mobile Commerce, Mobile Marketing, Technology

COVID-19 has altered paid search: How marketers can adjust strategies

May 29, 2020

Via: Searchenginewatch

When COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]


Marketing & Advertising, Mobile Commerce, Mobile Marketing, Technology

Social media influencers fight back the Coronavirus disruption

May 1, 2020

Via: Searchenginewatch

No one predicted that a virus that emerged in the Chinese city of Wuhan would take the world into its grip. All around the world, life is on standstill and most economic and social activities have come to a halt. […]


Mobile Commerce, Mobile Marketing

How Instagram hiding likes affected influencer marketing

April 23, 2020

Via: Searchenginewatch

Likes have been an important part of influencers’ businesses and the removal of Instagram likes has impacted them both positively and negatively. Due to this change, we can see them moving to new platforms. In November 2019, Instagram CEO Adam […]


Mobile Commerce, Mobile Marketing

How to Use Twitter Analytics to Keep Your Marketing Messaging on Point

March 27, 2020

Via: CMSWire

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]


Marketing & Advertising, Mobile Commerce, Mobile Marketing, Technology

The email marketing landscape 2019 and way ahead for 2020

March 18, 2020

Via: Searchenginewatch

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]


Marketing & Advertising, Mobile Commerce, Mobile Marketing, Technology

Integrating events and social media to generate business

March 2, 2020

Via: Smart Insights

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]