Category: Mobile Marketing

March 27, 2020

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]

March 18, 2020

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing […]

March 2, 2020

In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era […]

January 21, 2020

It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to […]

January 14, 2020

Instagram is finally bringing direct messages to the web. Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who […]

December 6, 2019

This week has seen Instagram change its policy to bring it in-line with Facebook. The platform will now request the date of birth of those signing up, in a bid to limit younger users from accessing inappropriate content. New research […]

December 5, 2019

We’ve already covered how SMS marketing is making a comeback, as more B2C and B2B brands find success communicating with customers directly through text messaging. But organizations will need to update their outdated strategies to succeed via this medium. That’s […]

December 4, 2019

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer […]

November 26, 2019

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]

November 25, 2019

Instagram has shared new details on how its app uses machine learning to surface content for users, stressing that, when making recommendations, it focuses on finding accounts it thinks people will enjoy, rather than individual posts. The blog post is […]