Category: Mobile Marketing

January 21, 2022

Instagram is currently testing a new Subscription option for creators on the app with a handful of select creators. The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an […]

January 13, 2022

Twitter has published a new report which looks at how brands can maximize their success on the platform, based on evolving consumer trends and expectations in the app. Called #RealTalk, the guide is the result of analyzing a decade worth […]

January 3, 2022

Looking to get more out of your Instagram presence in 2022? Right now, it’s worth revisiting your platform strategy, and adding in any new guidelines or tweaks to help improve your results, and get more people to tap through on […]

December 21, 2021

Facebook is the king of social media for businesses. Billions of consumers learn of brands and products via the platform. Despite what many believe, Facebook is a thriving opportunity for ecommerce merchants — if you can capture an audience’s attention. […]

December 16, 2021

TikTok has added a new set of video editing features, just in time for the holidays, which will give users more ways to create engaging, swipe-stopping clips for their followers and fans in the app. The main addition is a […]

December 7, 2021

Twitter has announced the winners of its #BestOfTweets Awards for 2021, which includes a combination of statistic-based a peer-voted awards, across a range of categories, recognizing the most outstanding brand tweets and handles of the year, The big winner of […]

November 11, 2021

TikTok’s adding another option to facilitate more brand/creator partnerships with the launch of a new ‘Creative Exchange’ platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. As explained […]

November 8, 2021

TikTok has published a new guide to help marketers maximize their holiday campaigns, which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more. You can download TikTok’s 16-page holiday guide here, but in […]

November 2, 2021

Instagram’s leaning further into live-stream commerce with the launch of a new series of shopping-based broadcasts heading into the holidays, which will also incorporate exclusive product launches and influencer recommendations to help maximize interest. Instagram will host a range of […]

October 22, 2021

Instagram’s testing some new creator monetization options, ahead of the Christmas shopping push, with a view to helping its most prominent users maximize their earnings potential through branded content arrangements. First off, Instagram’s testing a new ‘Partnerships’ messaging folder within […]