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TikTok Splits Marketing Measurement Partners into Specialty Elements

January 8, 2024

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share expert guidance in different measurement elements.

Along this line, today, TikTok has announced that it will now split its Measurement partners into two categories: Cross-Channel and Lift.

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