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TikTok Shop looks to woo small businesses with accelerators

June 26, 2024

The launch of TikTok’s small business accelerator initiatives follows the U.S. debut of TikTok Shop last September. The in-app e-commerce space allows merchants to connect with millions of users on the platform and create custom product collections on their business profiles. Through the Women-Owned TikTok Shop Accelerator, participants will learn the basics of navigating TikTok Shop, among other skills, the company said.

“It’s important that entrepreneurs of all backgrounds on TikTok Shop feel supported in order to continue thriving in their creative and business endeavors,” Nico Le Bourgeois, head of TikTok Shop operations in the U.S., said in a statement about the small-business initiatives. “By the end of the program, we hope participating sellers and creators feel even more empowered for the endless possibilities ahead for them on TikTok Shop.”

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