Category: Apps & Sites

July 18, 2024

Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more significant […]

July 18, 2024

Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more […]

July 12, 2024

YouTube’s rolling out some new features for Shorts, including a bunch of creative options to help customize and expand your Shorts usage. First off, YouTube’s adding auto layout, initially for Shorts created on Android, which aims to make it easier to convert […]

July 11, 2024

Looking for ways to improve your IG Reels approach? This might help. Instagram has shared some new Reels tips to its Professional Dashboard in the app, with a listing of key pointers to help maximize your Reels content performance. As […]

July 2, 2024

Meta’s adding another AI element to WhatsApp, this time via a new image creation tool, which will enable you to place yourself within fantastical scenes for your profile pic. As you can see in this screenshot, posted by Android Authority, Meta’s developing […]

June 26, 2024

The launch of TikTok’s small business accelerator initiatives follows the U.S. debut of TikTok Shop last September. The in-app e-commerce space allows merchants to connect with millions of users on the platform and create custom product collections on their business […]

June 20, 2024

YouTube will now enable creators to edit super long videos, which was previously not an option due to system capacity constraints, while it’s also improving its comment moderation and removal processes within YouTube Studio. First off, on long video edits. YouTube […]

June 13, 2024

YouTube is trying out a new search option, with some users now able to use Google Lens to search for YouTube clips related to an image. As you can see in these example screenshots, posted by 9 to 5 Google, […]

June 12, 2024

Look, I don’t know why Meta is convinced that enabling people to make A.I. bot versions of themselves is something that will have real, tangible value to users. But whatever the reason, it is indeed looking to facilitate such, with […]

June 6, 2024

Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts […]

May 23, 2024

In Q4 last year, Snapchat’s performance looked pretty bleak, with lower-than-expected ad growth, and higher-than-anticipated costs, leading to job cuts, funding reductions, projects shelved, etc. But in Q1 this year, Snap shares bounced back, based on increased ad performance, re-focused […]

April 8, 2024

Social media posts containing images and videos generate more engagement than text alone. The reasons are two-fold. First, social platforms prioritize visual content over text in feeds. Second, visual updates attract attention and thus user response. Creating compelling social media […]

April 2, 2024

With the launch of its mobile app, West Elm is following in the footsteps of its sister brand, Pottery Barn. Last November, Pottery Barn introduced its own mobile iOS app, where shoppers can create digital registries, shop from curated rooms […]

March 21, 2024

TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would […]

March 15, 2024

The US House of Representatives passed this week the Protecting Americans from Foreign Adversary Controlled Applications Act, a bill that effectively implements a TikTok ban in the United States and leaves marketers contemplating their next move. The prospects of losing […]

March 4, 2024

Gap is positioning its spring 2024 campaign around pop music with ads that emulate Jungle’s viral “Back on 74” video. The dance-focused concept aims to show off the flowy comfort of Gap’s linen offerings, such as ‘90s-inspired loose-leg pants and […]

March 1, 2024

Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app. As explained by Jesse […]

February 28, 2024

X’s new video Spaces option is now in live testing, with some X Premium subscribers able to launch Spaces chats with video in-stream. As you can see in this example, posted by DogeDesigner, now, when launching a Spaces session, you […]

February 27, 2024

LinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]

February 27, 2024

Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines. Last month, X outlined its new video content approach, declaring that video would be its main […]