Yeah, I’m not certain that X’s “video first” strategy is going to work out, based on Twitter’s past efforts along the exact same lines.
Last month, X outlined its new video content approach, declaring that video would be its main growth focus, given that video drives the most engagement in the app, and is already a part of 80% of user sessions.
In order to build on this, X has since announced various new exclusive video content partnerships, with its latest, unveiled today, being a new deal with The Big 3, the three-on-three basketball league for retired NBA players.
