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The Common Mistakes Undermining Your Email Marketing Campaigns

One of the most effective tools in the outbound marketing arsenal is email marketing. The ability to directly read the inboxes of hundreds or thousands of people, and to directly measure and track the effectiveness of your campaign makes it a vital part of many a marketing campaign. However, if you’re filled with dread at the prospect, watching your bounce rates grow and grow, there’s a sign that you’re doing something wrong. Here, we’re going to look at what that might be.

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