Tag: Featured

October 13, 2021

Target and Walmart want shoppers to know that their supply chains are OK. Both retailers in recent days have issued public comments reassuring customers that they are proactively managing their imports and logistics, and will be stocked for the holiday […]

October 12, 2021

The technology behind search is much older than you might imagine. Philip Bagley described the basic processes behind search in his 1951 Master’s thesis based on the functionality of the MIT Whirlwind computer. IBM developed the inverted index file structure […]

October 12, 2021

However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands. That means inbox placement—i.e., reaching the inbox of recipients—is increasingly unifying around […]

October 11, 2021

Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]

October 11, 2021

Inclusion has become an increasingly important focus over the past few years, which has changed the way that brands communicate, and how marketing messages should be framed, often through simple language shifts. It’s an important consideration – according to a […]

October 6, 2021

Snapchat’s adding some creator monetization tools as it seeks to ramp up its engagement efforts, and keep pace with the rising popularity of TikTok among younger audiences. First off, as it looks to re-align its payment program for its TikTok-like […]

October 5, 2021

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]

October 4, 2021

Is Facebook bad for society, and does the company knowingly contribute to division and angst, in order to maximize usage and profit? This is a key question that’s lingered for the past few years, especially since the 2016 US election. […]

October 4, 2021

Startups Veem and Melio Payments, based on opposite U.S. coasts, are both angling for a share of the multi-trillion-dollar business-to-business payments market, targeting small and mid-sized enterprises. They’re not alone. Dozens of fintechs are wooing businesses that are suddenly trying […]

September 30, 2021

Now that TikTok boasts one billion monthly active users, the platform is trying once more to connect brands and retailers with consumers who spend time on the app. In addition to collaborating with Square, TikTok has also teamed up with […]