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Tag: Featured


B2B

Buyers Hate B2B Content. Here’s How to Fix It.

January 31, 2023

Via: CMSWire

It’s an interesting response when I ask buyer personas what vendor content they seek. The initial reaction is a major eye roll followed by a big sigh. It doesn’t matter if the industry is real estate, banking, manufacturing, higher education […]


Mobile Commerce, Mobile Marketing

YouTube Launches its Super Bowl Ad Showcase for 2023

January 31, 2023

Via: Social Media Today

With Super Bowl LVII fast approaching, YouTube has today launched its AdBlitz hub, which is where it will host all of the Super Bowl ads and promotions, providing easier insight into how different brands are approaching their campaigns. As per […]


E-payment & Security, Technology

Crypto may yet upend payments

January 30, 2023

Via: Payments Dive

Layoffs abound in the crypto world, as they have since early May. The year switched anew on the calendar, yet the sector gets no “new year, new me” shift: More than 26,000 jobs were lost in crypto in 2022. By […]


Mobile Commerce, Mobile Marketing

Twitter Applies for US Licenses to Facilitate In-App Payments

January 30, 2023

Via: Social Media Today

Twitter has taken its next steps towards facilitating payments in the app, with The Financial Times reporting that the company has begun applying for regulatory licenses in US states, the next legal requirement for providing payment services in the app. […]


Apps & Sites, Mobile Commerce

Instagram Rolls Out Inbox ‘Notes’ to More Regions

January 30, 2023

Via: Social Media Today

After launching its new Notes feature in selected regions last month, Instagram is now expanding Notes access, with users in Europe and Japan now also able to add Notes within the Direct inbox in the app. Notes are short posts, […]


News

What Will 2023 Bring for Customer Experience?

January 25, 2023

Via: CMSWire

It’s that time of year when everyone either has New Year’s resolutions or predictions, so I’ll take a swing at the latter. Without further ado, here are a few key trends that I expect we’ll see in 2023, the year […]


Platforms, Technology

Grocers weigh the pros and cons of scan-and-go

January 25, 2023

Via: Retail Dive

When Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of […]


Advertising & Marketing, News, Technology

DOJ slams Google to end ‘monopolistic grip’ on digital advertising

January 24, 2023

Via: Marketing Dive

The U.S. Department of Justice has filed suit against Google, accusing the tech giant of abusing its monopoly power over the digital advertising industry. The complaint seeks to “halt Google’s anticompetitive scheme, unwind Google’s monopolistic grip on the market, and […]


E-payment & Security, Technology

Earnings preview: Payments companies face up to 4Q

January 23, 2023

Via: Payments Dive

As card giants, payments processors and fintechs report quarterly results in coming weeks, the reports will show how a difficult economy has impacted their customers. Over the next five weeks, card issuers and networks, fintechs and payments processors will share […]


Advertising & Marketing, Technology

What You Should Do in Your First 3 Months as Chief Marketing Officer

January 23, 2023

Via: CMSWire

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for […]


Apps & Sites, Mobile Commerce

Challenges Continue at Twitter, with Revenue Down 40% Year-Over-Year

January 18, 2023

Via: Social Media Today

Imagine the chaos if we lost both TikTok AND Twitter within the next six months. That seems pretty crazy – and maybe it is. But with TikTok facing a potential ban in the US, due to lingering concerns about its […]


Mobile Commerce, Mobile Marketing

Planning for 2023: TikTok Posting Tips

January 17, 2023

Via: Social Media Today

Looking to update your social media marketing process in 2023? Over the first few weeks of the year, we’re publishing a series of tips and notes on how to maximize your online efforts, including pointers on new tools like ChatGPT […]


Apps & Sites, Mobile Commerce

Twitter Launches Updated Tweet View Count Display on Tweets

January 17, 2023

Via: Social Media Today

Twitter has updated its new view count display on tweets, which Twitter chief Elon Musk believes could be a good way to encourage more Twitter users to engage in the tweet conversation. Last month, Twitter rolled out its new view […]


Shipping & Fulfillment

eBay International Standard Delivery Doesn’t Always Use the Shipping Hub

January 16, 2023

Via: EcommerceBytes

During last week’s eBay for Business podcast, a seller asked why most of the time, packages sent via eBay International Standard Delivery went to eBay’s processing center before being forwarded to the customer, but sometimes eBay directed the seller to […]


News

5 Must-Know Social Commerce Trends for 2023

January 10, 2023

Via: CMSWire

Social commerce is a growing priority for digital marketing leaders, but the underlying ecosystem continues to evolve rapidly while effectiveness remains inconsistent. Social commerce is an element of digital commerce that uses social media to promote and drive a seamless […]


Apps & Sites, Mobile Commerce

Twitter Rolls Out New, Swipeable Feed of Only Users That You Follow in the App

January 10, 2023

Via: Social Media Today

As flagged by Twitter chief Elon Musk over the weekend, Twitter has today rolled out its new swipeable timeline option, which will make it easier for users to switch between the algorithm-defined main feed (which includes recommended tweets from people […]


Apps & Sites, Mobile Commerce

Instagram’s Updating its UI, with the Shop Tab to Disappear from the Main App Screen

January 9, 2023

Via: Social Media Today

Instagram’s UI is getting an update, with a few minor tweaks to the app layout, and the placement of function buttons on-screen. As you can see in this image, from February, the navigation bar at the bottom of the app […]


B2B

How Rising Fuel Prices are Forcing Logistics Companies to Adjust B2B Deliveries

January 9, 2023

Via: B2B News Network

There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact […]


B2B

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

January 9, 2023

Via: CMSWire

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]


Advertising & Marketing, Technology

How to Use Color Psychology to Maximize CX, Marketing

January 4, 2023

Via: CMSWire

What do Salesforce, Optimizely and Ingeniux all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their logo and website design. And they’re […]