Tag: Featured

April 14, 2021

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]

April 14, 2021

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]

April 13, 2021

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]

April 13, 2021

Digital payments have clearly been catching on with the annual volume climbing by more than a billion annually in each of the past six years and the annual value growing by more than $1 trillion in each of the last […]

April 12, 2021

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]

April 7, 2021

According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]

April 6, 2021

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]

April 6, 2021

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]

April 5, 2021

Amazon illegally retaliated against two of its most prominent internal critics when it fired them last year, the National Labor Relations Board has determined. The employees, Emily Cunningham and Maren Costa, had publicly pushed the company to reduce its impact […]

April 5, 2021

It has been called the perfect social media platform for a pandemic, and also a lockdown fad. Clubhouse, the invitation-only social audio app valued at $1 billion, counts Elon Musk, Oprah Winfrey and Drake as members. Brands in beauty, fashion, […]