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Tag: Featured


E-payment & Security, Technology

CRM trends for financial services marketing in the digital era

April 14, 2021

Via: Smart Insights

From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative and complete financial […]


Marketing & Advertising, Technology

Using Wikipedia for Content Marketing, SEO

April 14, 2021

Via: Practical Ecommerce

Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not […]


News

GumGum secures $75M funding round as interest in contextual targeting heats up

April 13, 2021

Via: Marketing Dive

GumGum receiving a fresh round of funding from Goldman Sachs speaks to how investments in the ad-tech category, particularly areas like contextual targeting, are heating up ahead of the death of third-party cookies. Changes to mainstay ad-targeting tools, combined with […]


E-payment & Security, Technology

Electronic payments surged for banks in 2020

April 13, 2021

Via: Payments Dive

Digital payments have clearly been catching on with the annual volume climbing by more than a billion annually in each of the past six years and the annual value growing by more than $1 trillion in each of the last […]


Platforms, Technology

Variety Is the Spice of Agility

April 12, 2021

Via: CMSWire

The original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]


Marketing & Advertising, Technology

9 Tips To Better Optimize Your Content Operations

April 7, 2021

Via: CMSWire

According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]


Analytics & Data

How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers

April 6, 2021

Via: CMSWire

Recently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]


Analytics & Data, Platforms, Technology

Customer Data Platforms: Caveat Emptor

April 6, 2021

Via: CMSWire

Christmas is eight months away, but I already know what’s on every CMO’s wish list: a customer data platform (CDP). Following years of increasing interest and scrutiny, analysts the world over are touting the potential of CDPs in 2021 and […]


News

Amazon Illegally Fired Activist Workers, Labor Board Finds

April 5, 2021

Via: NYTimes Tech

Amazon illegally retaliated against two of its most prominent internal critics when it fired them last year, the National Labor Relations Board has determined. The employees, Emily Cunningham and Maren Costa, had publicly pushed the company to reduce its impact […]


Apps & Sites, Mobile Commerce

Can the Gleam of High-End Watches Thrive on Audio-Only Clubhouse?

April 5, 2021

Via: NYTimes Tech

It has been called the perfect social media platform for a pandemic, and also a lockdown fad. Clubhouse, the invitation-only social audio app valued at $1 billion, counts Elon Musk, Oprah Winfrey and Drake as members. Brands in beauty, fashion, […]