Tag: Featured

September 27, 2023

In the fast-paced world of B2B sales, staying ahead of the competition and achieving success requires more than just hard work and determination. It demands leveraging the latest tools and technologies to optimize your sales processes and drive revenue growth. […]

September 26, 2023

In the rapidly evolving world of technology, staying ahead of the curve is crucial for businesses to thrive and succeed. As we look towards 2024, it’s essential for B2B technologists to have a clear understanding of the tech landscape and […]

September 26, 2023

The Federal Reserve’s launch of FedNow has garnered significant attention over the past several months. Touted as the U.S. version of a European-style network of real-time payments, the service was met with high expectations. In fact, many still hope that […]

September 25, 2023

In the world of B2B marketing, where every penny spent counts, maximizing return on investment (ROI) is paramount. As a B2B marketer, you are constantly striving to find effective strategies that yield the highest ROI and drive business growth. In […]

September 25, 2023

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]

September 20, 2023

Have you considered how Pinterest might fit into your digital marketing strategy? The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a […]

September 19, 2023

With recent research showing that TikTok campaign conversions are radically under-attributed, due to the limitations of last-click measurement methods, TikTok’s now working to implement new and improved ad measurement solutions, which will ensure more accurate reporting of ad campaign performance, […]

September 19, 2023

Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a […]

September 18, 2023

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]

September 18, 2023

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]

September 14, 2023

After years of increased spending on services, that behavior could cool off, while spending on durable goods remains high compared to pre-pandemic levels, Nick Handrinos, vice chair of Deloitte and U.S. retail, wholesale, and distribution and consumer products leader, said […]

September 13, 2023

When Amazon announced a new shipping service for independent sellers on Wednesday, which it said expanded access to Amazon’s delivery network at competitive rates across the contiguous US, it sounded revolutionary. Small sellers looking for a competitor to USPS, UPS, […]

September 12, 2023

Retro gaming is having a moment in the sun, according to the latest stats from the YouTube Culture and Trends team, which regularly reports on emerging areas of focus among YouTube creators. And according to its latest numbers, retro gaming […]

September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]

September 11, 2023

“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years. This principle holds […]

September 11, 2023

Artificial intelligence (AI) isn’t sci fi like you see in the movies — not yet anyway, and it probably won’t be for a long time. But because so many futuristic, cyberminded depictions are out there about AI, it’s important to […]

September 7, 2023

After launching keyword search on Threads with users in Australia and New Zealand last week, Meta’s now expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be […]

September 5, 2023

A partnership between Amazon and Shopify marks a change in relationship between the two companies. In April 2022, Amazon launched its Buy with Prime feature to allow members to shop on websites outside Amazon while still accessing Prime benefits like […]

September 5, 2023

TikTok has shared an update on its efforts to facilitate more control and transparency over the way it handles the data of European users, in alignment with its commitments to E.U. authorities on its data practices. As part of “Project […]

August 30, 2023

Payments software business Elavon said it has teamed with French device-maker Ingenico to create a new Android-based handheld payments device for small businesses. The new device, which is called a “terminal,” is part of Elavon’s Talech suite of tools. It […]