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Tag: Featured


Advertising & Marketing, Technology

Contributor Q&A With Chad S. White: Automated Marketing Email Best Practices

September 29, 2022

Via: CMSWire

Remember all those automated email marketing campaigns you built? We don’t, either. Some marketers even have 300 of them going at once, as CMSWire Contributor Chad S. White points out in his article this year on making the most of […]


Advertising & Marketing, Technology

Marketing Plan 2023: The Year Everyone Quits

September 29, 2022

Via: CMSWire

Years ago a former colleague said to me: “Have you noticed after Labor Day everyone comes back to work and suddenly realizes there are only four months left until the end of the year and panic kicks in?” This is […]


E-payment & Security, Technology

PayPal alum latest to take CFO seat for Zepz

September 29, 2022

Via: Payments Dive

The company will be focusing on setting “a number of strategic priorities in place” for the remainder of the year, Mitchell said in an interview, noting that while the company had gone through “some type of slowdown in terms of […]


Technology, Website design and optimization

How Does Adobe’s $20B Acquisition of Figma Impact UX Designers?

September 27, 2022

Via: CMSWire

On Sept. 15, Adobe announced a deal to buy the design platform Figma for $20 billion — Adobe’s largest acquisition to date. According to company officials the new asset will expand their product portfolio with Figma’s web-based, multiplayer capabilities and […]


News

Meta Detects New Covert Influence Campaigns Run from Russia and China

September 27, 2022

Via: Social Media Today

This serves as a good reminder of the need to remain vigilant in policing social media misuse and manipulation, and improving education around the same. Today, Meta has announced that it’s detected and removed two significant new influence operations, stemming […]


Technology, Website design and optimization

How Low-Code/No-Code Are Changing CX Design

September 21, 2022

Via: CMSWire

Non-progammers across every part of a business can now create applications that enhance employee productivity and increase engagement and agility via low-code and no-code app development. And that’s not all. Low-code and no-code are also assisting brands in the process […]


Advertising & Marketing, Technology

Navigating Your Content Strategies Through Turbulent Marketing Skies

September 20, 2022

Via: CMSWire

These days, there’s no shortage of doom and gloom about business and the economy, as business pundits seem to endlessly debate the question of “Are we in a recession or not?” What’s more, the term “headwinds” is thrown around constantly, […]


Shipping & Fulfillment

eBay Shipping Label System Crashed Tuesday Evening

September 20, 2022

Via: EcommerceBytes

eBay sellers were unable to print shipping labels on Tuesday evening. The Technical Issues board was inundated with reports of problems beginning around 3:30 pm. eBay displayed the following message when sellers tried to print labels: “Something went wrong. Sorry, […]


Mobile Commerce, Mobile Marketing

5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

September 19, 2022

Via: Social Media Today

Looking to up your Twitter game as we head into the holiday shopping season? While it may not have as many total users as some other platforms, Twitter is still highly influential, with many industry leaders and journalists using Twitter […]


Apps & Sites, Mobile Commerce

Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

September 19, 2022

Via: Social Media Today

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. That will complement […]


Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]


Advertising & Marketing, Technology

How Influencers Help Build a Better Customer Experience

September 13, 2022

Via: CMSWire

The high interest in social commerce through social media has drawn marketers to influencers, seeking opportunities to gain customer attention. Influencer commentary on products and services has developed into a critical growth factor for many brands on social media. Today, […]


Mobile Commerce, Mobile Marketing

Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic]

September 13, 2022

Via: Social Media Today

Halloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad […]


Apps & Sites, Mobile Commerce

Twitter Shares New Insights into the Role that Tweets Play in the Broader News Ecosystem

September 12, 2022

Via: Social Media Today

You know what really grinds Twitter’s gears? The fact that its cultural influence extends far beyond its 238 million total mDAU, a figure that puts it well behind most other social apps in terms of direct usage. For years, Twitter […]


Analytics & Data

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

September 8, 2022

Via: CMSWire

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]


Analytics & Data

Data Integration Is a Crucial Part of Your Digital Transformation

September 7, 2022

Via: CMSWire

Turning insights into actionable strategies is always challenging, and not even the best-prepared organizations are immune from roadblocks. Even when organizations strategically collect only the right data and avoid data overload, they can still encounter problems in the analysis stage. […]


Advertising & Marketing, Technology

10 More Common Email Marketing Mistakes — And Solutions

September 7, 2022

Via: CMSWire

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 Common Email Marketing Mistakes That Are Easy to Fix, and now I’d like to share another 10 common mistakes […]


Mobile Commerce, Mobile Marketing

Meta Launches ‘Creators of Tomorrow’ Initiative to Highlight Emerging Digital Artists

September 6, 2022

Via: Social Media Today

Meta is on a mission to provide a better platform for creators to build an audience, and monetize that attention, in the hopes that this will see them increase their reliance on its apps and tools, and keep them posting […]


Apps & Sites, Mobile Commerce

Twitter Tests New Labels, Control Options When Switching Between ‘Latest’ and ‘Home’ Timelines

September 6, 2022

Via: Social Media Today

Twitter’s trying out yet another option to give users more control over their tweet experience, with updated descriptions and icons when switching between the algorithm-defined and latest tweet timelines. As you can see in this example, the new presentation makes […]


Apps & Sites, Mobile Commerce

Meta Invites Applications for the Third Phase of its ‘Community Accelerator’ Program

August 31, 2022

Via: Social Media Today

Meta has opened up applications for the third iteration of its Community Accelerator Program, which provides training, advice and monetary support for community leaders to help them maximize their use of Facebook’s tools to facilitate growth. As explained by Meta: […]