Tag: Featured

August 14, 2019

The jury is in — B2B websites need to do better when it comes to customer engagement, according to Forrester’s “Websites Still Fail Our Customer Engagement Test” (subscription required). We’ve already covered the “why” B2B websites fail to engage, so […]

August 13, 2019

When the first software-as-a-service (SaaS) solutions debuted in the late 1990s, the nature of technology businesses fundamentally changed. Before, software came with commitment. People paid dearly in time and money for on-premises systems that they could hardly imagine changing. With […]

August 13, 2019

Holiday’s the season to reach new customers — according to Google, 61% of shoppers were open to buying from new retailers during the 2018 holiday season, and 46% did buy from a new retailer in the 2017 season. While promotions, […]

August 12, 2019

Delivering exceptional customer experience can result in escalated sales and strengthened loyalty. It’s what every company strives for, so why are so many customers still disappointed? Call it an implementation disconnect: companies tout the latest technologies without focusing enough on […]

August 12, 2019

Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of event-triggered email sequences: Welcome sequence for a new […]

August 8, 2019

It’s been a year since Samsung announced its Galaxy Home smart speaker with Bixby on board, and the device was a total no-show at yesterday’s Unpacked event. But Samsung has confirmed that the project isn’t canceled. “We’re continuing to refine […]

August 7, 2019

Google says that it is “just a few weeks away” from releasing the official version of Android Q. Which means that today is the day for it to release the final beta version, beta 6. There isn’t a ton that’s […]

August 6, 2019

Last summer Priya Anand of The Information published a well-researched report about the rarity of product purchasing done by Amazon’s Alexa users in 2018. The key takeaway: only 2% of those with Alexa-enabled devices actually made voice-directed purchases in 2018 […]

August 5, 2019

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track […]

August 5, 2019

ZTE has become the first phone manufacturer to release a 5G handset in China with the launch of the Axon 10 Pro 5G today, reports state-run news agency Xinhau. Announced back at MWC in February, the Axon 10 5G comes […]