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Tag: Featured


Shipping & Fulfillment

Walmart and Target reassure customers they’ll be stocked amid global supply chain squeeze

October 13, 2021

Via: Retail Dive

Target and Walmart want shoppers to know that their supply chains are OK. Both retailers in recent days have issued public comments reassuring customers that they are proactively managing their imports and logistics, and will be stocked for the holiday […]


Analytics & Data

Why Should You Care About Enterprise Search Research?

October 12, 2021

Via: CMSWire

The technology behind search is much older than you might imagine. Philip Bagley described the basic processes behind search in his 1951 Master’s thesis based on the functionality of the MIT Whirlwind computer. IBM developed the inverted index file structure […]


B2B

Why B2B Brands Face Unique–and Sometimes Self-Inflicted–Email Deliverability Challenges

October 12, 2021

Via: MarketingProfs

However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands. That means inbox placement—i.e., reaching the inbox of recipients—is increasingly unifying around […]


News

4 Lessons for Marketers From Facebook’s Outage

October 11, 2021

Via: СMSWire

Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control. Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down […]


Apps & Sites, Mobile Commerce

LinkedIn Publishes New ‘Inclusive Language’ Guide to Help Improve Brand Communications

October 11, 2021

Via: Social Media Today

Inclusion has become an increasingly important focus over the past few years, which has changed the way that brands communicate, and how marketing messages should be framed, often through simple language shifts. It’s an important consideration – according to a […]


Apps & Sites, Mobile Commerce

Snapchat Announces New Creator Monetization Tools as it Seeks to Maximize In-App Engagement

October 6, 2021

Via: Social Media Today

Snapchat’s adding some creator monetization tools as it seeks to ramp up its engagement efforts, and keep pace with the rising popularity of TikTok among younger audiences. First off, as it looks to re-align its payment program for its TikTok-like […]


News

Moz Releases SEO Tool, Blueshift Updates Customer Data Platform & More CX News

October 5, 2021

Via: CMSWire

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]


Apps & Sites, Mobile Commerce

Facebook Whisleblower Outlines Conflicting Motivations in the Company’s Approach to News Content

October 4, 2021

Via: Social Media Today

Is Facebook bad for society, and does the company knowingly contribute to division and angst, in order to maximize usage and profit? This is a key question that’s lingered for the past few years, especially since the 2016 US election. […]


B2B

Rich payment startups target B2B market

October 4, 2021

Via: Payments Dive

Startups Veem and Melio Payments, based on opposite U.S. coasts, are both angling for a share of the multi-trillion-dollar business-to-business payments market, targeting small and mid-sized enterprises. They’re not alone. Dozens of fintechs are wooing businesses that are suddenly trying […]


Mobile Commerce, Mobile Marketing

Square, TikTok tie-up will deliver fans to sellers

September 30, 2021

Via: Payments Dive

Now that TikTok boasts one billion monthly active users, the platform is trying once more to connect brands and retailers with consumers who spend time on the app. In addition to collaborating with Square, TikTok has also teamed up with […]