Puma is seeking to streamline its messaging strategy and reinvigorate a positioning around sport performance with “Forever. Faster. — See The Game Like We Do,” the 75-year-old brand’s biggest campaign yet in terms of media investment. The effort uniting Puma’s sportswear offerings aims to capitalize on closely watched events coming down the pike, including the UEFA Euro championship and Summer Olympics in Paris, for which the brand has produced dedicated creative.
