Tag: B2B

May 30, 2023

Could it be possible that marketing hits its goals while sales fall short? Absolutely, especially if they’re judged by different metrics. And it’s a sign that something is terribly broken. The thing is, marketers and salespeople usually work separately, focusing […]

May 17, 2023

When I look at standard B2B CX content and recommendations, I’m befuddled. Much of the content is brilliant, yet unrealistic for many companies. Even with the methodology, models, tools, analytics and reporting at our fingertips, actual customer experience is still […]

May 8, 2023

Recently, most of the marketers I’ve spoken with feel like none of their tactics are working like they used to. There are multiple reasons for this, including the macroeconomy and buyer indifference to traditional tactics, but I believe one of […]

May 1, 2023

2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]

April 26, 2023

B2B content writing 101 emphasizes the importance of incorporating “evidence” — that is, trustworthy quantitative or qualitative data to substantiate our claims. By doing so, we enhance the credibility of our content, increasing the likelihood that the article will be […]

April 14, 2023

BRIDGEPOINT CLOSES NEW FINANCING TO RESOLVE FIRST NATION SUITS Canadian legal funding specialist BridgePoint Financial Services announced the closing of a $10 million financing with Calgary-based Maurice Law, Canada’s first and only Indigenous-owned national law firm. The transaction is part […]

March 13, 2023

With all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]

February 23, 2023

Nacha, which governs the automated payments system, attributed the drop in direct deposits to the conclusion of federal COVID-19 pandemic relief and fewer unemployment benefit payments. Looking ahead, the organization said it is focused on encouraging the dental industry to […]

February 14, 2023

Content marketing is nothing new to B2B companies, but how do you prioritize topics and keywords for SEO? Here are a few ideas to get you started. Leverage Paid Search CPC Data One thing I’ve always factored in when planning […]

January 31, 2023

There’s no doubt about it: Internal silos can wreak havoc on your company culture, your sales and ultimately even your revenue. But even though B2B organizations have emphasized alignment in recent years, silos can be persistent. If you’re finding that […]

January 31, 2023

It’s an interesting response when I ask buyer personas what vendor content they seek. The initial reaction is a major eye roll followed by a big sigh. It doesn’t matter if the industry is real estate, banking, manufacturing, higher education […]

January 27, 2023

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]

January 12, 2023

Card giant American Express said it has agreed to purchase Nipendo, an Israeli business-to-business payments automation company, but didn’t say how much it will pay for the acquisition. Nipendo, headquartered in Netanya, Israel, “will make B2B payments processes much easier […]

January 9, 2023

There was a season when it appeared that businesses could stop worrying about fuel prices; then, the season passed. As recent headlines have reported, gas prices in the US are once again on the rise. While rising gas prices impact […]

January 9, 2023

Remember the quote of debatable origins that goes something like this (I’m paraphrasing), “I know half of my advertising works. I just don’t know which half.” The conversation around the “dark funnel” is giving B2B marketing a similar identity crisis. […]

December 16, 2022

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]

November 23, 2022

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]

November 21, 2022

Visa President Ryan McInerney will not be short on growth goals when he takes over as CEO of the global card network giant Visa next year. When McInerney spoke at a recent bank conference he uttered the word “opportunity” more […]

November 18, 2022

Visa CEO Al Kelly will step aside and the card network company will promote President Ryan McInerney to the chief executive role next February, the company said in a press release Thursday. Kelly will stay on at the company as […]

November 15, 2022

The battle to win consumer attention through social audio was a hotfoot race between Clubhouse and Twitter. LinkedIn is now poised to heat things up into a three-way race. LinkedIn has launched its social audio feature called Audio Events. Users […]