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Brand Differentiation: What’s It Look Like in B2B Marketing?

February 2, 2024

Via: CMSWire

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too.

New research by Considered Content looking at what the most successful B2B marketers do differently has found that true brand differentiation has a substantial effect on overall marketing effectiveness.

Businesses that have managed to carve out a differentiated position in their sector are significantly more likely to be top performers in lead generation, demand generation and brand building.

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