If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too.
New research by Considered Content looking at what the most successful B2B marketers do differently has found that true brand differentiation has a substantial effect on overall marketing effectiveness.
Businesses that have managed to carve out a differentiated position in their sector are significantly more likely to be top performers in lead generation, demand generation and brand building.
